Chapter 1780 Chapter 178.9 Future Hot Products

"The authorized share can only be used for the sale of sneakers. At what cost will our "Slam Dunk" enhance the entire Nike brand and increase sales?" Yin Jun smiled and said, "How about we sign the contract? A gambling agreement, right?"

"Betting agreement?"

"Yes." The young man said eloquently, "Based on the increase in sales, the more Nike sells, the more "Slam Dunk" will get."

"It seems that you are very confident in "Slam Dunk"?" Phil Knight said.

"Because it has this strength." Yin Jun said harmoniously, "In fact, it is a good idea to sign an annual endorsement contract with it like a super star, so you don't have to bet against it."

"Forget it, don't sign an endorsement contract, choose betting!"

Phil Knight quickly stopped Yin Jun's sales.

He knew that when Yin Jun proposed this, he would definitely not be able to spend 3 to 5 million a year, maybe even 1 to 20 million.

Rather than doing this, it is better for everyone to cooperate and share.

Although more is given to "Slam Dunk", the more it sells, the more Nike gets!

Besides, Phil Knight is not stupid. He can't always give a gambling contract. Once the purpose of promoting sales is achieved, doesn't he need to stop signing future gambling contracts?

Nike has so many advertisements and so many strategies to promote sales, which are all factors that increase sales. You can't say that our sales increase from now on is all because of "Slam Dunk", right?

Of course, Phil Knight knew that Yin Jun was definitely not stupid, and such a gambling contract might last a little longer.

If this cannot be guaranteed, then Yin Jun will not be willing.

Yin Jun looked at Phil Knight's eyes flickering, and naturally knew what he was thinking about.

He wasn't worried at all.

Even if the betting contract is only for three to five years, the remaining sneakers of Sakuragi Hanamichi, Rukawa Kaede and others will definitely be hot-selling for twenty or thirty years.

In his previous life in "Slam Dunk", Mitsui Hisashi's sneakers belonged to Onitsuka Tiger. This advertisement brought countless sales to Onitsuka Tiger.

Then there were the two pairs of AJs bought by Hanamichi Sakuragi, who brought his own dry food, in a sneaker store, which also helped Jordan shoes become popular in Japan.

Nowadays, the influence of "Slam Dunk" has been widespread all over the world, so the sneakers in it will definitely sell better than in previous generations.

However, comics are just comics after all, and no matter how much you like them, there is a limit.

Jordan shoes are different. They are a huge treasure. Thirty to fifty years later, they will be sold out of stock.

It is a pity that Yin Jun has no plans to engage in sports equipment. It is already very good to become the second largest shareholder of Nike and share the various dividends it has brought during its growth.

If a person is so greedy that he wants everything and doesn't let anything go, he will lose everything in the end.

"After talking about "Slam Dunk", we at Nike started to create a sneaker exclusive for Jordan, how about it?" Yin Jun said, "Taking advantage of Jordan being so popular now, has Nike never thought of taking the opportunity to launch exclusive sneakers? "

Phil Knight hesitated for a moment and then said: "Although Jordan performed well, he rose so high in his rookie season. If he can't reach the peak in the future, wouldn't it ruin our reputation? I think it's better to wait for a year or two, so It will be more stable... The sponsorship we gave him is for all Nike sneakers. If we make a separate model, I'm afraid he won't be able to support sales!"

It is very common in the NBA to prescribe a separate sneaker for a star. Adidas, Nike and Reebok have done so, but not every star's sneakers sell well.

Yin Jun suddenly understood.

Phil Knight is not too optimistic about Jordan, which is different from his previous life.

In his previous life, Phil Knight personally negotiated the contract with Jordan, so this is the star he launched, and he must do his best to promote Jordan.

In this life, Yin Jun signed Jordan, gave him a court contract, and won him a Nike contract.

Therefore, Phil Knight did not promote the future basketball god as Nike's number one star.

"I think he is a future basketball superstar." Yin Jun said thoughtfully, "Give it a try, if you believe in my vision."

Of course the young man would not say, you idiot, do you hesitate to face the future God of Basketball?

In fact, the first model of Jordan shoes in the previous life did not sell particularly well, although it did drive up the sales of Nike sneakers - Nike would pay Jordan a fine for violating the rules of wearing sneakers in every game, making him happy every game. Wearing different sneakers to play has caused a huge wave of Nike sales.

But Jordan's AJ1 did not sell very well at first, so when the AJ2 came out, Nike carried out a clearance process, selling a pair for twenty or thirty dollars, so many black people without money bought it immediately.

