Chapter 1501 Starting Point Chinese Network

The founder of Qidian off the stage never thought that at Li Mu's press conference, he had the opportunity to ask Li Mu a question. Not only did he promote his brand, but he also got Li Mu's commitment to confirm the investment. More importantly, Li Mu's Publicly expressed his optimistic views on web novels, which is sure to trigger a blowout development of web novels.

At this moment, he was extremely excited and excited, swept away the haze he had accumulated in his heart recently.

The reason for the haze in my heart is because the current starting point and the founding team are not easy.

It is the founder of a new industry, and this industry is divided and cooperated with authors in the early stage, which means that the business model of the starting point is the "consignment system" that sellers in the commercial field are very envious of.

The so-called consignment is that the producer of the commodity takes the initiative to send the commodity to the seller, and the seller does not need to pay the fee in advance, but sells the commodity first, and then settles it with the producer on a regular basis.

In this way, there is no most huge "purchase cost".

Just like Wal-Mart, a huge store opened, and goods costing tens of millions or even hundreds of millions of dollars were put on the shelves. Maybe Wal-Mart did not spend a penny, which greatly reduced the cost of business operation.

The starting point is now the "Walmart" in the field of online literature. Various authors upload their works to the website, and then sign a "consignment system" sharing agreement with the website, but the consignment is not the actual goods, but the digital content created by themselves. These contents are sold on the shelves, and after generating revenue, they are divided with the author on a monthly basis.

In this model, the starting point is easy to make money.

However, even if the data has always been very optimistic, the paid-to-read model has a certain foundation, and the company's overall operation has positive cash flow, but the current starting point still lacks a real thrust, one that allows it to seize the opportunity to take off quickly powerful thrust.

It’s not difficult to run a profitable company. You can buy a leather stick for ten yuan, print some dog skin plasters for twenty yuan and put them up everywhere, and then you can make money by going to the door for people to use the toilet for only thirty yuan in total. The cost, through three, at most six toilets, can be earned back, and then the net profit is calculated.

However, it is too difficult to run a company with broad prospects and strong explosive power.

It's like a self-employed person who runs a restaurant. It's not difficult to open a small restaurant and make a profit every month. However, 99% of people don't have the ability to turn a business that earns 3,000 yuan a month into a monthly income of 3 million yuan. With such capabilities, there are very few giant catering companies like Haidilao.

The starting point team is not satisfied that its company has positive cash flow every month,

They hope to seize a wave of opportunities and make online literature bigger and stronger. However, relying on the current slow development speed and profitability, they need to accumulate energy for a long time before they can try to break through.

Therefore, in order to seek this breakthrough, the Qidian team has been looking for suitable financing and M&A opportunities, sacrificing equity in exchange for energy.

Li Mu is really optimistic about the potential of the novel industry in the future, but the reason why he has not done it is because the industry still needs a long time to incubate. At least for now, it can only be regarded as a mosquito's thigh for his own industry. It's not even a chicken rib. He has so many profitable businesses and so many concepts that are optimistic about the world. There is absolutely no need to do an online literature that everyone does not understand.

If the founder of the Qidian team did not ask himself a question today, Li Mu might wait for Shanda or another company to develop a good industry foundation before directly choosing an acquisition with the greatest potential. Shanda Literature has been operating for so many years. The final asking price was only a few hundred million dollars.

However, since I had such a chance encounter today, and since I had chosen the person in charge of this company from thousands of people in charge, Li Mu felt that the time was ripe for planning ahead.

In Li Mu's memory, the starting point was directly acquired by Shanda in 2004, and the amount of the acquisition was only two million US dollars, which was almost seven million according to the exchange rate at that time. From this memory, two judgments can be drawn:

First, Qidian's business model was difficult to finance in 2003-2004. The stories they told and the concepts they created were not recognized by capital during this time period. Otherwise, Qidian would have conducted at least one round of financing first. Gradually release equity and gradually absorb capital, instead of directly selling to Shanda in one go;

Second, the founding team of the starting point itself does not have high expectations for the return of this project, otherwise it would not agree to sell it for only two million US dollars;

With these two judgments, Li Mu can basically determine the appetite of the starting point team during this time period.

...

Afterwards, Li Mu chose a second questioner, this time, he chose a reporter with a Western face.

