Chapter 1616 The Longest Animation

In the previous life, before the 1990s, Disney basically relied on movies not for its survival.

They rely on their own Disneyland, various peripheral products, and the production of cartoons.

The cartoons mentioned here refer partly to animated movies and partly to animated series.

Disney produces an animated movie every year to give back to the audience, which can be regarded as a kind of sentimental money making.

What really gave Disney a foothold was the steady stream of TV cartoons they produced.

But Disney has its own troubles.

Their cartoons usually only attract the attention of children, and they are no longer interested when they are over 15 years old. They are too young.

On the contrary, the cartoons that CBS introduced from Xiangjiang Kylin TV have all received a lot of praise.

Not only children like to watch it, but young people also like to watch it. The age group has expanded to about 20 years old, which is really amazing.

What depresses Disney the most is that these cartoons were actually created by his own boss, and the production company was also a brother company of the same group.

However, these resources cannot be enjoyed by oneself, and others are benefited in vain.

He was also used by others to beat himself.

Where can I really reason?

However, Disney also has its own pride.

As the number one animation company in the United States and even the world, they have never been stumped by temporary difficulties.

In the past few decades, the excellent works and heritage of countless seniors have given them a strong sense of honor and disgrace, and they want to make the best cartoons to earn back face.

However, it is a pity that in the past few decades, many predecessors have almost taken all the roads they can take.

How difficult is it to innovate on their basis?

In recent years, the Oriental comics written by boss Yin Jun are a bit new, so they are loved by young people all over the world.

However, it has been a long time since we have seen a cartoon that is truly in line with the national conditions of the United States and belongs to the Americans.

As the number one animation company in the United States, these screenwriters and animation producers have a strong sense of responsibility.

In the past few years, they have been working hard and spending an unknown amount of creative and production costs, but no good cartoons have ever appeared.

For this reason, even Tang Shuxuan, who has never been very critical of others, couldn't help but say a few words to them.

"You spend hundreds of millions of dollars every year, but you are unable to produce works that are popular with the audience. Shouldn't you review your ideas and creative direction?"

This is what Tang Shuxuan said to a group of Disney bosses at the company's summary meeting at the end of last year.

Even though Tang Shuxuan's power has been taken away one by one, he has always been firmly seated as the president of the North American company.

Although she does not interfere in the work of her subordinates, everyone understands that if Tang Shuxuan wants to report to Yin Jun that someone is incompetent, I am afraid that person will have to leave the company soon - this is the power of direct lineage.

Besides, everyone actually respects Tang Shuxuan.

Because in the past few years of work, she has withstood a lot of pressure from the head office's music queen. She doesn't ask for much in terms of performance. As long as everyone needs the funds, she will work hard to get it.

Since the establishment of the North American branch of the Kirin Group, not a penny of the profits here has been returned to the head office. Even though the head office's liabilities have reached billions of dollars, the company still gets money from movies, TV series, advertising, etc. Waiting for profits, we are paving the way for our own development.

The welfare benefits at the North American branch are higher than those at the Xiangjiang headquarters, but the overall profit creation is far less than that at the Xiangjiang headquarters.

For this reason, they were often ridiculed by the brother companies in Xiangjiang, but their salaries were still paid as usual, and the rewards were still given as usual, and they were always very straightforward.

Although Tang Shuxuan didn't say it, everyone knew that her efforts must be involved.

Those who can secure budget for the company are good leaders.

Those who can pay generous salaries and bonuses to their subordinates are even better leaders.

These two points alone are enough for Tang Shuxuan to gain everyone's respect and awe.

So you tell me, how did they feel when they heard the president say such words?

Shameful!

I hate myself for not living up to expectations! !

Therefore, many people did not go on vacation during the Christmas and New Year holidays, but instead stayed in the company.

However, creativity and inspiration are not something you can achieve through hard work.

This is the unique skill of genius.

Sometimes, a burst of inspiration from a genius can be worth a lifetime of efforts by others.

Seeing that each of them was about to suffer from depression, Tang Shuxuan had no choice but to call Yin Jun, hoping that he could provide an idea.

This time when Yin Jun came to the United States, he submitted a cartoon idea that was more than 100 pages thick to Disney's animated series department.

After getting the idea, a group of artists, animators, and screenwriters from the Disney Animation Department all gathered together to study the idea given by Yin Jun.

