Chapter 1441 The Fuse that Made Facebook Popular
Li Mu's words, let Mark Zuckerberg open up!
Create a fuse first! Then all the individual target groups can be ignited all at once at an extremely fast speed!
Thinking about it carefully, every product of Makino headphones has such a "fuse". The fuse of YY is the earliest happy farm, and the fuse of "Paradise Town" is completely based on social interaction, Plants vs. Zombies The same is true of online, and YYtunes quickly exploded because of socializing based on music interests.
Li Mu quickly launched all the products to the world. The reason is to create a fuse that can bind global users together and ignite them all at once. When the users are ignited, the products will naturally explode.
After thinking about this level, Mark Zuckerberg immediately began to reflect on himself, how can Facebook find its own fuse? Or, what is really suitable for Facebook to use as a fuse?
After thinking about it, I can't figure it out.
Sometimes, the direction can be figured out in an instant, but the road takes a long time to travel.
Just when Mark Zuckerberg fell into it and couldn't extricate himself, Li Mu said to him: "There is an old saying in China called Daozhijian, which means that the ultimate truth is extremely simple. To find the truth, you must first understand the principle. , for example, you know that the earth rotates from west to east, so you can understand why the sun always rises in the east and sets in the west.”
After that, Li Mu added: "For Facebook, the ultimate truth is to allow it to develop explosively. To figure this out, the rest is to explore the source of the explosive development. For example, in my opinion, The biggest problem with Facebook at this stage is that users have no motivation for self-development. Almost every user depends on you and your team to develop. There are 17 million college students in the United States. How much power do you need to use this stupid method? , to be able to drive them all?"
"Self-development..." Mark Zuckerberg mused.
After about a few minutes, Mark Zuckerberg suddenly raised his head and said in surprise: "I understand Mr. Li! Just like your first Happy Farm, connections are the key factor to promote the self-development of Happy Farm users, because they In the game, more connections are needed to enhance the fun of their game, so they will take the initiative to invite others to join the game, which forms the inertia of users to actively promote more users to join, right? "
Li Mu nodded: "Yes, it's interesting, continue."
Mark Zuckerberg said: "Faebook's top priority now is to find the driving force of users' self-development, so as to call on the power of users to promote the development of products.
That is to say, we must first break the current situation that Facebook only develops in a closed loop within major schools, and then let everyone take the initiative to invite more friends to join this product! "
Li Mu smiled and said: "The direction is right, the next step is to follow this direction and find the most suitable method."
Mark Zuckerberg said: "Then I will think about it when I go back!"
Li Mu said: "As the person in charge of the project, you naturally have to think more and more, but at the moment I can give you a little advice."
Mark Zuckerberg hurriedly said, "Mr. Li, please speak!"
Li Mu said: "If you want a product to develop like a plague, it must have the ability to break through group restrictions. For example, what Facebook lacks now is the interaction between a certain university and countless other universities, that is to say, You need to make Facebook users at this stage more interested in other Facebooks outside of this school, and based on this, I have an idea for your reference.”
Mark Zuckerberg suddenly became excited and said hurriedly: "Mr. Li, please give me some advice!"
Li Mu didn't immediately say his solution, but asked him, "Mark, where are you from?"
Mark Zuckerberg replied subconsciously: "I'm a New Yorker."
Li Mu asked him again, "Which school did you study in high school?"
Mark Zuckerberg said: "Phillips Exeter College is a private high school."
Li Mu nodded and asked again, "Do you still have contact with your high school classmates?"
"Part of it," Mark Zuckerberg said. "It's just that some of the good ones are still in touch, and many others have been cut off."
Li Mu asked him again, "Looking back on your high school days now, is there anyone you really want to get in touch with, but don't know how to get in touch with?"
"Yes." Mark Zuckerberg said: "It's a girl I had a crush on in high school. Her name is Jenny."
Li Mu asked him, "Where is she now?"
Mark Zuckerberg said: "At Stanford."
Li Mu asked again: "Then have you tried to ask your former classmates for her contact information?"
"Yes." Mark Zuckerberg said truthfully: "But the friends around me are not familiar with Jenny, and they don't have Jenny's contact information, but they can help me find out about Jenny's good friends, but I backed off later. because I'm afraid that Jenny doesn't even know who I am..."
