Chapter 2275 The Backbone of Online Shopping

Qin Yibin was excited and a little nervous to leave.

For him, the Indian market is a completely unfamiliar place. He needs to explore and explore from the beginning. It is impossible for him to be as handy as in mainland China.

But Qin Yibin was not worried.

Because he believes that wealth can pass through the gods, Xiao Qi gave him sufficient funds and authority, and he dared not say that he captured the American market, but he would never find an opponent in the Indian market.

Even if Indian officials want to stop him, Qin Yibin is confident that he will use money to break the shackles one after another until the road ahead is smooth.

He also finally understood why Xiao Qi first asked him how the domestic Xiaoyao Mall was doing, which implied that he would go all out to develop the Indian market, instead of just going through the motions and slowly trying to figure it out.

Qin Yibin is not worried about this, Xiaoyao Mall has indeed developed to a very strong point, as long as this momentum continues, it will definitely become stronger and stronger, and he does not need to be in charge at any time.

As for the various difficulties in going to India, Qin Yibin was also prepared in his heart.

He is now at the vice president level of Fairy Company, and whenever he is on a business trip, he will be guarded by bodyguards. To go to a place like India, Xiao Qi must at least send hundreds of elite retired special forces bodyguards to the entire team. question.

The same is true for food, clothing and housing. As long as you have money, you can live well in India.

For example, although beef is banned in India, do you think the British and Americans can abide by this rule? Even if you can't buy it in India, it's the same if you buy it from New Zealand and Australia.

Convenience in life is always a trivial matter. The only purpose of going to India is to build a B2C network and expand the influence and power of Xiaoyao Mall to the whole of India. This is the most important thing.

Qin Yibin made a decision when he went out. On the one hand, he entrusted a research company to carry out a detailed investigation on the B2C market in India;

Looking at Qin Yibin's complacency. Xiao Qi nodded slightly unconsciously.

Qin Yibin has many shortcomings, but more advantages.

If you talk about who is the most persevering among your subordinates. Xu Weihong may be counted, but when it comes to who can desperately complete the task assigned by Xiao Qi, then Qin Yibin takes the second place, and no one can take the first place.

Besides, Qin Yibin's talent is also outstanding. The years of honing in Rakuten Mall in Japan gave him not only strong B2B2C system knowledge, but also perseverance and patience. And a climbing heart hungry for proof.

These factors are all important reasons why he did better than Xiao Qi imagined in Xiaoyao Mall.

Now that he is sent to India, with Xiao Qi's infinite financial support, Qin Yibin's ability to adapt to the environment, and the ability of a group of professionals under him, he can even absorb the help of Indian professionals... I believe that after a year at most, Xiaoyao Mall It will be able to dominate the B2C market in India, and firmly control the B2C market in this second most populous country.

actually. In the era of online commerce, you simply cannot use "poor countries" and "rich countries" to divide your sphere of influence and the territory you want to conquer.

Just like Amazon. When he finished the entire European and American markets, he was shocked to find out. Surprisingly, the combination of so many countries is not as dynamic as the market of Huaguo - the population of 1.5 billion is more than that of the European and American powers combined, and the purchasing power is not weak at all!

But at this time, Jingxi Mall has become a climate, and Amazon has no way to beat them in China, so they want to go to India to occupy the market.

But the few giants in India are not vegetarians either, and the two sides come and go, and the fight is very enjoyable.

Amazon's misstep, in addition to their emphasis on Europe and the United States and despise Asia. There is another important reason here.

That is, they did not see clearly a fact, a fact that Ma Yun had seen clearly a long time ago.

What people shop on the Internet?

Which group of people is the main force of online shopping?

You said housewife? You said young people? You said newlyweds?

Makes sense. But the generalization is not comprehensive.

Those who like online shopping the most and are the most sought after are actually the non-rich.

Yes.

Including the poor and the non-rich from ordinary families.

Because they have no money, they are absolutely fussy about the price of things they buy. Usually, they can walk two or three kilometers to find cheaper goods because of the difference of 1 yuan.

Take India as an example. You can’t say that ordinary families and poor people in India don’t need B2C websites to buy things.

On the contrary, they care more about money, and they will take care of the business of Xiaoyao Mall.

For the things sold in shopping malls and stores in all countries, unless your country is too small, the model of manufacturers-general distributors-regions-counties and cities-direct stores-consumers in China must be the same.

Even food and vegetables are the same, farmers-purchase wholesalers-regional wholesalers-markets and small vendors-consumers. This is the process that food goes through when we buy it.

