Chapter 1818 Beyond Qilin Culture!

The secret weapons that Casal found were these eight classic games produced by Qilin Game Company.

Because he found out.

So far, although these eight games have been selling extremely well on Game Boy's platform, their game platform is only the portable handheld game console Game Boy.

Although Game Boy has sold a full 100 million units, compared to home game consoles and arcade machines, it pales in comparison.

As for arcade machines, there are more than 40 million units in the United States alone, and more than 20 million units in Japan. Together with those around the world, there are at least 180 million units in stock.

Home game consoles are now sold more globally, probably more than 200 million units. Almost one out of every three children in the United States owns a home game console, whether they are boys or girls.

Kirin Game Company has a very deep cooperative relationship with several game companies in Japan. Even now, the headquarters of Kirin Game Company has been moved to Osaka, Japan, where it lives next to Nintendo and other participating companies.

Originally, Casal thought he had no chance.

But after such a long period of observation, he found that none of the Japanese manufacturers had obtained the copyright authorization for these eight games, which made people think deeply.

Cassar is not that reckless.

He sent people to check the production and procurement plans of companies such as Nintendo and Sega.

He found out that they really had no plans to start producing these game cartridges, so his heart suddenly became excited.

If Atari can obtain the license for these eight games, that would be a great thing!

Based on the status of these eight games in the minds of players, no matter how depressed Atari is now, once the game cartridges for arcades and home game consoles containing these eight games are released, they will definitely come back to life immediately!

Seeing that Atari's current stock market value has dropped from its peak of US$3 billion to US$1 billion, it continues to decline.

Faced with this situation, everyone at Atari, from top to bottom, was very anxious.

Once Atari's situation reaches the final stage, workers and R&D engineers will be fired, and senior executives will leave with a shameful resume.

These are not what they want to see.

In fact, Atari laid off more than 3,000 employees in the second half of last year, which made the company's atmosphere even more solemn.

However, as long as Casal can obtain eight game licenses from Kirin Games, all these difficulties will no longer be difficult. Atari's second spring will inevitably come!

Then here comes the problem.

Even the major Japanese game companies that have such good relations with Kirin Game Company have not been able to obtain the authorization for these eight games. What ability does Atari have to let Kirin Game Company vomit such a big piece of fat?

When it comes to piracy and plagiarism...

Small companies may dare to do this, but companies like Atari don't.

You have to say that their current market value has plummeted by two-thirds anyway, so why not take the risk...

That must be a joke!

Although Atari is dying, Warner Brothers is behind Atari!

Regarding this game, patent identification is very easy, and it is also very simple and brutal.

Once it is determined that you are a plagiarist, not only will Atari be fined a huge sum of money, but Warner Brothers will also be greatly implicated.

In the United States, patent laws are so overbearing!

Therefore, Casal could only think of ways to impress Qilin Game Company from the front.

Of course, he also knows.

Even if it impresses the Kirin Game Company, the final decision still lies in Yin Jun's hands.

Cassar considers himself to be an excellent businessman and manager, but he really has no confidence in facing the smartest geniuses in the world to show off and play tricks.

After all, being so arrogant is just making fun of the IQ of people all over the world!

Seeing that 1984 had passed and it was a new year of 1985, if Casal could not come up with a good plan, Atari would be completely destroyed, so he couldn't bear it anymore and took a plane directly. He arrived in Osaka, Japan, and then followed Tomohiro Nakata, the president of Kirin Game Company, to Xiangjiang.

Tomohiro Nakata was originally going to return to the headquarters to make an overall report for the year.

In addition, the conditions offered by Casal were very attractive, so of course he wouldn't mind bringing this American over.

To be honest, this is actually caused by Nakata Tomogo's vanity.

Two or three years ago, Alida was the super dominant player in the world's video game industry and didn't even look at Japanese gamers.

But now times have changed, and the president of Alida has to come to the door in person and ask for cooperation with a shy face, which naturally greatly satisfies Nakata Tomogo's vanity.

However, he is not an idiot. Yin Jun specifically told him not to let go of what Casar asked for, so he was only responsible for conveying it to Yin Jun.

Back at the head office, Nakata Tomogo walked with a bit of wind and looked very high-spirited.

Last year, Kirin Game Company has successfully squeezed out Kirin Culture, the long-standing cash cow king of the Kirin Group, and has become the king of cash cows!

