Chapter 1785 Qilin’s Speech

Yin Jun likes to read newspapers.

Especially the newspapers in recent years are very interesting. Many of the news and knowledge are well-founded. It is definitely not like the series of irresponsible false news that appeared after 2010 when the Internet developed.

People used to say that if you want to study well and enrich yourself, you should read more books and newspapers. This is the truth.

When he was reading a local newspaper in California that day, he accidentally found a small section that talked about a news about "the TED conference being held."

This conference, founded by two scholars, is a lecture for discussion and sharing.

The newspaper said that they invited famous scientists, scholars, politicians, economists, etc. from all over the world to express their opinions.

It looks very interesting and very gimmicky.

But Yin Jun knew that this was just a gimmick.

After they were established this year, until 2001, they were not very stylish.

It wasn't until another thoughtful person bought the TED conference, packaged it and ran it that things gradually started to improve.

Especially when the TED conference speech video was posted on the Internet, it caused an uproar. Many people like to listen to the experiences and feelings of these best people in the world, trying to get something from them that they can use for their own use.

Of course, it is completely futile to try to gain the knowledge and experience that will make you successful from the experiences of successful people.

If successful people can succeed so easily, wouldn’t everyone be able to become Bill Gates, Superman Li, and Dad Ma?

If you buy a few autobiographies of Superman Li, and after reading what he introduces, can you copy and become another Superman?

Stop dreaming!

Obviously this is impossible.

Therefore, countless people are obsessed with success learning and use their success as inspiration. In the end, they gain nothing, and instead they are dragged down by their high ambitions.

Talking like this is a bit like poisonous chicken soup.

But Yin Jun still feels that people in the future should know it and try to wake them up from their sleep.

We can learn from the good qualities of these people and inspire ourselves from their thinking. The rest is still up to us to walk step by step according to our own abilities. This is the most important thing.

TED speech is not actually a speech that imparts successful experience.

It is more about sharing one's own opinions, thinking and exploring about the whole world and where we are.

It is a kind of communication on a spiritual level and has nothing to do with business. It is not a success motivational theory. It still sounds very interesting.

Human progress lies in thinking.

Without the thought of being hit by a falling apple, Newton would not have come up with the three laws and would not have changed the entire physics.

Physics itself is the source of science and technology, and physics affects chemistry, thus further changing the entire world.

Although the TED speech will not be such a ground-breaking inspiration, in the eyes of many outstanding people, this kind of impact of thinking is still necessary to listen to.

So even if the ticket price was 7,500 US dollars, and later increased to 8,500, people still flocked to it, and tens of thousands of people went to grab 1,000 tickets.

Well, there are actually 1,200 slots, but the remaining 200 are given to elites who are influential in various fields in the world, and the remaining 1,000 are sold to ordinary people to support the expenses of the conference.

He is said to be an ordinary person, but how can he be an ordinary person if he can spend nearly 10,000 US dollars to listen to a speech?

At least they are all middle and upper class elites.

TED talks are really interesting. If nothing else, listening to one will help you improve your skills and level of knowledge.

Therefore, Yin Jun also watched many TED talks online in his previous life, and thus learned about these qualities they possess.

Now when he reads the newspaper, Yin Jun naturally recalls those things from his previous life.

TED Talks is not a for-profit organization, but it has an extremely high status in the field of speech and thinking. Even its boss has become one of the most famous people in the world by virtue of this.

As for the Kirin Group, if it had such a speech, wouldn't it be like Time Warner owning "Time Magazine", and it would have a very influential brand?

Just the elite speakers called every year and the people who attend the speeches are an extremely valuable asset.

To put it bluntly, this can form a circle, a huge circle of contacts.

Therefore, almost immediately, Yin Jun decided to give such a lecture.

Just name it

Qilin Speech!

Yes, you read that right.

Yin Jun did not plan to buy a TED speech, but planned to make one again.

The reason is very simple. This TED talk is still in its first year. He doesn’t understand anything. He is still exploring all the rules and has no influence. Why would Yin Jun buy it?

He has the most complete speech system and regulations, knows how to be most successful, and has great appeal, which is much stronger than TED.

