Chapter 1817 The Fallen Gaming Giant

Yin Jun traveled to this world and changed many things.

Some of them were expected by Yin Jun before doing things, but there were also many things that Yin Jun had never thought of.

One of them is the American gaming giant Atari.

This gaming industry hegemon that should have declined rapidly in 1983 due to the game "E.T." is actually still alive and well in 1985.

Part of the reason was of course caused by Yin Jun.

In the previous life, "E.T." was released in June 1982. At that time, Atari's new president, Casal, had firmly grasped the power and could develop the company as he wanted.

So when the company's development hit a bottleneck, he dared to spend a huge sum of money to buy the copyright of "E.T.", and he was blindly optimistic without doing market research, and produced millions of game cartridges. In the end, Caught in a huge vortex of losses.

But this time's "E.T." was released a year in advance. Casal was still cleaning up Alida's internal affairs at that time, and there was no "Pac-Man" to help him consolidate the market and build prestige.

And in this life, whether it is Nintendo or giants such as Sega and Namco, they are much more powerful than in the previous life.

After conquering the domestic market and the Asian market, they quickly set their sights on the world's largest electronic game market.

Classic games such as "Hong Kong Cube", "Super Mario Bros." and "Contra" entered the U.S. market one after another, defeating Atari.

Under such circumstances, it is difficult for them to even support it, let alone spend huge sums of money to introduce ideas like "E.T." to make new games.

But precisely because Atari is not as successful as in the previous life, they are not so arrogant and do not ignore consumers. They have been doing market work in a down-to-earth manner in the past few years. On the contrary, the situation is better than in the previous life. Too much.

At least he didn't end up going bankrupt.

Although the situation was not optimistic, of course they did not sit still and wait for death, but actively chose how to break out.

After searching around, seeing that he could no longer defeat the Japanese with his own strength, Casal finally set his sights on Kirin Game Company, a company from the East.

In fact, Casal knew about Qilin Game Company a long time ago.

In fact, 70% of the classic games that dominate the U.S. market today are produced by Kirin Games.

The copyrights of these games were not just for arcade machines. The Japanese actually obtained the copyrights for home game consoles. As a result, the dual attack of arcade machines and home game consoles made Atari miserable.

If it weren't for those gamers in the United States who still support their own companies, and if they weren't so sensitive to games and not so fond of the new and dislike the old, I'm afraid Atari should be thinking about how to behave decently now, just like in its previous life. 's closed down.

The biggest reason why Casal is eyeing Kirin Game Company is definitely not the games that have been licensed to Japanese companies such as Nintendo and Sega, but the new games that Kirin Game Company is running on Game Boy.

Game Boy, a small handheld electronic game console produced and invented by Kirin Game Company, has many fans all over the world.

So far, the sales of Game Boy game console have officially exceeded 100 million units! !

The most important reason for this sales miracle is not only that it is a handheld game console that can be carried in your pocket and played at any time.

What's more important is that Game Boy's games are very classic, so classic that they are unparalleledly good!

The content of the game is truly the most important factor in its popularity and popularity all over the world!

Check out their Game Boy cartridges.

First, there are three popular games: "Hong Kong Cube", "Super Mario Bros." and "Contra".

Although these three games have versions in arcades and home game consoles, Kirin Games retains the sole copyright on portable handheld game consoles, and only they can produce and sell these three games!

This results in players who like these three games, when considering taking the game console with them, they can only buy one Game Boy and then three cassettes.

The retail price of Game Boy is US$120 per unit, and the game cartridge is US$20 per box.

Added up, every player who bought Game Boy started with at least 140 US dollars. In fact, many people bought all three games.

This game package that has appeared in the past few years alone has brought 20 million users to Qilin Game Company, with total sales reaching 3 billion US dollars!

However, this is just the beginning!

Two years ago, Kirin Game Company, which had been releasing one game every year or so, launched one game after another at the rate of one game a month since the launch of Game Boy.

