Chapter 1612 "Sports Entertainment News"

There is a big difference between comprehensive newspapers and professional newspapers.

You can say that professional newspapers do not need to cover all aspects because they are highly targeted. If the quality of editors and reporters is higher, they can continue to be used for decades.

Comprehensive newspapers are different. Every aspect and every page needs new tricks every day to pursue eye-catching and news effects.

This requires more manpower and more investment to make the newspaper interesting and keep up with the hot news.

Therefore, comprehensive newspapers are under great pressure.

But professional newspapers are actually under a lot of pressure.

For example, Yin Jun is planning to create a professional newspaper on sports and entertainment. If your specialty cannot have characteristics and depth, then why should others come to see you?

For example, when commenting on a post-rugby game, whether it is professional, capable, and impartial... these are all tests for the author.

Usually such an excellent review is worth $1,000 without even thinking about it.

A daily newspaper cannot get by with just one review. Football has the price of football, basketball has the price of basketball, and baseball has the price of baseball. So there must be a lot of columnists, and more general comments. Members can support a day's reporting.

The same goes for entertainment.

How much does a leaked photo of the crew of "Terminator 2" cost.

In addition, how much is the photo of Stallone and the actress entering the hotel on a date?

The more private the photos and the more private the content, the more money you need to pay.

And these are often indispensable because readers like this kind of content.

Otherwise, the UK's "The Sun" will not be so popular in the future, and even in the Internet age, it will not lose any of its charm.

Therefore, the future decline of paper media is not only due to differences in timeliness, but more importantly, the content aspect has also lost its advantage.

If those who broke the news on the Internet knew that the paper media paid a lot of money, they would be so idiotic and waste nothing if you asked for things like Britney's x-photos, Little Fox's x-photos, and Twilight Girl's x-photos. Put it online?

It must be used in exchange for money!

These people in Europe and the United States have no aversion to money at all, and they never think it is shameful to make money through this kind of candid photography.

The new newspaper decided by Yin Jun must pay attention to this aspect in advance.

For valuable news and photos, we will buy them at the best price to ensure exclusivity and let everyone know that if you want to see the hottest information and photos, you can only come here.

Of course, Kirin Group will not get a page three girl like The Sun.

However, it is perfectly fine to get some photos of young girls with quality and taste.

Let them wear hockey uniforms, tennis uniforms, basketball uniforms, etc., and take beautiful photos that are not obscene and are fun to watch. Of course, readers just like to see them.

"Conscientious, professional, in-depth, exclusive, fast, and neutral."

After discussing with Robert Egger and Shirley Lansing for a while, Yin Jun, who had some ideas in mind, directly gave the purpose of creating a sports and entertainment newspaper.

"Just follow this request." Yin Jun looked at the two of them, "For the specific aspects, let...Robert do it! Your ABC always needs to cooperate with the newspaper, find someone who can coordinate with you It’s reasonable to be a working partner.”

"yes."

Robert Egger smiled and agreed.

Next to her, Shirley Lansing felt slightly envious, but it was only fleeting.

She and Robert Iger are considered equals, and both of them have their own strengths in responsibility. It cannot be said who has more authority.

If I had to say who got more attention, it would definitely be Shelly Lansing.

In charge of the film business of Disney and United Artists, she has become the most powerful queen in Hollywood.

As the two companies become more and more powerful, the remaining six Hollywood companies are now unable to stop the Kirin Group's progress. As a result, Shirley Lansing's appearance on some occasions will attract the most people's attention at once.

This feeling of being in the spotlight and having great authority is very good.

Although Robert Egger has now been selected as the chief planner of the newspaper, it cannot be said that the newspaper is under his control.

In the future, it will not only be ABC TV station that will cooperate with newspapers, but movies will also be equally close, right?

If you want to get good revelations and news, can you do it without passing her level?

As her thoughts passed, Shirley Lansing said jokingly, "Master Jun, what should this newspaper be called?"

"name……"

Yin Jun pondered for a moment and said, "Let's call it Sports and Entertainment News!"

""Sports and Entertainment News"..." Robert Egger laughed, "Simple and clear, straight to the center point, what a good name!"

The young man burst out laughing after hearing this.

But it's hard for him to say it bluntly, because people are flattering him.

As a subordinate, it seems even more outrageous not to flatter the boss.

