Chapter 1723 Controversy and Advertising

Yin Jun is quietly making movies in Europe, but mainland China is very lively.

Long before Yin Jun went to the United States, in mid-June, "Hua Jingren in New York" was officially launched on China Television.

This TV series has been promoted for a long time, whether it is in newspapers, magazines, or people's gossip news. The TV series starring Liu Xiaoqing, the double winner of the Hundred Flowers Award and the Academy Award, is of course highly anticipated.

They still don’t know that although Liu Xiaoqing is outstanding in "Huajingren in New York", the most important thing about this TV series is the male protagonist Jiang Wen.

It's not fashionable to hype up news about couples' schedules now. Even if everyone in the industry knows that Liu Xiaoqing and Jiang Wen are in love, this matter cannot be mentioned in newspapers or news.

Because it's not serious.

If it had been 40 years later, Weibo and hot searches would be overwhelming, and it would be polite not to say that the two of them were married.

But that's fine too.

When people watch TV, although they also watch the actors, they mostly watch the content.

If the content is not good, even if you are a popular star, you will still be scolded by the audience.

In the 1980s, among the superstars such as Tang Guoqiang, Dao Mingge, and Zhang Guoli, which one was not criticized by the audience in letters?

With such expectations, the broadcast of "Huajingren in New York" created a good score of 80% from the first episode.

Although it is not as good as the outrageous "Desire", let alone "Journey to the West", which is not from the same planet at all, it is still very good among the fashion TV series in recent years, and can be compared with "The Foreign Girl".

As the plot continues to unfold, from the excitement and ambition in the beginning to the constant troubles in the middle, and gradually in trouble, the relationships between people are constantly changing, and the audience sees more and more content.

From the initial curiosity and yearning, the audience began to think deeply.

Is the United States really that good?

Is the United States really filled with gold?

Are people who go to the United States really happy?

uncertain!

In the past, everyone could still talk about whose son went to the United States to make a lot of money, and whose daughter went to the United States to work... These were what people were proud of.

But looking at the plot that is extremely real, so real that people will feel heartbroken and even cry when watching it, the audience realizes that there are difficulties everywhere.

Especially in a foreign country where you are not familiar with your life, even compatriots will deceive you and harm you.

All you can do is wipe away your tears and then struggle as hard as you can.

At the same time, I don’t even dare to go back to my country. I can only report the good news here but not the bad news, so as not to worry my family or make other people laugh.

Such a plot not only moved the audience with emotion, but also sparked heated discussions in newspapers.

Debates about whether it is good or not to go to the United States, debates about how to survive in the United States, debates about what conditions are best for going to the United States...

All in all, in this era of lack of entertainment, the audience has no way to vent their energy, so they naturally rely on newspapers and magazines to watch with gusto.

It's a pity that there are no talk shows on TV now, let alone any programs where pros and cons confront each other. Otherwise, if "Hua Jingren in New York" was used as the topic, the ratings would definitely be huge.

With such a high topic, not only Liu Xiaoqing's acting skills are highly praised, but more importantly, Jiang Wen, whose reputation has been suppressed by Liu Xiaoqing in the past few years, suddenly became popular.

And it's not just any fire.

People can't tell whether they sympathize with or hate this cellist who has experienced ups and downs, or it would be more appropriate to say a mixture of love and hate.

But the more I look at the back, the more I find the character played by Jiang Wen very attractive.

Very manly too.

No matter what the situation, Wang Qiming never lost his persistence and never fell.

In order to live in New York, he worked desperately hard. This fighting spirit also made people sigh with emotion.

Two women in the play.

One is Wang Qiming's wife Guo Yan, and the other is Achun, the proprietress of a Chinese restaurant.

Achun was naturally played by Liu Xiaoqing, and Guo Yan chose Jiang Wen’s classmate Yue Hong, who was recommended by Wen Bixia.

Guo Yan's role is not as outstanding as Achun, but this drama is basically played around the three of them, so Yue Hong can be regarded as becoming famous in one fell swoop, making her classmates envious.

Lu Liping was even more yelling, shouting that Wen Bixia should not favor one over the other, and that she must also be given several good roles.

Starting from the fifth episode of the TV series "Hua Jingren in New York", the ratings rose to 85%. After ten episodes, the ratings remained above 90% and have never dropped.

This also allowed it to break the record of "Foreign Girl", and its ratings were higher than those of "Plain Clothes Police" broadcast a few months ago.

Advertisers who spent a lot of money on advertising were laughing from ear to ear.

With such high ratings, the more viewers see their advertisements, which is of course a good thing for improving their brand and sales.

But the happiest companies are Coca-Cola, McDonald's and Toyota Motor.

Gan Guoliang came from Xiangjiang, and of course he learned from Yin Jun's advertising method in TV dramas.

Long before "Huajingren in New York" went to New York, he found the heads of these three companies in Huajing and told them, I want to make such a TV series, and if you give advertising fees, your products will be popular appears repeatedly here.

