Chapter 1466 Inheritance of Culture
Li Mu's emphasis on cultural heritage and generosity were highly appreciated by the leaders present.
These days, it is true that few entrepreneurs take cultural heritage so seriously, and they are so generous to education, giving 300,000 free visits to the education department every year. This alone is very scary. On average, This scenic spot alone receives nearly 1,000 students who visit for free every day, which is definitely tens of millions of dollars in ticket revenue.
To Li Mu, tens of millions of ticket revenue is nothing, but for the education department, this is indeed a very good educational resource. You must know that the total number of students receiving nine-year compulsory education in Yanjing has not exceeded 100. The amount of 300,000 or 300,000 can at least guarantee that more than 30% of the students can come here to receive different extracurricular education every year.
The person in charge of the education department just calculated a little, and then said happily: "In this case, when the ancient town project is officially opened to the public, our Yanjing City Education Department can organize three fixed grades of primary school and junior high school once a year. The town’s historical and cultural experience, for example, from that year onwards, the third grade, fifth grade, and junior high school second grade tour of the town was organized every year, which is a very good promotion for our quality education work!”
Li Mu nodded and said with a smile: "Thank you for your recognition, we are also very honored to be able to contribute to the quality education of primary and secondary school students in Yanjing City."
The person in charge of the cultural department said: "Mr. Li, the performance team of your water town project should also have a very large lineup in the future, right? I am interested in how you plan to recruit these actors and what kind of treatment will you give them? According to your introduction, at least there must be various opera troupes, drama, stage play performance teams, and instrumental music performance teams, right?"
Li Mu said seriously: "We hope to find actors and groups who really love folk art, so our initial idea is to cooperate with some domestic opera teams, opera academies and performance schools. The current commercial development prospects of folk culture in China are Poor, many folk artists may even face the problem of being unable to support their families. In the future, we hope to use the overall tourism income of Gubei Water Town to subsidize our precious folk artists, so that they can inherit folk art here, and also At the same time, you can have a good income.”
Speaking of this, Li Mu added: "One more thing to add is that we will not only support a large number of folk performers, but also discover some artists who have inherited folk craftsmanship all over the country and invite them to come to the water town. Pay them wages to support them in promoting our folk crafts, such as the face people, sugar figures, egg carvings, shadow puppets, woodblock prints that were common among our post-80s children when they were young...
These folk handicrafts used to be all over the streets, but now they are extremely rare to see. I have heard people say that a considerable number of our folk handicrafts are lost every year. If possible, I would like to keep a piece of soil for them to take root. In the future, I will let these folk craftsmen spread all over the streets and alleys of the water town. They will no longer have to worry about their craftsmanship being unable to support their families, and they will no longer have to worry about their craftsmanship having no place to display;
If in the future our tourists can thus regain their interest in these crafts,
We can even invest a sum of money near the water town to open a folk handicraft school. We pay for the construction, we pay for teachers, and it is open to the society for free. Anyone who wants to come to study can sign up. For Wanying Real Estate, such a A school may require no more than ten million yuan a year, but the inheritance and continuation of folk handicrafts it can play is not something that money can measure! "
There was warm applause in the conference room. What Li Mu said also entered the hearts of everyone present. The loss of folk culture is serious. If we don't protect and improve it, after ten or twenty years, we will only be able to do many things. I can tell it to my children and grandchildren, but they never have the chance to see it again. Today's society has been able to create a huge amount of value, and the productivity is beyond imagination. Why can't these folk handicrafts be left with a piece of soil that can survive?
After the applause, a leader asked Li Mu: "Mr. Li, if this is the case, the overall operating cost of the water town will be much higher, right? For a developer like you and other shareholders of the project, is it too much of a burden? It's heavy?"
Li Mu smiled slightly and said: "I don't think these expenses will become our 'burden', on the contrary, I think these will become our wealth, become our rich cultural wealth. Four words are taken as the motto, but I think businessmen should not always advertise these four words. These four words completely abandon all the responsibilities that businessmen should bear;
Those entrepreneurs who discharge illegally and pollute the environment are not fulfilling their obligation to filter and purify the emissions because they are in business; the constructors of bean curd slag projects who cut corners are also pursuing profits and deducting project quality because they are in business. , so I think that in business, we must not only talk about business, but also take responsibility. We must have a sufficient sense of social responsibility, even if these sense of responsibility will cause us to lose a part of the monetary profit, so since we want to do cultural tourism projects, then take some Money to subsidize culture itself is definitely not a burden. "
Li Mu's net worth has reached the level it is today. He doesn't care whether an ancient city project can earn 200 million yuan or 50 million yuan. All he wants to do is to do some distinctive real estate projects, some real estate projects that are beneficial to the society and have positive energy. The water town project is a very good starting point.
