Chapter 1771 October Box Office

In the past, Hong Kong movies had a unique characteristic.

Basically, in December and January, good movies are released together, and then the same is true in June, July, and August.

In American terms, this is the Christmas season and summer season.

The rest of the time is the chance for some small-budget films to survive.

But things are not absolute.

Some movies also need to fit the atmosphere of their own stories, so they deliberately choose specific stages for release.

Or some movies that are so powerful that you don’t need to care about the schedule, then even in the off-season at the box office, they can still achieve a huge box office.

In the past, Hong Kong movies were not so static. In the early 1990s, good movies were released every month, making people fascinated.

Many filmmakers and actors are at their peak, and there are countless foreign investors holding checks to make movies, which naturally gives them the opportunity to perform and produce many good movies.

The golden age of Hong Kong movies refers to this time.

However, it is a common rule in the world that everything that flourishes must eventually decline.

Xiangjiang Film does not have any long-term plans, nor does it have any idea of ​​cultivating talents on a ladder. There are fewer and fewer original and sincere films, so after just a few years, once there are piles of bad films, it will be spurned by the audience.

Without the support of the audience, Xiangjiang movies had already withered into disarray by the early 21st century.

After 2010, it became even more terrible.

For example, the largest cinema chain in Hong Kong, Broadway Cinemas, only has 11 cinemas.

The number of cinemas in Hong Kong is now less than one-third of its peak, not even 100.

Compared with the 1990s, the population of Xiangjiang has increased by more than 1 million, and the level of wealth is even higher. However, the annual box office champion of local movies with more than 20 million is really embarrassing.

Even if there are occasional local movies with over 40 million, they are short-lived and there is absolutely no chance that good movies will come out one after another.

So, do Hollywood movies also have their peak moments and their decline?

The answer is yes.

In fact, after 2000, or after Titanic to be precise, Hollywood movies began to decline.

If it weren't for the rapid advancement of special effects and 3D technology, and the rise of comic book hero movies, Hollywood would have been crippled.

But if you think about it carefully, it is definitely not their luck to encounter this era of explosion of special effects technology, which can make movies with gorgeous special effects a reality.

In fact, they have been tirelessly researching and advancing various technologies for decades, which is why they started this era of special effects heroes in 2006 with "Iron Man".

Without decades of hard work, they wouldn't have had that luck.

So there is a saying that is right.

Luck is part of strength. When strength is strong, it will also help your luck.

Is it possible for weak people to think about pie in the sky every day?

Come back to the present.

In early October, Hong Kong film master Chuck Ce released a carefully crafted action blockbuster - "The Three Heroes of the East".

This action blockbuster, written by Yin Jun and directed by Zhang Ce, starring No. 1 action female star Hui Yinghong, Happy Girl group Li Saifeng and Miss Malaysia Yeo Ziqiong, has attracted the attention of many people from the beginning.

The blockbusters in September are basically the continuation of the blockbusters in August. Especially in the second half of September, there are no heavyweight new movies released.

I finally caught one, and it was written by Yin Jun. Of course everyone has to watch it.

Not to mention that Chuck's action movies still have a lot of fans in Hong Kong. In addition, Hui Yinghong has starred in the "Overlord Flower" series and "Royal Senior Sister". She is the most popular action female star in Hong Kong, and she has gained many fans. a lot of.

Sister Hong dares to fight hard, and her movements are sharp and beautiful. Not only men like her, but women also feel excited when they see her.

Thinking about the status of Yang Ziqiong in the hearts of action fans around the world in later generations, that is the portrayal of the popular sister today.

With Yin Jun's full support, she is now very popular, and she is even more popular when she goes to other places.

Last year, she also ranked in the top five in the income rankings of female celebrities in Hong Kong. Her income of around 20 million Hong Kong dollars is also very amazing.

The stronger the lineup, the more fans it attracts.

The theaters also know this. After watching the movie, they have given good film schedules.

There are more than 40 screens opening in Hong Kong and 600 screens across Asia.

Then in its first weekend, "The Three Heroes" took in HK$180 million.

Among them, in Yang Ziqiong's home country of Malaysia, this film set a record, earning a box office equivalent to 30 million Hong Kong dollars, which is more than Hong Kong's 10 million.

Chuck's bloody, fighting, and iron-blooded demeanor makes the fighting in "The Three Heroes" different from other movies dominated by heroines.

"Dao Ma Dan" is a film where Xu Ke's style begins to take shape. It is shot very freely and elegantly, and looks very comfortable.

The "Overlord Flower" series inherits Wang Jing's style. Fighting is only incidental, and comedy and hilarious effects are the most important.

The fighting in "Royal Senior Sister" belongs to the fighting category. In order to highlight Hui Yinghong, the performance is very exaggerated. A dozen of seven or eight is a very common scene.

Only in "The Three Heroes of the East", the fights are so hearty and lifelike that it makes people's hearts unable to rest and is hung from the beginning to the end.

But like "Searching for Buddha" and "The Raid", it is very attractive to audiences who love to watch action movies, and it is easy to spread a good reputation.

