Chapter 2271: The Next Company with a Market Capitalization Exceeding 100 Billion US Dollars

Uber!

That's right, Uber, the ride-hailing software company in San Francisco, California.

At the beginning, Uber only operated in San Francisco, and its operating model can be said to be advanced or bizarre.

The reason is simple. It's not that Uber doesn't have its own team of operating cars and signing up other drivers.

It is because the drivers and private cars signed by Uber do not have any operating qualifications at all.

I believe everyone understands the matter of operating qualifications, that is, the government sends a company a photo to allow you to be qualified to carry passengers on the road, that is, the taxi business.

Cars without this operating qualification are illegal.

After all, people buy a photo from the government, but it can cost as little as two or three hundred thousand dollars. In a super metropolis like New York, a photo can cost more than 800,000 dollars!

You didn't spend money to obtain operating qualifications, but you went forward to compete with other taxis, what is this called?

Those who are called wild in China will be arrested by the police and fined and confiscated. The punishment is very serious.

But one of the strange things about American law comes out, that is, they acquiesce in private passenger transportation, especially in congested time periods and congested road sections, and they advocate this method to reduce traffic congestion, reduce energy waste, and improve people's travel. Create good conditions.

As for how to distinguish between passing passengers and malicious competition, there are no clear regulations in American law, and even local governments in the United States will deliberately avoid this issue.

Xiao Qi knew that the mayor of Chicago in his previous life openly called on the public to use Uber, which completely took the position.

Because compared to the losses and troubles caused by the super congestion in the city, the mere private car passengers are nothing at all.

Even the car insurance regulations in the United States stipulate that private vehicles cannot be used for commercial passenger transportation, otherwise they will face the penalty of canceling the insurance. ——But in real life, any insurance company that dares to do this will definitely be directly bombarded by all public opinion! Because in everyone's mind, private commercial passenger transport is a good way to ease traffic and reduce waste of resources!

Therefore, insurance companies also adopt a policy of tacit consent. Even if Uber has grown to such a large extent, they have not seen them attack the cars of millions of Uber drivers.

Uber caught this loophole!

They don't care about signing up for high-end customized ride-hailing services. Such as BMW, Mercedes-Benz, Audi, Cadillac, etc.; it is still a general low-cost car-hailing service, and the drivers are ordinary people, so you don’t need to be qualified.

You only need to pass several audits of Uber, and after signing the agreement, you can join the Uber camp and start driving customers on the road to make money.

Since there are no various complicated fees, even if Uber’s 20% fee is added. The price of cheap taxi service can also be more than 30% cheaper than ordinary taxis, and at most it can be more than 50% cheaper!

Moreover, Uber has strong technical advantages. Their software system can dispatch vehicles very accurately. Basically, if there are no major accidents, the car can arrive in front of the user in about 3-5 minutes, and can satisfy users anytime and anywhere. This is much more convenient and quicker than car-hailing services. ——American taxis cannot make reservations for taxis by phone, and taxis cannot be operated on the road at any time. This is another strange rule.

With these advantages. Uber quickly captured a group of mega-cities in the United States, and actively operated in London, Berlin, Paris, etc., and the scale of its operations doubled every six months. The valuation also increased rapidly, until Xiao Qi was reincarnated. Almost their valuation has reached 10 billion US dollars.

Out of optimism about Uber's prospects, many investment banks are super enthusiastic about Uber, hailing them as the next supernova company with a market value of 100 billion!

If Uber is in China, it must not even be qualified to open a business.

But in developed countries such as Europe and the United States, they have a strong living space in extremely congested big cities. Not only the citizens support them, but many people in the government also support them, which is why they have been repeatedly punished and prosecuted. In the end, most of them were able to escape smoothly, and the important reason why they continued to develop and grow!

Of course. The success of Uber is not only because of its innovative model, not only because they cater to the needs of urban development and people, but more importantly, they have excellent technology and management methods, which ensure that they become the world's number one taxi-hailing software. No one can surpass it at all.

Don’t think that a small taxi-hailing software is nothing important. Think that it is just an APP that connects both parties. do it.

In the beginning, Uber's founders thought so.

In terms of calculating car demand, ratio, positioning, etc., they used GOOGLE's free time algorithm at the beginning, but the calculated time has an error of more than 3 times, and users actually have to wait 10 minutes or more after calling a car. For a long time, the timeliness and convenience are greatly reduced, and the user experience is very bad.

