Chapter 382 Have You Offended Someone?
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Just overnight, "Old Boy" became completely popular this Spring Festival.
It does have all the conditions for a big fire. First of all, it has a cliché that fits the core of the market, that is, it is a master of nostalgia, sensationalism, ideals and counterattacks. Although it is only a micro-movie, it still does not prevent it from being popular. appreciated by the majority;
Secondly, its casting is too suitable. Zhang Kexuan not only has an excellent voice and good looks, but also has accumulated considerable popularity. He is the lead singer and rhythm guitarist of the band himself. It is tailor-made; Du Wei is beautiful, with excellent temperament, and she has certain acting skills. Although she has never learned acting systematically, her performance is really out of her mind, so she has captured the love of a large number of audiences; although Chen Kun has He is the villain, but he was moved by the protagonist in the end. It is considered to be a change from evil, and the person is handsome, so the audience can't hate it, but there is a special kind of love.
In the end, the language of the film's camera lens is very clever. Li Mu's first time trying to be a director, he didn't have any special skills or tricks. Hao, a professional supported by the side, made the film look very realistic in terms of visual effects and aroused the emotions of the audience. It can be said that the lack of skills makes the film look more real.
Just like "The Girl We Chased Together in Those Years" by Nine Swords, his plot is actually quite vulgar, and the core is nothing more than a failed first love, but precisely because the casting is very smart and the language of the camera is very real, It is not artificial, so it can lead the frenzy of youth films, and gain high box office and high evaluation.
After the movie was broadcast, YiTing.com immediately launched Du Wei's two songs, "The Year in a Hurry" and "My Song", and Tieba and YiTing.com have also been collecting relevant data. With millions of users discussing, downloading, and listening to "Old Boy" online, this kind of popularity was not achieved even when Happy Farm was launched.
After all, it is the simultaneous premiere of 21 provincial TV stations, and there are tens of millions of viewers who watch it directly, so this time "Old Boy" is really a big game...
That night, when Li Mu sent Su Yingxue home, Geng Yang, the young master of Jishen Laobaigan, was driving to Yanjing.
During this period of time in Yanjing, it was so fun and comfortable that he didn't want to stay at home for a minute. He finally stayed at home until the third day of the new year. After dealing with all the relatives at home, he drove himself. The newly bought Ferrari rushed to Yanjing overnight.
The friends in Yanjing have formed a very exciting game. Tang Quan took the lead and rented a villa and a luxury yacht in Sanya City in the South China Sea. He also contacted a few supermodels from the Shanghai market, and was ready to go to Sanya. Have fun playing for a week, it is said that one person can arrange two female companions, and if you are interested in the middle, you can also play with other people.
Geng Yang is a rich second-generation from a small place.
He has money, but he doesn't know how to play. With his brain, he can't think of a really creative way to play, but Tang Quan has been immersed in the circle of Yanjing for many years. He is an expert in this regard, so he has a special appetite for Geng Yang.
At this moment, after inadvertently watching "Old Boy" on TV, Geng Yang's father, Geng Jianyong, was about to explode at home.
He didn't want to watch it at first, but his youngest daughter was a fan of Simple Plan, so he kept clamoring to watch the premiere, and his family watched it with him in the living room. Among them was a bunch of unqualified, disgusting-looking guys who drank the high-end Jishen Laobaigan from their own winery, and even said their own wine was only suitable for them, to insult the male protagonist in it. Isn't this deliberately smearing shit on Jishen Lao Baigan's body?
Geng Jianyong immediately called someone to find out the origin of Muye Yingxiang, but he is the owner of a local winery, and his contacts are mostly concentrated in the local area. , my mind started to revolve. It stands to reason that it is impossible for a company to deliberately discredit its own brand, unless there is competition or contradiction, the other party is a cultural company, and it is impossible to get along with its own winery, so the latter's More likely.
Also, what does that director Li Mu do?
His son Geng Yang has been in Yanjing recently. Could it be that he offended someone?
Geng Jianyong called Geng Yang immediately. Geng Yang was running on the high-speed, and he was a little impatient when he received the call. Unexpectedly, as soon as Geng Jianyong came up, he asked, "Have you caused any trouble for Lao Tzu in Yanjing?"
Geng Yang said in surprise: "No, when I was in Yanjing, I was busy making our wine brand. Haven't you seen that the sales of our brand in Yanjing are getting higher and higher? Yanjing agent is My good friend is reliable, in the first half of this year, I will cooperate with him to continue to increase efforts in Yanjing, and we must make our family Jishen Laobaigan top three in sales!"
Geng Jianyong scolded angrily: "Fucking the top three, did you know that our family Jishen Lao Baigan was put in a movie to smear him?"
