Chapter 1488 Weibo &Amp; Twitter

The next day, the first thing Li Mugang did when he arrived at the company was to inform Chen Tong and ask him to come to his office with his plan.

Chen Tong had been feeling uneasy ever since he called Li Mu last night, and when he learned that Li Mu wanted to see him, his uneasy feeling became even stronger.

Chen Tong also knew very well in his heart that Li Mu should not see him very much. This has a lot to do with his inability to distinguish the situation. Based on this, Chen Tong is not very confident in the product concept of his light blog. He was afraid that as a content worker with no product experience, blindly trying to design products would lead to a misunderstanding that he could not see clearly, and he was even more afraid that his product would be denied by Li Mu. After all, Li Mu could be regarded as the top product in the entire Internet industry. The manager, his own light blog, can be described as a real class man.

Boldly came to Li Mu's office. Chen Tonglian and Li Mu looked at each other and felt a lot of pressure. He could only force himself to be calm and asked politely, "Mr. Li, are you looking for me?"

Li Mu nodded, got up from the office chair, and said to Chen Tong, "Come to Mr. Chen, sit on the sofa and chat."

Having said that, Li Mu has already walked to the sofa first.

Chen Tong hurried over and came across from Li Mu. Li Mu didn't sit down, and he didn't dare to sit first, so he just stood motionless.

Li Mu smiled and said, "Sit down, Teacher Chen, don't be so restrained."

Chen Tong responded with a few "good" words, but after seeing Li Mu sitting down, he carefully sat down opposite him.

After sitting down, Li Mu asked one of Li Ziwei's subordinates to bring in two cups of coffee, and said to Chen Tong, "Mr. Chen, I have already carefully read your product plan."

Chen Tong stared at Li Mu, and asked nervously: "Mr. Li, what do you think? Is it too superficial? I don't know much about products, and I don't think enough about many things..."

Li Mu waved his hand and said, "It's not superficial. On the contrary, I think your research direction and ideas are not only correct, but also in-depth."

With Li Mu's affirmation, Chen Tong finally breathed a sigh of relief. Before that, he was most afraid of being denied, but now it seems that this concern can be dispelled.

So, Chen Tong said humbly: "Thank you for your recognition, but I do still have a lot to learn."

Li Mu looked at him with a slight smile and said, "Mr. Chen, I am very happy to see your change now, you have now changed from 'doing what you think is good content' to 'doing what the market thinks is good content', this is a very good signal,

Because an entrepreneur can be a cultural person, a philanthropist, an artist or an expert and scholar in various fields, but he must be a businessman in essence. "

After a pause, Li Mu said again: "Look, there are all kinds of entrepreneurs around us, among them there are many high-quality talents, they are all very influential figures in their respective fields, but they are really entrepreneurial. Most of them are unable to escape the fate of failure, and the fundamental reason is that they have not really become a businessman.”

Chen Tong nodded frequently and said, "Mr. Li is right, those who make content should not only make high-quality content and in-depth content, but also make content that users like to watch, with stronger communication power and more thorough marketization. content, which requires our content workers to change their thinking first, not to make content that they think is good, but to make content that the market thinks is good, or content with more commercial value.”

"That's right." Li Mu said in agreement: "To fully understand the needs of the market and meet the needs of the market is the core of commercial development. Through your product solutions, I believe you already have this awareness."

Chen Tong said: "My product plan is not perfect in many places. I wonder if Mr. Li has any suggestions?"

Li Mu said: "I agree with your idea of ​​slimming down blog content. At this stage, our users are faced with too many temptations. Apart from games, it is difficult to have any products that can allow users to focus on and exclusive use for a long time. Use, in this case, users will gradually lose patience with long blog content, and it is imperative to slim down the blog.”

Having said that, Li Mu changed his words and said, "However, there are two specific ways of expressing this idea, one is to directly reduce the size of the current blog, and the other is to directly use this concept as the core to create a new products, which do you prefer?"

Chen Tong thought for a moment, then said: "I prefer the former, because the data of blogging is going downhill at this stage. If we build a new product alone, it is bound to cause a greater blow to the blog, and the blog itself will become Even more tasteless, this way of hitting the right with the left hand will cause a certain amount of waste of resources."

Li Mu said: "I personally prefer the latter."

Chen Tong asked curiously, "Why?"

Li Mu said: "Because extracting essence is always easier than reborn, and the adaptability of extracting will be higher."

Seeing that Chen didn't quite understand what he meant at the same time, Li Mu said, "Let's talk about it, does Teacher Chen know much about the military?"

"It's okay." Chen Tong said: "When I was in the portal, I had some active and passive contacts for professional reasons."

Li Mu nodded and asked, "Then do you know that in the 1960s, the United States developed a supersonic reconnaissance aircraft with the model SR-71 and the nickname Blackbird?"

"I know." Chen Tong said: "This aircraft is legendary, and military fans all over the world love it."

Li Mu nodded and said, "The reason why the Blackbird is admired by military fans all over the world is not only because of its advanced design, but also because of its unparalleled flight speed and altitude, and its powerful variable-cycle jet engine. , The epoch-making titanium alloy body, the advanced radar-reducing coating and the special pilot pressure flight suit, it stands to reason that such a powerful product, the United States should always let it serve in the army, but in fact, this thing has just entered the 90s. The era has completely retired from active service, do you know why?"

