Chapter 1512 Fight Against Piracy

"Crazy Stone" made audiences all over the country laugh at the cinema, and at the same time, it also made countless people in the film and television industry look red.

No film can attract as fast as "Crazy Stone". From the very beginning of its release, this film has given people in the industry the image of a powerful gold-eating beast.

With an investment of more than 10 million yuan, the box office has been equal to the total investment within a few hours of its release. The box office has exceeded 200 million in two days and a few hours of release. Before it, the best screenwriters and directors in China could not imagine it. Such a situation, but a modern comedy like "Crazy Stone" actually did it.

Once the weekend is over, it's Monday.

Due to the fact that it was a working day, the movie's attendance rate in major theaters dropped slightly, but it still won a strong box office of 75 million yuan all day on Monday.

Now, this comedy has not only exploded in word of mouth on the Internet and in the audience's mouth, but even in the eyes of media such as Yangma, it has become synonymous with miracles and a new hope for the Chinese film industry.

Since the first full-day box office of 84 million after its release, every news program of Yang Ma has to report on this achievement. This is not because Li Mu and Yang Ma have a good personal relationship. The most important thing is that "Crazy" "The Stone" suddenly exploded at the box office at this node, which had two profound impacts on the entire society.

First, such a hilarious comedy really swept away the psychological pressure and haze brought to people by SARS for a few months, and played an extraordinary role and significance in eliminating the impact of SARS;

Second, the box office of this film has made the executives see the huge potential of the Chinese film market!

If the first point is only a temporary promotion, then the second point, the impact on the film industry is really long-term and far-reaching.

The country has always attached great importance to the development of the cultural industry. Right now, it is a good opportunity to strike while the iron is hot and consolidate the results of "Crazy Stone". Publicizing the major changes brought about by this film will allow the audience to understand and accept the cinema more. It can make the film and television industry and those who are about to enter the film and television industry more confident, so as to contribute more excellent works to the industry.

Just when "Crazy Stone" was advancing by leaps and bounds, the stubborn disease that plagued all theatrical films began to emerge and spread rapidly. This stubborn disease was piracy.

The earliest piracy appeared in the traditional pirated CD industry. Because "Crazy Stone" was so popular, the pirated CD makers were desperate to solve the problem of pirated film sources. For a time, a variety of pirated CDs appeared on the market one after another. , the price ranges from 5-10 yuan.

And the video content in these discs,

All of them are film sources stolen from movie theaters.

These days, the picture quality of camcorders is relatively poor, especially in theaters where the light is far worse than outdoors. Basically, when the lights in the theater are turned off, the screen images captured by camcorders are full of noise, and the anti-shake function is not enough. , so the screen flickering is more serious, and you may even feel motion sickness after watching it for a long time. The sad thing is that you can often see other people's heads or bodies. The impact of the picture is very large.

The most frightening thing is that the pirated recording equipment is not up to standard, and the ambient noise in the theater is extremely loud, so the collection of the original sound of the film is relatively poor. That burst of laughter like thunder.

Pirates who rely on pirated recordings are most afraid of pirating comedies. When the theater scene bursts into laughter, the background sound of the movie itself cannot be heard at all, which is a greater damage to the viewing experience.

But even so, the spread of piracy is still very fast.

In many small places without theaters, the audience can't wait to watch the movie, so they are forced to choose pirated copies. In some places with theaters, some audiences can't buy tickets and turn to pirated copies, or they are reluctant to spend dozens of dollars to buy them. Movie tickets, and opt for slightly cheaper pirated discs.

When piracy began to spread on the market, Li Mu felt that it was time to find a way to combat a wave of piracy.

Due to the special national conditions, domestic copyright protection started very late, and counterfeiting and imitation piracy have always been rampant in China. Even if the Letao team, including Boss Ma, was detained and prosecuted some time ago, it failed to provide domestic counterfeiting and shoddy industries. Bringing a major blow, Le Tao collapsed, and these black factories and workshops directly sold their products offline, avoiding the edge of e-commerce.

Counterfeit and shoddy products are inexhaustible, let alone pirated CDs.

Li Mu asked Muye Technology's legal team for consultation, and the person in charge of the legal department told him: "Mr. Li, if we want to combat the piracy of "Crazy Stone", we must first set up a special working group internally, and then The periphery hired a group of temporary staff to help us collect the production and sales of pirated CDs across the country. Once there is a clue, report it to the local cultural department in time, and request the local cultural department and the public security organ to cooperate with the investigation. If you decide to do it, I will Start preparing now."

