Chapter 1447 The True Meaning of Tesla

Suddenly being scolded by Li Mu, Elon Musk felt extremely depressed and aggrieved.

Faced with Li Mu's rebuke, he said innocently: "Mr. Li, regarding the new energy vehicle project, in fact, I don't think it is so noble and great, I just analyze it from the perspective of investment, I think this project There is the possibility of subverting the traditional automobile industry. From an investment point of view, the more such a project with the possibility of subversion, the higher the profit margins that can be expected in the future..."

Li Mu was stunned for a moment, then nodded lightly.

Li Mu also once thought that Elon Musk was a person with a strong sense of social responsibility, but after a series of exchanges just now, Li Mu found that there was a certain error in his cognition.

In his opinion, Elon Musk is far less noble than he imagined. He is actually a businessman, a businessman who is chasing profit and fame at the same time. At least, at this stage, he is not well known to the world. , He has not been madly admired by the world, and he has not established a strong sense of social responsibility for himself.

Even at a certain moment, Li Mu felt that the inner world of Elon Musk in the early days of his business should not be much different from that of China's Steve Jobs. Everyone is a risk-taker, and they all hope that they will be born with a big gamble and win. In the world, if you lose, you can start all over again, and Elon Musk won the bet on Tesla, and then won the bet on SpaeX.

It is possible that Elon Musk will gradually have a stronger sense of social responsibility on the road to success, but at least for now, Li Mu has not really seen it from him.

In his eyes, new energy vehicles are not really for environmental protection, nor to popularize the importance of clean energy to the world. He just accidentally discovered a small team called AC-, which specializes in developing battery-powered vehicle-related technologies. , and then from a businessman's point of view, he thinks that this thing has a good business point of view, so he is ready to invest some money, and he is completely an angel investor.

Recall that Elon Musk invested only $6.2 million in Tesla at the beginning. No matter how you look at this investment, it is not equal to the scale of a car production company, so it can be seen from the scale of this investment, Elon Musk’s original intention to invest in Tesla is prudent. For Tesla, this money may be enough to build a prototype car, and then use it to tell stories and attract the next round of investment.

Therefore, Elon Musk's original intention to do Tesla, as he said just now, is a simple investment project for him. As for the multiple renderings from the media later, in Li Mu's view, most of them are also The team behind Elon Musk did it on purpose.

The whole world praises Tesla for leading the development of new energy vehicles and the era of environmentally friendly and clean energy, but Tesla was only a plaything for the rich and the middle class until Li Mu was reborn.

Li Mu realized,

As a businessman, Elon Musk does nothing wrong. The fault is that he has too high expectations for him on the personality level. The world renders his perfect image. He is the "Iron Man of Silicon Valley", the "Hope of Humanity", and the "Colonial Mars". In the eyes of the media and some people, he is the most powerful entrepreneur on the planet. Come on, these remarks are somewhat absurd to a certain extent.

Li Mu didn't despise Elon Musk because of this. He just suddenly felt that a person who was portrayed as a god was actually just a businessman through and through. It was just that the chosen field was easier for ordinary people to get excited about.

But in the end, this is understandable, it's a very normal thing, but Li Mu's heart is somewhat different because he sees through this.

After adjusting the gap in his heart with Elon Musk, Li Mu said to him very seriously: "In the future Tesla, whether it is to make money or to popularize the concept of clean energy, we must try to make our products To reach more people, we have reached a consensus on this, right?"

Elon Musk nodded again and again.

Li Mu went on to say: "The society is very impetuous, I admit that, the society respects extreme products rather than popular products, I also admit this, so Tesla's first famous car can be A sports car with pure performance to attract the attention of the public, but after we officially take the stage, what we really want to launch globally must be a product matrix with high, medium and low grades;

We must not only allow the rich to drive clean energy vehicles, but also allow ordinary people to have the same opportunities. We must allow new energy to have as many potential supporters as possible. If our market share, or the entire new energy The share of automobiles can reach 30% of the automobile market, so it is foreseeable that we will achieve 30% energy saving and emission reduction for the global household automobiles! 30%, which may be equivalent to billions of tons of greenhouse gases, which is very significant. "

Elon Musk understands what Li Mu means and thinks that new energy vehicles will be an excellent investment project, but he believes that new energy vehicles will make a great contribution to environmental protection, the premise is that the concept and products of new energy vehicles can be popularized worldwide.

