Chapter 384 1 Must Sign Makino Image

"Old Boy" successfully set off a wave of youth craze in China, both those who are young and those who have passed adolescence, after seeing this film, were successfully captured by this micro-movie and became its heartfelt audience. ? ? hunting ? ????

If I have the conditions, I have already downloaded the film source on YiTing.com and watched it several times in front of the computer. For those who do not have this condition, the only thing they can do is to wait for the replay. Among them, there is also the third day of the new year. Potential users who missed the broadcast at night, but were also itchy by the people around them, so at this time, it is conservatively estimated that there are tens of millions of users who want to see the replay.

Therefore, any TV station that can rebroadcast "Old Boy" two hours in advance, or even one hour in advance, will exclusively enjoy the big cake of these tens of millions of users. Such a huge influx of users will be a huge boost to the ratings. , and, for TV stations, there is nothing more important than ratings.

Under normal circumstances, if it is such a popular TV series, the procurement cost of the TV station will not be low, especially if you want to get the exclusive broadcast or exclusive broadcast rights, you have to pay a very high fee to the copyright owner, although the current market conditions are still It's not hot, but if a TV station wants to use it as a TV station to broadcast it alone, the cost of one episode must be more than one million, and if it is broadcast in a 4+1 way, that is, four satellite TVs + one local station. In the way of broadcasting, the price will be appropriately reduced, but it will also have to be hundreds of thousands of episodes larger.

Satellite TV's exclusive broadcast means exclusive copyright, and 4+1 means audience sharing. Generally speaking, for good film and television dramas, TV stations want to be able to make exclusive broadcasts, but if the cost is too high, they can only settle for the next best thing. Come to do 4+1, if you can't even afford this amount of money, you can only wait for others to broadcast it and then use it to fry cold rice at a low price.

The ratings of large-scale TV dramas are also unpredictable. Unless it is the overlord of ratings like "Han Zhu Gege", it is difficult for other TV series to guarantee the ratings before they are broadcast. However, "Old Boy" is different, it has already received It was verified and sought after by countless people overnight. If it is replayed, the ratings will not be low.

If the 45-minute micro-movie is measured by a TV series with high ratings, then its significance must be greater than or equal to an episode of a TV series. Therefore, Li Mu's psychological price is at least one million, and there is no ceiling.

Ning Hao understood Li Mu's wishful thinking, and immediately assumed the responsibility of the business director of Makino Imaging. He communicated with the major TV stations that came to his door. The starting price was 5 million yuan. But in the end it must be the one with the higher price. Of course, Li Mu focused on Hunan Satellite TV, and the balance will naturally be tilted towards Hunan Satellite TV. The specific price depends on the offer given by Hunan Satellite TV.

Early in the morning, Ning Hao's lion-like offer set off a frenzy in the TV circle.

The business portals and copyright procurement portals of major TV stations are privately interconnected. Although they are competitors, they are often private sources of information for each other.

Even the partner who cooperated to lower the price, Makino Imaging offered 5 million for the priority rebroadcast rights of "Old Boy", and the relevant persons in charge of many TV stations were scolding in private.

For a 45-minute micro-movie, the quotation is 5 million, and it is only for the priority of rebroadcasting. This price is a bit ridiculously high. Some TV stations can only give a psychological price of about 1 million, and the higher one is only 200 yuan. Wan Zhan is dead, and no matter how high he is, he really doesn't dare to take it, for fear that the gain will outweigh the loss.

Li Mu is not in a hurry, it is only the early morning of the fourth day of the new year, and the whole of China has not recovered from the sleepiness in winter. When it wakes up and sleepy, the popularity of "Old Boy" will continue. This micro-movie It will form a focus of public opinion in a short period of time, and it is obviously just the beginning, so after waiting for half a day, the TV station may involuntarily raise the quotation.

During the Spring Festival holiday, the active start time of the Internet was postponed to around eleven o'clock in the morning by living habits. Eleven o'clock is a watershed. Most people get up, eat, and finish their work, and then start to surf the Internet. Many of them go straight to Come to the post bar and be active in the four post bars: Simple Plan, Du Wei, Zhang Kexuan, and Old Boy.

Although Du Wei Bar was only established last night, by 11:30 in the morning, the number of posts had already exceeded 300,000. This popularity has caught up with Simple Plan, Zhang Kexuan and Old Boy, and became the last night. Now the hottest post bar, there is no one, the traffic is about to catch up with the emperor bar of later generations.

Although it has not yet reached the era of national star-making, there are not a few newcomers who debut every year, but no one can be like Du Wei, who has partnered with a first-line group like Simple Plan as soon as she debuts, and she herself It needs to have appearance and temperament. There is a big hit micro-movie Ip behind it, and there are two hot singles to back it up. The concerted efforts of so many directions pushed Du Wei to a high point in an instant.

