Chapter 1533 God of the Internet

In the following time, Microsoft's marketing continued to receive bad news.

The open rate is constantly creating new lows, the jump rate is constantly creating new lows, and the download rate is also constantly creating new lows...

At first, the customer acquisition cost of channel promotion was converted to about 100 US dollars. Later, it fell all the way to more than 200 US dollars. This is an unbelievably high customer acquisition cost. If you want to get 100 million users at this cost, it will cost at least 100 million. More or even 20 billion US dollars in promotion costs.

Such a conversion rate is equivalent to a large amount of promotion funds invested by indos-Live, and in every channel, it is lost in the sea.

It fell into the sea with a thud, and it couldn't even turn a wave.

Microsoft Vice President Pete jumped angrily in the office, scolding the boss of the marketing department: "Even if I give this money directly to the user, the download cost per user can't reach $200! You are now taking your team on the road. On the side, tell them to block a user and give them $20, and the conversion rate is much higher than that!”

Although the person in charge of the promotion department was ashamed, he still said helplessly: "Pete, you know our situation, Li Mu is like Michael Jackson in his heyday in this industry, even if he is just standing on the stage, Countless fans will also scream like crazy and even fall into a coma, and we, in this field, are like old singers who are out of breath. Compared with Li Mu, our influence is really far behind, but Li Mu killed him. If we are not loose, we have to perform at the same time as us, what can we do..."

Pete said angrily: "Then this is a problem with internal confidentiality! Which department leaked the news that indos-Live was launched today? If the news hadn't been leaked, Li Mu's Twitter would never have crashed with us!"

The person in charge of the promotion department hesitated for a moment and said, "Pete, Mr. Gates is currently in the UK, and he is with Li Mu, do you think it will be..."

Pete was stunned for a moment, and immediately closed his mouth with interest.

He knows his boss and his old science and engineering boy who looks very Buddhist, but he is actually very competitive in his bones.

He also knows that his boss has been looking forward to using MSN to defeat Li Mu's YY, hoping that Microsoft can create a new peak, and even more looking forward to bringing Li Mu, a young man who has been paid too much attention by the world, to the altar.

He even knew that his own boss was not planning to go to Goldberg's salon party. He changed his mind and volunteered to attend when he heard that Li Mu would be there.

As for why my boss would do this,

Pete can even imagine such a picture: "Hello Mr. Li, I'm Bill Gates, oh right, we at Microsoft have a very important ecosystem going online tonight, you can pay attention..."

What happened after that was easier to guess.

Li Mu has already started the Titter division. It is very likely that Titter is already in Li Mu's arsenal, waiting for the right opportunity to appear. When Li Mu heard that Microsoft was going to launch tonight, he naturally sacrificed himself. Hidden killer.

Pete's guess was right, and Li Mu really had the same plan. When he asked Titter to go live an hour after the indos-Live was released, he felt like Li Yunlong roared at his second battalion commander in "Bright Sword": "Two Battalion commander, where's your fucking Italian gun? Pull it out for me..."

Bill Gates begged for a hammer, and Li Mu's Italian gun had been set up.

The data feedback from the channel side is getting more and more chilling for Microsoft. When Pete ran rampant in his office, the whole Microsoft mentality collapsed at this time.

Before the launch of indos-Live, they imagined many possibilities, but never imagined such a tragic situation...

For any creator, the biggest blow is that his product is not recognized by the public, or even ignored by the public.

A writer will be disappointed when no one reads the book he writes;

A singer will be disappointed when no one listens to the recorded song;

A director who makes a movie that no one sees will also be disappointed.

And a product manager, a role whose core job is to understand user psychology, understand user needs, and cater to users, if the product he designs and develops is not used, the kind of disappointment is the most painful.

He was supposed to know the user best, but it turned out he didn't know the user at all.

Bill Gates and a large group of people from Microsoft's MSN team never dreamed that a series of products that they had carefully built would sink to the bottom as soon as they were put on the market. Users did not like to use them, but simply tried Not too lazy to try.

This kind of mood is very similar to a stalk in Guo Degang's cross talk. A girl wants to be popular, she takes off her clothes, takes a fruit photo, and posts it on the Internet. She waits happily for the post to become popular. Before that, she may have imagined the post. It will become popular, and I will be controversial and even scolded, but only one result I didn't expect has become a reality, and the post has sunk...

Now, the only hope is that the quality of Titter itself is not high enough.

The strategy adopted by Muye Technology for Titter is to hold high and fight high, and it is the most high-profile when it comes up. Under such circumstances, it naturally attracts everyone's attention. If the product itself is really good, the effect of such high holding high fight is very significant, but If the product itself is not good enough, it will make users more hopeful and disappointed, which will be self-defeating.

If Titter disappoints users, then indos-Live will have a chance to get a new lease of life!

Whether it is all the employees of Microsoft headquarters or Bill Gates in the UK, they are deeply aware of this at this moment, so everyone is looking forward to the launch of Titter with bated breath. Even now, they do not know what Twitter is. What kind of product will it be.

11:00 pm London time, 6:00 pm New York time, 6:00 am Beijing time the next day.

Makino Technology officially released the Twitter platform to the world.

This time, Titter has four domain names, , titter., and eibo..

