Chapter 1739 Industrial Chain! !

It's September 1984.

During this time last year, Qilin Culture's "Qilin Weekly" launched three new comics as usual.

Although this will squeeze the length of the previous comics, most readers agree with it.

Even expected.

Because they all know that all comics created by Yin Jun are definitely super high-quality products worth looking forward to!

Yin Jun's comics are definitely not one or two routines.

His comics are all-encompassing, covering all types of comics, and he can write well and wonderfully in all types of comics!

Therefore, Yin Jun has become the new generation of "King of Comics", completely replacing the status of other outstanding cartoonists.

Last year's three comics, "Slam Dunk", "Death" and "Yu-Gi-Oh!", have been in different situations after a year of plot spread and fermentation.

There's something strange about "Death".

Not everyone wants it, and many people have even made it clear that they are unlikely to accept the cold darkness inside.

But those who like it love it so much that they are simply obsessed with it.

Comic fans in many places have therefore formed "Death" fans clubs, where everyone gathers to discuss the plot and talk about the future.

These people's obsession with "Death" is directly reflected in the purchase of single copies of "Death" and the purchase of peripheral products.

Moreover, the number of people in this category is still increasing, which reflects the strong attraction of "Death".

Although it cannot be said that "Death" has reached the standard of a first-class comic, it has a good reputation and Qilin Culture itself is very optimistic about its future development potential.

It's not because of the money-making ability of "Death", but because of its kind of bigness, which has surpassed ordinary entertainment comics.

Of course, controversy is still a somewhat troubling aspect of it.

In comparison, the most uncontroversial and popular one is naturally "Slam Dunk".

The passionate five-man team of the Xiangbei team has finished running in and has begun to advance to the preliminaries of the county high school league. The plot is about to break out.

I don’t know how many young people wait for Saturday every week so that they can buy the new issue of "Qilin Weekly" and read "Slam Dunk" happily.

The popularity of "Slam Dunk" is definitely not limited to boys who like basketball.

Many people who don't like basketball will also be attracted by the passionate scenes inside.

Especially girls, they are crazy about Rukawa Kaede, Sakuragi Hanamichi, and even Hisashi Mitsui, Ryota Miyagi, and gorillas. Many people like them.

With such a strong fan base, Qilin Culture would be sorry for the audience if it does not produce some peripheral products.

Since this year’s Spring Festival, the peripherals of “Slam Dunk” have been selling extremely hot.

Whether it is various clothes, leather shoes, scarves, stationery, etc., or beverage cover authorization, food authorization... As the plot of "Slam Dunk" continues to unfold, sales volume is also rising.

In the past August, the monthly sales of peripheral products of "Slam Dunk" have exceeded 25 million US dollars, ranking fourth after Transformers toys, Saint Seiya dolls, and Dragon Ball dolls.

This is already an incredible achievement.

"Dragon Ball" is a super comic that kills all over the world. It ranks first in the world in terms of single volume and influence.

Transformers and Saint Seiya have such a big lead again. "Slam Dunk", which has only been around a year, naturally cannot surpass them.

But according to this momentum, it will only be a matter of time before we rank in the top three.

Qilin Culture's development of "Slam Dunk" goes far beyond that.

At the end of last year, Yin Jun had already asked Deng Texi to find the screenwriters of Qilin Culture to write the script of "Slam Dunk". At the same time, he also took a group of actors designated by Yin Jun and threw them into Xiangjiang. Studying for the college basketball team.

It is said to be a basketball team, but in fact the basketball team of Xiangjiang University is very average. Yin Jun also specially found Mr. Huo's way and asked Mr. Huo to find three coaches and two players from the Guangdong East Basketball Team and come over to do it. Two full months of training.

Whether it was Liu Qingyun, Wu Qihua, Tao Dayu or Zhang Weijian from Kylin TV, or Li Huang and Zhang Yaoyang who had just signed in, they all worked hard to face such a big opportunity.

What kind of comic is "Slam Dunk"?

Being able to play a role in this adapted TV series, wouldn't it be a great opportunity to become famous?

Isn’t it that everyone comes to act to become a star?

So no matter how hard it was, or even if they got injured during practice, they never complained.

The most unexpected thing was the fierce-looking Zhang Yaoyang. He was surprisingly honest and obedient, and he practiced the hardest. As a result, he developed a few abdominal muscles, which greatly satisfied Deng Texi.

With the addition of Haruko Akagi, played by 18-year-old Zhou Haimei, such a TV series started broadcasting in early August.

