Chapter 1743 Travel Variety Show
Sometimes, Yin Jun feels that celebrities are not that glamorous, and ordinary fans are not that humble.
For example, in many variety shows of later generations, the harder the stars endured and the more embarrassing they were, the higher the ratings would be.
This shows what?
Ordinary people are willing to see celebrities suffer and suffer.
In order to please the fans, and more importantly, for the sake of ratings, celebrities who pretend to be crazy and are willing to endure hardships don't really need too many.
Although they received more financial rewards in the end, ordinary fans also got satisfaction from watching them endure hardships.
Want to make money?
I’ll please you first and then I’ll talk!
That's what many fans think.
Of course, there is an exception for die-hard fans, who can't wait to go to the toilet for their favorite celebrities.
In later variety shows, the most difficult thing for celebrities to endure is to put them in the countryside. The more remote the countryside, the better.
Yin Jun remembers a variety show where the female stars had to dig a latrine in order to go to the toilet in the wild, and they had to rely on the terrain to cover it, with nothing else. This made those delicate female stars almost collapse.
But the ratings for that episode seemed to be the peak of that show.
Yin Jun asked Chen Baiqiang and Zhang Guorong to go to the mountainous areas of Qianzhou to be volunteer teachers, and naturally they also had to go with the filming crew.
He also wanted to do a show, but it was not a variety show with comedy features, but a realistic charity show for one season.
Kylin TV will film the daily lives of the two celebrities and the rest of the volunteer teachers, and edit them out for everyone to see, no matter the ups and downs.
The more profound meaning is to let everyone see the difficult life of our compatriots in the mainland.
In some ways, this is also a good way to strengthen ties between the two places.
Especially with Chen Baiqiang and Leslie Cheung present, the ratings of this show will not be low.
It would be best if more people could pay attention to impoverished mountainous areas and children and provide them with more help.
When the two left, Yin Jun probably talked about this matter.
Both Chen Baiqiang and Zhang Guorong were kind-hearted people, so they agreed after thinking about it.
They still need to make a lot of preparations.
In two days, Yin Jun will ask someone to send them some teaching materials so that they can review them in advance.
Then there will be a general reminder of the living conditions, daily life, etc. there, so that they can understand in advance and make various preparations.
Yin Jun did not forget that the main purpose of letting Chen Baiqiang go this time was to treat his depression.
When it comes to depression, most people get it when they have free time and because life is too good.
Apart from these two factors, there are not many other factors that lead to depression. Even temporary depression and depression will not lead to depression.
The Western treatment method is to take medicine, medicine, and medicine again, anyway, every day, relying on the medicine to control the central nervous system, thereby reducing depressive episodes.
But this not only has strong side effects of medicine, but is also very harmful to the human body. Gradually, people will become more and more dependent on drugs. In his previous life, Chen Baiqiang became brain-dead because he relied on too many drugs.
Although there is a psychiatrist involved, neither time nor money allows you to see a psychiatrist every day.
In addition to consuming natural Chinese herbal medicine, Eastern treatment methods, like the West, also focus on various enlightenments.
In Yin Jun's view, there are actually some good methods that can help treat or significantly alleviate the symptoms of depression.
For example, he now recommends that Chen Baiqiang and Zhang Guorong go to the mountainous areas of Qianzhou to work as volunteer teachers.
The hardship of life in the mountainous areas leaves little time for people to think about other things. Being able to survive and have enough to eat and drink is the greatest happiness. How can there be so many unnecessary moans?
Chen Baiqiang and Zhang Guorong will definitely not be hungry when they go there, but Yin Jun will ask the staff who are going there to pay attention and try to let them do everything by themselves.
For example, chopping firewood and boiling water for cooking may seem like a very simple daily routine, but for these two big stars who grew up in a wealthy family and have basically never cooked, it is definitely a huge test.
To put it bluntly, they are not as good as seven or eight-year-old children in the mountainous area.
Doing this is definitely not to torture the two of them, but to exercise their perseverance.
If they can do this well, their body and spirit will be exercised, and their mental state will naturally be much better.
Then the work of teaching children in class is not only to teach them to read in the classroom, but also to integrate into the children's lives after class.
Children are the most innocent and innocent people in the world. When you are with them, your soul will become much purer and more stable.
When they see so many children who do not have enough to eat or clothe themselves, and who have to do so much farm work after studying, they will realize that there are so many people in the world who are less happy than they are.
Only when you understand hardship and see the suffering in the world can you cherish your current life and actively help more people in need.
As long as they focus on this outside of work, Chen Baiqiang and Zhang Guorong will no longer be so depressed, at least they will be greatly relieved.
Yin Jun will not explain these profound meanings to them. They can only understand them through their own experience.
When Yin Jun told Liu Tianci the idea of this program, he was not too surprised. He only thought it was interesting but didn't take it too seriously.
After all, Liu Tianci, who is in charge of variety shows, has too much work on his hands and is overwhelmed.