What's more, if you buy other people's products, what's more interesting than creating your own?

Thinking of this, Yin Jun ordered to specify a series of rules and procedures and let ABC TV News Network prepare for this matter.

ABC News was suddenly told that they were very confused about preparing for such a Qilin speech, and Yin Jun named everyone to give the most qualified speech, which was even more difficult.

But when Robert Egger saw the first speaker arranged by Yin Jun, he knew that he must give this Qilin speech well.

Because Yin Jun himself will be the first guest speaker and go on stage to give a speech.

From the time Yin Jun debuted, until now he has become the richest man in the world. Although people all over the world admire his genius, Yin Jun has never appeared on the stage in public or made any remarks.

Although people can read Yin Jun's views from newspapers and magazines from time to time, and the media in Hong Kong also have occasional interviews with Yin Jun, Yin Jun has not spoken out in public speeches so far.

Now that Yin Jun is willing to take the stage by himself, Robert Egger can understand how much the boss attaches importance to Qilin's speech.

Kirin Group is a private company. If you want to make a big difference in it, you must do your best to complete the tasks assigned by the boss.

Robert Egger's ability and execution ability are very good, and he also wants to move forward, so he immediately used all his strength to prepare for Qilin's speech.

In fact, this matter is not difficult. Robert Egger knows the venue arrangements and the entire hosting process well.

After all, ABC Group already has a lot of experience in various evening parties and variety shows.

If it is an ordinary company, such as the TED conference, the biggest headache for their organizers is actually two problems.

The first is the guest speaker.

The second is how to trick people into paying high prices to listen to the speech.

The importance of the guests in the first item directly determines whether people are willing to pay.

Unless TED is already famous 30 years later, no matter who comes to speak, there will definitely be a full seat, and they will all rush to get in.

Otherwise, it will be a difficult development process from the beginning.

But for Qilin Speech, this difficult beginning will definitely not exist.

Why?

Didn’t I say that before?

Yin Jun is the first speaker!

The world's richest man, the world's number one entertainment tycoon, a genius as famous as Einstein... any one of these identities will be amazing, let alone all of them in one.

If such a person comes to give a speech, the place will be packed with people. Even company presidents, scientists, political leaders, and financial giants will all gather together to listen to what Yin Jun will say.

Robert Egger has no doubt that, let alone 200 free tickets and 1,000 tickets for sale, even if the number increases 10 times, it will not be a problem at all.

But the problem is that as a lecture that is held every year and lasts for a long time, it is impossible for Yin Jun to come every time, so the number of people attending the lecture in the future will definitely be different.

Therefore, you definitely need to control the scale for the first time, and wait until word of mouth spreads before you can continue to attract people to listen to the speech.

Of course, as a complete speech conference, it must not only be Yin Jun's first speech, but also need a dozen elites to give their own speeches throughout the conference.

Only in this way can we form a scale and have a sustained influence.

Otherwise, this once-a-year lecture might as well be called "Yin Jun Lecture".

Yin Jun’s goal is to eventually achieve one month of Kirin speeches a year. Within such a month, there will be two speeches every day in the morning and afternoon.

Each speech is limited to 30 minutes.

Different from the 5-18 minutes in the previous life, Yin Jun gave a slightly longer time.

This makes the atmosphere of the speech less tense. People need to work hard to express their opinions and ideas in a short period of time, which will cause the audience to impatiently accept the information.

30 minutes is quite good. It’s like chatting and speaking slowly. This is also in line with the habits of Chinese people.

If the speaker doesn’t have that much to say, then it’s perfectly fine to end it in ten or twenty minutes.

For the first Qilin Speech, it is certainly impossible for such 120 elites to attend this conference. It will take a long time of development and precipitation to attract so many people to voluntarily participate in the speech.

Therefore, the first Qilin Speech Conference will take about a week.

This will give people a sense of freshness without making it feel too long.

Once the influence is established and more people are interested, then extending the time of the speech conference will be a smooth process.

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(Ahem, after the update, I follow up the subscription 24 hours a day, why is it missing? Gentlemen, please help me!!)