Chapter 157 Admired and Sought After

Jiashi's news programs are not good, but recently they have promoted and interviewed their own popular dramas, such as "Bao Qingtian" and "Wulin Biography", which made people watch with gusto.

Including the violent beating of Chen Shimei's Wu Daochuan in "Bao Qingtian", Jiashi has not bothered to promote it for several days, and the audience still likes to watch it, and the ratings once accounted for about 18%.

Yesterday's "Millionaire" was the same. Since the morning, Jiashi has started reporting.

It is still the same, on the one hand, guests are invited to make analysis and comments, and on the other hand, pedestrians are caught on the road to interview.

People who got up early in the tea restaurant saw the interviews of Jiashi at this time.

"It's very good, I can learn a lot of knowledge, and it doesn't look boring at all!"

"Look who are those who went up? Just wait, after I pass the review and selection, I will also participate, and the 1 million will be mine!"

"At first glance, Yu Zheng is still as indifferent as she was on the commercial radio station, but this kind of strict examiner reminds me of my teacher. Her hosting style is very suitable for this kind of program."

"I don't know if I can get 1 million today? I don't think the topic is that difficult!"

"Tonight? I'm definitely going to watch it again! I'll study more and work hard for 1 million in the future!"

"Don't say it is 1 million, if you give me 200,000, I will definitely leave immediately, and I will never be greedy for more."

"This is a show made by our young master Jun. Could it be ugly? Our whole class has already made an appointment, and we all watched it yesterday! It's very interesting and interesting!"

"Do you like it? When I was shopping for vegetables this morning, the ladies in the vegetable market started discussing it. What do you think?"

"..."

Not only the discussion on TV, but also in tea restaurants, subways, and offices, people are talking about "Millionaire" with great interest.

The topics are different, but everyone is a little jealous of the huge temptation of 1 million.

Although the audience rating of 29% is far lower than the 58% of "Happy Tonight", its growth rate is very large.

To Jiashi's surprise, everyone didn't care much about Yu Zheng's slightly indifferent hosting style. Some people thought it was more wise, unlike other hosts who were crazy and not serious at all. .

In some important interviews broadcast at noon, many people in the education field also expressed their praise for "Millionaire".

""Millionaire" has a different side from the current variety shows. It does not try to please the public in a vulgar way, but uses an entertaining way to make the show. Everyone only saw 1 million rewards. But I saw how many people will work hard to learn more knowledge after passing "Millionaire". And our children, they watch the program interesting and get a lot of money, they can realize the "knowledge" The principle of “creating wealth” will be very helpful to their future studies.” —— Zhang Xiaosen, vice president of Xiangjiang University.

"Before, I disagreed with Jiashi's creation of the program "Millionaire" during the educational program time. But thinking about it, this program is very distinctive. Although there are bonuses and rewards, more parts, But it is urging people to learn more. I think some of the knowledge points in it are also very interesting, including the ancient and modern Chinese and foreign common sense, interesting and not boring, worthy of praise!" - Tang Huazhong, deputy director of the Department of Education.

The most surprising thing is that Governor MacLehose took the initiative to mention "Millionaire" when he was interviewed by reporters after a meeting in the morning.

"I've watched it. This show is very good. It can be entertaining, but not too over the top. Ms. Yu's host is also very stylish, with a strong control ability, so that people can watch the show seriously. I'm not from Hua, but I also know a lot about Huaguo, but through this program, I understand that I need to learn a lot. I will watch "Millionaire" more in the future and learn a lot."

As soon as these words came out, everyone in Xiangjiang was shocked, especially those self-proclaimed elites.

Who is MacLehose?

He is the Governor-General who has been in office for the longest time since the opening of Xiangjiang Port. He has been in office for nearly 8 years now, and he can maintain his term of office for at least 10 years.

Before MacLehose became the governor of Xiangjiang, Xiangjiang was a super mess, much worse than Baodao in the future.

But after MacLehose took office, he worked steadily step by step, gradually eliminated many unfavorable factors, and finally successfully established the ICAC in the past few years. In just a few years, the society of Xiangjiang... Public security, investment and business environment, and social and cultural level have all improved like flying.

