Chapter 2312 Near the Big Tree
Sure enough, things did not go beyond Xiao Qi's expectation.
Only in the evening of the same day, several major TV stations in Japan reported with great fanfare that SONY and Fairy Company had reached a preliminary agreement. Fairy Company would place a huge order of parts—high-end camera components—to SONY. The transaction in 2019 will involve an amount of US$10 billion, which can be said to be the largest order for parts and components that SONY has received recently!
Starting from this month, SONY will find a place to build a new factory in Kyushu, which is expected to directly solve the employment of 20,000 people. In addition, the entire industrial chain will drive an output value of 60 billion US dollars and more than 100,000 jobs.
When Takakawa Teruki and Morita Masashige were interviewed, they were all smiling. In contrast, some senior executives of SONY could clearly see that they were forced to smile.
And this is just the beginning.
The next morning, the Japanese stock market had just opened, and SONY’s stock rose rapidly like a rocket. It rose by 3% in 10 minutes, and it soared to 7% in half an hour. After the whole morning, SONY’s The stock rose by a full 13%! !
This is an incredible achievement!
How long has it been since SONY has risen so much?
I remember the last time it was so big, it was when the PS2 was just released.
At that time, PS2 swept thousands of troops, and there was no rhythm at all, so SONY's shares rose accordingly, and it rose sharply for a period of time.
But since then, it has been seven or eight years now, and SONY's life has become more and more difficult. How can there be a day when the stock price rises by more than 5%?
Now thanks to Fairy Company, SONY has tasted the invincible scenery of the past, even if it is only for a day, it makes them very excited and satisfied.
As a result, the prestige of Takakawa Teruki and Morita Masashige suddenly rose from the bottom of the valley.
However, such a recovery is not complete and reliable, and it still needs the test of time.
but. If the purchase agreement of Fairy Company is true, then Sony's performance in the past few years at least will not be a big problem.
$10 billion order. The time span is 5 years, and the annual order is 2 billion US dollars. Although for a company as big as SONY, the profit cannot be regarded as the most or the best. But everyone knows that Fairy Company only uses the best products.
At this time when the smart electronics industry is estimated to be 2 trillion US dollars, if relying on the orders of Fairy Company to make Sony's various parts and components famous, do you worry that more people will not come to buy Sony's products?
Check out Fairy Company!
Just look at Apple!
Just look at Samsung!
Relying on smart electronic products, their market value has soared again and again.
If SONY makes efforts on components first, and then enters the smart electronics industry by itself. Doesn't this also have a good performance growth space?
After all, more and more people have realized it. Smart electronics are changing and occupying this era, and the future era should belong to smart electronics.
Originally, within SONY's company, there were two views on this order.
The first is that they think that SONY’s current output of high-end camera components is only 130 million sets. In addition to supplying its own SP100, there are also Sony’s laptop computers, card players, etc., and the remaining amount is only about 30 million sets. .
If it directly expands production to more than 300 million sets, then in the short term. It is a good thing for SONY, but in the long run, with such a huge production capacity, if Fairy Company is eliminated and the smart electronics market is not as prosperous as expected, SONY's huge initial investment will be in vain.
In addition, SONY's current life is not easy. Is it too risky to spend so much money to expand the production of 300 million sets of high-end cameras?
Of course, they are not saying that they will not cooperate with Fairy Company. They want to sign a longer-term cooperation clause with Fairy Company on the one hand, and on the other hand, they want to increase the demand of Fairy Company year by year. It's not like it is now, to start a big project as soon as it comes.
Another way of saying it is a more radical attitude.
They agreed to work hard to expand production and increase orders on the one hand, and then conduct extensive publicity around the world on the other hand. When the SONY high-end cameras configured by Dream Stars conquer the world, they can take the opportunity to sell their own cameras, and even sell them Other components are promoted to become a supplier of high-end core components. Wouldn't it make a lot of money?
Because of this kind of thinking, some people think that Xiao Qi's 5-year contract is too long and should be changed to 2 or 3 years, otherwise Sony will always be restricted by Fairy Company.
But until this morning, seeing such a hot stock market surge, people from both sides got together and reunified various ideas together.
First of all, Fairy Company's order must be won, and the higher the profile, the better. In order for Fairy Company to cooperate, there is no problem with the production and time required by Xiao Qi.
