Chapter 1416 4 Faces Embattled

It is precisely because of the psychology of consumers that Apple's temporary rescue strategy has returned an extremely embarrassing situation for itself:

All users who meet the 15-day subsidy policy must return it!

Users who do not meet the 15-day subsidy policy, let alone the 14-day return policy, all came to protest, asking Apple to return it or give it a subsidy...

Apple's hastily released rescue strategy did not expect such an embarrassing situation to happen. From the so-called gentleman's point of view, they counted the global sales of iPod3 in the recent 15 days. In the past 15 days, the global sales of iPod3 was about 200,000 units. Around, the United States accounted for more than half, almost 130,000 units.

In their view, there are only 200,000 iPod3s in the world that meet the subsidy requirements. If each subsidize is 50 dollars, the total is 10 million dollars, and the expenditure of 10 million dollars can make Apple show its sense of responsibility in front of the public. Still a good deal.

After all, not many companies will offer price protection to users who have already purchased when their products suddenly drop in price...

Apple originally planned to spend $10 million to enhance its sense of responsibility in front of consumers, but they made a huge mistake, consumers are far less "gentleman" than they thought!

At present, Apple has received 80,000 return requests that meet the requirements, and I am afraid that the remaining tens of thousands will be returned to the store one after another today and tomorrow. Users who are within a reasonable return period and will not choose to return are afraid very few.

In addition, there are more than 400,000 consumers who have purchased iPod3 for more than 15 days and rushed to the dealer, angrily put forward two demands, either give us 10% compensation, or let us return it!

Of course, these users are more looking forward to returns, because they all want to wait for the Mango-ME2 to go on sale.

Right now, Apple's subsidy policy is useless for consumers who purchased it within 15 days, and the return of hundreds of thousands of units is undoubtedly worse for Apple, whose market value has plummeted, which means that it will not only cut off future profits, but also It is necessary to spit out the swallowed profits again and increase the inventory of more than 100,000 units. The comprehensive loss here is very large;

And this stupid rescue strategy has attracted a large number of user protests for more than 15 days, which will have a huge impact on Apple's distributors and reputation. If this group of users is not compensated, and they are not allowed to return, Apple is afraid It will cost tens of millions of dollars or even hundreds of millions of dollars. If consumers don’t pay, all of Apple’s offline stores will be closed, and the reputation among consumers will also drop to the extreme.

This is equivalent to Apple completely shooting itself in the foot! Knowing this earlier, it would be better not to issue any rescue strategy. In that case, Apple will only face normal and reasonable returns.

The entire board of directors was about to go crazy, and Jobs was speechless with a livid face.

The chairman of the board only said one sentence for a long time: "Steve, you are fully responsible for your stupid behavior!"

Jobs expected this to happen, so he nodded and said sullenly, "I formally propose to the board to resign as CEO."

The pressure from competitors, the pressure from the capital market, the pressure from the consumer level, and the pressure from the internal board of directors, Jobs felt like he was in a drop of water five hundred meters deep. collapse.

No matter how powerful people are, they also have their own carrying limits.

In his last life, Steve Jobs never hit the bottom of this load-bearing limit, so even if he was silently frustrated, he could keep his head high and create a huge market for Apple. However, in this life, Li Mu accurately grasped his seven inches, and then launched Accurate but fierce attack, within a few days, Jobs' will has collapsed.

Before this catastrophe, Jobs believed that he was omnipotent, and no matter how difficult it was, it was impossible to hold him back. However, after this catastrophe,

He finally understood that his strength was still far from being able to be arrogant. When absolute power crushed him, he was like a small boat in a tsunami that would be overturned in an instant.

No one can solve Apple's current crisis. Apple's R&D departments are all super-golden beasts, and their revenue lines have basically collapsed. Now they have even started a backlash. The collapse of the stock price will trigger a series of compensatory declines. When there is any hope for Apple and the crazy selling of Apple's stock price, Apple's market value will continue to shrink and shrink again and again, and in the end, the stock price will definitely fall below its net assets and become a broken net stock...

At that time, Apple's market value will probably only be a few hundred million dollars left, and the company's capital chain will break. If you want to realize it, you can only sell its net assets. It may be sold to Microsoft, or to a subsidiary that Microsoft has implicitly controlled through overseas relations. , at that time, Microsoft will make it completely disabled and become a person with only one breath left, because as long as there is still one breath, Microsoft Windows can have enough reasons and basis to avoid the punishment of anti-monopoly law.