Moreover, the public housing and HOS system established by MacLehose allowed many poor people in Xiangjiang to have a place to live, which also greatly eased social.

Therefore, MacLehose is the most popular and beloved governor of Xiangjiang, not one of them.

It is the first time for such a governor to praise a variety show for its good performance. This has to make people who have never watched it feel that they should go and watch it, especially those who claim to be elites.

As for those who have watched and praised "Millionaire", they are proud and proud. Look, the governor likes it all, which proves that this show is really good!

For a while, even if there were some different critical voices, such as scholars saying that this program is a "money transaction of Chiguoguo", critics saying that this program "fully exposed the ugliness of human beings", etc., they disappeared immediately , It will not be reported on TV, nor will it be written in newspapers.

All that was left was the voice of praise.

But none of these people actually noticed that Yin Jun had a trick in "Millionaire", that is, he tried his best to make more than 60% of the questions related to the mainland.

Whether it is the ancient history of the inland, or the mountains and rivers in the inland, they are all inclusive.

In this way, those who want to participate in the program and get a bonus of 1 million must read more relevant information in the Mainland.

I never thought about participating in the program, but the audience who have been watching will be influenced invisibly.

After years of subtle influence, their understanding of the mainland will be deeply ingrained, and they will naturally have a greater sense of identity with the mainland.

This is actually the same as Hong Kong people who have been speaking English for a long time. Many people seem to think that they are British, so they have a lot of identification with the UK. There are many gaps.

This is the power of culture, and it is also the subtle influence of a long-term habit.

Therefore, Yin Jun hopes that he will start to cultivate everyone's sense of identity with the mainland in all aspects. The first step is to make sure that everyone is not unfamiliar. It is obvious that we are a family, but we must make a difference.

...

Sitting in the office, Shao Yifu, who was eating lunch made at home, just chewed the food slowly and listened to the conversation on TV, but he didn't have any intention of getting angry.

Fang Yihua, who was sitting opposite him drinking soup, felt a little worried.

She has followed Shao Yifu for decades, so of course she knows her husband's temper.

If you get angry for a while by smashing things, the anger will come and go quickly.

But if he is sulking like this now, it means that he is really angry in his heart, and it is the kind of anger that can't be found, which belongs to the kind of anger that doesn't know where to vent it.

After finally finishing his meal, and waiting for the assistant outside to put away the bowls and chopsticks, Shao Yifu drank Pu'er tea and stared at the Jiashi report on TV, still not saying a word.

Fang Yihua said in a low voice: "Sixth brother, the ratings of this show only happen for a while. No matter how good and fresh "Millionaire" is, is it better than our "Happy Tonight" for more than ten or twenty years?" Work hard? How many people grew up watching our "Happy Tonight"? Our foundation is much deeper than theirs!"

"It's not certain." Shao Yifu, who was silent for a moment, put down his teacup, and said: "Flowers can't be popular for a hundred days. No matter how good a program is, it has its life cycle. "Happy Tonight" must be watched by someone, but if others With the continuous release of new programs to attack it, how long can it continue to lead the trend?"

"Why don't we change it too? Do more ideas? Arrange more programs?" Fang Yihua tentatively asked.

"It's not that we haven't thought about this method, but you already know how effective it is." Shao Yifu shook his head, "What we are thinking about now is the whole problem of our system. In the beginning, "Crocodile Tears" suppressed our " I'm not worried about "Happy Tonight", it's just competing for a share at most. I'm not worried about "Chu Liuxiang" suppressing us, just avoid them. But now "Millionaire", I'm really worried."

"Because of the 1 million bonus?"

"Well, yes." Shao Yifu sighed, "Yin Jun is good at tricks, and Jiashi is very bold! Xiangjiang people are chasing fame and fortune, even those housewives who watch TV. They like to see other people become famous. , and also eager to be successful. The threshold of "Millionaire" is very low, you don't need to graduate from Harvard, Cambridge, Oxford, Stanford, and you don't need to have an extremely smart mind and decades of accumulation. As long as you can answer 15 questions to choose one of four, that is 1 million, which gives everyone a chance, so everyone will want to participate and pay more attention!