Then we should not only speed up the construction of new high-end camera factories, but also increase investment in the research and development of smartphone batteries and NAND chips. On the one hand, we must actively contact Xiao Qi and strive to let Fairy Company use these two products , On the other hand, it is also necessary to sell to other manufacturers, and strive to win the market as soon as possible.
The last is the most important one. For SONY's future development, smart phones will be a big breakthrough point, so not only can't reduce the investment in smart phones, but also need to further increase investment.
Not to mention being able to surpass Fairy and Apple, but catching up with Samsung and becoming the biggest overlord of Japan and South Korea again is the first goal at this stage.
Teruki Takakawa took his wife to Yuka Miyamoto's home that afternoon. In addition to a villa under Mount Fuji as a gift, there were also several orders for Miyamoto Transport Company, which seemed to be full of sincerity.
Leaving his wife to chat with Youxiang, Gao Chuanhuishu and Xiao Qi went to the nearby tea house to talk.
Gao Chuanhuishu told Xiao Qi one by one about the changes in the mentality of the SONY bosses yesterday and today.
Judging by his joyful look, Gao Chuan Hui Shu's life has undergone earth-shaking changes.
"Haha, what a joy!" Gao Chuan Huishu said with a smile on his face while drinking tea.
With his knowledge and self-cultivation, he is obviously in a very, very good mood to be able to say such simple and straightforward words.
It is true that SONY has not yet completely escaped the crisis, but the $10 billion order, and the re-establishment of the relationship with Fairy Company, following the previous sensor components, and becoming the supplier of Fairy Company again, is already a big deal for SONY. Very big breakthrough.
In the future, as long as SONY's technology passes the test, the components cannot be replaced by others, Xiao Qi will only purchase more and more, and it will bring SONY a steady stream of wealth!
Such as NAND, DRAM flash memory chips, such as electronic compass, gravity accelerator and other components, according to Huaguo's technology, they can't make good ones, so the three products of Xiannv Company must use the previous component manufacturers, which is for them. What a huge profit wealth and effect it has brought?
What SONY is looking for now is to further occupy the supply chain share of Xiannv Company, and then enter the mainstream parts market of smartphones. The two-pronged approach is SONY's own smartphones... With these two efforts, SONY's position in the market can be reversed in one fell swoop. The decline in the consumer electronics field contributes to the resurgence of SONY!
"Tomorrow I have something to go to Korea. Regarding the signing of the contract, Zhou Bo, the vice president of Fairy Company, will bring a delegation to Japan within three days. You can discuss the details." Xiao Qi said, "SONY I'm not worried about the quality of the supply, but Mr. Gao Chuan, please take care of the supply time and quantity, and don't delay it."
"Don't worry about this Mr. Xiao." Gao Chuan Huishu patted his chest and said, "I will tell them. There is still more than half a year left, and there is plenty of time for various materials and preparations, so there is no delay. "
Xiao Qi nodded, but thought that he still needs to be watched by others.
SONY's high-end cameras in the previous life underestimated the market demand, and in the end it was difficult to meet even 50% of the demand.
Although they are prepared now, the output of 350 million sets of high-end cameras is not an easy matter for any material supplier. A lot of preparation and planning are required to avoid accidents.
This is why Xiao Qi agreed with them to set up a factory in Kyushu Island, which is sparsely populated.
If a factory is opened in Tokyo or other Kanto regions, then the two to three months of production interruption due to the super tsunami and nuclear leak in 2011 would be a huge blow to Fairy Company's products!
Fortunately, Japan does not have many raw material resources, and most of the camera raw materials are imported. Otherwise, almost all production in the Kanto region of Japan will stop, which will be a trouble.
Of course Gao Chuan Huishu didn't know what Xiao Qi was thinking about, he was just full of joy now.
In the past, SONY didn't see the situation clearly, and was so stupid that he gave up the opportunity to enter the Fairy Company's camp, thus giving up the opportunity to achieve great things in vain. This time he will definitely not let go of this opportunity!
His good luck with Morita Masashige started from the cooperation with Xiao Qi.
It feels so good to be next to a big tree!
Sure enough, you have to follow the richest man in the world so that you can have a better future! (to be continued ~^~)