Chapter 1779 Further Cooperation (Additional Update for Head Li Shugen!)

Sitting in the coffee shop, Phil Knight looked at the young man in front of him and sighed.

"There is a saying in the East that 'heroes have emerged from youth since ancient times', and it should be people like you, Mr. Yin!" Phil Knight praised, "I thought I was a genius, but I didn't expect that a real genius would be like this. Brilliant!”

Phil Knight is a fan of Eastern culture.

What he likes most is Japanese culture, just like Gang Leader Qiao.

Gangzhu Qiao understood the beauty of simplicity and refinement from the Japanese Zen culture, so he brought this concept to the development of Apple products, and a shocking series of Apple products appeared.

Phil Knight's contact with Japanese culture was not so pleasant.

The contract with Onitsuka Tiger was canceled that year, which almost caused Nike to die prematurely.

Fortunately, he was lucky and Nike's sales were very good, so he survived and is now the number one sports brand in the US market.

Baidu said that Nike ranked first in sales in the United States in 1980. That is completely nonsense.

In fact, they were still at odds with Adidas in the past few years. Even now, Nike's market share ahead of Adidas in the United States is not very large, and the two sides are still roughly in the middle.

After Yin Jun's $500 million injection in the past two years, Nike has not only made efforts domestically, but also developed more rapidly overseas. Now it is in the hometown of Adidas in Europe, and it is inextricably linked to it.

For the time being, Nike has not yet become that outstanding presence.

But this time is not far away, because Jordan has signed with Nike. When Jordan breaks out completely in a few years, Nike will take off along with it.

For those who have never been to the United States, it is difficult to imagine the huge role that a person like Jordan plays in improving Nike's sales and brand.

It is no exaggeration to say that among the hundreds of millions of black people in the United States, there are almost no young people who do not like Jordan sneakers.

Black people, whether you like basketball or not, you must have at least one pair of basketball shoes, and this pair of basketball shoes must be Nike Jordan shoes.

Black people who have the means will buy a few pairs or even a dozen pairs of Jordan shoes. It is not surprising that children from rich families have hundreds of pairs.

Many black people give Jordan shoes as gifts.

It doesn’t seem like an exaggeration to say that Jordan shoes are universal for black people.

By the way, Jordan shoes are definitely not very familiar to young people in 2016, because there is one of the most notorious counterfeiters in China.

Young people like to use AJ to refer to Jordan shoes, which is the English abbreviation of Air Jordan.

In the era after 2016, AJ shoes also began to go crazy in China. The price of several thousand yuan was not an obstacle at all, and young people were also proud to own them.

This also created another sales peak for Nike.

The person who created all these miracles was Phil Knight in front of Yin Jun.

This person is truly a winner in life.

He unintentionally signed a young black player who was not taken seriously by Adidas, but he brought such a big miracle to Nike as a whole, which he himself did not expect.

"We are all geniuses, there is no doubt about it." Yin Jun waved his hand, "But in my opinion, the Nike company we share has a third genius."

When talking to Americans, it is useless for you to be modest.

Only if you show your talents and stand proudly on top of the world will they admire you.

Yin Jun doesn't have much humility in front of Americans. For example, when discussing business with Bill Gates, he fights for every penny and never takes face seriously.

Phil Knight was very happy that he could be compared with Yin Jun, but he was more curious about the third genius Yin Jun mentioned.

After carefully thinking about the subordinates in the company, Phil Knight didn't think so, and he didn't think anyone could be compared with him, let alone Yin Jun.

"He's Jordan!"

Yin Jun didn't show off, but said it directly.

"Jordan?" Phil Knight nodded slightly, "That NBA player signed by our company? He is indeed very good. I have watched his games several times. This young man has a future!"

In late October, the 1984-85 NBA season had already begun.

Jordan is as fierce as his previous life. He averaged 30 points in the first five games, averaged 12 assists and a double-double per game, and even averaged 8 rebounds per game. It was a complete reversal. sky.

There are many rookies who have played well, but there is no second player in the history of the NBA who is as unstoppable as Jordan.

Everyone was shocked, even Jordan himself did not expect that he would explode to such a degree.

Only Yin Jun knows that this is a normal problem for the God of Basketball.

Without so many helpers in his previous life, what kind of results would Jordan have in his rookie season?

Season averages of 28.2 points, 6.5 rebounds and 5.9 assists per game, Rookie of the Year, All-Star Game starter!

