Chapter 156 "Millionaire" Starts Broadcasting (Ask for Subscription! Ask for Monthly Pass!)

Jiashi's current news channel is still very average. The overall news ratings account for less than 10%, and most of the shares are taken up by TVB and Li's.

Therefore, if you advertise on Jiashi, you must focus on the two-hour time period of its prime time at 7 and 8 o'clock. Only this time period is the most important for advertisers to give 240 million advertising fees. reason.

Originally, Jiashi could have some new variety shows in the prime time at 9:00 p.m. and the fourth prime time at 10:00 p.m. on Saturdays and Sundays, but the lessons learned from the past few years told them that Jiashi’s variety shows are a mess , there is no good program at all, and the audience doesn't like it, so it's better to make a TV series.

So now, even on Saturdays and Sundays, Jiashi has simply replaced its 7 o'clock and 8 o'clock prime time slots with "Bao Qingtian" and "Wulin Biography". The next two time slots are still used to broadcast TV dramas .

Speaking of which, Jiashi is still very innovative.

TV stations all over the world broadcast TV programs on Saturday and Sunday nights, which are usually different from Monday to Friday, and the live broadcast of TV dramas is also concentrated on Monday to Friday.

But Jiashi is different. It was the first to create a trend of broadcasting TV dramas live at the same time every day, seven days a week. Now, almost all TV stations that buy Jiashi's "Bao Qingtian" and "Wulin Biography" almost always follow them. It broadcasts seven days a week.

Where is the reason and confidence?

Jiashi had to break the boat because there was really no way out, but the rest of the TV stations were purely for profit.

Because of the continuous broadcast of these two magical dramas, no matter whether it was a weekday TV drama or a weekend variety show, all opponents were defeated, and the ratings plummeted.

In this way, no matter at what time, as long as it is these two time periods, viewers and advertisers can only see this TV station showing off its power, and naturally they will be more inclined to watch other programs of this TV station.

The TV station that bought the copyright of "Chu Liuxiang" basically took the same route, and the original TV station that produced Fang Li directly copied Jiashi's broadcast seven days a week. Jiashi can be said to be the trend setter.

Of course, this does not mean that Jiashi is going to continue doing this forever.

The reason why it was broadcast continuously seven days a week before was that Jiashi really had no other good programs, so it could only rely on these two TV series to support itself.

Now "Bao Qingtian" and "Wulin Biography" have helped Jiashi survive the most difficult stage, and these two TV series cannot be put down forever, so Jiashi has already been actively preparing.

On the one hand, I asked Yin Jun to buy three TV drama scripts at a high price. On the other hand, I also cooperated with Yin Jun on "Millionaire", trying to make new tricks on variety shows.

Yin Jun personally participated in the recording of "Millionaire" from the beginning. Liang Shuyi, Liu Tianci, Shi Shaoming and others often came to watch the recording.

When it was time to officially record and broadcast it to the Broadcasting Authority, Liang Shuyi and his senior executives stood in places where the cameras couldn't capture each episode, watching the entire recording process of the first episode.

From now on, they feel that "Millionaire" will definitely be rewarded, not for anything else, just for the 1 million bonus, Xiangjiang people must also come to participate one after another.

But many high-level executives couldn't bear Yu Zheng's aggressive and cold way of hosting.

She doesn't belong to the kind of gentle hostess who is gentle and persuasive. When others can't answer questions, she still reminds him with a smile and tells him that there are several ways to ask for help. Instead, she chooses a kind of indifference In the form of sarcasm, the audience who came to the show several times seemed very embarrassed. Although under the control of the aftershocks, it would not collapse, but it was different from the warm show they imagined.

However, Yin Jun also recognized Yu Zheng's way of expression, so they had nothing to say. They had to wait for the audience's reaction before deciding how to modify it.

And it's not just Yin Jun who appreciates it. In addition to giving it to the Broadcasting Authority and the News Agency, Jiashi also gave a copy to Governor MacLehose. As a result, MacLehose called Liang Shuyi and said that he liked it very much. program, I hope Jiashi can make it better.

With MacLehose's greeting, the Broadcasting Authority will pass on Friday, and will issue a document order on Monday, agreeing that Jiashi will replace ordinary educational programs in the form of "Millionaire". Play from 10:00 to 11:00.

To be honest, if this time period is connected to the 9 o'clock file, it is the best time period. If it is used alone, the first thing to do is to face the undisputed leader of Hong Kong variety show - "Happy Tonight". The variety show defeated "Happy Tonight", and none of Quan Jiashi had confidence in anyone, including Le Yiling, who blindly trusted Yin Jun, who was not very optimistic.

When Le Yiling and Yin Jun were eating, they predicted that "Millionaire" could grab 20% of the share in the first half of the month, even if it had a firm foothold, if it could reach 30% within a month The ratings, that's definitely not bad, it's already a good variety show, then the company can start to make a profit.