So far, they have maintained this frequency, releasing "Mahjong", "Thunderbolt", "Harvest Story", "Pocket Monsters", "Famous Generals", "Three Kingdoms", "MapleStory", and "Double Dragon" in one go These eight games.

It's normal for a company to launch a game.

Kirin Game Company has so many engineers and designers, as well as a talented designer like Yin Jun, and it is not surprising that it has launched many games.

For example, Atari has launched more than 2,000 games from last year to this year, which is terrifying.

Of course, the Atari company in the previous life was even more exaggerated. Between 1982 and 1984, they launched tens of thousands of games, most of which were homogeneous junk games, completely ruining their reputation among game fans. The impression fell directly into a state of collapse.

It's similar now. Their games are all homogeneous garbage. Instead of saving the market, they pushed them into the abyss.

But Kirin Game Company agrees!

The eight games they have released are just crazy hot, and that’s all!

Among them, "Harvest Story", which has the highest sales volume, had sold 70 million boxes by the end of 1984!

To have such a high sales volume in just one and a half years shows its popularity!

The second-ranked "Mahjong" is not much weaker. According to statistics at the end of 1984, 60 million boxes have been sold.

It's just that the two games have different audiences.

Those who like "Mahjong" are mostly office workers over 40 years old and housewives of the same age group.

Those who like "Harvest Moon" are all young people under the age of 20, especially boys and girls between the ages of 12 and 16. They are so obsessed with it that they play Game Boy all day long when they have free time.

Among the eight games, "Three Kingdoms", which ranks last in terms of sales, has now sold 20 million boxes.

This is not because "Three Kingdoms" is not fun. In fact, battle games like "Three Kingdoms" are very attractive, just because it was launched in August last year.

It only takes four months for sales to reach 20 million boxes. How else can you achieve such results?

Eight years after its launch, the previous "Mahjong" only sold 10 million boxes, but "Three Kingdoms" sold 20 million boxes in the same time.

This is not because "Three Kingdoms" is much better than "Mahjong", but because the previous games have already opened up the reputation, so game fans did not hesitate to buy "Three Kingdoms", even if many people did not have it before. Have played this type of game.

Yes.

Compared with keeping a low profile in previous years, Kirin Game Company, which is now aggressively attacking with the portable handheld game console Game Boy, has a total of 11 games, but every game it releases is recognized as a classic.

Regardless of the concept, content, picture quality, overall playability, etc., it is all top-notch.

All game review newspapers, magazines, and TV shows highly praise the games of Kirin Game Company and consider it to be the most conscientious game company in history.

How rare is it for a game company to not produce a bad game?

Just look at Atari.

This is an extremely sharp contrast! !

Experts say this, and players themselves have a strong point in mind.

Everyone has been playing games for so long. Who doesn’t have an idea of ​​what the games of Qilin Game Company are like?

In addition, everyone knows that these games are all designed by the smartest genius in the world - Mr. Yin Jun. How can they not be fun?

Therefore, with such a favorable time, place and people, every game launched by Qilin Game Company will inevitably usher in a crazy wave of purchases immediately.

It is no exaggeration to say that as long as you see a game cartridge from Kirin Games in a game store, everyone will definitely buy one and play it if conditions permit.

You said that with such trust from all players, how come the games launched by Kirin Games don't become popular?

Seeing the huge profits made by Qilin Game Company, Casal was of course extremely envious and jealous.

But what can he do?

Not to mention that Atari is no longer the giant that dominated 80% of the game market, but the world's richest man behind Kirin Game Company is not someone he can mess with.

Warner Bros., the company behind Atari, is only comparable to a subsidiary of Yin Jun, and it is not as good as the North American branch of Kirin Group, which is known as the number one in Hollywood!

Therefore, Casal did not think about how to bring down Kirin Game Company. He was thinking about how to study Kirin Game Company, explore the successful experience of Kirin Game Company, and how to get benefits from Kirin Game Company to help himself get out of trouble.

Don't tell me, Casal really discovered a method, a secret weapon that can bring Atari back to life!

And this secret weapon is in the hands of Qilin Game Company! !

…

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