Li Mu frowned and asked him, "Why should we set up our own working group to investigate?"

The person in charge of the legal affairs explained: "At this stage, it is not feasible to take the company as the main body to combat piracy. According to past experience, if you want to combat piracy, the first step is to prove yourself. This is also the main solution for copyright cases. Whoever advocates will give evidence."

Li Mu couldn't help smacking his lips.

Whoever advocates will give evidence, which means that if you want to say goodbye to someone else's infringement, you must first have direct evidence of the other party's infringement. Moreover, there is a multi-level affiliation between the production and sales links. If you only find a person selling pirated CDs on the street , and then report him to the relevant units, and the relevant units are not obliged to use him as a breakthrough to check his up-line layer by layer. Their most likely solution is to directly impose administrative penalties on the seller of pirated CDs.

In this way, the actual attack on piracy is equivalent to scratching the surface, not even a broken one.

In Li Mu's view, if you want to combat piracy, you must first solve the source. The source is to destroy the wave of people who make pirates. If they are destroyed, the pirated sales network below will be in an embarrassing situation.

At this time, the person in charge of the legal department said again: "According to the current solution, if we want to report piracy, then we must first find the pirated copy and complete the evidence collection, which will take a certain amount of time."

Li Mu said: "Even if we send enough people to look for clues and evidence of piracy everywhere, then report it to the relevant departments, and then wait for the relevant departments to investigate and deal with it, this process will take at least ten days and a half months. It's been released."

The head of the legal department said: "At present, we have no better way, unless we can directly seek help from the higher-level units of the cultural departments or public security departments in various places."

Li Mu pondered for a moment, shook his head, and said, "It is naturally a good solution to seek help from the ministries and commissions, but after all, it violates the legal principles at this stage and belongs to the back door. It will affect the company's image. We must do it. We have to resolve this matter on the premise of not undermining the current legal principles."

The person in charge of the legal department said embarrassedly: "In this case, we really don't have any effective and good solution for the time being. We can only do our best to collect clues, and then make every effort to push the local law enforcement agencies to cooperate in the fight against piracy."

Li Mu waved his hand and said, "This is too inefficient, we need to get rid of a group of pirate makers as soon as possible, and give the entire pirate chain a little color."

Speaking of this, Li Mu suddenly had an idea and said: "In this way, our own investigation is too slow, and even if we go to various places, it is very likely that we will not be able to break through the other party's local network, and the other party is likely to hide in front of us. There is no clue, instead of this, we should release the power of this investigation to all the masses."

The person in charge of the legal department asked, "You mean to call on the public to provide clues?"

"Yes!" Li Mu nodded and said with a smile: "I will first ask Muye Imaging to issue a statement against piracy, and then attach a reward message to the statement, for example: Anyone who reports to Muye Imaging for making pirated copies of "Crazy Stone" Production line information, after verification, each production line will reward the whistleblower with RMB 100,000; for those who report illegal business information to Muye Technology for selling pirated "Crazy Stone", after verification, each seller will reward the whistleblower with RMB 2,000 ."

Having said that, Li Mu added: "I will push this news to users across the country through YY, and at the same time open a reporting channel on the YY website. When the reporting information of netizens is gathered through the website, your team will conduct regional reporting. Division, and then the staff responsible for the area will report it to the local cultural department as well as law enforcement.”

Although Makino Imaging is not a law enforcement agency, as an enterprise entity, it has the right to release information on solicitation of infringement clues to the society. Therefore, this step will not violate any laws and regulations, and is completely reasonable and legal.

The most important thing Li Mu lacks is money, so he can use money to turn a struggle between enterprises and lawbreakers into a struggle between the masses and lawbreakers.

Neither the pirate producer nor the seller can completely hide their whereabouts. No matter how well you hide, once you report him, you can get a huge amount of wealth. Unless he immediately stops the infringement.

If you successfully report a production line, you can get a bonus of 100,000. In this year and month, you can buy a small two-bedroom in a third-tier city, and a big three-bedroom in a fifth-tier city. Attracted by such a high bonus, Every criminal who makes pirated copies will panic, because someone around them will sell him for the 100,000.

Looking around, how many pirated CD production lines can there be in the country? Even if it was a thousand pieces, Li Mu could still fight!