Chapter 1782 The Aftermath of the Olympics (Additional Update for the Head of the Dong Family!)

Teresa Teng is the singer of the Olympic Games' eternal song "Hand in Hand".

At the same time, "Hand in Hand" is the theme song of the Los Angeles Olympic Games.

So during the Los Angeles Olympics in July and August, Teresa Teng sang this classic song at the opening and closing ceremonies respectively.

A classic is always a classic.

Even Teresa Teng has hardly appeared in public career in the past year. At that time, she was still the first day queen to attract global attention.

In less than a month before the Olympic Games, Teresa Teng's "Hand in Hand" single once again experienced explosive sales growth around the world, selling another seven to eight million copies.

Okay.

It was a song that was released a few years ago that made it onto the singles chart again and became the number one song so far this year, making a group of singers who released albums this year dumbfounded.

The first day queen in the world is the first day queen in the world!

They don't need to release a new album, just relying on their old songs is enough to crush their competitors.

As the first official participation in the Olympic Games since the founding of the People's Republic of China, the Chinese delegation was originally relatively short of funds.

In the previous life, it was thanks to Mr. Huo's full sponsorship, otherwise they would not have been able to send out a huge team of more than 300 people.

To put it bluntly, if it were not for the donations from overseas Chinese, they would not even be able to raise the travel expenses.

Their situation is better in this life.

After Mr. Huo, Yin Jun also took the initiative to bear all the expenses of the delegation, including air transportation and so on.

Yu Yin Jun even gave huge bonuses to every medal-winning athlete in the delegation in the name of Qilin Group.

The gold medal is worth 100,000 US dollars, and the team responsible for the gold medal is 50,000 US dollars.

The silver medal is worth US$50,000, and the team responsible for the silver medal is worth US$20,000.

The bronze medal is worth US$20,000, and the team responsible for the bronze medal is worth US$10,000.

Everyone below who is in the top ten in a single category has more or less thousands of dollars.

Now in 1984, such a high bonus is definitely much higher than the gold medal bonus of 1 million yuan awarded by Jianlibao in the future!

Yin Jun also knows that this money will definitely not go into the athletes' pockets. Giving them a bonus of several thousand yuan at most is a huge sum.

But after giving so much, the entire sports team will benefit, which will naturally give some spiritual and material encouragement to those athletes and teams who have worked hard for so many years.

When all the games were over, the Chinese team, which ranked fourth in the medal list, received the most attention from the gymnastics prince - Li Ning.

The young man from Zhuang Township, who won 3 gold medals, 2 silver medals and 1 bronze medal, is the athlete with the most medals this time, and he has also greatly contributed to the Chinese people.

Especially when he participated in the first competition, which attracted national attention, he became a superstar.

In the future, Li Ning will partner with others to establish her own sporting goods company. The reason why it was so popular from the beginning has a lot to do with the support from the government and the private sector.

The source of its support comes from this.

Because of this, Qilin Group also gave his parents a special reward of 100,000 US dollars. In name, it was to thank them for raising such a good son, but in fact, it was to let the money fall into Li Ning's hands.

If the reward is given to parents, the bosses above would be embarrassed to use various names to collect this money as the property of the Sports Bureau, right?

But Yin Jun didn't treat them badly.

As soon as Li Ning came back, Kirin Group approached the Sports Bureau and discussed letting Li Ning endorse Kirin Group's product advertisements.

In the end, Kirin Group offered a sky-high price of 10 million yuan, allowing Li Ning to shoot advertisements for Kirin Group for three years, and allowing Kirin Group to use Li Ning's image rights.

Of course, most of this money was given to the Sports Bureau. As the mother-in-law of an athlete, they naturally took it all.

In the future, 50% of Liu Feiren's income does not exist now, and they will not explain anything to you athletes at all.

It was only with the help of Kirin Group that Li Ning got 100,000 yuan.

Even so, the gymnastics prince was smiling from ear to ear.

In the two or three months since the Olympics, Kirin Group's advertisements about Li Ning have been overwhelming.

It's not just him, all the outstanding athletes from the Olympic Games have appeared in the advertising products of Qilin Group, which really makes the audience feel what "the Olympic craze has not ended".

However, the appearance fees for these champions are much cheaper, with the overall package costing only 10 million yuan.

Originally, the Sports Bureau wanted to be reserved, but the Kirin Group directly said that if you don't want to, forget it. Li Ning is enough anyway, so they quickly relented.

Having money is better than having no money!