Distributors at all levels have squeezed too much value, resulting in rising commodity prices. It is easy for the final purchase price to be twice as high as the farmers' selling price.

You can talk about agricultural-supermarket docking, direct sales, etc., but such a model cannot be promoted regionally, and can only be realized in a small range. Most people still have to buy in the normal form.

The Internet has changed all that.

It does not have any spatial distance, and allows consumers to directly face to face with producers.

Thousands of goods can also be piled up and only pass through an intermediate checkpoint, such as Xiaoyao Mall, to reach consumers.

Both consumers and sellers can benefit from the multi-layer channel fees and profits cut in the middle, which means that the commodity prices brought by the Internet are transparent and can be sold directly.

How can people without money not be tempted to accept the online shopping model when faced with a price difference of 30%, 50%, or even more than 100% in shopping malls?

If you want to say that C2C models such as EBAY and Taobao.com, it is possible to buy fake products, but large-scale B2C online shopping malls such as Amazon and Xiaoyao Mall have a great guarantee in terms of reputation, so as to minimize the possibility of buying fake products. The probability of goods, increase the probability of buying high-quality and cheap goods.

In the previous life, Jingxi Mall developed into a huge giant in Huaguo in three to five years, isn't it thanks to the support of these non-rich people?

In this life, Xiao Qi's Xiaoyao Mall has done even better. In terms of scale, attitude, supply of goods, etc., it has learned the experience and lessons of Jingxi Mall and Amazon. In just one year, it has become an undisputed giant.

Similarly, Xiaoyao Mall is also thanks to these non-rich people.

The really rich people don't care much about the price difference between online shopping and physical store shopping.

As long as you give them an excellent shopping experience, they are willing to go to physical stores to buy.

Therefore, this is also an important reason why Amazon has no growth momentum at all in Europe and the United States—because those high-income families don’t care whether Amazon is cheap or not.

Miracles that happened in China can also happen in India.

As mentioned before, 90% of the non-rich people in India, except 70% of the poor and subsistence population, 20% of ordinary families, will also be the key customers of Xiaoyao Mall.

No matter how poor a person or a family is, they still have daily expenses.

As long as they still want to buy things, Xiaoyao Mall will be their best choice for any other commodities except the most basic vegetables, fruits and vegetables.

There is one shopping list a month, which is the basic customer. Xiao Qi estimates that this group of people should account for more than 30% of the total population of India.

More than 5 orders in a month are the backbone of Xiaoyao Mall. They account for about 5% of the total population of India.

Those who have more than 10 orders in a month are considered shoppers, which should account for about 1% of the total population.

If calculated together, 36% of the population is 277 million people. Xiao Qi can be proud of being able to turn so many Indians into his users.

Of course, this is not the ultimate goal of Xiaoyao Mall in India, but only a three-year goal.

In fact, the poorer the place, the greater the attractiveness of B2C commerce. Therefore, Xiao Qi feels that if he can attract 500 million Indians and let them form the habit of shopping in Xiaoyao Mall, that is the real success.

The geographical advantage of Huaguo being close to India gives Xiaoyao Mall a natural cost advantage. For example, all kinds of daily necessities and home appliances produced in Huaguo can be bought at a very cheap price even if the shipping fee and profit are added. India directly seizes the vast market.

To sum up, in the eyes of others, India is a barren land of online commerce, but in the eyes of Xiao Qi, the Indian B2C market is a treasure land waiting to be developed!

But it's not without its difficulties.

India is not a country of China, nor is it a European and American country with high-quality people and a sound legal system. The chaotic scenes of social security here are beyond the imagination of outsiders.

If it was just rashly wanting to copy the successful experience in China, then Xiaoyao Mall would definitely end in a sad end.

Therefore, in addition to Qin Yibin leading the people from Xiaoyao Mall to fight hard, Xiao Qi will also have a large number of lawyers follow up, and a large number of public relations companies to clear up the relationship...etc., to make full preparations for the success of Xiaoyao Mall.

Only if you pay enough attention and preparation, then things will go smoothly when they start! (to be continued ~^~)

PS:  Actually, I really admire Rebs and the others for exploring the Indian market. Japanese and Korean electronics, automotive products, etc. all started from imitation and then went to success. Actually, except for Apple and Samsung, the mobile phone manufacturers all over the world basically belong to our world... Let's see if Alibaba can spread its layout to the whole of Asia like Xiaoyao Mall in the next step!