Chapter 403: Showing Friendship to Muye Technology
Regarding the YY game platform, the product idea given by Li Mu is also very simple.
The basic requirements of the product are: to develop an independent client product, which can be logged in directly from its own client, or can be started and logged in from the YY client, and the core of this game platform is a chess and card game such as: A collection of poker games, mahjong games, and various puzzle chess games. The basic requirements are similar to those of the Lianzhong platform. The user selects the game type—selects the game area and room—enters the room and selects a table to start the game.
The basic requirements are very simple, and there are basically products that can be used for reference. However, in Li Mu's product conception diagram, the larger space is how the YY game platform will support YY at the user level in the future, including the display of user game status and game invitations. The shortcuts of the game, the display of game records on YY, the opening of game members and the display of member logos on YY, etc.
In the past, when netizens wanted to play chess and card games together, the process was generally to register a Lianzhong, and then tell each other the game room and table number on QQ. If there is any problem, they feel that this is a matter of course, but once they enjoy convenient and integrated services, they will realize that the original platform integration will bring them such great convenience and special treatment, then At times, they will not only become picky, but also become very lazy. It is just wishful thinking for him to follow this process to play games with friends. He can directly pass the location of his friends on QQ, and it is done with one click. From opening the game platform to sitting opposite a friend, these highlights will also be reflected on YY in the future.
After introducing his general demand for YY games, Li Mu said: "Don't underestimate a client platform for chess and card games, this product is also a supporting product that is deeply customized for YY users, and it will play a very important role in the future of YY. important role.”
After that, Li Mu added: "At the moment, Lianzhong's users should be in the tens of millions. If I remember correctly, the maximum number of online users on their platform exceeded 200,000 in January this year. If there are no competitors this year, it will reach There is no problem with 400,000 yuan. Chess and card games are different from our Happy Farm. Although Happy Farm is highly viscous, it is intermittent at the level of users' actual operation. Although users may be online for more than five hours a day, However, the actual operation time is not even one-third, but chess and card games are continuous at the user's actual operation level. A hand of cards will give you a maximum of 30 seconds, and the system will automatically regard it as a waiver if it is not within 30 seconds. This forces users to focus the vast majority of their energy on the game."
"What we want to do in the end is to use YY as the core and use a variety of different products together to seize the most Internet time of users. The best result is that users will not be able to use our own products when they use the Internet in the future. In this case , all our competitors are nothing to fear.”
Li Mu's request is to spare no effort to seize users' online time. This is also the direction that large companies will strive to develop in the future. In the future, Muye Technology will be based on YY and set foot in the entire Internet pan-entertainment.
All entertainment-related industries can be integrated into Makino Technology, such as social networking, community, games, music, film and television animation, organically integrating these sectors, and it will surely become an aircraft carrier in the field of Internet pan-entertainment.
Now the technical team of Muye Technology is constantly expanding. At present, the number of technical and product-related teams has exceeded 80. Li Mu is still asking Lin Qingya to continuously absorb more technical talents to join, and expand to two to three hundred within this year. People, thus building a strong development center.
In the future, this development center does not need to consider the ownership of the company, because it will provide technical support for all network companies in the future. They just sign contracts with Makino Technology and get wages from Makino Technology, but if their other companies need them to do it For development, you can directly issue the development tasks. When the company and the company level are in the process, calculate a rough outsourcing technology development cost, and then have other companies pay to Makino Technology. In this way, it is equivalent to other companies. Spending money to entrust the technical team of Makino Technology to outsource development, so that at the level of several companies and company shareholders, it will not appear to be unfair.
Li Mu believes that although he has more than ten years of leading thinking, the operation of the entire company cannot rely solely on overdrafting his own control over the future. It also requires the active participation and innovation of the company's employees. Only in this way can the company continue to operate in a healthy way. Therefore, he was at the meeting. He said to everyone sitting: "The company also encourages everyone to continue to innovate in the field of product development. If you have your own ideas on how to improve user stickiness around YY, you can always ask your colleagues and superiors to brainstorm, I will urge Mr. Lin to come up with a set of innovation incentive policies as soon as possible, everyone should keep in mind that for Internet companies, innovation is the primary productive force."
In addition to formulating a detailed plan for YY's launch at the meeting, Li Mu also approached Lin Qingya to communicate with him about the private beta of "Miracle MU".