Coca-Cola entered China as early as 1978. Now Coca-Cola has been sold for a long time, but the sales volume is not very good.

It has not yet made large-scale acquisitions of local beverage brands in China, such as Tianfu Cola, Laoshan, Arctic Ocean, etc., but this does not mean that Coca-Cola does not have this intention.

They are just waiting for a better time to capture these local brands in one fell swoop.

When the crew of "Chinese in New York" goes to the United States, there is no need to do anything special, and Coca-Cola soda will appear in the play. But if they are willing to pay, then not only will the brand not be covered up, but it will appear with high frequency. This will In the eyes of the people, a very deep impression is formed.

Compared with Coca-Cola, Toyota returned to mainland China earlier.

At the 1964 Canton Fair, someone ordered 10 Toyota cars at once, which caused a sensation.

Then, in the year that Coca-Cola entered China, the advertisement "There must be a road before the car reaches the mountain, and where there is a road, there must be a Toyota car" came out.

Although the joint venture production of Japanese cars in mainland China will not officially start until 2002, this does not prevent the smart Japanese from accumulating reputation first and then building on it.

So they, like the Coca-Cola Company, are very eager to put out this advertisement.

After all, in the United States, Japanese cars have already conquered half of the country, and Japanese cars can be seen everywhere.

Just like as long as Coca-Cola gives money, Pepsi-Cola will not appear in "Huajingren in New York". As long as Toyota gives money, let alone American cars, even the signs of other brands of Japanese cars will not appear. will appear on the TV screen.

Even if other cars appear, their signs will be covered.

This made the people at Toyota very happy, praising Kirin's culture for its thoughtfulness.

The last one is McDonald's. They have not yet opened a store in mainland China, but their offices have been established long ago.

Regarding this super market with a population of 1.3 billion, McDonald's does not look down on China just because it is poor.

On the contrary, they set up offices early to understand the habits of Chinese people from all aspects, inspect various markets, and prepare for future development in mainland China.

Since McDonald's has opened a store in Xiangjiang in 1975, they are very familiar with Yin Jun. I heard that the script was written by Yin Jun, and it stars the heroine of this year's Hong Kong Film Awards, and it will definitely be the golden star of China TV Station. Of course they are willing to pay money to keep their names on the TV screen.

Like its commitments to Coca-Cola and Toyota, McDonald's biggest competitor KFC is unlikely to appear on television.

Not to mention that McDonald's and KFC are a family. As long as they are not the same operating team, there will be competition. It is absolutely impossible for McDonald's to use its own money to contribute to KFC just because they belong to the same group.

Therefore, McDonald's is quite satisfied with blocking KFC.

These three companies have branches in Xiangjiang, so they also know Yin Jun's habits.

If you want to establish a relationship with Yin Jun and have a long-term cooperation with Yin Jun, then you can't be stingy.

If you act stingy, you will definitely be despised by the Kirin Group, and there may be no cooperation from now on.

Thinking of the huge market in mainland China and the fact that Kirin Group is a group with such great influence in mainland China, facing Gan Guoliang's big opening, the three companies just bargained for a while and generally accepted the terms of Kirin Culture. Quotation.

Through the agreement, Kirin Culture Huajing Branch received a total of US$5 million in sponsorship fees from three companies.

The overall cost of "Hua Jingren in New York" did not exceed US$5 million. This was because they were very striving for perfection and had no restrictions on various expenses.

Therefore, people at Qilin Culture have long known that "Hua Jingren in New York" has not yet started broadcasting and has not collected advertising fees, but has already earned back its costs.

The rest of the ads before and after every episode are their money.

Such a way and ability to make money really makes everyone sigh with admiration.

You guys are really good at making money!

But the three companies did not lose at all.

Because as the TV series "Hua Jingren in New York" becomes more and more popular, everyone spends more and more time seeing their products.

Coca-Cola couldn't wait to make an advertisement in Huajing, covering the age group from 20 to 50 years old. It was found that not only were they familiar with Coca-Cola soda, many of them could even name other Coca-Cola drinks.

Young people can even figure out the shape of Coca-Cola packaging.

Such brand recognition is simply amazing!

This shows that their huge advertising expenses are really worth it!

Not just Coca-Cola, but Toyota and McDonald's too

Compared with ordinary advertisements, the advertisements of the three companies appear in TV plots and can be seen by the audience subtly anytime and anywhere.

After being broadcast like this for several months, why would they worry that people wouldn't remember their brand in their hearts?

This is China TV Station!

Even excluding most of the rural population, the number of people covered is at least over 600 million!

An advertisement can be seen by most urban residents in China and have a strong impact on their minds. Can you say that it is not worth it?

It’s definitely a great deal!

So the heads of the three companies called Gan Guoliang and told him to think of them if there was such a good thing in the future.

Even in mainland TV dramas, they can still advertise this kind of product!

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