Li Mu nodded with a smile and said, "Then why don't we give Facebook a new function, so that everyone can find each other through key information such as each other's name, the other party's place of origin, the primary school, middle school, high school, and university that the other party attends. For example, if you want to contact Jenny, or want to know what Jenny is doing now, you can go to Facebook and search, and search for Jenny who attended Phillips Elsett College in high school and is now studying at Stanford? If Jenny also happens to have Facebook, then you can see her personal page, see her photos, see her current situation, you can also boldly say hello to her and tell her that you are also from Phillips Mark Zuckerberg at Ursett College, if she remembers you, she'll go through your friend request and the two of you will be able to reconnect on the internet."
Mark Zuckerberg's eyes flashed instantly, and he said excitedly: "I understand President Li! We want to let Facebook break through the walls of colleges and universities, and provide these college students with an opportunity to find friends outside the school! "
Li Mu said with a smile: "That's right, people from a university come from all over the world. Although everyone's social interaction is limited to the campus most of the time, before he enters the besieged city of the university, he must have other social circles, perhaps for many years. An old friend who has no contact may be the object of a crush, or more likely an ex-lover. Although they can't find their contact information, as long as they have Facebook, there is a great chance to find him. In this way, Facebook will Such needs of users, and then break through the walls of the campus, and then have the ability of self-development, this is like suddenly opening an external port to the local area network, the changes it can bring may be breakthrough, if you operate Well, it's very likely that after three or five months, Facebook's usage rate among college students will reach 80% or even higher."
"I get it!" Mark Zuckerberg said excitedly: "This entry point is really perfect. If it works well, Facebook will surely usher in the explosive growth you said!"
Li Mu said: "In the near future, the Internet industry will definitely give birth to a giant in the field of eb social networking. Facebook may seize this opportunity, but the key is to see how you operate. For you, Facebook has no competing products, which means that The pressure of your early development will not be too great, and it is even as comfortable as roaming the blue ocean, but it also means that it is easy for you to slow down or take a detour;
If there are no competing products for a long time, it is fine, the development time is sufficient, and you have enough opportunities to keep trial and error, and constantly adjust yourself, but if there are many competing products, your one small mistake may die without a place to be buried, so I I hope you are always vigilant, and always think that you are working hard in the red sea, rather than enjoying it in the blue ocean. "
In the early years of QQ's development, Ma Huateng made countless mistakes, many of which were fatal to the Internet industry ten years later. From making mistakes, to realizing mistakes, and then to the time window for correcting mistakes, but after he was reborn, Mr. Ma was not so lucky. He didn't even make mistakes, just a little negligence, and he was stolen by himself using "Happy Farm" old bottom.
Although Facebook has never encountered any decent opponents in his last life, no one can say what will happen to the Internet industry in this life. No one knew when Mark Zuckerberg founded Facebook in his last life. Investment has given him a high reputation in Silicon Valley, which also makes Facebook unable to develop in a low-key manner outside of the realization of Silicon Valley, and it is easy for people to discover the potential of this business model. In this way, the blue ocean will soon become Red Sea, if Mark Zuckerberg can't speed up the process, it will be difficult for Facebook to reach the height of the previous life, and it may even be cut off.
After waking up Mark Zuckerberg, Li Mu said to him: "Recently, we should quickly make changes in product structure and product promotion. It is too slow to push university by university. Try the method I just said. , at that time, I will arrange Muye Technology to make a soft wide for Facebook. The core of soft wide is a boy from a certain university. Since high school, he has been secretly in love with a girl. Later, the two went to school separately and lost contact with each other, but the boy I found the girl I liked through Facebook, and worked up the courage to confess it on the Internet. Later, I learned that the girl has always had a good impression on him, so the two finally came together. A flaw."
Having said this, Li Mu added: "Also, I will let people pass a message on the Soft Broadcasting at that time, telling all college students, and even all those who have ever been to school, it is best to sign up for a Facebook, improve the If you have your own information, someone who has a crush on you is looking for your contact information. If you register a Facebook account and fill in the information truthfully, the person who has a crush on you can find you here. This is exciting The key to potential users, when you do promotion in the future, you must also convey this concept to potential user groups.”
"Let users know that you can find the people you want to find on Facebook, and you can also be found by people who want to find you. These are the two fuses that will make Facebook popular around the world in the future!"