Storm Entertainment now has more than 30 people. Thanks to Lin Qingya's continuous efforts to recruit and build a team for Storm Entertainment, Li Mu's positioning for Storm Entertainment is a game agent, not involving self-development, so this team has a strong focus on technology. The professional requirements are not strong, and the most important person in terms of technology is the engineer of the server setup. Lin Qingya dug a related professional from Shanda at the cost of an annual salary of 500,000 yuan, so the entire game progresses in an orderly manner.
Li Mu asked YY to officially open the closed internal test at 8:00 pm tomorrow, while the internal test of "Miracle MU" was required to start at 8:00 pm this Friday. YY's internal test should be kept as secret as possible, but "Miracle MU" does not need , Li Mu explained to Lin Qingya, and asked the marketing manager of Storm Entertainment who was in charge of publicity and promotion to directly connect with the person in charge of the promotion resources of the Tieba, and then arranged for Zhao Kang to mobilize the support of the navy. At the same time, there will be a prize-giving event in the post bar. At that time, users who are interested in this game can sign in at the Miracle MU bar. During the internal test period, 20 lucky users will be selected every day, in addition to giving them the internal test registration code. , and each person will be presented with a Nokia mobile phone priced at 1,000 yuan. In addition, three lucky users will be selected every day and presented with three laptops priced at 8,000 yuan.
Calculated in this way, the direct operating cost of posting a bar every day is only tens of thousands of dollars, but who is the current Internet company with such deep pockets? For some big companies, it's not that they can't afford the money, but that they haven't figured out the user positioning yet. They have always had a concept in their hearts that has not been reversed, that is: their goal is to make money from users, not to post them. Money, with this budget, would rather be given to promotion channels than users, which would put the cart before the horse.
Spending money on users is an advanced and rude promotion method, and Li Mu is currently playing with no psychological burden.
It is conceivable that in 2002, giving out so many prizes every day would create a lot of waves among netizens, and it would create the hottest topic among netizens in a short period of time. At the beginning of the miracle of Ninetowns, the game started to make money when it was launched. Their game operation is simply outrageous. Li Muxian has Tieba in hand and Alipay, the best payment channel in China at the moment. At the same time, he is brewing the sharp blade of YY. Once the miracle is launched, he has enough confidence to let "Miracle MU" in his own hands is far more profitable than in The Ninetowns. This game will definitely achieve an average daily income of more than 3 million in the next two years. Therefore, compared to this, this initial cost Not even a root hair.
...
Li Mu didn't stay at the hotel at night, but drove to Chen Wan before dinner time. The two found a clean restaurant for dinner. Chen Wan told Li Mu that she had called the director of "Happy Camp" to communicate with the current situation. The other party asked her to go to Xiangdu to communicate the specific details as soon as possible, the time is next Monday.
From Li Mu's point of view, the possibility of Shonan Satellite TV's regret is almost zero. They are a group of people with a very market sense. In the field of radio and television, there are very few people who can match Chen Wan's overall quality, not to mention, Chen Wan only Through two or three shots, she can gain countless fans. Once she actually appears on the TV screen, she will definitely become famous in the shortest time.
The current "Happy Camp" is in an embarrassing period. Li Xiang, the leading actress, is not interested in Hunan, or in other words, not hosting. She has always wanted to go to Yanjing and develop to a larger level. She is a very ambitious person. The current Shonan TV seems to be unable to keep up with her needs, so right now, before Li Xiang completely leaves, find a qualified successor to carry the banner of the most popular female host after she leaves. Originally, Xie Yu was a helpless candidate, but now, Chen Wan is the most suitable choice.
Moreover, the last time Ning Hao came back from Xiangdu, the information passed back was: At present, the executives of Hunan Satellite TV are very interested in Makino Imaging, and they are also inquiring from side to side, wanting to know the true relationship between Makino Imaging and Makino Technology.
Although the names of the two companies are very similar, the two companies are relatively independent from the capital level. However, Ning Hao directly acknowledged the close connection behind the two companies. The words he used were: Muye Imaging and Muye Technology was invested by the same boss, but it was not registered under the same account book.
As soon as these words came out, the executives of Shonan Satellite TV really understood the connection between the two companies.
Although Muye Imaging has just been established, and there is only one micro-movie work, they can see the relationship between this company and Muye Technology from the name, which makes them realize that behind Muye Imaging, there is a Quite powerful network promotion resources - Tieba, Tieba has tens of millions of users, if it can get online with Muye Technology, Hunan Satellite TV will have a strong partner in the Internet in the future.
The reason why they contacted Chen Wan through Muye Imaging should be to show goodwill to Muye Technology and the boss behind Muye Imaging through this matter, and signing Chen Wan is equivalent to opening up this relationship.