Chapter 424 Let the Awesome Products Go First
The 15-day closed beta of YY and Miracle MU is coming to an end.
During the internal test, both YY and Miracle found some bugs and repaired and upgraded them in time. However, the two products in the internal test at the same time had a huge difference in influence.
"Miracle MU" has been continuously promoted on the Internet. At the same time, it has also launched the money-burning mode. It has carried out a large number of offline promotions in first-tier cities. In addition, local tyrants have given away mobile phones and laptops for more than ten days. The game has reached seven or eight million people.
Seven or eight million people, most of the users who can really play large-scale computer games in the country are here.
"Miracle MU" keeps releasing the invitation code for the internal test, so that some users can have the opportunity to participate, and at the same time, it also continuously releases the pictures and details of the internal test of the game, so that although most people can't play the game, they still have the opportunity to participate. The level of understanding of this game is already very high. It is the first time that people in the industry have seen such a brutal promotion method of Stormwind Entertainment. The new king of domestic end games in 2018.
As for "Legend", which is now at its peak, the pressure brought by "Miracle MU" is also very great. After all, "Legend" and "Miracle MU" still have many shortcomings. It's not a level thing at all.
When the attention of Internet people was attracted by "Miracle MU", Li Mu's real focus was on YY.
He knows the lifespan of a game too well. Few games can achieve a lifespan of more than three years. Even if it is more than three years, the income will drop sharply. Although the revenue of online games is strong, it does not have the unique Sex, the viscosity for users is not enough, and a more fun game may be released at any time to replace it.
In the online game market, the back waves of the real Yangtze River push the front waves. Sometimes a back wave can knock a bunch of front waves to death on the beach.
However, compared to online games, YY is the most powerful core of an online empire. If you maintain it well, you will be able to make profits for at least 20 years. You can make money from the PC Internet era to the mobile Internet era, even if it is smart wearable devices, The real rise of VR devices is unlikely to pose a threat to instant messaging software with strong sociality.
What makes Li Mu extremely gratified is that YY's internal testing is quite smooth, not only at the technical level and product level, but also the high-profile "Miracle MU" attracts attention, and YY is also very smooth at the level of confidentiality.
More than ten days have passed, and the industry has not heard any rumors about YY at all.
According to the order of the internal testing time, the first product to announce the end of the internal testing,
is YY.
Due to confidentiality, Li Mu's test tasks for YY included only internal testing and no public testing. After the internal testing had solved all the problems found, it could be launched directly.
The internal test of "Miracle MU" has basically come to an end. In fact, no more bugs have been found in the last two or three days of internal testing. The technical staff comprehensively assessed that the current program stability, localization stability and server stability have been It has the requirements for official launch and operation, but because "Miracle MU" has announced a clear internal test time, it must be officially launched after 15 days. In fact, the main meaning of the public test is to play for free. In the name of not deleting files, users are attracted to it, just like the free public chapters of online novels, the user's viscosity must be cultivated first, and then the user will be charged after the user's viscosity reaches a certain level.
On the fifteenth day of the YY internal test and the fourteenth day of the "Miracle MU" internal test, Li Mu once again called the core staff together for a meeting. At the meeting, he announced to everyone a decision that surprised everyone: postponement The YY launch rhythm, the specific launch time is yet to be determined, the public beta time of "Miracle MU" is as originally planned.
Everyone was surprised by Li Mu's decision, especially Kong Lingyu. He knew too much how much Li Mu attached to YY. He knew that in Li Mu's eyes, YY was above everything else, and the entire product structure and technical structure of YY were handled by Li Mu himself. Yes, he poured a lot of effort into it, almost equal to his child, why did he postpone the launch date of YY for no reason?
To this, Li Mu replied: "According to the original plan, YY will be officially launched at 8:00 pm tomorrow, but I have been thinking about a question for the past two days, that is, the order in which YY and "Miracle MU" will be launched. In the end, YY should be in "Miracle MU" was launched before, or after it."
