Chapter 412 Unwilling to Let Go

Taobao, a C2C product whose name is full of e-commerce flavor, was the king of the domestic e-commerce field in Li Mu's last life.

But looking back carefully at the development history of all 2C (to-customer) e-commerce websites for ordinary consumers in China, it can be found that before Taobao started, domestic e-commerce has been on the rise for several years, Taobao is not the earliest, even It is not the first 2C platform to conduct business in China. Before that, B2C and C2C have cultivated market space in China.

Joyo.com, eBay, Dangdang.com, and 8848 are all developing, but they were blocked by Taobao in 2003. The big reason is that Taobao's advanced strategies and precise positioning, B2C costs are too high, and they were excluded from the initial stage. , B2C does not yet have a strong market and supporting support, C2C's big brother eBay is still trying to extract transaction shares from users and merchants. Laomei is accustomed to the commission market, but does not understand the mentality of the Chinese people, which makes sellers right The platform is full of complaints.

When eBay racked its brains to prevent buyers and sellers from contacting and ensure the normal collection of commissions, Taobao directly announced at the beginning that it would be free for buyers and sellers forever. Revenue, the strategic positioning between the two is 108,000 miles away.

After Taobao used this strategy to attract a large number of users, coupled with high-investment promotion and marketing, Taobao's traffic increased rapidly, and then the emergence of Alipay completely dispelled all users' doubts about online shopping, and completely inspired the people's online shopping. demand, to achieve its own rapid take-off.

Li Mu didn't think that he could be compared to Boss Ma, who had a far-reaching vision and strong eloquence, so he didn't plan to deal with any demon moths. His positioning on Taobao.com was almost the same as Boss Ma's Taobao positioning.

At the dinner table, Li Mu told Senior Brother Liu a little bit about the core of Taobao.com he planned.

First, insist on C2C

Second, stick to free

Third, do a good job of supporting support;

Supporting support includes propaganda, promotion, product development, ecological construction and many other supporting elements.

Brother Liu has recently studied a lot of e-commerce books and cases, and basically agrees with Li Mu's positioning. He also thinks that the cost of B2C is too high and the limitations are too large. It is more suitable to be a platform for buyers and sellers in the initial stage, etc When you grow to a certain scale, you can turn yourself into a seller and switch to B2C.

If the concept is the same, it will be better in the future.

Li Mu said: "In the early stage of Taobao, the most important thing was technology and operation.

Brother Liu, after the establishment of the company, you must do your best to build a strong operation team and recruit elites at all costs. "

Senior Brother Liu nodded and said, "Don't worry about this, I have a lot of alumni resources of our National People's Congress alone. Combined with social recruitment, elites are not a problem."

Li Mu has no doubts about this point. He is sure that he has more connections than himself. After so many years, his judgment and control of people should be much stronger than his own. He is a great bug, and he is a bull. Forced exe, he must be much stronger than himself in terms of execution.

Li Mu added: "Once we start doing this, I will put all my resources in, I will bring in the users of Muye Technology, I will take out the channels of Alipay, and I will also bring in Yiting.com, Baofeng Entertainment, etc. These are all integrated, and what you have to do is to lead the team and complete each stage of the tasks we set as quickly as possible.”

There is one thing that Li Mu has not said yet. After YY goes online, he will integrate YY into it. Taobao will not develop a new communication tool with YY embedded in it, so that YY will become Taobao's native instant messaging system. Repeated development and sibling product fights can also further promote the development of YY.

It is equivalent to integrating the current Ali Wangwang and QQ.

YY is still highly confidential. Li Mu personally asked all staff to keep it secret at the high-level meeting of Muye Technology. Naturally, he could not disclose it to the public, including Senior Brother Liu.

Brother Liu said, "I will definitely do my best."

Li Mu said: "In the past two days, you will work hard for the company registration and office building location selection, and then start busy with recruitment, find a legal counsel to draw up a contract, let's sign the contract first, and then I will first Take five million to register the company, and when the company is successfully registered and the company account is opened, I will immediately credit the remaining four million, and your one million will also be credited after the registration is successful."

Liu Yongdong knew that Li Mu's financial resources were far more powerful than himself, so he didn't say much, and readily agreed to Li Mu's suggestion.

Next, the two talked about some other details.

For example, the company's name is to be registered as Yanjing Taobao Network Technology Co., Ltd.; the company's location is in the Zhongguancun area; the target scale in 2003 is to achieve more than 100 people, so the office area cannot be less than 1,000 square meters.