Immediately, Elon Musk said: "Mr. Li, I understand your request. First of all, we must have a platform awareness to prepare for multiple models and mass production in the future; secondly, we must have a sense of responsibility. It's just doing an auto industry, not just to make money, but to make the world accept clean energy vehicles."

Li Mu nodded and said, "For the sake of making money, I have many high-quality projects on the Internet that are asset-light, high-return, and short-cycle. There is absolutely no need to do such thankless asset-heavy projects. We still have to do it, in order to provide the world with a set of practical solutions for clean energy vehicles. Perhaps because of our efforts, in the next few decades, 80% of the family cars in the world will become clean energy vehicles. That is our biggest goal.”

Li Mu did not try to force Elon Musk. Muye Technology plus Taobao and Alipay will be enough to support the market value of more than one trillion US dollars in the future, and he has won the father of Android, and he will have the opportunity to invest in Google and acquire Apple, just these existing industries, as long as the development goes smoothly, the worth of two trillion US dollars is just around the corner. In this case, he does not need Tesla to make money for himself. In contrast, Tesla represents The clean energy revolution is what Li Mu really values.

Speaking of this, Li Mu said very seriously: "Once the concept of clean energy is popularized, it will definitely set off a global environmental storm. I believe that in the near future, land transportation will develop more and more towards clean energy, except for the electrification of railways. In addition, there will be more and more other new energy vehicles, including cars, mopeds, and trucks. This will be a revolution in the world's energy pattern and environmental protection. I hope Tesla can become the leader of this revolution. leader."

"Understood!" Elon Musk has begun to subconsciously accept Li Mu's indoctrination, which made him feel that he gradually began to bear more responsibilities on his shoulders.

Li Mu said: "In the promotion of new energy, we will face several major problems, and these problems will be the target of Tesla's efforts, such as: battery energy density, battery unit capacity price, battery The problem of fast charging, the problem of battery decay, and the problem of safety in use.”

After a pause, Li Mu added: "The new energy vehicles in the future will have a huge shortcoming in terms of battery life, and the charging speed of any battery may not be as fast as the speed of filling the fuel tank with gasoline, so we need to do it now. Start thinking of ways to enhance this shortcoming. For example, you need to find a strong team, start to develop how to make electric vehicles fully charged in the shortest time, find a fast charging solution, and reduce its cost as much as possible , because in the future we may have to fill the developed countries and even developing countries all over the world with this kind of fast charging equipment, so that our new energy vehicles and our users can break through the limit of battery mileage."

Tesla began to fully develop super charging pile technology and the global deployment of super charging piles in the middle and late stages. Sla had to go all out to do this, because Tesla was just a plaything for the rich in the early days, and the rich didn't pay attention to Tesla's battery life, because once they needed a long-range car, they had fuel The car is an alternative, so Tesla has become their short- and medium-distance mobility tool.

However, in the middle of Tesla's development, Tesla began to reduce its target users to the middle-class group. At that time, Tesla began to be considered by the middle-class group as the first or only vehicle, much lower than the gasoline car. The battery life has become Tesla's biggest shortcoming.

So in order to make up for this short board, Tesla began to build super charging piles everywhere to increase the convenience of Tesla's battery life. Even in the early days of super charging piles, Tesla users could charge for free. These measures are all In order to make up for the huge short board of insufficient battery life.

Li Mu doesn't want Tesla to continue the rhythm of cramming like this in his previous life. When the production capacity is not enough, he thinks of platformization, and the market space performance is weak before launching new models. When the battery life is seriously troubled, he starts to build super charging piles, and the cost of batteries cannot be suppressed. Only then did we start to build our own battery production base. This rhythm has greatly slowed down Tesla's progress. Therefore, it is particularly important to start the preparation of supporting technologies in advance for Tesla's future development.

In Li Mu's expectation, once Tesla comes out, it will quickly launch different models and quickly achieve mass production. At the same time, it must strictly control the cost. Before listing, it must actively promote the concept of new energy vehicles, and then follow up with Governments of various countries apply for subsidies, and the methods of subsidies include but are not limited to: tax reduction for new energy vehicles, subsidies for consumers of new energy vehicles, subsidies and convenience for the construction of super charging piles, etc.

Li Mu's goal is that Tesla's future product matrix must be affordable for at least half of car consumers. Tesla can have it with a price of more than 800,000 yuan, but after enjoying various subsidies, Consumers only need to use two or three thousand to buy Tesla is the top priority!