Originally, people in this era lacked a sense of glory. After all, there were so many athletes who brought glory to the country. Of course they liked it.

If you like it, you will naturally like it more when you see the advertisement.

The impression left behind will be even more profound.

Therefore, the sales of various products of Kirin Group have surged in the past few months.

Instant noodle bags printed with the faces of various Olympic champions have even become collectibles in many families.

In the past two or three months, the overall profit of Kirin Group has increased by a full 500 million compared with the same period last year!

This is the profit after all expenses.

On average, every person in mainland China has purchased various products from Kirin Group in the past few months.

After getting this number, everyone was stunned, and they felt more and more that advertising and marketing was a particularly good tool.

Because the population covered by advertising has skyrocketed to 1.3 billion people, this kind of effect is much more impressive than in Hong Kong!

Kirin Group is also very "shameless".

They built the outer walls of Qilin Commercial Plaza in each city of Beijing, Shanghai, Guangzhou, and Hangzhou, and openly used the images of Olympic champions to promote the event outside the green curtains of the Dome.

For example, General Xu squints his eyes and grabs a shot to rush into the game, with an advertising slogan "I'm here waiting for you" next to it.

The picture of Li Ning turning over and dismounting, clenching her fists and shouting, also has the sentence "This is the best shopping and leisure place" next to it.

…

Encountering such a fresh advertisement, many people came over to take a look.

Not to mention their expectations for these, they can't wait for the place to open soon so that they can go in and take a look.

After all, it is a project launched by Qilin Group, and it is something from Xiangjiang. How can it not be interesting?

It is difficult for local governments to manage such propaganda.

On the one hand, these Olympic champions are the wealth of the country. Using their names to advertise seems a bit awkward.

But on the other hand, Qilin Group has spent real money, whether it is buying land or various constructions, it has been cheaper for your local area.

Various economic consumption drives in the future are also for the development of local economy.

How can they talk in this situation?

You can only pretend you didn’t see it.

Qilin Commercial Plaza only has 8 floors, and it is currently building only one themed commercial complex. The various housing units behind it will have to wait until later, so its construction speed is quite fast.

Now in November, its main project has been completely completed, and the final capping and construction of surrounding facilities such as squares and fountains are being done.

The next step is to carry out various interior and exterior decoration around January next year.

It will be officially open for business in June or July.

Compared to Qilin Commercial Plaza, the four domes are much faster.

It is currently undergoing interior and exterior renovations.

All the exterior decoration materials are purchased from Japan, so that at night, with the neon lights flashing, it will look beautiful up close and far away.

It's just that the cost is a little more expensive, and the decoration process will be more troublesome and longer, but it will be completed around March at the latest.

The interior equipment decoration is also equally delicate, but for these, architects and decoration designers have a lot of experience, and the time is much faster than the external decoration.

Calculating it this way, Teresa Teng's nationwide tour starting in June next year will not be delayed.

"Well, generally speaking, Qilin Culture has already communicated with Huajing, and they welcome me back to sing." Faced with Yin Jun's inquiry, Sister Tianhou replied, "The initial reservation is for 20 cities, the specific affairs We have to wait until after the Spring Festival next year, and Brother Guan will take people to Huajing to discuss with the cultural performance management department."

Yin Jun did some calculations. After Teresa Teng's tour, even if there was only one concert in each city, at least 500,000 people would attend her concert.

"We agreed that we are not allowed to spin around. After every performance, you give me at least three days of rest." Yin Jun reminded him quickly, remembering that the beauties next to him were the famous three desperate girls.

"I know~~ I haven't had a concert for a long time, so I must have enough physical strength! After I return to Hong Kong next year, I will have to exercise more." Teresa Teng replied with a smile.

The two of them had no worries at all about whether the concert could be held smoothly or whether anyone would attend.

First of all, in terms of the official attitude, Teresa Teng, as the singer of the Olympic anthem, really made a splash for the Chinese people in this Olympics.

Now that she wants to return to the mainland to sing, this is a clear attitude. How can you think the mainland would not agree with joy?

And in terms of strength, in this era, if no one attends Teresa Teng's concerts, then Chinese singers will never even think about holding concerts.

Two years ago, Teresa Teng released the album of the same name as "Teresa Teng". As the first official album, sales in the mainland have now exceeded 100 million copies, ranking first among all singers!

Not to mention that before this album, those pirated versions of Teresa Teng’s songs had already spread widely across the country.

No matter how good the pop songs are, in this era, Teresa Teng's sweet voice is still the favorite of the somewhat conservative Chinese people.