Liu Yongdong has a very strong entrepreneurial enthusiasm, so Li Mu entrusted him to handle all these things, and after YY went online, he arranged for the development team of Muye Technology to allocate some human energy to develop the front and back offices of Taobao.

There is also Fang Xudong, who is far away in the Silicon Valley of the United States. After he returns to China, this matter is basically completed.

After eating and drinking, and most importantly, talking, Liu Yedong smiled, like a college student who had just graduated and found a satisfactory job.

Before he knew about Li Mu, he felt that he was quite successful. He was born in a rural area in the northern part of southern Suzhou, was admitted to the National People's Congress, and made a million fortune within a few years of graduation. He could be regarded as a talent with small achievements, but with Li Mu Compared to the monsters, he felt indescribably small.

Now, he has left his small boat, and one foot is on Li Mu's big boat. For tomorrow, he can finally look forward to a longer term.

After the three of them had eaten, they said goodbye in the parking lot. Liu Yingdong and his girlfriend Gong Xiaojing returned to the car. Seeing that Li Mu's car left first, he did not start the car or even inserted the key into the keyhole. Gong Xiaojing beside him. He couldn't help but ask him, "What's the matter, what are you stunned for?"

Liu Rongdong glanced at her, his eyes were full of excitement and love for Gong Xiaojing, he smiled and said, "I'm too excited, I'm afraid I won't be able to drive the car with shaking hands, let me calm down for a while."

Gong Xiaojing also looked at him with tender eyes, her eyes flirting, and she said with a coquettish smile: "Then you can recover quickly, I have to go home at eleven o'clock at the latest, and there are less than two hours left, I can go to your place. accompany you..."

"Really...really?" Liu Yingdong's expression was even more surprising.

Gong Xiaojing nodded and said shyly, "Why are you lying to me?"

Liu Rongdong rubbed his hands vigorously and said excitedly, "Let's go, let's go now..."

...

The news of Chen Wan's audition on Hunan Satellite TV could not be hidden from Hunan Satellite TV.

After all, "Happy Camp" is currently the ace show of Hunan Satellite TV's entertainment variety show. This program interview has confirmed a new host, and this secret is difficult to keep.

First, people inside Shonan Satellite TV learned of the news, and then, the news spread in the industry.

The radio and television industry is actually a very small industry, especially in the satellite TV circle. There are dozens of satellite TVs across the country, and the number of front-line employees is only tens of thousands of people, not as many as the number of taxi drivers in a city like Yanjing. , so the news spread quickly as expected.

People from other stations are not surprised by this news. It is a fact that Chen Wan is very popular, and she has never had a chance to appear on Yanjing Satellite TV. Once it really starts to be exposed, her popularity will definitely increase rapidly. Although she lacks qualifications, her popularity is sufficient. To make up for it, it is also suitable for the program "Happy Camp".

Furthermore, anyone with a discerning eye can see the oppression she was subjected to in Yanjingtai. In this case, anyone would choose to leave and find another job.

However, when the news came back to Yanjing Satellite TV, it caused an uproar in the audience.

For these ordinary employees who have been enduring internal high pressure and the bureaucratic system, Chen Wan has almost become a hero in their eyes. After being suppressed and unfairly treated in Yanjingtai, she resigned in anger, and immediately got Hunan Southern. Satellite TV's offer, and he is also the official host of "Happy Camp", the gap is huge, which is staggering; the face slap effect is at its peak; the inspirational effect is also surprisingly good.

An abandoned son who didn't get a chance to appear in a second-tier satellite TV station, turned into a top first-tier satellite TV station and a top program host, what else could be a more perfect counterattack than this?

The employees were excited about it and talked about it as a topic of conversation, but the leadership was extremely angry about it. Chen Wan's counterattack was literally equivalent to slapping their faces left and right.

As soon as several leaders heard the news, they started to communicate with the leaders who could be contacted by Shonan Satellite TV. They tried to use their little influence in the industry to get Shonan Satellite TV to give up Chen Wan, thus banning Chen Wan. .

At the same time, when Ma Weiwei heard the news, she was so angry that she didn't eat for a day. Chen Wan was a pawn under her stubbornness. Now, when she turned over, she was much taller than herself. The young intern who made his debut has gone to host "Happy Camp" in a blink of an eye. He has been struggling for several years, and he has been struggling with the exhibition for several years. He has just hosted the last "Very Interview" with a very average rating. Why? ?

