Chapter 2310 Win-Win? (Superior)

How to become a star in the market?

Of course, it is to cooperate with companies with super popular products such as Fairy Company and Apple Company!

For example, Fairy Company.

Take a look at the Japanese parts company that cooperated with Fairy before.

Hitachi provided the touch screen for the Fairy Company's Dream Pad. As a result, Nokia's touch screen experience was particularly bad. Now all smartphone touch screens have also been transferred to Hitachi, and orders have increased by about 3 million units a month.

Asahi Kasei is responsible for providing electronic compass, gravity accelerator, audio chip, etc. for the three products of Xiannv Company. As a result, the order cannot be fulfilled now, and the production scale has been expanded three times within two years, making a lot of money. ——If their productivity is sufficient, I believe other manufacturers will also be willing to buy them.

The ambient light sensor provided by HOYA for Dream Pad and Dream Stars, although Fairy Company gradually replaced it with its own sensor components, lost the order of Fairy Company, but overall, the orders from HTC and Motorola fully made up for this. loss.

This is especially true for Panasonic and Hitachi for smart batteries. They are still responsible for providing power managers for the three products of Fairy Company. Smartphone batteries are also purchased by HTC, Nokia and Motorola. It is said that BlackBerry is also considering Buy cell phone batteries from them.

This is still in Japan.

Among those manufacturers in Taiwan and mainland China, who has not become a star product in the smartphone market because of the order from Fairy Company?

Just because Fairy Company is using their parts, people's evaluation of these companies has also increased.

It is said that many companies that are interested in entering the smart electronics market, such as BlackBerry, LG, Panasonic and Sharp in Japan, BBK, Gionee, Lenovo, etc. in Huaguo, have already started preliminary investigations.

Among them, the quality and cost of parts is one of their most important inspection items.

The traditional component manufacturers have already been inspected in the second and third rounds. The first thing they looked at was the suppliers for Apple and Fairy.

Because even Apple and Fairy Company use these manufacturers, isn't the quality not good enough?

When it comes to smartphones, quality is the absolute key. So the first choice must be these parts manufacturers.

According to the predictions of major mainstream media, the future market size of the smart electronics market will definitely exceed 2 trillion US dollars, and it will only increase. No less!

Now the two most prosperous smart electronics manufacturers, the first is Fairy, followed by Apple.

But in this world, more than 80% of component manufacturers, partners, etc., are more willing to choose Fairy Company. laurels. You can know that it all fell on the head of Fairy Company.

The idea is actually quite simple.

Apple is good. But it is very stingy, and everything has to be calculated very clearly. Most of the profit margins left for component manufacturers and partners are between 3% and 7%.

Fairy Company's profits to component manufacturers and partners are usually around 15%-20%.

If there is no Fairy Company as a comparison, Apple's price is actually the market price, which is not low.

But with the comparison of Fairy Company, the cooperative manufacturers of course like to cooperate with Fairy Company, and even SONY is no exception to this point.

not to mention. Fairy Company is a company of Huaguo, Huaguo and Japan are in the same line, with the same culture and customs, SONY naturally likes to deal with Fairy Company.

You said that in this case, is SONY impatient? Do you want to enter the supply chain of Fairy Company or Apple?

After learning from the pain, SONY began to actively contact Fairy Company after the Lunar New Year in Huaguo. The answer is always "no cooperation plans at present".

Such an answer. It made SONY's enthusiasm cool down.

When they were thinking about how to impress Fairy Company and Xiao Qi, Kaguya Takakawa suddenly met Xiao Qi in Japan. This was a surprise.

After returning to the company headquarters, Teruki Takakawa secretly met Masashige Morita.

The families of the two were originally family friends, and the two beautiful ladies of the previous two families also married the same man, so the relationship will naturally be closer.

What's more, both of them will be kicked out of SONY this time, so the natural fate is also closely related.

It is precisely because of the urgency of the situation that Takakawa Teruki and Morita Masashige quickly decided that in order to get on the express train of Fairy Company, it doesn't matter if they have to pay a high price.