After giving the instructions, Yin Jun decided not to care about it anymore.

Robert Egger has worked in the news media industry for many years, so he naturally knows what to do.

Creating a newspaper is both difficult and easy.

If it were handled by a layman, it would be a headache to find very professional editors, editors, reporters, and managers.

If you rely solely on the recommendation of a headhunting company, it is easy to have a "paper impression" and judge based on the person's qualifications and achievements, rather than the most intuitive recent achievements and performance.

Moreover, talents from so many fields need to be recruited together. Whether they can be integrated together is also a question.

It can even be said that whether they can be integrated as soon as possible is also the key to whether this newspaper can quickly open up the situation and gain a firm foothold.

It is very common for the company to be stuck in internal strife, draining each other's motivation and making no progress at all, and stagnating within three to five years, consuming so many resources in vain.

It's easy to say, that is, if the person who makes the newspaper is an insider in the industry, then through his understanding of the industry, finding people and doing things will be more effective with half the effort.

A positive example is the USA Today cited by Robert Egger.

"USA Today. National News" is a subordinate newspaper belonging to the Gannett family.

The Gannett family has been in the media industry in the United States more than a hundred years ago.

Before they founded USA Today National Newspaper two years ago, they already had nearly 100 years of experience in running newspapers, and they also had radio stations, television stations and other media under their control.

It is really easy for such an experienced media group to re-create a new newspaper.

As a result, "USA Today. Guo Bao" has reached the glorious achievement of 700,000 copies in less than 2 years from its initial publication of 200,000 copies.

Without the Gannett family's accumulation of various resources and the mobilization of its elites, how could USA Today have achieved such great results in just two years?

If another group were to start it, let alone dreaming of reaching 700,000 copies within two years, even the 200,000 copies would have to be considered for a long time before daring to give it a try.

Of course there are exceptions.

Kirin Group also has its own newspaper, which it started from scratch without any experience, but now it has developed into the number one newspaper in Hong Kong.

But this is a little different.

Because "Qilin Daily" is a free newspaper.

Everyone knows how powerful free is.

The more it is published, the more it loses. It is just to gain attention, and the newspaper itself does not make money.

Under these conditions, if you still can't make it big, then it's really a matter of character.

As for whether you can make money when you get bigger, that's another matter.

If the "Sports and Entertainment News" is distributed for free, it won't take much effort. It can be formed in two or three months by just gathering people. In the end, 5 million copies will be distributed across the country.

As long as the content is not too bad and the news is decent, it won’t be a problem if all 5 million copies are taken away.

But Yin Jun would definitely not choose this path.

Why?

you're so dumb!

Even in the United States in 2020, North America is the last place where genuine products of all kinds survive.

Little Taylor's records can still sell more than 200,000 copies a week!

It’s not uncommon for lyricists and composers to make a living out of just a few songs!

It is common for genuine bestsellers to sell hundreds of thousands or millions of copies a year!

Not to mention genuine movies, there are almost no pirated ones!

Even the newspaper most affected by the Internet, "USA Today. National News" still publishes more than 1.8 million copies every day!

In such an environment full of paid positive energy, if you do it for free, isn’t that stupid, or what?

Why should I do it for free when I can make money?

"Qilin Daily" is free in Xiangjiang. On the one hand, it must make a name for itself as soon as possible. On the other hand, it is because the concept of authenticity in Xiangjiang is not strong. Citizens are greedy for small gains, and free things are most suitable for them.

My "Sports and Entertainment News" sells one or two million copies a day in the United States. I can earn tens or millions from the newspaper alone. What's wrong with that?

Back to the original topic.

In Yin Jun's opinion, the easiest way to create the "Sports and Entertainment News" was to directly acquire two small related newspapers and combine them.

A team has been formed in this way, and there is no need to worry about running-in issues.

But there are downsides to this.

That is, the editor-in-chief, editors and reporters of the tabloid have insufficient structure and capabilities, and they will definitely not be able to meet the needs of the "Sports and Entertainment News" in the short term.

If you want to recruit people from those professional newspapers, it will take more time and energy.

However, the Kirin Group is now one of the top entertainment media groups in North America. It will have better development prospects here, and it will also be considered by the elites of the newspapers.

It will also be easier to poach people.

This is the same as whether it is easier or more attractive for Apple to poach people or for a newly established mobile phone company to poach people.