Maybe the iPod and iTunes divisions will also be taken apart and sold, to whom? In front of Muye Technology's Manbo-ME2 and YYtunes, I am afraid that no one will want this mess. Maybe selling to Muye Technology is the last choice. As long as the price is right, Muye Technology should be willing to buy this almost dead competitor, and then Tear it up with your own hands to avoid future troubles. This kind of thing is not uncommon in the capital field.

As for Apple's other technical patents, they may be sold to other companies, or they may continue to be retained. At that time, Apple's board of directors may lay off Apple's employees on a large scale, retain patents, and rely on patent licensing fees to continue their life in the future.

However, no matter how you do it, there is one thing that is unavoidable, that is, all those who invest in apples will lose everything. Of course, it is a bit too much to say that everything is lost. Basically, it is equivalent to investing a thousand pounds of wheat seeds. , to prepare for a bumper harvest in the coming year, but as a result, natural and man-made disasters came. A thousand catties of seeds were thrown in, and only two catties of wheat were recovered in the end...

After Jobs offered to resign, he stood up slumped and said to the board members and the corporate executives sitting: "Everyone, I want to be quiet and go back first. If the board has any decision, please let me know in time."

The chairman of the board did not expect that Jobs would leave at once, and immediately became angry and said angrily: "Jobs! The board of directors will definitely consider your resignation application very seriously, but now is a critical moment of our life and death, and you must be with us. Find a way to save the company, instead of walking away now! You are so lacking in professionalism!"

Jobs looked at his angry eyes and asked sullenly, "How?"

One word, and everyone fell into silence.

Yeah, how to save it? What to save? Li Mu triggered a series of chain reactions. Apple's heavy-duty truck was on an endless downhill road. Not only was the entire vehicle severely overloaded, but the engine was also broken, the fuel tank was empty, and the tires were so worn that they were about to burst. Even the braking system is completely useless. There are only two things that everyone can do in the car: either jump or wait for the car to completely collapse.

save it? nonexistent……

The chairman of the board of directors was speechless in the face of Jobs' one-word question. Jobs waited for him for 30 seconds. In 30 seconds, seeing the expression of the chairman of the board of directors from anger to depression to dazed and helpless, Jobs knew, he answered Not your own problems.

So, Jobs left, and before leaving, he said to everyone: "If you have any decision, please call me."

After finishing speaking, Jobs left Apple with a hunched and frustrated back.

You know, Jobs gave up completely...

A Never-Give-Up person is finally a Give-Up...

Apple's board of directors and senior executives all know that he is right. In this case, no one at Apple made a mistake, but the opponent is too powerful. You can't change the outcome whether you make a mistake or not...

Resistance is no longer possible, and where to go has become the only issue that Apple needs to consider now...

Apple's stockholders are still waiting for Apple's announcement to bring confidence to the market, but unfortunately, Apple seems to be quiet all of a sudden, all Apple executives do not accept interviews, and do not announce anything to the outside world, see Come on, they've all given up.

The news media and online social media are not willing to let Apple go.

News reports of the swarms of customer returns and requests for returns outside Apple stores across the country were chaotic.

Consumers are angry and tough, and staff are humble and helpless.

The reporter interviewed those users who had come to ask for returns or subsidies for more than 15 days.

Their remarks may seem unreasonable, but on some levels, they are understandable.

They said, we paid a few hundred dollars for such a product, a few hundred dollars, not a small sum for the average American, and as a result, Apple cut the price in a blink of an eye, and there was such a strong competitor on the market, No one can accept it, can it?

They also asked the reporter, why Mango-ME2 is better than iPod3 in all aspects, but the price is so much cheaper than iPod3? Doesn't this also explain from the side that Apple has made huge profits on the iPod3? So, have the relevant departments investigated whether the price of the iPod3 is too high, and whether there is any act of deceiving consumers?

Many Apple-operated Apple-Stores, as well as Apple-representing resellers, were unable to close their doors until 9:00 p.m. U.S. time because they couldn't give those users a reasonable solution.

At this time, social media is also full of bad songs about Apple.

Users are angrily protesting against Apple's irresponsible approach, and they are angry and protesting that Apple has made a lot of profits from the iPod for two years, but they are unwilling to be responsible to their consumers at this time;

Netizens are also developing their own speculations, and they have made predictions about Apple's future. 99% of netizens believe that Apple will die soon;

Among them, of course, Zhao Kang's navy is fueling the flames.

All in all, on this night in US time, Apple feels what it means to be embattled...