A TV series like "Slam Dunk" is born to become a hit.

The number of viewers reached 50 million on the first day. After the first week, the number of viewers exceeded 80 million, creating another ratings myth for a TV series adaptation!

no way.

Who said it was summer vacation? The children, risking being scolded by their parents, rushed to the TV as soon as possible, locked on Kylin TV, and watched "Slam Dunk". How could its ratings not be so good? high?

However, the huge number of viewers does not mean that everyone likes it.

Many comic fans have pointed out the shortcomings of these actors. Every actor can be criticized and said that they do not fit the character and image in the comic book.

But these controversies did not stop "Slam Dunk" from becoming a hit.

After the 60 episodes of the first season, it is simply too easy to reach 100 million viewers.

Then next year, when the county high school league drama is launched, I am afraid that 80 million or even hundreds of millions of people will watch it as soon as it comes out!

For now, in addition to the popularity of the TV series "Slam Dunk", it has also led to a new round of popularity of comics, the sales of single volumes, and the popularity of various peripheral products.

Not only did Kirin Culture make a lot of money, but many brand dealers were also smiling from ear to ear.

For example, Pepsi-Cola, which has the faces of these actors printed on its beverage cans, saw its sales increase by 20% in August, and its image also greatly surpassed Coca-Cola.

They quickly discussed with Qilin Culture to hold a world tour in September, involving several actors, to promote "Slam Dunk" around the world.

The expenses are all paid by PepsiCo, and tens of millions of dollars in labor fees will also be provided.

They only have two requirements, that is, the naming rights are theirs, and every time they appear in public, there must be a shot of Pepsi's LOGO.

Qilin Culture, which is used to this, naturally readily agreed to this.

They also contacted a lot of sponsors, and after reaping the benefits, they have now gone to Treasure Island. It is said that the streets are packed with people, and the event is unprecedented, comparable to the visit of Chu Liuxiang and Su Rongrong several years ago!

It is conceivable that with the annual season of "Slam Dunk", not only will several actors become successful, but the brand value of "Slam Dunk" will also increase significantly.

"Slam Dunk" dominates the world solely by its comic content, but among the three comics this time, the least prominent and said to be the most "childish" comic - "Yu-Gi-Oh!" The cards began to explode with energy.

So far, with the continuous publication of "Yu-Gi-Oh!", many children like the card characters with different shapes on it.

Although the cards of "Yu-Gi-Oh!" are only preliminary versions now, the sales of millions of sets every month still shock the people of Kirin Culture.

They only made less than 10 million US dollars from it, but if they launch limited editions, collector's editions, gold editions, etc. like Saint Seiya dolls and Transformers toys, then the market for this game card will still be there. Is it possible to significantly increase the value?

After so many years of developing peripheral products, the elite managers of Qilin Culture are no longer the ignorant newcomers to the industry a few years ago.

They quickly grasped this element, and immediately General Manager Hu Yi directly applied to Group President Le Yiling, requesting that the "Yu-Gi-Oh!" cartoon be produced as quickly as possible so as to promote it on a larger scale and let The sales of "Yu-Gi-Oh" card peripherals have once again skyrocketed.

The charm of animated series is much improved compared to comics.

Although some of the essence may not be expressed clearly, the direct sensory stimulation is sometimes much stronger than that of comics.

The younger the reader, the more clearly he can feel it.

This is equivalent to the "Transformers" cartoon being more popular than its comic book counterpart.

Le Yiling also realized that in terms of peripheral products, "Yu-Gi-Oh!" was likely to become the second "Transformers", so she decisively approved the cooperation plan between Kirin Culture and the American factory, and entrusted Shangmei Factory to Quickly produce the "Yu-Gi-Oh!" TV series.

For this reason, Qilin Culture once again increased the production price, reaching 100,000 yuan per episode! !

Basically since the cooperation, Kirin Culture has increased the price to animation producers every year, whether it is SMI or Toei Animation.

But the price of 100,000 yuan per episode is still sky-high compared to prices in the mainland!

With this sky-high price incentive, even if the first episode is required to be released in two months, and six episodes must be released every month in the future, Shangmei Factory is not ambiguous at all and directly complies.

Nowadays, life in Shangmei Factory is getting better and better, but they have not forgotten the source of a happy life.

No matter how hard and tiring we are, we still have to serve these financial sponsors!

Not to mention that the more you produce, the more you earn, and everyone gets more, so what's wrong with that? !

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