There have always been people in the stage gossiping, saying that they have been pressing Chen Wan to prevent her from appearing on the scene, and now that Chen Wan has counterattacked, isn't it also her own face? The most annoying thing is that I don't know who put these things on the Internet. Now everyone who follows Chen Wan in the post bar knows about it. The friends of the "Happy Camp" post bar and Chen Wan post bar are so crazy, they are celebrating like crazy The good news that Chen Wan is going to "Happy Camp", even the bar owners of the two bars have applied for two post bars to become friendly posts. Within a day, dozens of millions of people are talking about Chen Wan's joining "Happy Camp" in the post bars. Hope and blessings are expressed.

That's okay, the point is, there are a bunch of netizens scolding Ma Weiwei in the "Happy Camp" and Chen Wan Tieba, and there are even a large group of netizens who keep posting and scolding her in the Ma Weiwei Tieba.

Ma Weiwei went to see her own post bar. There were not many fans at first, but now those fans have turned their backs and condemned herself in the post bar one after another. Someone said, "I never thought Ma Weiwei was such a villain."

Some people also said: "Ma Weiwei is a woman with too much jealousy, she suppressed Chen Wan from appearing on the screen for so long, now it's alright, Chen Wan is going to "Happy Camp" soon, she must be ashamed and want to find a place to sew. go in."

These words are reasonable, but more words and words in the posts make Ma Weiwei extremely angry.

For example: "Ma Weiwei doesn't look good at all, she's almost 108,000 miles away from Chen Wan. She looks so ugly and deliberately presses down on others, it's so fucking shameless!"

"Ma Weiwei suppressed Chen Wan from appearing on the screen, but the leaders of Yanjingtai didn't even care about it. It was obvious that it was towards Ma Weiwei. I wonder if this bitch Ma Weiwei has some ulterior motives with the leaders of Yanjingtai!"

"I bet that Ma Weiwei's watch is the special car of which leader in the stage!"

"It may also be a bus dedicated to leaders!"

"Damn, I'll never watch any show with Ma Weiwei, this ugly bitch!"

Immediately afterwards, Ma Weiwei was still in the post bar of Yanjing Satellite TV, and found that a large number of netizens posted protests, saying that she would not watch it, and that she would not obey the law.

Seeing so many people attacking her, Ma Weiwei was almost on the verge of collapse. She never thought that her deliberate pressure on Chen Wan would lead to such a big backlash, which made her even more flustered at the same time, for fear that these netizens would continue to attack yourself, let your popularity drop to freezing point.

At 9:10 p.m. that day, her latest episode of "Extraordinary Interview" was broadcast. She stayed on the stage and waited for the ratings data. In the first five minutes of the broadcast, the staff reported real-time national ratings data. " The audience rating of "Extraordinary Interview" dropped from the previous average of 0.23% to 0.18%, a surprising drop.

Fifteen minutes later, the ratings dropped again, reaching 0.15%. Such a big shock was the first time in a variety show on Yanjing Satellite TV. Ma Weiwei, who was stunned, knew that the netizens on the Internet were boycotting. Her own activity, and hundreds of thousands of people had already participated in it, Ma Weiwei's heart sank into the ice cellar in an instant, panicking to the extreme.

That night, Ma Weiwei fled from the TV station like a heartbreaker. The first thing she did was to call Zhanyun in private, crying and shouting that he would do everything possible to block Chen Wan and never let her go to "Happy Camp". The good thing is that we can put pressure on Shonan Satellite TV as soon as possible to let Shonan Satellite TV give up hiring Chen Wan as the host of "Happy Camp", and immediately come out to refute the rumor.

What Ma Weiwei said, why didn't Zhanyun not want to? It's not just him, the top and second leaders in Taiwan think so, but the truth is not as beautiful as imagined.

Zhanyun said in a sullen voice: "The director has contacted the leader of the other party privately, and he also expressed his demands, but the leader of the other party has been playing Tai Chi, saying that it is inconvenient for them to intervene in this kind of thing, otherwise it will not affect the Taiwan. Well, I pushed it to other people, and the director found another person in charge, and the other party said that the meaning of the stage could not be violated, and he also said that the contract had already been given to Chen Wan..."

Having said this, Zhanyun sighed and said, "In my opinion, trying to prevent Chen Wan from going to Hunan Satellite TV is basically a no-brainer, and now the news that Chen Wan is going to join "Happy Camp" is spreading wildly on the Internet, and the South Shonan Satellite TV will definitely be more reluctant to let go after seeing Chen Wan's influence."