Everyone is even more puzzled. The original plan is that both products will be launched after 15 days of internal testing. The difference is that YY has secret internal testing, and "Miracle MU" has started high-profile publicity since the day of internal testing. The internal testing has ended. What is the purpose of temporarily changing the plan at this time?
Besides, the most fundamental problem is that YY and "Miracle MU" are two completely unrelated products under the banner of two different companies. Is there some kind of connection between the two?
Lin Qingya's thinking mode is different from that of a group of technicians. When the technicians hear this question, the first thing they think about is whether there is some kind of relationship between the two products. The answer is already inclined to choose "No", but Lin Qingya knew that since Li Mu thought about it like this, there must be some kind of relationship between the two, so what she needed was to figure out what the relationship between the two was.
Soon, when others were still thinking about whether to choose "yes" or "no" for a judgment question from the level of causal logic, Lin Qingya had already touched the key point.
"Mr. Li, I think YY should be launched after "Miracle MU"."
Li Mu asked her, "How did you think about it?"
Lin Qingya said: "I didn't think much about the specifics. I just felt that the early publicity of "Miracle MU" was too strong, and YY did not have any publicity. Another round of publicity campaigns similar to the closed beta of "Miracle MU" is too expensive. If "Miracle MU" is launched first, it will definitely attract a large influx of users in the short term. In that case, we can find a way to use "Miracle MU". The popularity of the "Miracle MU" public beta has come along with pushing our YY."
Li Mu smiled slightly, nodded and said, "That's right, it's like entertainment companies always use big stars who have already become famous to help young stars who have just debuted. For a young star who has just debuted, it costs hundreds of millions of dollars. The actual effect of giving him a concert may not be as good as his appearance in the middle of a big star's concert. Now "Miracle MU" is a big star in our hands, since now "Miracle MU" is the concern of the whole people The focus, then let "Miracle MU" go online first, and after it has users, it will be much easier for us to push YY, otherwise, many people's attention is now on "Miracle MU", we re-launch YY, The effect is likely to be greatly compromised because users' expectations for "Miracle MU" are too high."
Sun Qian, a technical veteran who had joined the Muye Technology team in the era of EasyTing.com, suddenly raised his right hand. When Li Mu saw him raise his hand, he made a gesture of invitation and said, "Sun Qian, tell me your story. view."
Sun Qian said excitedly: "I think of a point that has a lot of room for manipulation. If you put YY after "Miracle MU" according to what Mr. Li said, then we can make a big fuss about the function of the YY group. I paid attention to the situation of the legend. Now, guilds are very common in major servers, and the guilds are unprecedentedly united, but the problem is that there has not been a good channel for guild communication, and the guilds in the game do not rely on chat. Spectrum, one is that it can't receive offline messages, chat within the guild, people who are not online can't receive it at all, even if they go online, the second is that it can't save chat records, and the third is that the legendary dialog box is designed to It is not suitable for a large number of user group chats, it is easy to miss the content and it is difficult to look back. This problem also exists in our "Miracle MU". Gamers need a real group chat tool right now. Our The YY group is simply their savior."
Li Mu greatly appreciated it and took the lead in applauding: "Sun Qian said it very well, although YY and "Miracle MU" are essentially two different products and even belong to different companies, we know in our hearts that this Both products are open to each other, so we should try our best to explore the points where these two products can be combined. Once they can be combined at some level, then for these two products, both It’s a considerable promotion, and it doesn’t make much sense to start two products together, so let’s let the best products go first.”
After listening to this, everyone understood why Li Mu planned to start YY's online work after "Miracle MU" was launched.
Compared with YY, "Miracle MU" is now very well laid out. Now millions of users are paying close attention to "Miracle MU", which can be said to be eagerly looking forward to it. Everyone is waiting for the end of this epoch-making 2.5D online game. The internal test and the official open beta test, and "Miracle MU" is definitely the most concerned product on the domestic Internet. Therefore, Li Mucai temporarily changed the launch plan that he had set before, and let "Miracle MU" go online first.
