Chapter 1605 The First Step of Kirin Computer

Zhong Chuhong came to Huajing, but now Yin Jun has arrived in the United States.

March is the traditional awards season in the United States.

It is also the most famous time for the Oscar awards. If you don’t count the Oscars, there are actually various film festivals here all year round. In the future, the awards that domestic starlets often win will come from these places.

Yin Jun doesn't have to go to other award ceremonies, but he has to give face to the Oscars.

Then in the United States, Yin Jun also has a lot of things to solve.

The first one is to understand the publicity and sales work of Kirin Computer.

Now in March, Kirin Computer has completely fallen out with IBM.

These actions of Kirin Computer cannot be hidden from others.

They don't want to hide it from anyone either.

So IBM discovered their purpose very keenly, and became furious.

The little minions who used to make a living by themselves actually want to rebel and set up a computer company to go against themselves. Is this okay?

So IBM not only withdrew its most preferential agency rights to Kirin Computer, but also filed a complaint with the federal court, requesting that Kirin Computer be prohibited from assembling and producing its own computers.

The reason is that they are relying on IBM's channels and are suspected of taking away users, seriously infringing on IBM's interests.

Baker Lee, the general manager of Kirin Computer, was not vague at all. He hired a law firm in the United States that is best at litigating such lawsuits and prepared to litigate with them.

Tang Shuxuan here is not idle either, letting ABC TV station dig into various scandals of IBM, broadcasting one issue every day.

Just one week later, IBM's stock price plummeted 22%, and many senior executives resigned. In addition, the chairman who retired last year was also summoned by the court and prepared to have a good talk with him.

Under such circumstances, how do you think IBM will continue to pursue the case?

The court action was quietly withdrawn after a period of hesitation.

It is no longer possible to cooperate with Kirin Computer, but their spokesperson also announced that the two parties have reached a settlement.

Anyone with eyesight knows what this is about.

There is no way, even if you, Big Blue, dominate the computer and electronics industry, you have to admit defeat when you encounter giants in the media industry.

Who told others to have the right to speak?

Without this trouble, Kirin Computer's promotion becomes a bit unscrupulous.

After nearly a year of development, and spending money to build a sales and maintenance network, Kirin Computer has spread across more than 20 major cities in the United States.

On weekdays, they are quite aggressive in advertising, letting everyone know about the "Kirin Computer" brand.

Now, under the circumstances, they have come up with the Kirin computer designed by themselves. Many computer users have not realized that this is the Kirin Computer Company's own product.

It was IBM's complaint that made everyone know that Kirin Computer Company was starting from scratch.

To those within the industry, this is not surprising at all.

Backed by a company as big as Kirin Group and with abundant industry resources, it would be strange not to think of doing it on your own.

But in the eyes of computer users, it is a bit new.

Are computers really that easy to make?

Kirin Computer has only been established for about a year, and it took more than half a year to start selling IBM computers - in some places, it has not been more than half a year, just two or three months.

Their after-sales maintenance service is very good. After calling, it usually arrives within 5 hours during working hours, and it will not take more than three days at the latest.

If you send it to the maintenance department for repair yourself, you will be notified within two days at most that it has been repaired and you can take it back.

In the United States, which is known for its laziness, this is already as fast as flying.

After all, in the United States in 2020, if you make an appointment to repair a burst water pipe, you have to wait at least three to five days, and sometimes even longer.

As for express delivery, it takes even longer. If it is delivered within a week by intra-city express delivery, it is not considered slow.

Regarding after-sales service, many users did not sneer after seeing the advertisements placed everywhere by Kirin Computer.

Then Kirin Computer also allows all users and potential users to go to their sales stores and try out the performance of Kirin Computer.

In the past two years, private computer users in the United States have been in the first blowout era.

Even if it is not for their own improvement, parents are willing to buy it so that their children can be exposed to high technology for the first time.

In the eyes of later generations, this most primitive computer was not cheap. The cheapest computers from HP and Compaq are basically around US$2,500, but their performance is far from that of IBM and Apple.

Computers from IBM and Apple are indeed very good, but the prices are not within the reach of ordinary people.

Apple's latest high-end computer, priced at $5,999, is exactly the same as their later generations.

But what is also the same as in later generations is that now there are many Apple fans who are crazy and clumsy, crying and shouting that they must buy Apple’s best computer, and they don’t know why.

In contrast, IBM is more generous than Apple, with a low allocation of US$3,000, a high allocation of US$3,500, and the highest allocation of US$4,000.

However, there is another point. Apple comes with its own operating system. Other brands of computers do not have their own operating systems. You need to purchase other operating systems to use them.

The first choice among them is naturally Microsoft's Windows system, but Microsoft's WIN84 is not cheap, just 800 US dollars per copy.

