Chapter 1800 The Era of Superstars and Theaters (Part 1)

Of course Stallone didn't know that "The Last Stand" was originally his movie.

It's just that this movie in its previous life didn't do very well, but after being pirated and copied to mainland China, it became quite popular.

This life is similar. Don’t look at the mediocre box office performance in North America, but in Yin Jun’s home base in Asia, "The Greatest Heroes", which was released at the same time, took in 27 million US dollars in the first weekend and 23 million in the second week. Ten thousand, it is not difficult to reach a box office of 100 million US dollars.

After all, Asians still recognize Jiang Wen's face. Watching an Asian show off his power on the territory of the United States, naturally there is a sense of intimacy.

This sense of identification and intimacy, coupled with the fact that "The Greatest Heroes" is much more elaborately produced than its predecessor, with many big scenes and explosions, will naturally make it enjoyable for everyone to watch.

Although the aesthetics of South Korea and Japan are so girly in the future, in fact they still admire the straight men very much.

Jiang Wen is such a man with male hormones all over his body.

In his previous life, he actually starred in not many movies, but "Let the Bullets Fly" made people excited.

Now Jiang Wen is still very young, and Yin Jun asked the director to focus on exploring his strong, perseverance and courageous side, so watching a movie starring him is really good.

Therefore, movie fans in Japan and South Korea jointly contributed 33 million US dollars in box office in two weeks, more than half of it.

In fact, this cannot be considered a victory for the movie.

The bigger reason for achieving such good results is that Yin Jun has been working continuously in Asia for four or five years. Whether it is comics or TV series, as well as novels, music, movies, etc., they have all-round influence. them.

In addition, Yin Jun has established theater chains in these two countries and has huge distribution capabilities, so he has achieved such good results now.

The entire "Jungle", including the European and South American markets, is estimated to have a final revenue of around US$300 million.

The total cost of production, promotion, etc. of "The Legend" is as high as 70 million U.S. dollars, but the net profit can reach 30 million U.S. dollars, which is a return rate of about 45%, which is already quite good.

Not to mention the video and cable TV screening rights, and a large amount of income can be recorded, and the total profit will not be less than 100%.

Of course, its results are worse than the literary films produced by Yin Jun, but this can be regarded as a very successful attempt.

In fact, as long as he does not lose money, Yin Jun wants to import Chinese movie stars to Europe and the United States in large quantities.

With a few more years of time and a few more good works, they will naturally become familiar with it and like it. ——Isn’t this how Cheng Long and Jet Li succeeded in their previous lives?

Now he is afraid that pushing too hard will offend some conservative forces and trigger large-scale boycotts, so Yin Juncai can only push forward slowly.

Come back to the present.

Stallone likes Jiang Wen's acting style, which is actually closely related to his own style.

In his previous production of "The Expendables," he hired actors who suited his style.

Although Li Lianjie was invited, his style was somewhat inconsistent, but Yin Jun knew that Stallone also liked Li Lianjie's smooth fighting style. In his opinion, it was much more serious than Cheng Long's humorous fighting style.

It's just that when Stallone talks about cooperation now, it's more of a courtesy.

In the golden age of Stallone and Schwarzenegger, they always worked alone and never knew which superstars to cooperate with. Even the heroines who acted together were usually unimportant and were in the role of a flower vase.

That is to say, after reaching the age of fifty or sixty, the abilities of the two people have declined, and so many new stars have emerged, so they, the old guys, have begun to stick together for warmth. Scenes that were not seen twenty or thirty years ago are all presented during this period. .

For example, if a combination like Schwarzenegger plus Stallone plus Bruce Willis came out in the 1990s, it would definitely bankrupt any movie company.

There are a lot of people who are nostalgic.

After these old guys stick together to keep warm, although the salary and dividends will not be as high as the 30 to 50 million US dollars at their peak, they can still guarantee a salary of 10 to 10 million US dollars.

So that also led to more collaborations like this.

But, it's a pity that this is the 1980s, and Stallone is still in the prime of life, so he is basically working alone with great ambitions.

Even if Jiang Wen really wants to come and do it, he will definitely be his little brother, and his role will be very small and weak.

Even if Jiang Wen was willing to do such a thing, Yin Jun would not agree.

At least, in the next 20 years, Jiang Wen will be an action superstar that Yin Jun strives to build. How can he be a supporting role for Stallone?

When Stallone saw Yin Jun smiling and saying nothing, he didn't care. He wasn't in a hurry about this anyway.

He was worried about something else.

