Chapter 389 Chief Human Resources Officer
Fang Xudong guessed right, and Li Mu did not deny it.
He said that he was indeed developing an instant messaging software and was going to make a social layout, but he did not reveal too much. It was not that he did not trust Fang Xudong, but that it was unnecessary.
Fang Xudong is an expert in the field of technology. He does not need to waste his energy on a product that has already been developed. What he needs is to help Li Mu build other products, or wait until one day YY will carry tens of millions of users for voice and video. When it comes to transferring such huge data streams with files, let him come up with a solution.
Right now, there are two aspects that need Fang Xudong's participation, one is "Miracle MU", which is his next source of cash, and the other is Taobao.
Taobao needs strong technical support. On the one hand, it must provide solutions when a large number of users flood in, and on the other hand, it must provide a perfect and safe trading environment. In addition, there is a very important key point: algorithm .
Taobao's algorithm is a very profound knowledge, just like the meaning of Google's research on web page ranking algorithms, recommending the results that are most suitable for users, most attractive to users, and most able to promote user conversion to users, and enhance users' experience and viscosity. , to improve the overall conversion rate of the platform.
This algorithm is not only a simple recommendation weight and ranking weight formula, but more importantly, it is necessary to make accurate user portraits based on user behavior habits.
"User portrait" is still an unfamiliar term to current Internet practitioners, and even Fang Xudong has not systematically studied it.
When he asked about the fundamentals of Li Mu's user portrait, Li Mu said: "If we do Taobao in the future, then we can use the user's login IP to know the geographic location of the user. Don't underestimate this function, it can help you first. We determine the region where our users are located, and we can determine the economic development, average salary level, and approximate purchasing power level of the user’s location based on the region where the user belongs.”
Fang Xudong nodded. Although he had never done an e-commerce business, what Li Mu said was easy to understand.
Li Mu said: "Secondly, we need to record the content of each search of the user, so as to analyze his points of interest."
Fang Xudong said: "Understood, similar to Cookies."
Li Mu said with a smile: "It is the user's cookies that we have recorded by ourselves. According to his interests, we have to formulate a logical algorithm for user portraits. For example, if a user searches and buys mostly male products, we can identify him. For men, if most of the products are for women, we will identify her as a woman. Although this may not be 100% accurate, it can at least meet the vast majority of situations. In this case, we can appropriately tell the users we identify as women. Recommend women-related items,
But it's not enough to know her gender. We also need to infer her age based on what she likes and is interested in. If she likes to wear fashion brand clothes, then we infer her age should be no more than thirty years old. If she She likes fashion clothes and has read books and stationery, so we can consider her as a student. With the current popularity of the Internet, 80% of students who can shop online are college students, then we can temporarily classify this user as a female. In the category of college students, in this case, we can recommend products that female college students are more interested in. "
After speaking, Li Mu pointed to Lin Qingya beside him and said, "Suppose there is a female user, her login IP address is Yanjing, and her delivery address is within the third ring road of Yanjing, and her user information is called Lin Qingya, then we have mastered her basic information, but this is not enough. We have to infer her age between 20-30 based on the type of fashion, cosmetics, and skin care products she likes. The price of goods she is concerned about and the amount of consumption she spends on the platform per unit of time can roughly determine her monthly income level. If the monthly salary exceeds 10,000 yuan, then she is a senior female white-collar worker, so that we can refine our age judgment. , raise her minimum age to about 25 years old, we will analyze her purchase records and find that the products she purchased are all of the same type with relatively high prices, then we can basically judge the portrait of this person. "
Fang Xudong said with surprise: "In this case, the information we have is: Lin Qingya, about 25 years old, lives in the third ring road of Yanjing, with a monthly salary of over 10,000, likes to buy high-quality goods, and likes clothing and cosmetics. This is already very detailed..."