Usually such a wise and down-to-earth civilian program cannot be imagined by the impetuous psychology of Xiangjiang people, and Yin Jun, a young boy from the more conservative inland, should not be able to imagine it. I can say that the program "Millionaire" has created a precedent for a program category. If it continues to be broadcast like this, it won't be long before TV stations from European and American countries will come to discuss the purchase of copyrights. "

"So powerful?" Fang Yihua was inexplicably horrified, Xiangjiang has never had a TV program that was praised by foreigners, at best it was just a TV series.

Thinking of the TV stations in big countries in Europe and America flocking to buy the copyright of "Millionaire", Fang Yihua is envious, but also deeply jealous.

"I'm afraid it's more powerful than I imagined." Shao Yifu smiled and said, "I used to think that I didn't pay enough attention to Yin Jun, which made Lidi pick up a big leak. But now I feel that I simply It is too underestimating Yin Jun, whoever can catch such a genius can rule the world! Not only the TV station, but also the movies."

"Yeah, if Jiahe hadn't leaked the news, who would have known that "Seven Days of Love" was written by Yin Jun? He doesn't look like a human being at all. How can someone so young be so smart? It's amazing, and it can accurately capture people's preferences?" Fang Yihua couldn't help but sigh.

"You are right, he is not an ordinary person, but a genius." Shao Yifu nodded, "I have never seen such a person, even in troubled times, but now who dares to say that this is not a genius?"

"It's a pity that this genius is not one of us." Fang Yihua sighed.

"How do you know that he can't be one of us?" Shao Yifu asked back.

Fang Yihua was taken aback, "Sixth brother, you... are you trying to recruit Yin Jun?"

"I'm thinking about it." Shao Yifu nodded slightly, "I can't estimate the pros and cons, so I can't decide."

"I think it's impossible for us to recruit him." Fang Yihua shook his head and said, "He doesn't even go to Jiashi, and Yin Jun is famous for his affection, how could he join us and do business with Jiashi Right?"

"Then why did he cooperate with Li?" Shao Yifu asked.

"That's because..." Fang Yihua pondered for a while, and said, "Because he wanted to find a balance, and only being close to Jiashi would make people think he was weak and deceitful... Wasn't Jiashi planning to pay 5,000 yuan before? Will Ji Ji continue to buy his scripts? What a joke! He has earned 50 to 60 million yuan, and he only gave Yin Jun so little."

"So, we don't need to recruit him. Isn't it enough to ask him to write a book?" Shao Yifu said, "I will give as much as Li's. There is no reason for him not to make money, right?"

"But, when we buy the book, isn't Yin Jun's own script fighting his own script?" Fang Yihua said.

"This is also an aspect of my hesitation, and I believe it is also an aspect of his hesitation." Shao Yifu said lightly, "But this problem is easy to solve. If I ask him to help make a variety show, won't it be a sidetrack? "

"The time can't be changed, right?" Fang Yihua said.

"I plan to only do variety shows on Saturdays and Sundays. For variety shows every day, we have "Happy Tonight" is enough. In this way, Yin Jun can also think clearly, after all, it's just crashes on Saturdays and Sundays." Shao Yifu said so.

Fang Yihua hesitated for a moment, "But his price...isn't it too exaggerated?"

Jiashi did not hide the terms of cooperation with Yin Jun. Even a TV station like Li's that can afford such a high price feels that Jiashi is too generous, let alone a wireless TVB that has always been stingy and stingy.

The investment is all from Jiashi, and Yin Jun earns 30% of the advertising revenue, and the overseas copyrights belong to Yin Jun, which is simply Yin Jun's absolute dominance.

Of course, now that "Millionaire" has become an instant hit, people naturally don't think that Yin Jun took advantage of it, but think that it is really "you get what you pay for".

But in Fang Yihua's view, such a price is still not affordable by Wireless TVB.