From this, Jordan's AJ series began to enter the homes of ordinary black boys, and then through Jordan's continuous superb performance, it exploded later.

Upon hearing Yin Jun's suggestion, Philnet's eyes moved slightly.

In this world, if anyone has the most accurate vision, it will definitely not be the famous Buffett, but Yin Jun, the world's richest man.

Yin Jun has basically never missed it since his debut.

If nothing else, just say that after he bought the New York Kirin team and then signed those players, the performance of the New York Kirin team is worthy of admiration.

Under the youth storm of super new stars headed by Jordan, the team that was originally bullied by everyone now ranks first in the NBA in winning percentage, even surpassing the two giants Celtics and Rockets. .

Everyone else was laughing at first. Except for Yin Jun, who left two or three young players, the rest were all young boys. They were also typical people who did things randomly. A layman gave orders to an expert.

But seeing the excellent results of the New York Kirin team, they didn't dare to say anything. They could only admire Yin Jun once again that he was indeed a genius among geniuses, and he was still as accurate as ever in judging people.

"Okay, I will discuss it with him." Phil Knight also made up his mind.

If Jordan continues to play so well, after half a season, Nike will launch a new type of sneaker for him and focus on training him.

To be honest, if such a superstar is really cultivated, it will really promote Nike a lot.

"If the negotiation is settled, I suggest using the Air Jordan sub-brand." Yin Jun continued to put forward his own suggestions.

"Huh? Flying Jordan?" Phil Knight was a little confused.

"It's Air Jordan." Yin Jun explained with a smile, "It doesn't have any special meaning. I think this name suits him very well... Don't you feel that his demeanor on the court is very elegant and unrestrained, like a flying man?" ?”

Phil Knight thought to himself, I really didn't see it.

But in this matter, he would not deliberately refute Yin Jun's face.

Just based on the consideration of this sub-brand, we know how optimistic he is about Jordan.

Even Yin Jun is so optimistic, so it seems that he should examine Jordan more carefully.

Jordan is only 21 years old this year. If he does well, he will become a superstar in the next 15 years. His role in promoting Nike is really not small.

It's a bit strange to say.

Jordan's title of "Flying Man" was obtained in the 1988 All-Star Dunk Contest.

At that time, he took off from the free throw spot and dunked directly, triggering applause and screams like a landslide and tsunami.

Such a classic dunk directly received full marks.

There is no dispute.

The on-site commentator at the time simply described the miracle he saw as "Oh my God, he flew up."

From that moment on, people called Jordan "Flying Man."

But the Air Jordan brand was already established when the first generation of Jordan shoes came out in 1985.

Sometimes, one can only describe such a coincidence by saying that there is something strange in it.

In the previous life of "Slam Dunk", in the plot that has been released now, Sakuragi Hanamichi has obtained two pairs of AJ sneakers, but Yin Jun's version can only change the AJ sneakers to "a brand founded by an American superstar." , otherwise this would be cheating.

After all, when Yin Jun painted "Slam Dunk", Jordan was still playing in the college league. No matter how amazing Yin Jun was, he couldn't take Jordan so seriously at that time.

The peripheral products of "Slam Dunk" were certainly not well developed in the previous era.

For example, the sneakers and jerseys that Yin Jun and Phil Knight are talking about now, they only cooperate with Onitsuka Tigers and other companies in Japan at most, and their influence is far from the United States, the world's largest basketball product market.

It is no exaggeration to say that if Nike can connect "Slam Dunk" with their products, it will not be a problem to increase sales by 3.5 billion US dollars a year in terms of sneakers alone.

That year...well, that is, next year, after Jordan's sneakers were launched, they sold 50 million in sales in three months, which greatly exceeded Nike's expectations and prompted them to continue to strengthen packaging and promotion of Jordan.

"Slam Dunk" is much more famous around the world than Jordan is now, so if it is based on the global market, it will certainly sell a lot.

Three to five billion US dollars is Yin Jun's conservative statement.

That is to say, the mainland has not yet developed a hot basketball sport, and has not been exposed to "Slam Dunk" and the NBA league. Otherwise, if the number increases two or three times, there will be no problem at all.

Anyway, the young man is looking forward to it. Twenty or thirty years from now, everyone will be able to wear various models of sneakers from Sakuragi Hanamichi, Rukawa Kaede, Sendō Akira and others to compete on the basketball court!

At that time, we must learn more about Nike's marketing methods and sell a limited edition every year, so that basketball fans will rush to buy it!

People who like basketball, as long as they have some qualifications, don't have a few pairs of classic sneakers from "Slam Dunk" at home, and they are almost embarrassed to say that they are basketball fans!

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