Li Mu said with a smile: "It's not enough, for example, if she also occasionally pays attention to male products of the same age group, we can infer that she may not be single, and if she pays attention to maternity products, then we can infer that she is married and planning to become pregnant. , if she pays attention to baby products, then she may be pregnant or have a child. The more accurate the user portraits we have, the more accurately we can recommend products suitable for them to them, so that they will find that we are better than other users of the same type. The website understands him better and caters to his preferences better, so we can stay ahead of the rest of the competition.”
Fang Xudong looked at Li Mu in amazement, and did not hesitate to praise him, saying, "The concept of user portrait is really useful. Your understanding of the Internet really makes me ashamed. In many aspects, I have never thought about it or even listened to it. Having said that, if we can get ahead of everyone else and start working on profiling algorithms, then everything we do will be more powerful.”
Li Mu nodded: "Algorithms are the soul, the core, the thinking, and something that others can't see. It is more like a secret weapon that kills people in an invisible way. If you do it well, you will be in a good position in the Internet field."
Fang Xudong immediately said excitedly: "In this case, let me be responsible for the research and development of this algorithm. Taobao's background support can also be handed over to me, and I will design an efficient solution for it."
"No problem." Li Mu smiled and stretched out his hand, "Welcome to join."
Fang Xudong stretched out his right hand and clenched it tightly with Li Mu, a heart that pursued the ultimate was already ready to move.
Li Mu promised Fang Xudong a basic annual salary of 800,000 yuan a year, plus a 1% option of Muye Technology, and the year-end bonus and project bonus are calculated separately. Although the income is lower than that of him in Google, considering the consumption level of Yanjing and Silicon Valley in the United States The gap, the salary gap is basically negligible. The most important thing is the 1% option of Muye Technology. Now, according to the market value, 1% is worth at least 10 million yuan. Of course, Li Mu also has his own options limit, and gradually cash out within three years, within three years If you leave, the remaining options are considered to be automatically waived.
The generous treatment, coupled with the brand new world view that Li Mu outlined for him, made him full of expectations for the future. For those who are obsessed with technology, money is second, and the pursuit of excellence is first. Yes, in Google, Fang Xudong can't lead any project yet, but in Li Mu's place, Li Mu will not only provide him with almost, but also provide him with ideas, all of which are the kind of awesome ideas that make Fang Xudong's heart beat faster.
After dinner, Fang Xudong said that it might take one to two months to deal with the current affairs. After he returned to the United States, he submitted a resignation report to the company, and then handed over the work clearly. After sorting out the labor relationship, he can return to China. I will fly directly to Yanjing and report to Muye Technology.
After the meal, Li Mu was in a good mood. The most important thing to be in the Internet is technical masters. Now I finally have the first one. With the first one, there will be a second and a third one, and then I can support even more. Huge Internet products, creating a strong Internet empire.
After Fang Xudong left, Li Mu said to Lin Qingya, "You must have contributed to today's affairs, Qingya."
Lin Qingya asked Li Mu, "Is this Fang Xudong really amazing?"
Li Mu nodded: "In terms of technology, there is nothing to say, it's very good."
Lin Qingya said with a smile, "That's good, I will try to find a few more talented people like him to join our company in the future."
Li Mu clapped his hands and said, "In the future, you will be the CHO of Muye Technology, Chief Human Resources Officer."
Lin Qingya said, "Whatever you say is what you say, I'm sure you will fight wherever you want."
The two walked to the asphalt road outside the hotel, and Li Mu asked, "Where do you live? I'll take you back."
Lin Qingya said, "I'm going back to Yanjing by train tonight, and I'm going back to the company for work tomorrow."
Li Mu asked, "Didn't you officially go to work the day after tomorrow?"
Lin Qingya smiled and said, "I went back with a few girls from human resources one day earlier to prepare for everyone's return to work."
Li Mu nodded and said: "Southern Pop will give employees start-up benefits on the first day of work after the new year. I can't go back so early. You can communicate with the finance and say hello, and I will give each one the day after tomorrow. The employees give out 800 yuan red envelopes, which is regarded as the starting profit after our company's first New Year's return."
Lin Qingya said: "It's good to follow a boss like you, and change the law to give employees various benefits."
