Chapter 2277 The Essence of Hunger Marketing

The boy is not an ordinary person, after Mi Jiayan's reminder, he immediately put his mind back on his work.

"Jiajia, how is the situation of the three Fairy direct-sale stores in India recently? Are there any stores in India in the new store opening plan?"

Although Mi Jiayan decided not to concurrently take charge of the Fairy Fairy's directly-operated store, she has yet to find a replacement to take over, so she is still in charge for the time being.

When Xiao Qi asked, she said directly: "The three direct-sale stores in New Delhi, Mumbai, and Calcutta are one of the first direct-sale stores to sell out in each pre-sale stage, and they have a lot of options for all kinds of purchases. The enthusiasm for products is also very high, breaking through the average level of 10%, basically 15%, which surprised the people in our headquarters.

Because the demand of their three direct-sale stores is strong, and the consumption capacity is far beyond our expectations. If there is no accident, the three major cities of Hyderabad, Bangalore and Madras should be built this year. stand up. In this way, the layout of Fairy's directly-operated stores in India is roughly perfect. "

"Open three more directly, have you gone through a detailed demonstration?" Xiao Qi asked.

"Why not?" Mi Jiayan glared at him, "Don't underestimate the people in our Fairy Fairy direct store, we are very serious on weekdays, in order to start the branch, we live in the open air. For various data, we It will be analyzed in detail, and after several rounds of discussions, the final decision will be made! It's not what you think, just sitting in the office and making a decision."

Although she will soon leave the fairy store, but when it comes to her men, she still wants to protect them and show their hard work.

"Okay, okay, I understand." Xiao Qi said seriously, "Didn't I give a very high bonus last year? Those shareholders still have some opinions on me, saying that I distribute money indiscriminately and waste shareholders' interests indiscriminately! "

"Fart~~"

Mi Jiayan glared at her, "Did you ask them to come to work in the Fairy Fairy's directly-operated store? The daily work is so intense. If you don't take a break for three hours, your mental and physical strength will not be able to support it. Such hard work, a little more bonus is not enough. What's the matter? What a miser! Damn it!"

"That's right." Xiao Qi took the opportunity to hold her in his arms, smelling the beauty's fragrant body fragrance, and said comfortably: "That's why I tried my best to raise their bonuses. Do you think I'm good? "

"Although you have a lot of bad things, but you have a good heart~~" Mi Jiayan's face softened a little, and she looked into Xiao Qi's eyes. Also with a touch of affection.

She didn't know that although Xiao Qi is not a stingy person, this matter is not exactly what Xiao Qi said.

Due to the different share allocations of Dream Pad, Dream Stars, and Dream Snow, the calculation methods for the operating performance of Fairy's directly-operated stores are also different.

Usually it is based on the sales turnover of each, including the optional accessories required by each, and then summed up and calculated, and finally multiplied by a percentage to calculate expenses, profits, etc.

The entire computing system is very complicated, so I won't say much here. However, the employees of the Fairy direct-sale store and the shareholders of the products they sell can see their contributions and income at a glance, which is very clear.

But on salary distribution. Shock pays employees salary bonuses for the Dream Pad and Dream Stars and their options. Let a group of people in the shareholder company be quite dissatisfied.

Because this salary is much higher than many of them, this makes this group of guys a little nagging.

It's just nagging.

Buffett, Bellard, Li Jianxi, etc. are not short-sighted people. Of course, they know the stakes and have not expressed any dissatisfaction at all, so there is no way for their subordinates to make trouble if they want to.

If someone had a falling out with Xiao Qi because of this, there were just a lot of people waiting to invest money in. They are still eager to withdraw the shares of these people so that they can make up for it.

Xiao Qi didn't care what they thought.

Salaries in Europe and the United States are generally high. Why should the salary of the employees of my Fairy Company be lower? Should you, the white race, earn more than the yellow race?

I just want to give the employees of my company a super high salary, just to let them feel the courage of Fairy Company, feel the dignity and achievements in Fairy Company, so that they will be more centripetal to Fairy Company, and stop talking to me there Crooked!

Leave this matter aside.

Thinking of Mi Jiayan's reply just now, Xiao Qi began to ponder.

Seeing that Xiao Qi was thinking about something, Mi Jiayan didn't bother him, but looked at Xiao Qi's face carefully.

To be honest, Xiao Qi is indeed a very delicate and handsome man, and because of his success, he also has an extra calm and composure. In addition, he is a decent person, and he is never ambiguous about right and wrong. This kind of courageous persistence, It is very easy to get addicted to the women around you.

