Chapter 1680 Chapter 168.9 Strong Movies Come Out One After Another

Among the newly released movies in early May, the one that received the most attention was naturally Kirin Film’s “The Ghost Story.”

The director of "The Ghost Story" is Huang Ying, the deputy director of the Kirin Culture Screenwriting Department. This former novelist is now one of the most powerful figures in the Kirin Culture Screenwriting Department and has finally embarked on his own path as a director.

The two leading actors in "The Ghost Story" are also very famous.

One is the outstanding Xu Guanying in the "Mr. Zombie" trilogy.

The other is Tao Dayu, the master killer who became popular with "Forensic Records".

But the joint cooperation of these three people is not the biggest reason why "The Ghost Mission" received special treatment.

In the first week of co-screening, "The Ghost Story" signed a premiere number of 132 screens, which has exceeded half of the total number of screens in Hong Kong.

There is such a strong number of joint screenings. The first reason is of course that it is the off-season, but the more important reason is that the screenwriter of "The Ghost Story" is Yin Jun.

For this reason alone, all theater chains are willing to use their best screens to show this movie.

The same was true for the audience. Seeing that it was Jun Shao's screenwriter, they bought movie tickets without thinking.

In the first three days, the box office revenue of "The Ghost Story" exceeded HK$15 million.

The result of the second week of medium-sized releases across Asia was a total box office revenue of HK$120 million.

Because "Phantom" added more exciting fighting content to the ghost movie, the box office revenue across Asia in the third week rose instead of falling, reaching HK$153 million.

What is ironic is that this movie, with a Japanese as the villain, sold very well in Japan, and many Japanese audiences enjoyed watching it.

After three weeks, its total revenue reached HK$300 million.

It’s not too much, but for a new director, it’s already a great success.

Huang Ying himself was very satisfied, but some newspapers had different opinions.

"This playful and slapstick movie model was written by Jun Shao a few years ago. Now this kind of repetitive speculation is a bit perfunctory, isn't it?"

"Young Master Jun is a genius, there is no doubt about it, but a script like "The Ghost Story" makes people laugh and make trouble, but nothing is left in their minds. It is really puzzling."

"Is it because Mr. Jun's focus in the past two years has been on the United States and he wants to win an Oscar, so he has neglected his development in Hong Kong?"

"I remember when I had the honor to have dinner with Mr. Jun, he once said that commercial films and art films are the two feet of a film, and nothing can work without one... But now he only focuses on award-winning literary and artistic films. There hasn't been much development in the field of commercial films, has he violated his original intention?"

"From "The Swordsman" to the current "The Haunted Mansion", Mr. Jun has actually failed twice! I hope this time he can wake up!"

"..."

Looking at this series of comments, Yin Jun felt that they were ridiculous.

"The Ghost Story" may not be that amazing, but it is definitely a good movie!

No matter in terms of production effects or plot structure, it is commendable. In the future, a ghost movie category will be developed because of this movie!

And "The Swordsman" is just a foreshadowing, okay?

If my wife hadn't been pregnant now, next year I would have shown you what it means to be the most gorgeous and undefeated sister from the East! !

But complaints are complaints, and the comments in these newspapers are not worthless at all.

Most of the commentators on Xiangjiang newspapers are not just trolls who do things for money. Most of them have real materials. Otherwise, they would not be able to stand out in such fierce newspaper competition and have their own comments. Small column.

Among them was a commentator from "Kilin Daily" who also complained about Yin Jun.

Regarding this, Yin Jun was not only not angry, but also very happy.

A newspaper can only be the best newspaper if it is free from various influences such as power and only makes news based on facts.

They even dare to complain and criticize their own bosses, so are you still worried that they are afraid of other pressures and dare not speak up?

Therefore, Yin Jun is still willing to listen to the pertinent suggestions in their comments.

For example, in the past two years, Yin Jun has paid too much attention to Hollywood and neglected the development of Hong Kong movies.

Of course, this is not too accurate, because just last year, Yin Jun's "Hot Detective" was very popular. It not only put Chow Run-fat on the road to the king of commercial movies again, but also praised Tony Leung Chiu-wai on the big screen. famous.

Then there are "The Raid" for Yuan Biao and "Royal Sister" for Yong Sheng, both of which were box office and word-of-mouth hits.

But to be precise, Yin Jun's important works in recent years are indeed biased towards the United States.

Whether it's "Mission: Impossible", "Die Hard" or "The Sixth Sense", they are all aimed at those people's tastes.

Yin Jun's three own works, "Juno", "Shawshank Redemption" and "Rain Man", were also completed in Hollywood.

Judging from the current newspaper comments, the Hong Kong film industry still needs Yin Jun to produce a refreshing and big production like "Speed".

Because the Hong Kong film industry also needs to have its own pride.

Although Yin Jun is from Xiangjiang, and the movies produced in Hollywood are also Yin Jun's industry, it is the United States after all, and it is a bit far away from Xiangjiang.

If it is not produced in Xiangjiang and does not use Xiangjiang's movie stars and production staff, it seems to be a bit lacking in taste.