However, in terms of operating systems, Microsoft's Windows system is still the best and most convenient. It is easy for both adults and children to get started and is very smooth to use.

But as a result, the price of the entire computer will rise sharply, with the cheapest one costing 3,300 US dollars.

In this case, Kirin Computer Company's first computer, coupled with Microsoft's operating system, has a shocking price as low as 2,999, which is indeed the conscience of conscience.

As a result, many people went to Kirin Computer stores with their families, ready to try out the performance of this computer.

Starting in March, every Kirin Computer store will receive more than 500 groups of customers every day, and on weekends, this number can double or triple.

Both newspapers and television stations reported on this jaw-dropping event.

Although it was a bit of a publicity stunt, so many people did come, creating an overwhelming situation.

One of the reasons for this situation is that the number of Kirin Computer stores is not large. In big cities like New York, there are only 8, and in some medium-sized cities, there are only 3.

Compared to New York City, which has a population of more than 20 million, and other cities, which are mostly large cities with a population of more than 5 million, the number of such specialty stores is indeed not enough.

But this is already the one with the most service outlets among all computer companies.

IBM only has one repair and after-sales outlet in New York. If you want to repair a computer, you have to wait at least a month or two.

This is why IBM was so happy when Kirin Computer took over the after-sales maintenance work.

The price Kirin Computer paid for this was to recruit and train more than 2,000 after-sales engineers in more than half a year.

The skills and standards of these people must vary.

Baker Lee asked the old engineers to use the practice method to teach the new graduates from relevant universities on the spot to promote their progress.

After such a long period of maintenance, most of the engineers are now qualified.

After all, computers such as IBM's are now manufactured in a modular manner. If there is a problem, just replace it with a new one, which usually works.

The really difficult part is to take it back to the maintenance department for repairs, where more elite engineers are on duty 24 hours a day, and they also teach students while repairing, which is very efficient.

As of now, just in March, the number of newly recruited apprentices with a certain foundation in electronic engineering exceeded 5,000.

After they complete their studies, they will be randomly assigned to new cities that Kirin Computer is about to develop and continue to expand Kirin Computer's sales and repair network.

Facing the constant flow of customers every day, every Kirin Computer Company with two floors has hundreds of Kirin computers on display. Every five computers will have a staff member or a temporary engineer to help explain. Answer questions.

Even so, after a busy day, they just collapsed on the ground and didn't want to move.

Baker Lee could only give three times the salary as a reward, which made them succumb to Franklin's powerful power and work desperately for more than 12 hours a day.

All this busyness is naturally fruitful.

Usually, after everyone tries to control the Kirin computer, they are very satisfied with the smoothness, responsiveness, sound effects, various useful programs, etc.

There is still a gap compared with IBM and Apple, but compared with HP and Compaq, it seems to be slightly better.

Moreover, within two years, all non-man-made damage will be repaired by Kirin Computer for free - the maximum repairs for previous computer companies were only one year.

Such a price, such experience, and such after-sales service are already worth every penny.

Not only that, Kirin Computer has also joined forces with Citibank of the United States to launch loan services for Citibank credit cards.

If you make a full reservation before the official launch in May, Kirin Computer will help cover the handling fees and interest for 6 installments.

In other words, 6 installments are free of charge.

This will be a very common promotion method in Taobao or JD.com in the future.

Usually when people buy something and see how many issues are free, once you divide it up, the monthly cost is not much, and they immediately buy it directly without thinking about it. In fact, you still give that much. , it’s just that the bill is divided into several months, and it seems less.

But in 1984, we had never seen such a large-scale interest discount activity with no limit on the number of people.

The computer originally costs US$2,999, but with 6 free terms, you only have to pay about US$500 per month, which is a very good deal.

The high interest rates on foreign credit cards are not something that those of us in China who have basically never used credit cards can understand.

Normally, our credit card interest rate is around 8% to 10% per year, which is basically cheaper than the 10% to 12% annual interest rate of Pay.Pay.pay.com and WeChat.com We.Li.Loan. .

But the average credit card interest rate in the United States is 18%. When you encounter credit cards issued by some large chain stores, you can get an interest rate of 30% a year!

It's simply terrifying!

Therefore, by doing this, Kirin Computer Company is equivalent to paying users about 300 in interest.

This benefit will still be factored into the expenses of budget-conscious housewives.

This is even more true for those young people.

No interest is equivalent to wasted money, so what is there to worry about?

Apply for a card!

brush!

As a result, in the past half month, the number of fully booked units has exceeded 36,000, almost reaching 40,000.

Judging from people's acceptance and demand for computers in this era, it is already a good number for a new thing called Kirin Computer.

When Baker Lee reported to Yin Jun, he said that if the number of pre-orders exceeds 100,000 units before its release in May, it would be a great victory!

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