Yes!

Since the establishment of Kirin Group, Kirin Culture’s position in Kirin Group has been unshakable.

With "Kilin Weekly" and its derivatives, especially various toys and figures, etc., the overall profit of Kirin Culture once accounted for 90% of the Kirin Group!

In those years, almost all the companies under the Kirin Group relied on Kirin culture to make a living.

Fortunately, this is a boss's industry, otherwise the people of Qilin Culture would definitely have their tails raised to the sky.

But despite this, people from Qilin Culture speak louder and walk more aggressively inside the headquarters.

At that time, the employees of Kirin Game Company, which had just been founded and had only 20 or 30 people, could only look at them helplessly and vowed to catch up with Big Brother and chase its tail.

As a result, I never expected that in such a short period of 3 years, Kirin Game Company would skyrocket by more than ten levels in one year, and today, it can actually overtake Kirin Culture! ?

Kirin Group also conducts company summaries based on the lunar calendar year.

Although it is not yet the Spring Festival in February, Kirin Game Company has sold 60 million units of Game Boy this year, and the price is still 120 US dollars. Calculated based on 50% of the net profit, this amount alone will contribute to Kirin Group A net profit of US$3.6 billion!

In other words, this amount of money exceeds the total profits of Qilin Culture.

no way.

No matter how good the peripheral products of Kirin Culture are, people can't keep buying them. The total turnover of peripheral products in a year has not reached 3.6 billion US dollars, let alone profits.

Even with the addition of the always stable "Qilin Weekly" and single books, it has not yet reached the level.

But Qilin Game Company’s profits are far more than that.

Their game cartridges last year sold a total of 300 million boxes of game cartridges, with each box selling for $20!

These game cartridges are actually very low-cost to produce. They are manufactured in factories in Japan and cost less than $1 per box.

That is to say, the various patent licensing fees for Nintendo, Sega, and Namco were higher, and the profit rate dropped to 50%, which brought another US$3 billion in net profit.

It is precisely because of such a large and continuous cash cow that Huo Jianning has the courage to acquire hundreds of billions of Hong Kong dollars in land and real estate in Xiangjiang.

Say something arrogant and not very popular.

At present, there are no more than 5 companies in Xiangjiang with a market value of more than 6.6 billion US dollars, let alone a profit of 6.6 billion US dollars.

You said with such results, how could Nakata Tomohiro not be complacent?

Of course, he also knows that the biggest reason why Qilin Game Company has such achievements is the genius of the boss.

Whether it's Game Boy or several games, the main planner is the boss. At best, they just implement the boss's ideas.

Kirin Games can do this kind of work, Nintendo can do it, Sega can do it, and even other second- and third-rate game companies can do it.

Therefore, Nakata Tomohiro often mentioned this to his subordinates at the Kirin Game Company headquarters in Japan, lest they become too proud and stop their efforts and progress.

Today, Kirin Game Company has more than 1,500 designers in central Japan.

These people are divided into 13 groups in total, 8 of which correspond to these eight games, and 3 groups are responsible for three games such as "Xiangjiang Cube", mainly to update the versions of these games, and to add new gameplay, etc. wait.

The remaining two teams are responsible for the development and creation of the two games "Street Fighter" and "The King of Fighters".

"Street Fighter" had already been selected into the main issue from the supplement of the supplement in July 1983 through voting by comic fans.

After more than a year of publication, the praise rating cannot be considered the best, but it is really not bad.

Especially a group of comic fans who like fighting feel that "Street Fighter" is better than the cruel and cold "Fist of the North Star".

Game fans and comic book fans are usually two types of people who overlap a lot.

They started instigating Kirin Culture early on and asked them to develop games such as "Fist of the North Star" and "Street Fighter".

Tomohiro Nakata also received these various suggestions, and he was also very moved.

It's just that he couldn't reveal the development status of "Street Fighter".

But he has written letters to Yin Jun several times, hoping to make a game called "Fist of the North Star".

Even Nintendo came to the door and told Nakata Tomogo, if you don't make "Fist of the North Star", just license it to us, and we will all make money together and share the shares.

Why should you share a share of the money I can earn by myself?

When Nintendo was making a lot of money, did you think of us?

While Nakata Tomogo rejected Nintendo, he also decided to come to Xiangjiang this time to discuss the matter with his boss.