Therefore, the young man decided to strive for another Oscar this year. After filming "The Pianist", he will definitely shoot a blockbuster film in Hong Kong next year to boost the reputation of the Hong Kong film industry.

That is to say, the current special effects are still not up to standard, and computer software and other productions have not yet entered the mainstream of special effects production. Otherwise, what Yin Jun would shoot in Hong Kong would be "Jurassic Park."

The protagonist Yin Jun has been thought of. If there are no surprises, it will be Zhou Runfa and Liang Chaowei, plus Zhong Chuhong.

…

The criticism of Yin Jun by newspapers and public opinion did not last long.

Because in the second week of May, Yuan Biao's "Looking for Buddha" officially entered the global stage.

With two action movies, "Fast Truck" and "The Raid", Yuen Biao has become a Hong Kong action star comparable to Cheng Long.

If Cheng Long hadn't become very popular last year with his collaboration with Cameron on "Die Hard", Yuan Biao would have basically surpassed Cheng Long's status.

The script of "Looking for Buddha" was given by Yin Jun, and the investment was jointly provided by Baohe, Jiahe and Qilin Films. The entire filming was completed in Thailand, with more than 300 production staff. It was destined to be a big production from the beginning.

And its global publicity costs are as high as 100 million Hong Kong dollars, which is about 15 million US dollars.

Such high publicity expenses are rare even in Hollywood, which shows the determination of the producers.

First of all, theaters in Hong Kong and Asia have given 70% of the total film schedule, and this has been the case for two consecutive weeks - "The Ghost Story" only has 50% of the one week, and it is only in Hong Kong. Kirin Cinema in Asia has also It was only followed up in the second and third weeks, and the number of screens given was only 30%.

The managers of these theaters have very vicious eyes. Even Kirin Cinema itself has a judgment in mind and will not lose its sense of proportion just because of whose work it is.

Of course, this means that "The Ghost Story" is only written by Yin Jun. If it were a commercial blockbuster directed by Yin Jun himself, 90% of it would be a waste of the screen and seats in hand if it were not arranged.

This time, "Looking for the Buddha" held five viewing parties in Hong Kong. The 130-seat screening hall was full, and many people watched it two or three times.

It was also because they watched it very carefully that they clearly understood the charm of this movie, so they readily assigned 70% of the film schedule.

Even the theater managers of the North American branch of Kirin Group have actively secured more than 1,500 screens in North America and a total of 2,000 screens in Europe and South America. This shows how strong everyone's confidence is.

This is also true.

"Searching for the Buddha" and "The Raid" are essentially movies with the theme of fighting. Just the fight alone makes people's blood boil and makes them want to rush out and find someone to fight.

But what makes "Looking for Buddha" even better than "The Raid" is that it takes place in places under the sun, and it's a mode where good guys fight monsters all the way and win in the end.

This is completely different from the cold and dark style of "The Raid" which limits the scope of killing to a small space.

But the fighting in "Searching for the Buddha" becomes more and more skillful and unstoppable. The protagonist fights all the way to the end without ever failing. Moreover, he is not bloodthirsty. He just fights with others as a last resort to find his own elephant.

Most of the time, he just breaks the enemy's joints, which is far less bloody than "The Raid".

Therefore, many female viewers also have expectations for this movie and contribute to the box office.

From this point of view, it occupies the top again.

After several edited scenes were broadcast on TV several times, movie fans began to look forward to "Searching for the Buddha" and Yuan Biao's new movie in April.

Therefore, it is not surprising that the local box office of Xiangjiang in the first week was 20 million US dollars, the Asian box office was 30 million US dollars, and the global box office exceeded 150 million US dollars.

Unknowingly, "Looking for Buddha" also set a record, that is, it was the first movie to have a box office of more than 20 million Hong Kong dollars in a single week.

Although it is slightly worse than "Die Hard" and "Mission: Impossible" on a global scale, it has already broken the record of "Dirty Detective".

This is of course related to the increase in movie ticket prices around the world this year, especially the 20% increase in ticket prices for Hong Kong movies, which is why its box office performance is so good.

However, this is also related to the fact that a total of 100 million yuan was spent on publicity.

If the combination of Yin Jun and Yuan Biao has no effect on such strong publicity and cannot hit the box office in the first week, then it will be a huge failure.

In the future, in Hollywood, the box office in the first week will usually account for about 30% to 50% of the total box office, and even more can account for 70%.

This shows the importance of the first week.

Now after the first week of 150 million US dollars, the share is about 350 million Hong Kong dollars. Even if the publicity expenses are included, the cost has been recovered, and hundreds of millions of Hong Kong dollars have been earned.

All that remains is the question of how much you can make.

According to Nielsen's speculation, with such a strong box office performance and good reputation, "Looking for Buddha" can easily exceed the overall box office of US$500 million to US$600 million.

After all, in Europe and the United States, there is still a lot of box office potential. The rapid increase in the number of screens and the number of films scheduled in the second week is a good proof.

As the leading actor, Yuan Biao officially became a famous international action star through this movie.

For a time, countless haloes came towards Yuan Biao.

After Li Xiaolong, the Hong Kong film industry has produced two action superstars, he and Cheng Long. What a successor!