As for the ratings above 40%, Le Yiling told Yin Jun not to think about it. The golden schedule of 10-11 o'clock happens to be when "Happy Tonight" reaches its peak, except for "Bao Qingtian", "Wulin Biography" and No variety show like "Chu Liuxiang" can steal the ratings of "Happy Tonight" in this time period. In terms of variety shows, "Happy Tonight" has no rivals in Xiangjiang!

The hour of 10-11 o'clock is always wireless's private space.

"Sister, let's just wait and see!" Yin Jun said to Le Yiling at that time.

...

The first episode of the program was placed on Monday night, and it was broadcast immediately after the Broadcasting Authority issued an announcement.

The advertisements have already started to be done as early as the weekend.

"Do you want to become a millionaire overnight? Come and participate in the "Millionaire" quiz game!"

The slogan written by Yin Jun spread to thousands of households in Xiangjiang along with newspapers and slogans on Saturday.

The newspaper clearly stated how the game is played, how many questions you need to answer correctly, how many times you have to ask for help, what you need to pay attention to, and so on.

The ordinary people in Xiangjiang were immediately excited. At 9 o'clock in the morning, there were two long queues at the gate of Jiayi TV Station. More than 300 people began to line up to sign up for the "Millionaire" program.

Many people didn't even notice what was written in the newspaper at all. They only saw that there would be a reward of 1 million yuan for correct answers, so they went directly to the TV station.

This is the legend of getting rich overnight!

Who wouldn't want to get something for nothing?

Who doesn't want to be able to earn a large income easily?

all willing!

What's more, it's 1 million!

Based on the current price level and housing prices in Xiangjiang, it is about 8 years of salary, and you have to save it without eating or drinking; basically enough for you to buy three 500-square-foot houses with a good environment, and then fully renovate them. Finished, and then buy a car to drive!

At that time, I will live in one set and rent out the other two sets, and the rent will be used slowly, so that I don't have to work hard from now on, how good is it?

At noon, people's reaction became even stronger. Jiashi's phone was rang again, and more than 3,000 people lined up at the entrance of the TV station, blocking the broadcasting channel.

Even Jiashi itself did not expect such popularity.

At the same time, Jiashi, who already has experience, would miss this opportunity. Not to mention the crazy live broadcast of the TV station, they also found TV commentators to discuss this phenomenon, and Hongkong Commercial Radio also asked Huang Zhan and other famous guests to come. The discussion made the already hot topic hot again.

This situation lasted until 10 o'clock on Monday night.

Countless people stood in front of the TV for the first time, watching the first issue of "Millionaire", ready to see what kind of method it was, and how the lucky one took away 1 million.

The show officially started at 10:00.

The advertisements were only inserted by several big advertisers before, and there was no special bidding. This is because everyone knows that Jiashi’s 9-11 o’clock prime-time advertisements are scumbags, and there is no advertising value at all. On weekdays, they are sent to individual people.

This time around, too, advertisers were sitting on the sidelines, despite being enticed by the "Millionaire" gimmick.

Once the program is very popular, they will spend a lot of advertising money. If the program is mediocre, then there is no need to pay more attention.

Of course, when I heard that this program was planned and produced by talented screenwriter Yin Jun, advertisers would naturally pay more attention.

"Welcome everyone to watch the "Millionaire" program. Do you want to become a millionaire? Then come and participate in our Q&A!" The first person the camera pans to is Yu Zheng, who is in the middle of the studio. There is only one tall Yu Zheng sat on one side of the silver round table, and the other side was reserved for the contestants.

The round table was large, with a telephone set on it, a hemisphere inlaid on the table, and two bottles of water.

After saying something briefly, introducing the first contestant who signed up for the selection, and explaining the rules to him, Yu Zheng entered the guessing session cleanly.

"First question, which of the following is not a teacher of Confucius: A Shixiang. B Changhong. C Laozi. D Sunzi."

The man in his thirties pondered for a while and said, "I choose D, grandson."

"Congratulations, you got the answer right." Yu Zheng nodded lightly, "Shi Xiang is Confucius' zither teacher, Chang Hong is Confucius' rites and music teacher, Lao Tzu is Confucius' moral teacher. Although Sun Tzu is the same age as Confucius People, but they are not familiar with each other, and their specialties are different, so D is the correct answer."

After finishing speaking, she went on to ask the second question: "Which of the following rivers is the longest in our country: A. The Yangtze River. B. The Yellow River. C. The Lancang River. D. The Pearl River."

The man didn't hesitate this time, and said directly, "Yangtze River."

"Congratulations, your answer is correct." Yu Zheng said flatly, "The Yangtze River is 6,397 kilometers, the Yellow River is 5,464 kilometers, the Lancang River is 2,161 kilometers, and the Pearl River is 2,216 kilometers, so the Yangtze River is the longest river in my country."

The man answered the next two questions.

Yu Zheng continued to ask unhurriedly, "Question five, among the presidents of the United States, which of the following is the longest-serving president? A. George Washington. B. Franklin Roosevelt. C. Ulysses Grant. D. Dwight. David Eisenhower."

The man also smiled slightly, "B, Franklin Roosevelt, he was the first president in American history to serve four consecutive terms. Unfortunately, he died of illness not long after his fourth term."