But despite this, Chuck was still stunned when he saw the box office revenue during the first weekend.

Having been filming movies all his life, he originally felt that "The Golden Guard" was his peak, both in terms of box office and filming achievements.

However, "The Three Heroes of the East" once again subverted his cognition.

In the past, Chuck was called the "million-dollar director", which means that his movie's box office can exceed 1 million in Hong Kong, which is really amazing!

At that time, the ticket price of a movie in Xiangjiang was only 1 yuan, and a box office of one million was equivalent to 1 million people watching it. It was really amazing!

But later, when movie ticket prices continued to rise and people became more and more interested in watching movies, Chuck's movies became unpopular.

Fortunately, Chuck has a good daughter, Hui Yinghong, who promptly requested Yin Jun's script for him. Only then did Chuck, who started his own business, shock the Hong Kong film industry with "The Golden Guard".

Now in "The Three Heroes of the East", Chuck's style has changed again. In addition to carrying forward his iron-blooded style, he has also closely followed the changes of the times and faithfully expressed the plot of the script given by Yin Jun.

So Chuck succeeded.

The first weekend's box office in Asia was HK$180 million, which was higher than all his previous movies and received better reviews!

In the second week, "The Three Heroes" also continued to plunder the box office across Asia, with a box office of up to 130 million Hong Kong dollars. Although the decline was more than 20%, for such a movie that does not have such a wide audience, it is already Very rare.

According to this trend, by the time the movie is released, it will be at least more than 500 million.

The copyright sale in Europe and the United States has also been negotiated. The price of 8 million US dollars is not as good as the 13 million for "Dao Ma Dan", but the net income of more than 60 million Hong Kong dollars is still enough to make Chuck Cannon very happy.

With this amount of money alone, he can make back all his expenses, and the dividends he will give to Yin Jun in the future will not be too distressing.

By the way, after passing such a movie, Chuck also accepted Yang Ziqiong and Li Saifeng as his goddaughters.

Yang Ziqiong came to Hong Kong to work hard alone. Of course he was very willing to have such a movie tycoon to take care of him.

Li Saifeng was different. She was a little reluctant at first, because her eldest sister was Wen Bixia, and her brand was much tougher than Chuck Cannon.

But when she called to ask about Wen Bixia, Wen Bixia made her agree.

The reason is that if you work hard in the entertainment industry, having more connections will lead to more paths. Chuck is a good person, so it’s okay to have more contacts.

Among the movies in October, apart from "The Three Heroes", there are also many movies about eating meat and drinking soup.

For example, Yin Jun's other screenwriting work, "Curry Detective", also produced by Qilin Films, also achieved good results.

In the past six months, Liu Dehua, who became famous through "The Legend of the Condor Heroes", starred in the male lead. Just because of this handsome boy, countless young people flocked to the cinema to see him.

As a result, everyone praised Liu Dehua very much. They thought his performance was very handsome and met everyone's imagination.

For the film's second male lead, Zhou Sing-chi, fewer people pay attention to it. This makes Zhou Sing-chi, who secretly goes to the cinema every day to watch "Curry Detective" in order to listen to everyone's comments about him, feel very depressed.

Even Lizhi, the heroine of "Detective Curry", is more eye-catching than him in it.

The box office performance of "Curry Detective" is not bad. The box office in Hong Kong exceeded 15 million in the two weeks after its release.

Because its plot is quite satisfactory and there are no particularly hot scenes, the local box office of almost 30 million in the end should be its limit.

As for its release across Asia, the first weekend's result of HK$80 million can only be said to be okay, far from excellent.

Kirin Film estimates the total box office of "Curry Detective" to be 300 million Hong Kong dollars across Asia. Compared with its production and promotion costs of less than 50 million, it is already a lot of money.

Liu Dehua was of course very happy to get such good results for his first starring role.

Except that he is not as good as Liang Chaowei, who pressures him in everything, Liu Dehua is very satisfied with the speed of his development and the smooth progress in Chengdu.

He is already dreaming that like Tony Leung, he can become famous all over the world sooner!

Another literary film released by Qilin Films, it seems much worse.

It is the graduation work of two master's students in the film department of New York University. It tells the story of immigrants. It is called "Illegal Immigrants". Because at first glance, you can tell that it is a very literary film, so its opening There are only 8 screens, and Kirin Cinemas donated most of them themselves, and then several cinemas with a tendency towards artistic films arranged the films.

The result was actually pretty good. The box office reached 6.3 million in two weeks. Many new immigrants came to watch the movie. Moreover, it has a good reputation among lovers of literary and artistic films.

Everyone says that the style of these two new directors is a bit like director Xu Anhua's previous stories about immigrants.

But their shooting techniques are also gentler, and the conflicts they express are more restrained, which is very consistent with the restrained character of the Chinese people.

Also because of its good reputation, Baodao, Japan and South Korea and other places also spent money to buy it.

But literary films are also sold very cheaply, with the total buyout fee being only US$500,000.

Even so, in general, they have made money, quite a lot!

Because its cost is only HK$1 million.

But obviously because it is an artistic film, it will not make as much money as a commercial film.

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