Chapter 2309: SONY with Regret

"I'm very sorry about what happened a few days ago!"

Sitting in a high-end tea tasting room, Xiao Qi said to Gao Chuan Huishu like this.

Originally, he had made an appointment with Gao Chuanhuishu for tea in the afternoon two days ago, but when he went back in the evening, Yuxiang gave birth to Erika, so he has been busy until now.

Gao Chuanhuishu didn't know about the affairs of Xiao Qi's family before, but he also knew that Xiao Qi was not the kind of person who didn't count his words, and there must be some reason for the delay.

When we met just now, Xiao Qi explained the reason, and Gao Chuanhuishu suddenly realized.

"Where is it, it's my fault that I didn't go to congratulate in person." Gao Chuan Huishu waved his hands again and again, "After this place is empty, I will definitely pay a visit!"

"It's not necessary, I'll go to Korea in two days." Xiao Qi smiled, "Mr. Gao Chuan, I saw you were still on the phone when you came over just now, Sony's business is booming recently, right? "

"Ugh!"

Gao Chuanhuishu sighed, "If that's the case, I should be happy, but the fact is completely the opposite!"

"Strange." Xiao Qi pretended to be stunned and said, "I don't know about SONY's other businesses, but the SP100 sold very well before. In the Android camp, it has already caught up with Nokia and Motorola."

The first smartphone produced by Sony Ericsson, SP100, has the most beautiful appearance among Android phones because of SONY's powerful engineering design. Many hardware and functions are better than those of Nokia and Motorola, so now its monthly shipments exceed It is not the same as the daily decline of Nokia and Motorola.

Gao Chuanhui gave another wry smile when he heard the words, "What is the sales volume of 2 million units compared to the sales volume of the entire smartphone industry? Everyone is looking at Apple and Fairy Company. We don't even get a fraction of yours. How can you be happy?"

He didn't say anything.

In fact, Sony Ericsson is not so exaggerated and overreaching, and did not target the two giants of Apple and Fairy from the very beginning.

What they are really frustrated with is that they are not even comparable to Samsung.

ten years ago. No matter what aspect of the electronics industry Samsung is in, it is not even qualified to give SONY a shoe.

But now not only Samsung is far ahead in LCD TVs, but also a solid third in the smart electronics industry. The monthly shipments have reached 6 million units. This year, it is said that Samsung is stepping up the construction of a smartphone factory in Jinwei. Once completed, the smartphone shipments will definitely exceed 10 million units per month.

The difference between 2 million and 10 million. Enough to make SONY people aggrieved.

The reason why SONY is angry is that Samsung's S1 and Galaxy S2 mobile phones are not better than SONY in terms of hardware configuration and performance, but why can they sell so much?

SONY attributed the reason to the fact that Samsung relied on the most prosperous APP STORE, and there are more than 2 million paid programs, games, etc. on the APP STORE. Compared with less than 200,000 in the Android store. It was a world of difference.

Smartphone users, why do you like smartphones?

Isn't it because you can surf the Internet and play all kinds of interesting games?

You can only play some simple games when you buy S100, but you can play the most popular and popular games when you buy S1 and Galaxy S2. When your friends are playing these games and programs, you can’t participate. How do you maintain your social circle?

Therefore, in the global survey, it is better to use more APPs. Therefore, there are as many as 50 million people who abandon S100 and buy S1 and Galaxy S2.

In terms of mobile phone sales, SONY has always been pressing down on Samsung. In the current feature phone market, they are only lower than Nokia and Motorola, ranking third in the world, and Samsung is not even comparable.

But on smartphones, Sony Ericsson now has such a big contrast, and it is not the result of the S100, which is even more depressing.

Now in the club. Especially the middle and high-level cadres at the headquarters, there are a lot of discussions about Masashige Morita.

Compared with his elder brother Masashige Morita, Masashige Morita's ability is indeed much inferior, so that it is unexpected that he made such a mess in such a good situation.

isn't it?

Originally, Fairy Company and SONY had a very good cooperative relationship. In terms of mobile phone patents, they cooperated and exchanged a lot of patents. In terms of advanced sensors of Dream Stars, they also cooperated in parts.

Seeing the popularity of the APP store, SONY applied to Xiannv Company to enter the camp of the APP store, and Xiao Qi also agreed! ! ——At that time, I didn’t think much about it. Now you see so many super big companies who want to enter the camp of APP STORE, or become a shareholder of APP STORE, but Xiao Qi has never agreed. How rare!