Domain names based on titter focus on overseas markets, and domain names based on eibo focus on Chinese markets.

Titter adopts a waterfall display method similar to Sina Weibo in the previous life, with a user-to-user follow system, comment, repost, like system, as well as friend recommendation and algorithm recommendation system.

Such a waterfall display mode will bring users a fast fragmented information browsing experience, which is an absolute first among the current Internet page products.

The benefits of waterfall flow are very obvious. It has endless information injection, the trajectory is completely traceable, and the upstream and downstream can be traced back. Moreover, the flow rate of the information waterfall is completely determined by the user. Don't worry about missing some information, you can definitely find it back when you go back to the source.

Such a display mode is very common in later generations, such as Weibo, titter, various news, headlines, consulting products, vertical e-commerce, etc., its advanced nature is unquestionable.

At present, such a model itself is a great highlight, bringing extraordinary experience to every user.

What's more, there are quite a large number of opinion leaders who display information here.

The top 100 popular singers in Europe and the United States, some Hollywood actors, Chinese first-line singers and actors, and even Prince William of the British royal family.

To make matters worse, Li Mu himself was among them.

Regardless of whether the user is logged in to Twitter or not, as long as he visits the Twitter page for the first time, the home page will see the first tweet posted by a large number of stars and celebrities by default. Each of their avatars are their own photos, and there are pictures below the avatars. A golden symbol that looks like both a checkmark and the letter V.

When the mouse is placed on this symbol, a prompt will be displayed: "This user's identity has been officially certified by Titter".

And these verified celebrity users have posted photos of themselves that they took exclusively for titter, which is definitely a recent photo, so it has a lot of appeal for fans.

What's even more appealing to fans is that he can comment on the Twitter that his idols have just posted, such as Michael Jackson, and many users have commented on his Twitter below.

At the same time, users also found that they can transfer the Titter posted by celebrities to their own posts, so that their friends can see it, which is really interesting, so users start to try to forward the idol's Weibo, and add what they want the words said.

In less than five minutes after the launch, the number of logged-in users of Titter has exceeded 10 million. They are quickly familiarizing themselves with various functions of Titter under the guidance of Titter's automatic tutorial.

What's even more amazing is that Titter makes full use of the powerful resources of YY's user network. Every 30 seconds, it refreshes the new information of users' YY friends on Titter. For example, when user A is getting familiar with Titter, the bell in the lower right corner pops up. First reminder: Your YY friends B, C, and D have now joined Titter, click to follow them all.

Users can choose to ignore it, follow them all, or choose to follow the people they want to follow with one click. Such expansion of contacts will allow them to quickly experience the feeling of "joining comrades in arms", which has a great effect on quickly developing user stickiness. s help.

Thirty seconds later, a prompt pops up again: Your YY friends E, F, G, H, I have now joined Titter...

So, the crazy mutual attention among millions of users began...

In addition, a large number of certification agency accounts represented by the blue V-shaped logo have also been launched in a short period of time.

Titter official, YY official, YY game official, YY website official, Apple official, Google official, PayPal official, Oracle official, Amazon official, Yahoo official, Sina official...

Rolling Stone Records, Warner Records, Sony Records, DreamWorks...

These institutions that settled in for the first time also began to say hello to netizens all over the world on Twitter, and released their own official information...

On this nascent world stage, the audience is growing and so are the dancers...

Ten minutes after going online, the number of logged-in users on Twitter exceeded the 20 million mark.

Users started trying to post their own Twitter, and they were amazed that it was so easy to send a Twitter…

Titter's publishing editor is embedded at the top of the home page, which is actually an input box, an emoji selection function, a picture adding option, a music adding option, a video adding option and a link adding option.

It is worth mentioning that there are two options for adding music, one is to upload audio files directly by the user, and the other is to search for music directly from the music library of YYtunes and add it with one click. Just this function is equivalent to adding titter and YYtunes. Perfectly combined.

In addition, careful users will find that all YY ecological products, such as YYtunes, YY games, YY website news links, YY space, etc., have added a "Share to Titter" function. If users want to share a song To your Titter friends, you don't need to go to Titter to share, just click to share in YYtunes in the logged-in state, and you can achieve it with one click...

In this way, all the products in the YY ecosystem are closely linked with Titter...

Such products have simply subverted the world's perception of Internet products! It has subverted the world's perception of Muye Technology!

Although Makino Technology's YY is also very subversive, the core of YY itself has already taken shape, such as OICQ, MSN, and even QQ, which has already died in China, is earlier than YY. The reason why YY is strong is the foundation of this model. It has been sublimated and enlarged, and the fundamental model is not the original of Makino Technology.

But Titter is different. This product that allows users to face the world alone is a new model created by Muye Technology. There are too many innovations in this new model. It is simply a collection of subversive ideas!

Within half an hour of going online, there were more than 30 million logged-in users on Titter. Internet users all over the world fell into an open and global social platform. Everyone was pleasantly surprised to find that here, you can see the world ...

Internet people all over the world can't help but worship Makino Technology, Titter, Waterfall, and Li Mu in their hearts.

This Internet genius has once again created a genius-like god-level product!

An authoritative media outlet in Silicon Valley issued an alert with a very short title: LI-MU, The-God-Of-!

Li Mu, the god of the Internet!