Chapter 1611 Newspaper

"It's time to add a newspaper!"

Watching Liang Chaowei laughing and playing in the TV show, Yin Jun said in deep thought.

Sitting next to him, in addition to Shirley Lansing, vice president of Kirin Group's North American branch and director of the film division, was Robert Iger, vice president of Disney and director of ABC.

These two people are the future presidents of the North American branch of Kirin Group that Yin Jun focused on training. From the beginning, the pattern was not limited to their own fields.

So this time, Yin Jun came to them and casually mentioned the next step of the Qilin Group.

As for Tang Shuxuan, president of the North American branch of Kirin Group, he has gradually withdrawn from specific management.

She is only responsible for the overall management, occupying the most important position, so that the people below will not have the idea of ​​​​fighting openly and secretly.

After all, every subordinate company now has a specific person in charge, and the company is running very well, so there is no need for her to interfere.

In fact, no president of a multinational company can manage the following things in detail.

For example, Boss Qiao's Apple company has more than 100 global vice presidents, who are responsible for all aspects of affairs. This allows Boss Qiao to focus on the macro direction and not be directly exhausted.

The reason why we talk about newspapers is because Yin Jun discovered that a mature and complete media group requires not only television media, but also paper media to form all-round coverage.

Some people don't like watching TV.

Some people don't like reading newspapers.

But there are very few people who don’t read TV or newspapers.

In the next 20 years, another computer will have to be added.

Then in another 10 years, computers will gradually be replaced by mobile phones, and even the news value of newspapers and TVs will tend to be replaced by mobile phones.

But at least in North America, at least in 2020, television and newspapers are still one of the biggest sources of news for people.

Various news on mobile phones can only be an effective supplement, which is timely but absolutely not authoritative.

This is the same as in China, except that people in China at that time were greedy for convenience and comfort and did not pay much attention to these news, so it didn't matter whether they read newspapers or TV.

Anyway, as long as you get the entertainment effect, you don't care whether the knowledge you get is correct or whether the news is true.

As a result, every year in China, not dozens or hundreds of stupid people are caught for spreading false news on their mobile phones, but tens of thousands.

The proportion of middle-aged and elderly people caught for spreading rumors is much higher than that of young people.

To use a popular Internet language, these people are simply "full of food and nothing to do."

This is also a tragedy of low quality.

Come back to the present.

The North American branch of Kirin Group is one of the few media companies in the United States.

After ABC merged into the Kirin Group, the Kirin Group owned one of the three major television networks in the United States, with users covering all of North America.

With the addition of the Disney TV Channel, it has become even more powerful. The upward trend in the past year has been very strong, and it seems to be competing for the top spot.

Then in terms of magazines, Kirin Group also has two fashion magazines, "Vanity Fair" and "ME".

Yin Jun has only one attitude towards these two magazines.

Throw money!

By spending money and in the shortest possible time, their influence spread quickly and they quickly occupied major newsstands in the United States.

Graydon Carter, the director of "Vanity Fair", and Anna Wintour, the director of "ME", are both well-deserved superpowers in the fashion industry in the next few decades.

They now have money and people, so of course they won't waste the opportunity.

"Vanity Fair" not only quickly became the top ten in the daily fashion category, but also relied on the connections between United Artists Film Company and Disney to decide on the project of "The Dinner After the Oscars".

This year is the first year of the Vanity Fair Dinner. Except for Yin Jun, no one knew that it would create the most prestigious celebrity dinner in the world and almost become another label of the Oscars.

It is precisely because of this that "Vanity Fair" magazine quickly left the United States and became one of the world's top daily fashion magazines.

Compared with "Vanity Fair" which faces the fashion public, "ME" has carried Anna Wintour's strong personal style from the beginning.

Originally, she sent a preview version of "ME" to Yin Jun before it was published in October last year, hoping to let Yin Jun see if there were any gaps or shortcomings.

Then Yin Jun sent it back to her by the fastest express delivery.

"ME" magazine only posted one sentence in English.

"Do what you want to do."

With this sentence, Anna Wintour was so awesome that she directly burned the 5,000 copies of "ME" in the warehouse. It took half a month to make another copy according to her own preferences. .

In November, "ME" magazine was officially launched. The first issue was sold through ABC channels, with a total of 100,000 copies issued.