Li Mu said: "Appropriate distribution of profits is one of the most important qualities a qualified boss should have. People who eat alone will never be able to dominate. When the industry becomes hot in the future, you will find that countless bosses who eat alone will be taken away overnight. The team pried away."
Lin Qingya nodded and said, "I can understand what you said."
Li Mu said as he walked, "To tell you a real thing, I also heard it from a friend who is older than me."
Lin Qingya followed Li Mu and said, "Please speak."
Li Mu waved his hand: "You are older than me, you don't have to be so polite to me, and it's not the first day we met. Back to the topic just now, an old employee of the company asked the company to increase his salary from 8,000 to 10,000. The company did not Yes, the old employee resigned. After he left, the company personnel found someone with a monthly salary of 15,000 to replace him, but sadly found that this person with a monthly salary of 15,000 has a much worse ability to do things than the old employee. , and finally when they find a suitable candidate with similar abilities to the previous old employees, the salary offered to the other party has exceeded 20,000."
Lin Qingya pursed her lips and said, "This kind of thing is quite common. The main reason is that the company's own salary adjustment mechanism is not reasonable enough, and the salary of old employees cannot go up, but when recruiting new employees from outside, it is necessary to base on the latest market conditions. As a result, newcomers often have higher wages than old people.”
Li Mu smiled and said, "Actually, it's not that the salary adjustment mechanism is unreasonable. The fundamental problem is that the company's management is overconfident. They feel that the older employees are, the less likely they are to leave their jobs. They think the inertia and familiarity brought by the company can help Replacing part of the labor remuneration is an extremely stupid way of thinking. You don’t know that trees are moved to death and people are moved to life. Once the team is in turmoil, the loss to the company is immeasurable, so you must strive for reasonable compensation for the company’s employees. Salary, and a reasonable salary increase model, I don't want our company to be a company where foreign monks can recite scriptures, and I don't want our company to passively change blood every once in a while. What I want is stability, only us To eliminate unqualified employees, there will never be qualified employees to eliminate us."
Lin Qingya nodded seriously: "Mr. Li, don't worry, I will definitely keep it in mind."
Li Mu smiled slightly: "What time is the train, I'll take you to the station."
"Twelve o'clock, you don't have to take me off, go back to your room early to rest, I'll sit for a while, and go to the station at eleven o'clock."
Li Mu looked at the time, it was just early nine o'clock.
Seeing her empty hands, Li Mu asked, "Where's your luggage?"
Lin Qingya said, "It's stored at the front desk of the hotel."
Li Mu waved his hand involuntarily: "Go, go to my room to rest for a while, I'll take you to the station at eleven o'clock."
Lin Qingya felt nervous for a moment, and just wanted to refuse, but seeing Li Mu's sincere expression, it didn't seem like she was being polite to herself, she immediately felt like a panicked deer had entered her heart, making her chest hurt a little.
For Li Mu, Lin Qingya is full of admiration and admiration. Although she is Li Mu's senior sister, she is several years older than Li Mu, but it does not prevent her from developing a little affection for the young boss beside her. In her opinion, Li Mu really is. It's too good, so good that even if you pick a man in his thirties, you can't pick a man as good as Li Mu.
It doesn't matter if he is excellent, but this boss is so handsome that people can't take their eyes off him. The most important thing is that he is considerate to employees and women. Under these circumstances, he foolishly ran to ask him if he could cash out the shares, but instead of being angry, he helped himself to solve the difficulties in front of him, so whenever Lin Qingya looked at him, she always felt that this man was perfect and impeccable.
If you really want to pick on him, it's that he is too young.
Lin Qingya was six or seven years older than him. Although she was still young, she felt extremely inferior because of her age, and she always had the melancholy feeling of being born to me.
Li Mu didn't think much about it. He regarded Lin Qingya as one of his confidants, and unlike Kong Lingyu, Kong Lingyu was better at obeying orders, but his ability was limited, but Lin Qingya not only obeyed orders, but most importantly, had outstanding ability. With a superior thinking model, although he knows nothing about technology, he is an excellent managerial talent. With her around, he can keep Li Mu's back in order.