From the day Yin Jun came to the United States to the fourth day now, from work to get off work, they have almost never left the conference room.

Then today, the director of the animation department called and said something to Yin Jun in a condescending tone.

"Sir, you are the greatest genius we have ever seen in our lives!"

Being able to say such a sentence certainly means that they have been impressed by the cartoon idea given by Yin Jun.

For a young man, it is not surprising at all to receive such appreciation and admiration.

Because the cartoon he gave is the longest-lived and longest-lasting cartoon in the United States.

It is also the most popular cartoon.

Because it was still being broadcast from the end of 1989 until the day Yin Jun traveled through time.

Note that this is not a repeat broadcast, but a new season comes out every year.

And it's not just children who like it. In fact, its largest audience is adults.

More than 70% of adults in the United States have watched this cartoon, and its high ratings are supported by adult audiences.

25 Emmy Awards and 26 Annie Awards, authoritative awards in the field of American TV series and cartoons, are the best response to the quality of this cartoon.

Yes.

This cartoon is "The Simpsons", which is known as the national animation of the United States.

The cartoon "The Simpsons" may not be familiar to many Chinese people, but if there is another cartoon in the same category, they will definitely know it.

"Crayon Shin-chan".

Through the perspective of Nohara Shinnosuke, this cartoon poignantly satirizes many hypocrisies, injustices, and ugliness in the adult world amidst laughter and scolding. In fact, it had a profound impact on creating a genre of comics.

But later, due to various reasons, it gradually disappeared from the eyes of the people in mainland China.

But that doesn't take away from its excellence.

"The Simpsons" is an upgraded version of "Crayon Shin-chan".

It is not only humorous, but also satirizes various social phenomena and is extremely poignant.

But Americans like this model very much. They are fascinated by these stories that happened in Springfield Town, and they feel uncomfortable every year without watching them.

Yin Jun has watched all the episodes of "The Simpsons", so he is naturally familiar with the character settings and plot development.

This time Yin Jun gave the most detailed description of "The Simpsons", which was the setting of the Simpson family, all the important residents of Springfield Town, and the stories of the previous three seasons.

It is said to be the first three seasons, but it is definitely not strictly based on the original three seasons.

Just like "Happy Hotel", Yin Jun intercepted the wonderful clips in his own memory and composed the three seasons of content.

Then they have to write the rest by themselves.

Yin Jun suggested that the screenwriters of "The Simpsons" should be professional screenwriters who specialize only in this cartoon, and the number should not be less than 100.

To be honest, this number is really shocking.

Even the most popular "Happy Hotel", which is now merged into the ABC TV network, only has about 30 screenwriters, and one-third of them are temporarily assigned.

Now for a cartoon, Yin Jun actually requires 100 professional screenwriters?

Too exaggerated?

But when they carefully looked at the setting given by Yin Jun, the content of the first three seasons, the development of the overall story pulse, and the outlook for the plan in the next few decades, everyone was convinced and knew that so many people were needed. Only in this way can the grand pattern in Yin Jun's mind be completed.

An animated series that has been set up to last for 50 years from the beginning, of course needs to be treated with such caution, so that it will be viable for many years and be liked by the audience.

Even before we started working on "The Simpsons," we knew that it was aimed at adults and was very different from previous cartoons for younger children.

This actually made everyone quite motivated.

This was the first time they encountered such a pattern.

Using cartoon expressions to satirize many things in society, and then create a comedy and hilarious effect, which will definitely attract everyone's attention!

The more they study the overall outline given by Yin Jun, as well as the requirements for the storyline and the assumptions about the characters and behaviors of the main characters, the more they can feel Yin Jun's genius.

It is no exaggeration to say that in these few days, the various characters in "The Simpsons" and the non-existent town of Springfield have been deeply engraved in everyone's minds, so profoundly.

Even industry leaders like them, who are accustomed to cartoons and have been dealing with cartoons for almost half their lives, feel so strongly, let alone the audience.

It was also for this reason that they were collectively convinced and called Yin Jun to express their heartfelt respect.

But we still don't know how much influence and achievements "The Simpsons" will bring to Disney.

It is a super classic that can be immortalized together with Mickey Mouse, Donald Duck and other super classics!

Disney in the future will definitely be proud of it!