At least Mi Jiayan knew that, except for the first batch of little girls in the chairman's secretariat who quit to other departments, none of the 16 girls are willing to leave now, isn't it because Fascinated by the little man in front of you?

hateful!

This guy has so many wives, it's really too much effort!

"Jiajia, how about we open a fairy store directly in each of the top ten cities in India?" Xiao Qi suddenly raised his head and asked.

"Oh... well, huh?"

Mi Jiayan looked blank, "What did you say?"

Xiao Qi was heartbroken, and kissed her sweet lips again, before repeating all the questions.

"Ah? Why?" Mi Jiayan shook her head in confusion, "In mainland China, we will only open four direct stores in Guangdong, Lin'an, Zhengzhou, and Wuhan this year. Why do we need to open ten direct stores in India? camp?"

"I'm not talking about opening ten businesses all at once, but the total number." Xiao Qi smiled, "How is it?"

"not good."

Mi Jiayan shook her head, "The spending power of Indians has not yet reached this level. Opening 6 directly-operated stores within two years has reached the current limit, and it will not be worthwhile in terms of operating costs. Besides. By the way, don’t we still have cooperative contract machine operators? Or develop some distributors, which can also solve the problem, and there is no need to use directly-operated stores to spread the entire India.

According to your idea, Huaguo has a larger population and stronger spending power. Should we open one in every provincial capital city? What is the difference between this and Nokia's store strategy that you laughed at before? No matter in terms of cost, influence, etc., we don't need to open so many Fairy direct stores! "

She has worked in the Fairy direct-sale store for more than a year, and she is very clear about the opposite of nature, so she speaks clearly and logically.

Xiao Qi couldn't stop jawing when he heard it.

Indeed, I was a little too impatient.

Because he wants to cooperate with the development of Xiaoyao Mall, Xiao Qi is planning to open Fairy's directly-operated stores all over India, echoing Xiaoyao Mall, and expanding the popularity and influence of Fairy Company in India as soon as possible.

But there are ten directly-operated stores all at once, not to mention whether the Indian market can absorb so many directly-operated stores and the smart electronic products they distribute, it is difficult to explain to fans in other countries alone.

Xiao Qi only plans to open about 200 directly-operated stores around the world. According to the experience of Apple in his previous life, too many are not only useless, but also a waste of resources.

So far, only the United States has 10 directly-operated stores, and plans to expand to about 15 in the future.

If there are ten fairies directly-operated stores in India, what should mainland China do?

Chinese people focus on emotion regardless of efficiency and reason.

Even if you have opened ten in India, at least you have to open 15 or 20 in mainland China, then you are considered a Chinese, and you have Chinese people in your heart.

Seeing this, other countries will also apply to open more Fairy Fairy directly-operated stores, so that they can buy the three products of Fairy Fairy Company as soon as possible.

But Xiao Qi absolutely can't think like this when he is doing business.

They think that there are many directly-operated stores and they can buy mobile phones and tablets as soon as possible, but what if they can buy them in three to five days?

There will be a 20-25 day idle period for the Fairy direct-sale store, which is a huge waste!

In the short term, you can’t see the effect yet. After all, there are maintenance, experience, purchase of optional accessories, etc., and the Fairy Direct Store will not say that there is nothing to do.

But in the long run, this is not in harmony with Xiao Qi's overall layout. A fairy directly-operated store where people line up to pick up goods anytime and anywhere, and a fairy directly-operated store that is only busy for three to five days a month, which one is different for the image of the fairy company? Even more impactful, it's simply obvious at a glance.

Not to mention, at least as of 2013, Apple's IPHONE was often out of stock in mainland China. They played this kind of hunger marketing very well, and it further increased fans' desire for IPHONE. Many people even Because of this, I also feel that I should buy an IPHONE to see why it is so scarce and popular.

Xiao Qi wants to learn this strategy of IPHONE, but he is not like Xiaomi, Huawei and other companies, who simply imitate, but have not grasped the essence of IPHONE hunger marketing.

quality!

Exterior!

Undisputed quality!

Undisputed good looks!

It is precisely because of this that Apple has achieved this, so their hunger marketing was scolded by fans, and they had to wait in line all night to buy every time.

Companies in Huaguo, such as Xiaomi, Huawei, etc., have learned this trick from online marketing, and they basically never buy goods normally.

But is there really any benefit?

However, you are far inferior to IPHONE in terms of product quality and appearance, as well as global popularity. In the long run, you are the support of overdrawn fans!

When the day when the fans are completely bored, let alone panic buying, you put it there for sale, and not many people pay attention. (to be continued ~^~)