Within Muye Technology, this strategy has become the standard operating rule for products launched at the same time in the future. Internal employees call it: let the best products go first.
...
In April, the weather in Yanjing has begun to warm up significantly.
Zhao Kang's Internet cafe has been opened. More than 100 brand-new computers and a clean and tidy interior space have made this Internet cafe called E's home quickly become the favorite of the top students from the surrounding universities.
Zhao Kang came up with the name of the E family. He almost managed this project by himself. At first, he had to ask Li Mu to name it, but Li Mu did not agree to it, and he directly threw the naming right to him. In the end, he thought about it for a long time. , I thought of such a name. According to his words, the letter E represents the E era, and it is the most popular letter used by the Internet. As for the combination of the E family, there are two levels of meaning, one is the Internet Home, one is homophonic with "family".
E's Internet cafe, an Internet cafe, is a bit interesting.
This Internet cafe has been very popular since the day it opened, and it is almost full 24 hours a day. Except for the 20-minute shutdown time for the Internet cafe to clean up after getting off the plane every morning, the Internet cafe is running at full capacity.
Zhao Kang bought a reliable software for Internet cafe management, membership, and cashier from outside, and hired a reliable manager. Together with several network managers and sales staff on shifts, the Internet cafe ran very smoothly.
In the first two days of the Internet cafe, most of the users in the Internet cafe only played two games and one software, namely: Half-Life, Legend and QQ.
However, at seven o'clock that night, almost 90% of the more than 100 machines in the Internet cafe were running a game - "Miracle MU"
The low-key Zhao Kang pretended to be an ordinary guest and sat side by side in front of the computer with Li Mu. The Internet cafe was full of people, and everyone was talking about the opening of registration for "Miracle MU" at 8:00.
Although the client of "Miracle MU" can be downloaded for a long time, because there is no invitation code, users can't play at all. Today is the day when "Miracle MU" officially opens its public beta. After so many days of publicity and prediction, "Miracle MU" It's hot, and users have been looking forward to it for a long time, so before 8 o'clock, the machines in the Internet cafe of E's house were rounded up by fans of "Miracle MU".
Most of these people came in teams, with two, three, four friends, or even eight people in a dormitory, waiting to rush into this long-awaited game world when registration was opened.
From time to time, people shouted: "Oh, there are still 20 minutes, everyone must pay attention, we are the first to register and join the first, and we have the opportunity to become the most powerful character in the server. If we have the opportunity, we can create the first line in the server. If you can, it will be even more awesome!"
Another person said: "When you register later, you must study the characters carefully. The characters in this game are much more complicated than the legend. I see users who have participated in the closed beta have said that the character matching of this game team is It's very important, let's first choose a different role for each person to get familiar with it, look for patterns, and see which roles are easier to match together!"
In addition to these serious discussions about the game, there are also some impatient people who have been scolding mother: "Damn, how can time pass so slowly! I can't wait!"
Zhao Kang whispered to Li Mu: ""Miracle MU" is really hot right now, this game will definitely become a big hit after it goes online!"
Li Mu smiled slightly and said, "The fire is certain, but the question is to what extent it can fire."
With that said, Li Mu asked him, "How is the sales of the monthly subscription activation codes for Legendary Overlord recently?"
Zhao Kang said: "It's still like that. It's over a million a month, and it can't go up."
Li Mu said: "Tonight, ask your core staff responsible for distribution to consult with the owners of the Internet cafes they have developed, and ask them how many people are playing "Miracle MU" in their Internet cafes and what their reputation is, just say we are in Do market research, and plan to make a plug-in for Miracle Overlord while it's hot. Let these Internet cafes sell it at that time, and let them cooperate with us in our research. It is best to spend three or five days to do serious research and use legends to do it. A comparison, so the results will be more intuitive."