Chen Tong thought for a moment and said, "I have seen some analysis before, and the main reason should be that the cost of using the Blackbird is too high."

Li Mu nodded and said: "The high cost is one aspect, but there are many other reasons. For example, in the 1960s, the speed of the Blackbird surpassed almost all fighter jets and even anti-air missiles, but in the 1990s, the advancement of missile technology has The speed advantage of the Blackbird is greatly reduced, which makes the Blackbird begin to take on more and more threats. The S300 anti-aircraft missile officially installed in the Soviet Union in the 1980s, if it is used to hit the Blackbird, it is basically a hit;”

After a pause, Li Mu said again: "For example, the continuous development of satellite technology has also made the blackbird's detection capabilities more and more useless. Under such circumstances, why should such an aircraft be kept if it is not retired?"

Chen Tong finally understood what Li Mu meant.

At this time, Li Mu added: "However, although the Americans have retired from the Blackbirds, the various top technologies and techniques they have accumulated from the Blackbirds have been refined and continuously used by them. Weapons and equipment all have the shadow of the Blackbird, B-2 bomber, F-22, F117... So you see, although the Blackbird is gone, its advantages have been inherited and carried forward in other products."

Chen Tong hesitated for a moment, and asked Li Mu a little tangled: "Mr. Li, I understand what you mean, but, did we just give up on blogging?"

Li Mu smiled slightly and said, "Americans haven't given up on blackbirds completely. Except for one or two of the existing blackbirds that NASA has kept for various experiments, the rest have basically entered the flight museum, no matter where they are. It is a treasure of the museum, so we will not give up the blog completely, we will continue to keep it, but stop importing resources into it, strictly speaking, it is stocking, not giving up.”

Chen Tong tentatively asked: "If we let blogs be stocked, will we focus on cultivating light blogs next?"

Li Mu nodded and said beyond doubt: "That's right! The blog stopped blood supply and entered the natural stocking stage, and then we will fully develop your 'light blog', but with all due respect, your 'light blog' is in my view. Come on, it's just a semi-finished product, you only solved what kind of content should guide users to create, but you didn't solve how to guide users to carry out special social networking on the basis of this lightweight content."

Chen Tong blurted out, "Social?"

"Yes." Li Mu said lightly: "Think carefully about what a blog is? Blogs are like classrooms. Every blogger is a teacher who keeps talking in the classroom. In a 45-minute class, he One person sings a 40-minute one-man show, and during this time, other students are not allowed to express their opinions, and then the remaining five minutes are reserved for students to ask questions or interact with students. You look at celebrity blogs now, and articles of thousands of words are written, Readers either leave without reading it, or leave after reading it, and at most give a like or leave a comment, not only can readers not be able to interact with bloggers, but it is also difficult to interact with other users.”

Chen Tongnao made up for the scene of the teacher teaching in the classroom, and suddenly realized, and sighed: "When you say that, it really feels like this..."

Li Mu went on to say: "Because blogs are like classrooms and don't have them, light blogs have to break this limitation and shackles. We can't make it a classroom, or even make it have any relationship with the classroom. We should make it a classroom. A social setting, a social setting where everyone can have an opinion, everyone can hear what everyone else has to say, everyone can connect with everyone, and communicate with each other.”

Chen Tong said embarrassedly: "Mr. Li, I probably understand what you mean, but I can't think of how this idea should be presented in a product."

Li Mu smiled slightly and said, "How to present it specifically, I will carry out more in-depth secondary development on the basis of your light blog, adopt the information display mode of information flow, and then match it with a perfect system of attention, friends, and interaction to bring you The light blogging socialization.”

Speaking of which, Li Mu looked at Chen Tong and joked: "But the real name of the product can't be called Light Blog. The name is not good, but it is too closely related to the blog."

Chen Tong hurriedly asked, "Then what's your name?"

Li Mu said: "Let's call it Weibo in Chinese. Weibo, the original meaning is Weibo, but we don't publicize it like this, and we push Weibo as a brand new product to users."

"Weibo..." Chen Tong thought for a moment, and said in agreement: "I think this name is very good, simple and easy to remember, and catchy."

After that, Chen Tong asked again: "Then the English name is MiroBlog?"

Li Mu smiled and said: "I just said, don't have too close relationship with blogs or blogs literally, what's the difference between your MiroBlog and your light blog..."

Chen Tong said embarrassedly, "I took it for granted, thinking that the literal translation of the English name can be done..."

Li Mu said lightly, "Actually, I already thought about the English name last night, so I'll call it Titter."

Chen Tong asked curiously: "Why is it called Titter? This word seems to be a little unfamiliar and unfamiliar all of a sudden. What does it mean?"

Li Mu said: "It means to describe people or birds chirping and talking non-stop, which is exactly in line with the lively scene of Weibo, where you say a few words, I say a few words, and everyone speaks a few words together."

"Chat?" After listening, Chen Tong said with a smile: "This word is really vivid! For native English speakers, it should also feel very friendly, easy to remember, and easy to say."

Li Mu asked him with a smile: "By the way, do you know how to translate Titter in our language so that it is more suitable for Americans' feelings about this word?

Chen Tong asked curiously, "How to translate?"

"** chatter."

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Chapter 1488 Weibo & Titter (Page 1/1)

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