Since I want to take the lead in launching a large-scale cultural tourism project, I naturally have to fulfill my due responsibilities to this industry.
For any industry, its initial form will play a crucial role in the subsequent development of the entire industry.
In the last life, Boss Ma’s e-commerce empire started with selling fakes. In the following ten years, Huaxia’s e-commerce industry has not been able to get rid of the genes of selling fakes. Small sellers sell fakes, three-party settled enterprises sell fakes, and vertical e-commerce companies sell fakes. Mixed sales, and even the official flagship store has sold fakes. This is the far-reaching impact of the abnormal start on the entire industry, so that whenever someone sets foot in e-commerce later, he will think about a question, those who sold fakes in the early years People who sell goods have already made a lot of money, why can't I sell fake goods to accumulate wealth like them?
Such a negative role model will plague China's e-commerce industry for at least 30 years, until the law forms a comprehensive online and offline crackdown, which can be largely eliminated.
Li Mu first set foot in the cultural tourism real estate project. It is foreseeable that if the Gubei Water Town project is successful in his own hands, it will inevitably be imitated nationwide. Countless local governments, real estate companies and tourism groups will turn their attention to this field. It is likely that in the next few years, ancient cities and towns all over the country will bloom everywhere.
This is a good thing in itself. Tourism projects are, after all, a very healthy industry. They can generate large-scale income, provide jobs, and stimulate local economies. They are green and environmentally friendly, and have a long revenue cycle.
However, if the cultural tourism project is made too commercial, it will easily make the cultural tourism project lose its "cultural" element and become a commercial tourism project with cultural signs. If an ancient city is full of small commodities from Yiwu , full of high-priced hotels, restaurants, bars, full of feasting and dancing, people flocking here just to look for romantic encounters, so what does it have to do with "culture"?
From another point of view, if Wanying Real Estate can build Gubei Water Town into a tourism project with real cultural heritage and full of cultural flavor, when governments, tourism and real estate companies across the country see this project, they will subconsciously They would think that Wanying Real Estate's "tourism + culture" operation mode is the standard of practice in this industry. If you want to start a similar project, you should also do a good job in the layout of the cultural industry and play a good cultural card.
As long as this kind of awareness can be established for the latecomers, Li Mu believes that the ancient cities and towns emerging all over China in the future can effectively protect and promote traditional culture and folk culture. Maybe we can make the Chinese people who are gradually impetuous and gradually influenced by Japanese, Korean and Western cultures fall in love with our own traditional culture again. Li Mu does not want to make a distinction between Chinese culture and Japanese, Korean and Western cultures. He is just simple I feel that Japanese, Korean and Western culture can be popular in China, which is no problem, but at least Chinese culture cannot be driven to a corner in China's own land.
After listening to Li Mu's report, the city leaders really understood the real intention of Li Mu to do cultural tourism projects. Many similar projects are talking about "cultural stage and economic drama", but when many projects are implemented, they are always economical. As soon as he started choking, he immediately walked off the stage and hugged the audience, leaving the stage behind and disregarding it. Culture laid the foundation for economic development, but after economic development, he did not turn back to pull culture.
Now, the water town project of Wanying Real Estate is determined to make an in-depth attempt to bind culture and economy together and sing opera together, which has a very important role model for the development of the entire cultural tourism economy in China. This cultural tourism project has become more important.
The leader of the municipal government said: "Since the water town project of Wanying Real Estate is going to carry the banner of cultural tourism, then as a local government, we must give all the support within our ability. Contact with key colleges and universities, and a research group composed of outstanding professors from relevant majors in major colleges and universities to do a related work of cultural reorganization and reprocessing. The content created by the secondary processing is sorted out, supplemented by processing, and then sorted into a book for the use of this project;"
"In addition, the quality education is of great significance. The municipal government will allocate a special amount to support the extracurricular education of primary and secondary school students in the Water Town Project. Wanying has solved the free visit quota of 300,000 students and teachers a year, then we will bear the transportation cost of the 300,000 people traveling to and from the scenic spot each year and the subsidy for at least one meal. We will set up a special fund for this in the scenic spot. Put it in place before opening.”
After that, the leader said to the person in charge of the education department: "In the future, Wanying and the municipal government will jointly subsidize to support 300,000 primary and secondary school students each year to receive historical and cultural extracurricular education in Shuizhen. The education department must also supervise every school. School, it is strictly forbidden for any school to charge arbitrarily for this reason!"