The result is that SONY committed suicide.

Seeing that GOOGLE began to embarrass Fairy Company, watching GOOGLE cooperate with Motorola and Nokia to set up a new open Android store, and because GOOGLE made a promise to them, at the same time, I felt that Xiao Qi’s requirements were too high and harsh, so I directly invested in Android camp.

Is Xiao Qi's request really too high and harsh?

In December 2008, Xiao Qi asked SONY to buy 5% of the shares of APP STORE with US$11 billion.

SONY did not buy it.

But two months later, that is, in February 2009, Samsung bought 5% of the shares of APP STORE at a price of 19 billion US dollars.

In other words, if SONY buys 5% of the APP STORE shares, even if they do nothing, they can sell it to Samsung two months later, and they can make a net profit of 8 billion US dollars! !

8 billion dollars!

SONY's profit last year was more than 10 billion US dollars. Such a transaction made more than half a year's net profit. What's wrong?

And this is just for Samsung. If SONY sells this share to Microsoft, GOOGLE, or those oil tycoons in the Middle East, it may directly double to 22 billion US dollars!

This is SONY's net profit for one year!

A hasty decision by Masashige Morita caused SONY to lose such a large amount of profits, can it be justified?

What's more, now it's not a question of money at all. After suppressing GOOGLE one after another, APP STORE has become a supremacy in the smart electronics industry, controlling millions of companies and developers in the industry. And thus restrict and suppress the opponents in turn, it is a treasure!

But with such a sharp weapon, now that Xiao Qi is completely unprepared to sell his shares, it can only make countless rich people and big group companies who have money but can't spend it feel sorry!

original. Originally, SONY had this opportunity to directly join the APP STORE camp!

It was you, Masashige Morita, who ruined this rare opportunity!

Tell me, in this case, how could the SONY people have no complaints?

Of course, your Morita family is one of SONY's pioneering families and one of the largest shareholders. But this damages the interests of all SONY people. The Morita family still can't afford it!

During this period of time, it is said that a group of old men on the board of directors have already started various connections, preparing to dismiss Masashige Morita, and even Teruki Takakawa will be implicated, retreating to the second line, and handing over the real power to professional managers.

For the Morita family and the Gaochuan family, this is not a small blow!

Gao Chuanhuishu naturally couldn't be happy.

The point is, he was still innocently implicated. If it was carried out according to his idea, now SONY is one of the allies of Fairy Company, and together with Fairy Company, they are conquering the smart electronics market all over the world, making a fortune just like Samsung!

But Gao Chuanhuishu is not strong after all, not as good as his elder brother Gao Chuanhuibe, and his lack of decision-making ability and persistence is also a big weakness of him.

Of course, it's useless to say these things now, Gao Chuanhuishu knew that Fairy Company had missed that opportunity, and it had become stronger and stronger. There is no need for SONY at all, and the shares of APP STORE have become a moon in the water, with no hope.

But for this meeting, Gao Chuanhuishu also has other thoughts.

With the popularity of Dream Snow becoming more and more popular, it is said that the monthly output of 25 million units set by Xiao Qi is far from keeping up with the demand of the market, so he has already started contacting with parts suppliers, and it seems that he will carry out a new one. large-scale purchases.

12 million units of Dream Pad per month can not be jealous, and 13 million units of Dream Stars per month can also be tolerated, but it is said that Dream Snow will directly break through the production and sales of 40 million units a month, so SONY can’t sit still. After a while, they discussed at the meeting whether it was possible for SONY to get a share of such a large order.

In fact, SONY has many hardware products, not just cameras.

In fact, in the future, SONY's memory chips and lithium batteries will be very advanced in technology, and will be widely praised by smart electronics manufacturers.

It's just that their research on the camera is the best in the world, and it is indispensable, so it seems that SONY's camera is so tight.

Gao Chuanhui knows that what SONY needs now is not to make a lot of money on a certain product, but to let this product enter the smart electronics market and become a well-known star before winning the entire market.

When the market is in your own hands, that is the time to make money! ! (to be continued ~^~)

PS:  Although the current SONY is not as embarrassing as imagined, there is no doubt that their innovation ability is not very good. This is the same as the current status of the electronics industry in Japan as a whole. In other words, this is an opportunity for us to take the opportunity to get closer!