For this reason, Uber built a team to develop its own algorithm, and invited super experts in various fields to help design and improve this algorithm.

The core requirement is how to connect countless moving points with the shortest line to form a complete chain, which is perfectly reflected in the Uber software.

At the beginning, such a requirement was considered unnecessary, a waste of money and time, but after a short adaptation period, this algorithm brought great convenience to Uber, and with more and more perfect data The input and algorithm are improved, and the estimated time is getting more and more accurate in the end, and the efficiency of drivers is getting higher and higher.

In addition to this most important core algorithm, Uber has two other precise algorithms.

The first is the premium algorithm. With its help, Uber will increase or decrease the price at any time according to the morning and evening peak hours, the degree of congestion, etc., so as to encourage more drivers to pick up passengers, so that users can leave quickly. , thereby alleviating this traffic congestion.

At the same time, because of the premium system, Uber only charges 20% of the fee each time, no matter how much it is, so for the drivers. Also earn more money.

Not only that, in order to encourage drivers to serve customers with a good attitude. On the basis of the premium algorithm, Uber has also added a reward model, which is based on the service and performance of the drivers, as well as the degree of implementation of various constraints and norms, so as to determine the monthly bonus of the drivers.

This pushes drivers to increase their service awareness from another direction, so that customers can get a good experience, so that not only will they continue to use Uber. Will also recommend friends to use.

The increase in users will naturally increase the income of drivers, and the increase in income will lead to better service awareness of drivers...Under such a virtuous circle, it is reasonable for Uber to gallop in almost all big cities of.

The second is the automatic matching algorithm.

This automatic matching means that after the user places an order, the system automatically searches and selects the closest driver to go. There is no need for such an automatic matching algorithm that after the user places an order, everyone goes to snatch it. It can completely avoid fierce competition, and it can also save drivers from being tense all day long.

The spirits of the drivers are better. The service attitude and quality are naturally better.

In addition, Uber's firm no-booking model is also commendable.

After making an appointment, you suddenly say that you don’t want the car, which will cause losses to the drivers; or the drivers will lose a few hours of passenger time and opportunity for your trip, and the cost will naturally be passed on to the user, which will increase the cost instead. a lot of.

What's more, Uber's computing system is very developed, and basically the car can arrive in 3-5 minutes. In this case, is it still necessary to make an appointment?

...

Think back to Uber's success. As well as its future development, Xiao Qi was immediately moved.

In my impression, Uber was established in 2009. It was not called Uber at the beginning, and they didn’t launch their service until 2010. Xiao Qi can completely start this company first.

Most of the problems Uber encountered in his previous life were no problem at all in front of Xiao Qi.

For example, funds, the development of a product requires a lot of funds, and Uber is also perfected while going online. After all, you will go online and see the effect before you can invest in venture capital.

But will Xiao Qi still be short of money?

Another example is the core technology algorithm. Uber made a few algorithms after long-term exploration and summarization, but Xiao Qi knew from the beginning that he would directly find experts in Silicon Valley and several universities and spend a lot of money. A software algorithm with a clear concept can be formed and applied soon.

For example, the business model, how to avoid risks and troubles, etc., Xiao Qi will also do it well from the beginning, and he also has the top ten law firms in the United States-Mario Law Firm, which is enough to support He litigated everywhere.

But there is only one thing, which is very regrettable.

That is, Uber touches too many interested parties, because it will break the monopoly of the rental industry, and it will damage the government that issues licenses, the taxi companies that operate, taxi drivers, etc., so this is why it has grown After encountering prosecutions and restrictions for so many reasons.

Xiao Qi is a native of China, and it will be even less stressful if Uber is taught a lesson.

Therefore, Uber is destined to have no way for Xiao Qi to hold it alone. After it grows and even goes public, Xiao Qi can own more than 30% of the company's shares at most, which is already very good.

The rest of the company's shares must be distributed to the major giants, allowing them to enjoy the benefits while also shielding Uber from the wind and rain.

There is great power in numbers! (to be continued ~^~)

PS:  Uber has been in a lot of trouble recently, and it looks like it has been banned from interviews everywhere. However, we can only wait and see whether it is good or bad. After a few decades, we will know whether it is suitable for this place...