At this time, Zhao Kang's navy is also working secretly, setting off a wave of discussions about "Old Boy" in major post bars and forums. Netizens have almost nothing else to do, discussing "Old Boy" on various platforms and carriers. ", and even "Legend" has a large number of players discussing: "Have you watched "Old Boy"?"

"Look, it's so damn good looking."

"Paralyzed, I cried three times."

"Hey, I like Du Wei so much..."

"Du Wei's "In My Song" is really good!"

"I like "The Year in a Hurry" a little more!"

"Du Wei is my goddess! I don't know when she will release a new song!"

YiTing.com also benefited a lot from the broadcast of "Old Boy". Although online viewing did not benefit many users, the download volume of Old Boy quickly reached the order of one million and is still increasing. The most powerful What's more, the number of plays of Du Wei's two songs on YiTing.com has risen like a rocket. Just after twelve o'clock, the number of plays of the two songs combined exceeds 10 million, and the downloads are 3 million.

At the beginning of the new year, these two songs have already shown a strong momentum of dominating the charts. Almost all radio stations are playing these two songs, and they are looped every once in a while, as if they were afraid that the audience would not hear and change the channel.

The craze is really starting now.

Not only the audience and listeners flocked to it, but people from major film and television companies and record companies were also dumbfounded.

At present, there is no real mature micro-movie in China. "Old Boy" is the first time in history. In the past, people in the film and television industry operated the film as follows: big-production films go directly to theaters, and small-production films can't be sold directly in theaters. It is sold to TV stations, especially to movie channels. After the big-budget movies are released in theaters, they will be sold to TV stations at a low price for broadcast. The later the copyright is, the cheaper it will be.

However, no matter whether it is a big production or a small production, no one has ever thought about the duration. People in the industry also think that if it is less than 9o minutes, it is not called a movie, so everyone's movie duration starts from 9o minutes, and the longest There are also several hours.

A 45-minute "movie" like "Old Boy" is completely an anomaly. Its length is the same as that of a TV series, but the key point is that it tells a complete plot in 45 minutes, which is short and powerful, like a delicate and slim beauty. Not a single bit of fat on his body.

Moreover, the operation mode of "Old Boy" is also very interesting. It is broadcast to major TV stations for free, which means that the possibility of revenue is completely abandoned from the broadcasting rights. , In fact, people are using this free authorization method to instantly expand their influence and make "Old Boy" popular overnight.

Now, Makino Imaging is even more thief. After it became popular, it immediately started the idea of ​​priority replay rights. Maybe a priority replay right will not only recover the cost, but also make profits.

However, the current film and television companies and record companies don't care about the profitability of "Old Boy". What they care about most are Zhang Kexuan and Du Wei, two rising stars in the future.

Needless to say, Zhang Kexuan is already a big hit. He has just participated in the Spring Festival Gala, and the movie he starred in was also broadcast, and the response was very good. Now the limelight is unmatched among male singers. The record company has long wanted to sign him, and now This desire became stronger, and the film and television company also saw the potential in him and wanted to sign him.

Du Wei's market space is not smaller than that of Zhang Kexuan. Her voice has the strength to become a first-line singer, her appearance has the potential to become a first-line idol, and although her acting skills are still a little green, she is definitely much better than most idol actors. It can also become a powerful acting school. Such embryos are born to follow the route of the three-dimensional exhibition of film and television songs.

The network of film and television and record companies is very strong. They quickly found Du Wei and threw olive branches to Du Wei in various ways.

There are many record companies who want to sign Du Wei as a singer, and promise to raise 8 excellent songs for her to produce an album within a year; there are also many film and television companies who want to sign Du Wei as an actor, promising to be no less than two academies a year. In addition to starring in at least two TV dramas, in one morning, the number of contracts flying to Du's house is like snowflakes, not only frightening Du Wei, but also Du Wei's parents and her sister Du Fei. scared.

Duffy just wanted to gain more leverage for her sister's music journey, so she asked Li Mu to write songs for her, but she never thought that Li Mu would turn her sister into a future first-line star, and so many companies flocked to her. It really caught her off guard.

Du Wei and Du Fei's parents have their own opinions on this matter. They feel that Du Wei's fame is not a bad thing, but they must grasp their own direction. They must not promise any company casually, and put their future music or performances. His fate was handed over to a certain company, except for Makino Image.

Du Wei's parents felt that both the character custom-made for her daughter and the two songs prepared for her daughter were impeccable, and Muye Technology, a company in terms of vision and strength, was incomparable. Picky, if my daughter wants to enter the entertainment industry in the future, she must sign a contract with Makino Imaging, and only this company can reassure them! (To be continued.)