"Master Jun, you see, I have filmed four installments of "Rocky" recently, and the second installment of "Rambo". As for "Escape Plan" mentioned earlier, Steven has not been able to come over to film, so this year I don't even have any major works coming out... Do you think you can make a new movie for me?" Stallone is indeed a straightforward person, and he is very straightforward when asking for scripts.

He came to find Yin Jun. In fact, Yin Jun knew why.

A superstar like Stallone, of course, would go to the Three Treasures Palace for everything.

At the same time, Stallone also understood that a smart person like Yin Jun must know why he was looking for him.

Once Yin Jun agreed to meet him and invited him to watch the game together, things would be inseparable.

That's why he dared to say it so directly. Otherwise, none of these superstars are stupid. How could they be so rash?

The young man naturally has his own plans.

Kirin Culture and Stallone signed a 20-year, 10-movie contract.

Now three years later, Stallone has appeared in two movies - one or two episodes of "First Blood".

It should be said that this frequency is not low anymore.

But this era happened to be Stallone's most energetic era, and it was not surprising to make two or three movies a year.

In fact, his own "Rocky 4" was not included in the contract with Qilin Culture. Then he also starred in an action movie of Warner Bros. and guest-starred in several movies, which can be said to be very fruitful.

Yin Jun is certainly happy for his positive development.

The harder Stallone works, the greater his fame will be, and the more prestige and profits he will bring to the North American branch of the Kirin Group.

Just one or two episodes of "Rambo", box office, derivatives, etc., brought a net profit of more than 300 million US dollars to the North American branch of Kirin Group.

At this time, it can be said that Stallone is at his peak.

If we take advantage of the situation and pursue it, with Stallone, Yin Jun, and Kirin Cinema's global network, it would not be a surprise for a movie to have a global box office of US$1 billion within three to five years.

In fact, the expansion of Hollywood in previous lives actually began on that immortal ship.

"Titanic" truly bombed the global box office, conquering all box offices including China.

Before it, "Jurassic Park" had a global box office of more than 900 million U.S. dollars, but it never crossed the 1 billion U.S. dollar mark.

The reason cannot be said to be that it has not entered the Chinese market. After all, the Chinese market is only 360 million yuan, which is only more than 40 million yuan when converted into US dollars.

But in the Chinese market, South American market, Southeast Asian market, etc., there was no "Jurassic Park" released that year.

Taken together, these parts can add at least US$200 million to their box office.

Yin Jun does not import American blockbusters to the mainland now. The only one he can import is the animated film "The Lion King", which has a box office of more than 100 million yuan in the country - if you include the hidden things, it should be More than 200 million.

With Yin Jun's current strength, it is not impossible to forcefully import several blockbusters every year.

But the young man is not that stupid.

His main recommendation now should be Hong Kong movies. Most American blockbusters are those starring people from Hong Kong. Sylvester Stallone, Schwarzenegger, etc. will not appear on the big screen, including Tom Hanks. .

It is a stupid move to let Hollywood blockbusters invade your country before its movie stars have established a foothold.

However, although there is no mainland China market, Kirin Cinemas' integration of global cinemas is definitely better than Hollywood's 10 years ago.

First of all, there has never been a Kirin Cinema chain with more than 1,000 screens in Asia.

If coupled with the blessing of superstars, Kirin Cinema will mobilize a total of 2,000 screens to release the film, which is definitely not a problem.

Then, the teenager put forward very high distribution requirements for the distribution departments of Disney and United Artists Film Company.

To this end, Juvenile invests more than 200 million US dollars in operating funds in distribution every year, specifically for them to establish relationships around the world and establish the most and best theater partners.

From this aspect, the distribution departments of Disney and United Artists have wielded a lot of power in recent years.

On the one hand, through Yin Jun's best-selling movies, they have actively reached good cooperation with theater operators in various countries and regions. Everyone makes money, and they become familiar with each other after going back and forth, so the cooperation is relatively stable.

On the other hand, they are also actively helping Kirin Cinemas purchase local cinemas and start planning for the future.

Don’t buy too much at the beginning. After all, cinemas are also a very important investment. If you make any mistakes, such as not choosing a good location, or the cost is too high to support sustainable development, it will not be good for the overall cinema chain. .

When investing in foreign theater chains like this, we can only do it slowly and steadily. Even if we only open one cinema in a city in three years, it is still possible.

Of course, there is another way to invest in theaters, which is to directly invest in shares.

Just like Yin Jun's investment in Tokuma Bookstore's Daiei Cinema Line in Japan.

You don’t need to invest too much, just about 20%. This has enough influence to make theater operators in these countries favor their own shareholders in many cases.