The other party stood up, nodded slightly to Li Mu, and said politely: "Hello, Mr. Li, I'm a reporter from the Los Angeles Times. When Google announced that it would acquire uyeBaidu, many Western media and experts in the Internet and economic fields expressed that One concern is that after Muye Technology gets the shares of Google, it will have a negative attitude towards the follow-up cooperation. I would like to ask your question, how will Muye Technology cooperate with Google after today? On what priority?"

After hearing this question, Li Mu raised the corner of his mouth slightly, and answered in fluent English: "Your question makes me feel very much like a question from relatives or friends of the woman to the groom before a wedding. I'm going to marry you, will you be nice to her in the future? How will you be nice to her? Will you tolerate her at all times..."

When Li Mu said this, there were bursts of laughter from the audience, and the reporter who asked the question also laughed. He hadn't thought about this before asking, but Li Mu said that, it really felt no different.

At this time, Li Mu's expression gradually became serious, and he said, "Actually, I don't think that cooperation or marriage should be the responsibility or obligation of one party. Whether two people can get married for a long time does not depend on whether the man treats the woman well or not. , it does not depend on whether the woman is good to the man, but on whether the two people can work together, work together, and maintain intimacy with each other. The same is true for the cooperation between Muye Technology and Google. For us, we must We will do everything within our power. For example, we will guide Google search in various product links, bring more users to Google, and realize Google's demands for us. At the same time, Google must also cooperate with the grand strategy of Muye Technology, which is very good. Only in this way can we maintain a long-term close cooperative relationship.”

The reporter who asked the question nodded very seriously and said, "Thank you, Mr. Li."

Li Mu smiled slightly: "I have one more thing to add to the question you just said."

The reporter hurriedly said, "Mr. Li, please speak."

Li Mudao: "Huaxia has a folk title called 'Long Tongue Woman', which is intended to describe those gossip women who like to talk about others behind their backs. Of course, I don't have any sexism here. This is just an old saying that has been circulated among Chinese folk for many years. Now, who is a typical portrayal of a 'long-tongue woman'?"

Speaking of which, Li Mu paused and said with a smile: "It's the media and experts who guessed that we would be negative about Google! Their irresponsible empty talk, it's like a girl is about to die. Married, a bunch of gossip women want to tell her in her ear: Your fiancé doesn't really love you at all. In fact, he wants to marry you because of your money, not your people. In fact, he There are other women out there, and marrying you will not be good to you..."

"To be honest, this kind of person is quite immoral from the perspective of our Chinese people."

There was laughter again and again in the audience. In fact, every company of a certain scale has encountered the media and so-called experts. Today, you say you are not good, and tomorrow you say that you are not good. Everyone who dares to say anything, everyone doesn't like it. Li Mu's words just said what everyone has always wanted to say, but has never had the opportunity to spread it.

After the applause, Li Mu chose another entrepreneur representative. After the other party stood up, he couldn't wait to ask Li Mu: "Mr. Li, you have been emphasizing the Internet 2.0 era just now, and you have also emphasized that Muye Technology should take the lead in entering the 2.0 era and transform into a An open platform, then I would like to ask, what is the core gap between the .0 era and the 2.0 era?"

Li Mu replied with a smile: "The core difference between the 2.0 era and the .0 era is actually the difference between big planters and landowners. Big planters grow their own land no matter how much land they have, and hire more workers if they can't grow it themselves. Help to plant, what to plant, how to plant, and how to deal with the harvest after planting are all responsible for themselves. The workers are only responsible for contributing and receiving wages; and the landlord is no matter how much land he has, he will plant a part or not at all, and the rest will be planted. They are all contracted to others to plant, what to plant, how to plant, and what to do after planting, the landlord doesn’t care, he only collects rent according to the area, or according to the harvest.”

After that, Li Mu added: "You should have heard of our YYtunes, we have created a platform dedicated to selling music, and opened this platform to record companies, music studios and individual creators all over the world, so that they can Upload your own works to our platform, provide them to our users, and allow them to earn money from our users, and at the same time convert our users into their fans. This is the platform concept in the 2.0 era, but in In the next 2.0 era, Muye Technology will open up all platforms, and build the entire group ecology into an open platform that embraces all rivers!"