Before the final second issue was released, only 30,000 copies were sold, and the remaining 70,000 copies were all recycled.

Anna Wintour has been questioned by countless people, and her competitors even ridiculed "an outsider found a fake insider to create such an incomprehensible magazine."

But Anna Wintour doesn't care about others at all. As long as Yin Jun can support her, she is not afraid of anything.

When the 100,000 copies of the second issue were put on sale again, this time only 30,000 copies were recycled, which was a big reversal from the first issue.

In the third issue in January this year, Anna Wintour directly printed and distributed another 200,000 copies. As a result, it was completely sold out within half a month.

Since then, "ME" magazine has become famous and quickly became popular among fashion people across the United States.

But Anna Wintour has directly fixed the sales volume of "ME" magazine at 200,000 copies, and will never increase one copy.

Such an unconventional move has made readers who like her and "ME" magazine worship her.

In less than half a year, "ME" was like a breath of fresh air, directly injected into the North American fashion circle, causing a lot of trouble.

Many fashionistas, even big names in the fashion industry, have already praised Anna Wintour on various occasions, saying that she "has unparalleled fashion sensitivity."

The magazines that had ridiculed her before were all pretending to be grandsons, and they no longer dared to make irresponsible remarks.

So, after Vanity Fair, the North American branch of Kirin Group got another magazine that can be called its trump card.

However, these two magazines are only useful for specific groups of people. They are very effective in targeting the target audience, but their scope is very narrow.

What Yin Jun needs is a national newspaper like the New York Times, Wall Street Journal, Los Angeles Times, and Washington Post.

"Why don't we just buy the Los Angeles Times and use it as soon as we buy it." Shirley Lansing said, "It is right in front of us. It is a century-old store and has a deep-rooted position in the western region. It also makes it convenient for us to solidly consolidate ourselves. .”

"How much does it cost?" Yin Jun asked with his head raised.

"It's about 500 million U.S. dollars," said Shirley Lansing. "If you want to acquire it at a premium, it might take 700 to 800 million U.S. dollars, but in the long run, it will definitely be worth it."

"Robert, what do you think?" Yin Jun turned to Robert Egger noncommittally.

Robert Egger doesn't speak much and always has a smile on his face, but his mind is very dense and he thinks a lot.

But this man is very smart and never stands out.

Hearing Yin Jun ask, he hesitated and said, "Do I think the Los Angeles Times is a bit too restrictive?"

"How do you say it?" Yin Jun asked.

"Although the Los Angeles Times has sold more than 1.2 million copies, it is only targeted at residents of California and several nearby states. If we were planning a publicity campaign targeting the United States, it would be a bit inadequate." Robert Egger road.

"Then what do you suggest?" Yin Jun said thoughtfully.

"I wonder if Mr. Jun, have you read USA Today?" Robert Egger said.

"Seen!"

"I don't think we need to acquire any newspaper at all. Let's learn from USA Today and create a newspaper for national circulation." Robert Egger suggested, "This way we can effectively cover the national audience."

"The Los Angeles Times is not only sold in the West, it is also available in the East." Shirley Lansing couldn't help but added.

"But people in the East all read the New York Times, the New York Post, the Washington Post, etc., and too few read the Los Angeles Times." Robert Iger said sternly, "It's equivalent to us in the West. Generally, just read the Los Angeles Times and the Chicago Tribune.”

"That's true," Shirley Lansing said. "USA Today's news is more nationally focused and doesn't have that much of a regional flavor."

After a pause, she added, "But now USA Today. Guo Bao has developed very rapidly. If we run a similar newspaper again, will there be fierce competition? This is not the case for us. A good thing. The Gannett family is not someone to be trifled with!"

"This is simple." Yin Jun already had an opinion at this time, ""USA Today. Guo Bao" is all-encompassing and very comprehensive. Then let's choose a few projects to do!... Our newspaper only deals with sports and entertainment. ! In times of peace, as long as these two aspects are done well, then there will definitely be great achievements!"

"Young Master Jun is really awesome!" Robert Egger nodded in admiration, "My suggestion was originally just for entertainment, but I didn't expect you to join sports! Yes! Americans are also very interested in sports! We just caught these two If you do it carefully and carefully, you will definitely succeed!"

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