Throughout the history of the NBA, even talents such as Wilt Chamberlain, Kareem Abdul-Jabbar, lone wolf Kobe Bryant, and the chosen man James have not had such good rookie results.

Not to mention that in this life, Yin Jun gathered so many friends from the NBA Hall of Fame for him from the beginning.

Whether it is Bernard King in the All-Star lineup or the absolutely underrated super center Jack Sikma, which team will be placed on Barkley, Karl Malone and Stockton who will be regulars on the Dream Team for the next twenty years? There are all luxuries.

They partnered with Jordan together. How could Jordan, a shooting guard, not be outstanding?

It’s not just Jordan either.

This group of talents directly activated the New York Kirin team's lineup. Within half a month of the start of the season, the New York Kirin team averaged more than 100 points per game. Regardless of winning or losing, they played heartily and it was exciting to watch.

As a result, the New York Kylins have become the most lively home court in the NBA, and the atmosphere is very hot.

Countless celebrities like to go to the New York Kylins' Madison Square Garden to watch games, and it has become a lively social venue.

People are very optimistic about this year's New York Kirin team. Even if they cannot challenge for the championship this year, they can still look forward to the conference finals.

Nike not only signed Jordan, but also several other rookies, but the conditions were not as good as Jordan's.

Including the preseason, in just a few months now, their collective explosion has made Nike's sneakers and autumn clothes really popular.

It's just a little strange. In the previous life, during Jordan's rookie season, the first generation of AJ had already been released, but now this series has not appeared. I don't know if there is Yin Jun's butterfly factor in it.

And judging from Phil Knight's attitude, it seems that he has no intention of creating a separate sub-brand for Jordan.

After retracting his thoughts, Yin Jun drank milk tea and asked Phil Knight, "Phil, you came to see me today just to talk to me about Nike's glorious future, or is there something else?"

Phil Knight laughed unconsciously, "Yes, I am looking for you to cooperate."

While talking, he took out a comic book from the bag next to him.

Yin Jun was happy when he saw it.

Isn't this "Slam Dunk"?

Holding the single copy of "Slam Dunk", Phil Knight said: "This comic book is very popular in the United States, and even very popular around the world! I noticed that although it is about playing basketball, it is very popular. You were smart enough not to show the brand of any player’s basketball shoes, was this intentional on your part?”

"right!"

Yin Jun nodded without hesitation, "I don't have the habit of making dowries for others."

Phil Knight didn't expect Yin Jun to be so direct, but he cheered up again: "Then it's possible for us to cooperate again! You painted all the players' sneakers here as our Nike shoes, how come Sample?"

Yin Jun looked at him with a faint smile, "Are you so ambitious?"

"Nonsense, who doesn't want to be number one in the world?" Phil Knight said, "How about, Mr. Yin, let's work together again?"

"How to cooperate?" Yin Jun raised his hand to signal him.

"Change all LOGOs into Nike, and then authorize us to use these characters for advertising and posters." Phil Knight said, "We will also launch basketball shoes and basketball jerseys of these characters to attract comic fans to buy them."

"What can I get?"

"Hey, what are you talking about? You are also our second largest shareholder of Nike!" Phil Knight complained, but he also knew that no one is an idiot, especially the world's richest man.

After a pause, he said, "What do you think of the annual licensing fee of 10 million US dollars?"

Yin Jun almost threw the cup in his hand on his face, "Phil, are you planning to ridicule me with this price? Do you know what I would get if I gave it to Adidas, Puma, or Reebok?" How much?"

"Then tell me!" Phil Knight also raised his hand to indicate.

He is a smart man and would definitely not want to expose his trump card first.

"The alternative is to completely tie it up with "Slam Dunk" and use 10% of Nike's shares in exchange." Yin Jun said, "The alternative is to share the sales of sneakers and jerseys according to the sales ratio. Each player's Exclusive sneakers all have different share ratios.”

"10% shares?"

Phil Knight was startled by Yin Jun's huge appetite.

Two years ago, when Yin Jun purchased Nike, he bought 20% of the shares for US$500 million at a price higher than the market price, which means Nike's valuation was US$2.5 billion.

Now after two years of development, Nike's market value has exceeded 4 billion U.S. dollars, and 10% of its shares is worth 400 million. How can Phil Knight give it up?

Quickly shaking his head, Phil Knight said, "Forget the shares, let's just share the shares according to the authorization!"

He's not a fool.

Although he currently holds a lot of shares, if he gives Yin Jun another 10%, then Yin Jun's 30% will be a bit dangerous, and it will easily affect his control of Nike.