After all, the current SONY needs to make achievements. Without outstanding achievements, how can SONY be called the number one electronics manufacturer in Japan?

Xiao Qi didn't know the plan the two of them discussed, but Xiao Qi knew clearly that Sony's situation is not good now, and it is no longer the behemoth that swept the world in the 1990s, so this time is also the last time for Xiao Qi to attack SONY. good time.

Gao Chuanhuishu didn't talk nonsense either. On the one hand, after telling SONY's current situation, on the other hand, he directly said to Xiao Qi: "SONY has SONY's strengths, and Fairy Company has even more advantages. I think if we unite , we will definitely usher in a brilliant win-win situation for each other!"

"Oh?" Xiao Qi said in surprise, "How can we win both?"

"SONY can provide the best products and the most favorable price to Xiannv Company." Gao Chuan Huishu said seriously, "and Xiannv Company has SONY's most advanced products, so it is competitive in high-end smartphones and tablets. It will be bigger, thus leaving competitors far behind."

"What benefits can SONY gain?" Xiao Qi asked.

"We need Xiannv Company to use our products as much as possible." Takakawa Teruki replied, "SONY has technical advantages in components, namely high-definition camera components, NAND flash memory chips and smartphone batteries. I hope that in addition to SONY's own use , Fairy Company can win at least 50% of the output.”

Xiao Qi frowned, but smiled in his heart.

I really come to whatever I want.

Obviously, I was thinking about how to cooperate with SONY and how to take down their cameras, but SONY couldn't wait to deliver it to my door.

However, 50% is not what Xiao Qi wants. Xiao Qi originally wanted to get 70%, but seeing SONY’s eager attitude, Xiao Qi can consider working hard to see if they can replace their cameras within 5 years. Give it a round!

Once SONY's high-end camera components are rounded off, there will be almost no mobile phone that can compete with Fairy's mobile phone in terms of taking selfies. The leading advantage is huge!

As for NAND flash memory chips, Xiao Qi never has too many good things, and winning 50% will also help Xiao Qi to control the entire high-end market. Even if the price is right, he decides to use high-end Dream Pad, Dream Stars series, when it was upgraded, some SONY orders were added.

As for smartphone batteries, batteries from Jinwei Lishen, Biyadi, Yinhuang Electronics and other companies are sufficient, and the quality is also very good, and out of the need to support Huaguo manufacturers, he does not intend to replace them with SONY.

After thinking about it, Xiao Qi pondered: "Our component suppliers are already very stable. Without suitable conditions, I can't consider rashly changing them."

Gao Chuanhuishu was a little anxious, but he still managed to calm down a little. He said calmly: "Mr. Xiao, Sony's technology, Sony's price, and Sony's sincerity are all in front of you. Although we were a little unhappy before , but I believe that with the efforts of SONY, Fairy Company will definitely see a more advanced and brighter future for smart electronics!"

"I also like SONY's electronic products very much. Many electrical appliances in my home are from SONY." Xiao Qi said with a smile, "But in the era of smart electronics, it's not enough for your products to be good. There are many things we need to consider. But the cooperation with SONY is also what I am looking forward to."

Looking forward to it, that is to say, we will not cooperate now?

Gao Chuanhuishu was anxious for a while.

The impeachment meeting between him and Masashige Morita was imminent. If they could not reach a unified goal with Xiannv Company, then the two of them would be humiliated and kicked out of SONY's decision-making level.

Although this will not affect the shares of the two families in SONY, the control of SONY will not be in the hands of the two of them from now on, and the two will undoubtedly be a disgrace to the Gaochuan family and the Morita family.

For the helm of such a big family, the honor of the family is far more important than money.

When their two elder brothers handed over the company to them, SONY's situation was very good, but in just a few years, not only the profit dropped sharply, even they themselves would be kicked out of SONY's decision-making circle. What would the people inside think of these two prodigal sons?

For the reputation of the two, for the honor of the two families, Gao Chuan Huishu must finalize the cooperation with Xiao Qi as soon as possible!

Even if SONY pays a lot, they will not hesitate! (to be continued ~^~)