"Yes, congratulations, your answer is correct!" Yu Zheng nodded, "You have answered 5 questions correctly, and the accumulated bonus has reached 1,000 yuan. According to the rules, you can choose to leave now with 1,000 yuan, or stay. Come down and continue to challenge. Now, what is your choice, please tell us!"

"I choose to continue answering." The man said without hesitation.

"Starting from the sixth question, the difficulty will increase, please pay attention." Yu Zheng reminded him.

"No problem." The man said confidently.

His confidence is really justified. In the next four questions, he answered all of them correctly, and even a chance to ask for help was useless. The bonus has accumulated to 20,000, so that the audience next to the TV can see Just drooling.

"Question 10, please tell me which one of the following agricultural works is the first to reflect the agricultural technology in southern my country: A. The Moon Order of the People. B. Qi Min Yao Shu. C. Agricultural Book. D. Heavenly Creation. "Yu Zheng asked calmly.

The man's eyes shrank, obviously revealing a pensive look.

Compared with the previous nine questions, this question is much more biased. If you don't have a certain understanding of agricultural works, you will definitely answer it wrong.

After pondering for a while, he said directly: "I choose to call my friend for help."

"Okay!" Yu Zheng raised his hand to signal that he could use the phone.

The man quickly dialed a number and went out: "Brother Zhang, let me ask, among our ancient agricultural works, which one is about the technology of Nanfang Longye?"

The person on the other side of the phone paused for a while before hesitantly said: "It seems to be written by an agronomist in the Southern Song Dynasty, called...Nongshu?"

"Are you sure it's the agricultural book?" the man asked.

"It should be." Brother Zhang said suspiciously, "Why are you asking this?"

"I'm participating in a quiz show with prizes." The man said, "Whether you can make money or not depends entirely on you."

"Then choose agricultural books!" Brother Zhang said a little uncertainly.

"good!"

After hanging up the phone, the man chose C.

"No change?" Yu Zheng asked seriously.

"I won't change it." The man hesitated for a moment, but insisted on his choice.

"Congratulations, you got the answer right!" Yu Zheng gestured with his thumbs.

"Oh!" The man jumped up excitedly.

"Now you have arrived at the second safe fortress area." When he was overjoyed, Yu Zheng said: "You can choose to leave with 50,000, or you can choose to continue to struggle. As long as you answer 5 more questions correctly, you will receive a bonus of 1 million. I can take it home!"

"Since I already have a minimum of 50,000, let's continue!" The man said in a good mood.

"Okay, please listen to the question." Yu Zheng said, "As we all know, the Nobel Prize is the most authoritative award in the world, and Cambridge University is the school that has won the most Nobel Prizes. Excuse me, all the teachers and researchers at Cambridge University who have won Among them, how many people graduated from Cambridge University? A25-35. B36-45. C46-55. D56-65."

The man fell into deep thought again, and when the one-minute answer time was approaching, he chose to ask for help again: "Please remove the two incorrect answers."

"Remove the two incorrect answers, A, B. The rest are C, D." Yu Zheng said, "Please choose."

This time, the man became obviously uncertain again.

When Yu Zheng urged him again, he guessed one: "I'll choose C!"

"Sure?"

"Sure."

Seeing the man answering like this, Yu Zheng stared at him for a few seconds, and when he was a little creepy, Yu Zheng patted the semicircle.

"Clang clang clang..."

The hemisphere suddenly flickered, emitting a red light, and at the same time made a sound similar to the paratroopers in the movie when they were about to jump off.

The man also knew the rules, his face darkened when he heard this - he answered wrongly.

Seeing that there are still 5 questions left to win a bonus of 1 million, the man is inevitably a little bit regretful.

But thinking about the 50,000 yuan that had already fallen into his pocket, the man became a little happy again. This is equivalent to two or three years' salary!

He didn't know that he was the only one among the 5 contestants who participated in the competition today to get to the 11th question.

Of the four people after him, the one with the best grades went to the ninth question, but fell short in the end, and suddenly returned from 20,000 yuan to the 1,000 yuan of the fifth question, and his face turned pale with anger.

Although the audience at the scene watched nervously and excitingly, their feelings on the scene were still not as comprehensive as the carefully edited version.

Seeing Yu Zheng's calm and careful explanation, as well as the expressions of joy, excitement, frustration, and regret of the contestants, the audience who watched it on TV were mesmerized and felt too nervous and exciting, and the voices of comments were endless.

"Oh! How stupid! Why don't you even understand the issues of the Three Kingdoms? Cao Cao's first famous military adviser was Xi Zhicai! Stupid!"

"Hahaha, this guy is so funny, someone who can confuse Tao Te Ching with Poetry is a talent!"

"Well, I think according to the situation of these few people, I can definitely go! I know almost all these questions, at least I can get 50,000 yuan like the first one!"

"It's a pity that I haven't seen anyone who can answer the following questions, otherwise it's good as a reference!"

"Son, you are a teacher. These questions shouldn't bother you, right? Why don't you go and participate?"

"..."