This show, which only lasts for a few episodes, is just a small thing.
However, Yin Jun happened to find him, and he also had something to talk to Yin Jun.
"Ajun, have you come back to watch "Chinese Food Competition"?" Liu Tianci asked directly.
"Has it started broadcasting?" Yin Jun asked subconsciously, "How are the viewership numbers?"
Liu Tianci couldn't help but smile bitterly. This boss is really acting out of common sense. That's obviously not what I asked.
But he still replied: "Two episodes have been aired. The first episode has 32 million viewers, and the second episode has 35 million viewers. The number of viewers has increased steadily, and the reputation is also quite good. Everyone likes it. After all, this It’s our five-thousand-year-old Chinese food culture!”
"That's not bad." Yin Jun nodded slightly.
"I mean, you first gave the most popular "Survivor" to ATV, and now TVB has another "Chinese Food Competition" with a good reputation and long-lasting appeal. What about our own Kylin TV? Now There is only one "Millionaire" and one "Hong Kong Idol"!"
When he said this, Liu Tianci looked aggrieved.
The young man couldn't help but laugh.
It’s no wonder that Kylin TV is developing very rapidly. More than 300 million people watch Kylin TV programs every day.
Such a large number of people is directly reflected in the valuable advertising value and brings a lot of monetary benefits to Kylin TV.
But in terms of the biggest contribution, of course it is the TV series, which is still Kylin TV’s trump card.
Variety shows cannot be said to be outstanding, but "Millionaire" cannot attract people from all walks of life. "Hong Kong Idol" is popular all over Asia, but it is only in the first half of each year.
The contribution of variety shows in the second half of the year was very small.
If you want to say that the boss has no new ideas, then that's fine.
But Yin Jun gives a program to ATV for a while, and a program for TVB for a while, and both of them have huge ratings and reputation. What do you want Liu Tianci to think?
"Brother Ci, don't be angry. I'm just thinking about it!" Yin Jun said directly without arguing with him, "I happen to have a program that I can let Kylin TV do."
"What program?" Liu Tianci immediately became energetic.
"A travel variety show, I will give you the planning document in two days." Yin Jun said calmly: "Probably we choose one or two hosts and let them take different stars with them in each episode to travel around the world to explore The cultural characteristics, strange people, beautiful scenery, mysterious phenomena, etc. of these places. In addition to the different foreign scenery and things, the main attraction is also to combine the characteristics of the host and guests so that the audience can learn from them. Through the conversations and actions, you can learn more secrets and have a strong sense of involvement.”
"Would this be interesting?" Liu Tianci pondered.
"Of course." Yin Jun said, "Celebrities and hosts, in this program, cannot be superior, but should try to be like ordinary people. They will not only participate in various activities, but also share their psychology with the audience. Telling some things in their lives... This makes everyone feel closer at once. In addition, the world is so vast, wouldn't it be nice to let everyone see more customs, customs, and wonderful landscapes?"
"How many viewers can it reach? Can it surpass "Survivor"?" Liu Tianci asked.
Yin Jun suddenly smiled.
This Liu Tianci is really stubborn!
"If it is done well, even if it is not necessarily better than "Survivor", it will certainly not be far behind." Yin Jun said, "More importantly, this program can be broadcast all year round, and "Survivor" is the top At most half a year.”
"If you say that...you can give it a try!"
Liu Tianci immediately smiled.
Sure enough, a crying child will get milk!
If I didn't force it like this, how could Arjun come out with the show so quickly?
At this time, he still didn’t know what kind of program he was getting.
Usually variety shows have their own life span. A short one of two or three years will lose their appeal, while a long one of more than ten years or 20 to 30 years will last forever.
The variety show Yin Jun gave him is a super program with long-term vitality!
It should be said that the "Zhengda Variety Show" that will be broadcast in a few years has a bit of the flavor of this show.
However, in "Chia Tai Variety Show", this travel link is just a small project, and it is more about entertainment and introduction, without more participation, and there is no star joining, which makes the program high in style and popularity.
Its earliest prototype is Japan's "To the End of the World", which has been the top three variety show in Japan with ratings for more than ten consecutive years.
Then China also has this kind of imitation variety show, which has quite high ratings and high praise.
This is "A Strange Life" produced by Tencent Video!
Most of this program hosted by Aya is a copy of the Japanese "To the End of the World", but there are also many innovations. For example, the guests reveal their inner thoughts, etc., which is a good point to watch.
Even in 2018, which has been devastated by variety shows for many years, "Adventures" has received widespread praise and has quickly become a good show with a very high rating and a very large number of viewers. This can also be seen from this. It's all part of the charm.
It's 1984, and even many Japanese and Korean people have never seen many parts of the world, let alone Asians in general.
So in addition to the advantages Yin Jun just mentioned, the novel perspective and unique entry point are also huge advantages of this program!
If it is produced and broadcast on Kylin TV, it will definitely be a trump card program!
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