"I actually don't regret not recruiting Yin Jun, because what you're thinking about is what I'm worried about. The TVB balance shouldn't be broken." Shao Yifu said, "We're doing variety shows now, just as a stopgap measure. It doesn't have much impact on our main position - TV dramas. And this time I watched Tianlin's TV drama, the hero and heroine are good, the story is also good, I don't believe that I can be defeated by them so humiliatingly."

"Well, this girl is indeed unparalleled, and she is much better than Lixue." Fang Yihua also smiled and said, "Since you said so, Brother Six, there is only such a variety show, and we can afford to suffer a little bit. ...But since you've already made up your mind, why are you still so hesitant?"

Shao Yifu was not surprised that Fang Yihua's guess was correct. After all, my concubine had been with him for decades and was the person who knew him best.

"I'm hesitating whether I should ask Yin Jun to write a script for Shaw Films." Shao Yifu said, "Shaw Films have made money by quantity in recent years, and the box office in Nanyang is also good. The income from the release, etc., can generate almost hundreds of millions of revenue a year. But seeing the success of "Seven Days of Love" and the popularity of "Ghost Fighting Ghost" in overseas markets, I am also a little moved."

Fang Yihua nodded knowingly.

In the third week of its release, "Ghosts Fighting Ghosts", Golden Harvest used the channel of Cathay Pacific Cinemas to screen it in Baodao and Nanyang.

After almost two weeks, the box office of "Ghost Fighting Ghost" in Baodao and Nanyang exceeded 12 million Hong Kong dollars. According to the negotiation with foreign theaters, Golden Harvest can earn at least 3.6 million Hong Kong dollars.

And the other two big ticket warehouses - South Korea and Japan, have also started showing for a week now. Judging by the popularity of the films there, at least it can bring Golden Harvest a net profit of 1 million.

In this way, apart from dividends, Golden Harvest's income from "Ghost Fighting Ghost" is definitely about 4 million. This kind of profit is really huge, equivalent to the income of three or five TVB movies.

There is also "Seven Days of Love", which performed even better. This movie earned Golden Harvest more than 10 million yuan, which can be said to be more than Xu Guanwen's movie. The key point is that Golden Harvest is still a pure white wolf. But it cost 2 million to buy out the publishing rights!

If they were to switch to wireless, they would be able to earn at least three or four million more by virtue of the Shao family's theater chain in Nanyang!

Thinking of Yin Jun's scripts for movies and TV dramas, none of them failed. Shao Yifu didn't dare to let Yin Jun disrupt the balance of wireless TV drama productions, but he could also think about Shaw Brothers movies.

After all, after missing Li Xiaolong and Xu Guanwen consecutively, Shao Yifu, who has been reduced to a laughing stock in the film industry, still wants to change.

Today's Shaw Brothers movies have many hidden dangers. If they don't make progress, they will become second-rate within three to five years.

Shao Yifu has been making movies since he was a teenager, and it has been almost 60 years now. He has experienced countless ups and downs in the middle, and his love for movies is simply unmatched.

It's just that he was used to being miserly and tyrannical before, and his thoughts haven't turned back yet.

Now that Golden Harvest is likely to rise again with a more powerful gold medal screenwriter, Shao Yifu feels that he seems to be able to compete for it, otherwise he will definitely be surpassed by Golden Harvest.

It's okay to lose to anyone, but you can't lose to Jiahe.

Facing a group of traitors, Shao Yifu wished they would die!

What's more, no matter how expensive the script fee is, it is only one or two million yuan, but what I earn can be multiplied several times, even ten times.

With such a high profit ratio, you can try it out.

And there is no need to worry about making employees dissatisfied because of excessive expenses.

The price of Yin Jun's script has now been proven to be worth the money, and for the employees of the film company, the red envelopes are linked to their grades.

With Yin Jun's script, the movie sells better, and they can get more, which is simply their wish!

(I will try my best to write more tonight, and tomorrow will be four more! Please support me a lot, and expect more subscriptions, and more expectations for monthly tickets!)