Geng Yang frowned and asked, "What's the situation, Dad?"
Geng Jian said bravely: "Get out of here, right away! Otherwise, you won't want to take a penny from your house in the future!"
As soon as Geng Yang heard this, he knew that the matter was very serious. His father had always been very tolerant of many of his things, and he would not be so angry under normal circumstances. He bought a Ferrari for several million, and he said that he was a prodigal. The situation today is clearly worse than buying a Ferrari yourself.
Geng Yang immediately got off the highway at the nearest exit, turned around and drove back again. Fortunately, he went out after dinner, and it has only been more than an hour since he drove out.
When Geng Yang returned home, the villa built by himself was already crowded with people. Geng Jianyong urgently summoned the backbone of the winery to his home. A winery with annual sales of over 100 million has nearly 20 backbone employees. Among them, there are five managers in charge of sales in major areas across the country, not counting Geng Yang, who is in charge of Yanjing and surrounding areas.
Geng Jianyong has been able to get to where he is today, and he has done it step by step. The most important thing in business for so many years is word of mouth. He has been doing this brand for more than ten years, and the last two years are the critical moment when he has really ushered in the accumulation of wealth. In the end, he didn't expect to be so smeared in the movie that he was so angry that he felt like a boulder was blocked in his chest. After calling Geng Yang, he immediately summoned the core backbone of the winery.
When Geng Yang was on his way back, everyone had discussed it for several rounds, but no result had been discussed.
They analyzed Makino's motives, but they didn't come up with the reason; they didn't think of a good way to take remedial measures; some even proposed to sue Makino's image, but the biggest question was what to sue.
Muye Yingxiang didn't say that Jishen Laobai is not good for half of it, and, if they want to talk about the literal content, they instead praised Jishen Laobaigan in the play for a good wine, but the key is that the actors who praised him are really unbearable. , the quality is also appallingly low, so it directly lowered the image of Jishen Lao Baigan, but if this is brought to court, how can you sue? Do you sue someone that the actors are too ugly and their quality is too low?
A slightly younger marketing manager said: "Chairman, we can't win against them in this kind of thing. Think about it, the villains who drive luxury cars and bully others most often appear in TV and movies, and the villains who bully the market drive BMWs. Who has sued BMW and Mercedes-Benz?
Another manager expressed his approval: "Manager Ye is right, it is impossible to sue, and even suing is a long process. What we need most now is to make amends quickly. This simple plan is hot right now. "Old Boy" will definitely continue to be replayed in the next few days, we have to quickly find the crux of the problem and find a way to stop them from replaying, or cut off this episode when replaying."
At this time, the younger manager Ye said again: "This time we are not broadcasting in Jizhou Province. I will make a phone call and ask what is the situation."
Everyone nodded, and Manager Ye immediately called his acquaintance in the TV station. Jishen Lao Baigan started in Jizhou Province and has a long-term advertising partnership with Jizhou TV station. I just finished watching this micro-movie, and the details are not clear, but the other party promised to communicate with the person in charge of the TV program on the stage.
Ten minutes later, the other party responded with a message: The people in the provincial TV program team did receive the sample film provided by Muye Imaging, and they wanted to authorize Jizhou Provincial TV to premiere for free, but after reviewing the film, the person in charge of the program team felt that This video would conflict with Jishen Lao Baigan, so he directly suppressed it, but he was not from the advertising department and did not inform the advertising department about this.
Later, the other party also revealed a data that the ratings of 21 TV stations that premiered "Old Boy" hit a new high. The reason is mainly because TV stations in some regions are not within the scope of the premiere, and viewers watch TV programs across regions.
The implication is obvious, the "Old Boy" micro-movie is fierce, the influence of this film will be very large, Jishen Laobaigan's current situation is very serious.
When everyone heard the news, they all looked serious.
At this moment, Geng Yang came back.
As soon as he entered the door and saw such a big battle, Geng Yang was also a little astonished. On the way back, he was still thinking about what happened, but he never came up with a reason. Seeing so many people, Geng Yang realized that it was really very serious. Seriously, could it really have something to do with me?
When Geng Jianyong saw Geng Yang coming back, he called him to him with a dark face and asked, "Tell me honestly, did you offend someone in Yanjing?"
Geng Yang's face was full of surprise: "No..."
Geng Jianyong said, "Do you have any impression of the company Muye Imaging?"
Geng Yang shook his head: "No..."
Geng Jianyong asked again, "Then do you know someone named Li Mu?"
Geng Yang's eyes instantly widened to the boss: "Fuck, what kind of monster is he doing?" ***3***6***9***
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