Chapter 1562 Obscure and Indirect Realization of Resources

Jorge Mendes, as Cristiano Ronaldo's agent, agreed to Li Mu's cooperation intention without any hesitation.

Subsequently, the topic immediately entered the discussion of the practical stage.

Jorge Mendes told Li Mu that at this stage, the Premier League has not popularized the liquidated damages system, and most teams will not add liquidated damages when they sign players. Under the control of the player, if there is no liquidated damages, the player will completely obey the club's arrangement during the contract period.

Fortunately, Jorge Mendes is a wily football agent who insisted on adding a release clause when he helped Cristiano Ronaldo sign a deal with Manchester United, leaving one for Cristiano Ronaldo. back door.

In the first year, Cristiano Ronaldo's release clause was £25 million. As long as the price exceeded this price by 1 pound, his release clause could be triggered. In theory, Manchester United could only release people.

This is also due to the fact that the liquidated damages at this stage have not yet developed to the abnormal level of the later stage. After more than ten years, the liquidated damages of the top international superstars are basically more than 100 million pounds. However, the current level of football business development is far from ten years. It is so mature after a few years, so a Premier League club can win tens of millions of pounds, and a player's worth of 10 million pounds is already a wave that is terrifyingly high. The most commercially valuable player in the UK, Beckham, just started in June. The transfer went to Real Madrid, and the transfer fee was only 35 million euros. In later generations, this price would not even be able to get a new star in the early days of the World Cup, but at the moment, it is possible to get the world's top players.

Therefore, when setting this release clause, Manchester United obviously did not realize that someone would force Cristiano Ronaldo for 25 million pounds. Even if there was, it would be a very good deal for them. buy and sell.

And this left an opportunity for Li Mu.

25 million pounds to buy Cristiano Ronaldo, this price is very cost-effective, although it is a bit silly at the moment, after all, Manchester United spent 12 million pounds to introduce him already a high premium, if it really costs 250 million pounds Millions, most clubs will use this money to buy a real experienced and proven first-tier player, not a young boy who just turned 18.

Everyone knows that in the football market, spending a lot of money to introduce an 18-year-old is actually a very risky behavior.

The most critical reason for this is that he is too young, has too little experience, and is even too immature. Many stars are geniuses at the age of 18, but when they are 19 years old, they may be directly emptied by beautiful tobacco and alcohol. By the age of 20, there are many so-called geniuses who have been reduced to second-rate and third-rate clubs.

However, Li Mu is very clear about the development trajectory of Cristiano Ronaldo. This is a very talented and very hardworking talented player, a future world-class superstar, who can at least be in the world football for more than ten years, 25 million pounds The price of buying him, really earned his grandma's house.

Thinking of this, Li Mu couldn't help but sigh, he was still a step too late. If he wanted to start a club a few months earlier, he would have gone to Sporting Lisbon directly, and he could have taken him for £12 million, saving half of it.

After confirming that as long as he pays the liquidated damages, he can trigger the liquidated damages clause in Cristiano Ronaldo's contract and introduce him to his club, Li Mu immediately began to ask about the specific operation process.

Jorge Mendes told Li Mu: "Just go to Manchester United with a lawyer and a cheque, and this matter can be resolved directly."

Li Mu asked in surprise, "It's that simple?"

Jorge Mendes nodded: "It's really that simple."

Li Mu immediately said to the CEO of Manchester City Club, Arist, "I will arrange the transfer immediately. Tomorrow, you will come directly to the door with a lawyer and a cheque to get this matter sorted out."

Speaking, Li Mu couldn't help but think of Manchester United's head coach Ferguson.

In his last life, Li Mu had read some biographies, and many media had very detailed descriptions of Ferguson and Ronaldo. One of the most commonly used descriptions is "father and son". It can be seen that Ferguson recognized and loved Ronaldo very much. I don't know. Now what is her attitude towards Ronaldo? If she is very satisfied, then getting him to Manchester City should be a big blow to Ferguson.

Li Mu had no grudge against Ferguson, but when he thought that the Macmillan family was at the helm behind Manchester United, he felt a little angry.

A rich second-generation British, who dares to pretend to be a force to himself, even mock China Football and China Sports, how can he bear it? Even if he has beaten him, Li Mu is still angry, and he is alone. At this point, we have to find a way to make Manchester United a good one.

Want Ronaldo? There is no drama, Cristiano Ronaldo will transfer to Manchester City before the end of the month, and there is no liquidated damages, no one wants to take it away, even if he asks for 100 million euros, he will not sell it.

Want Rooney? It doesn't exist. This year, Rooney will be brought to Manchester City first, and Manchester United will not be given a chance at all.

There is no need to dig a Manchester United die-hard player like Ferdinand, and it is impossible to dig, but if Vidic can be stopped from Manchester United, Ferdinand's future development space and role in Manchester United will be greatly curbed. Fastest this season, the slowest next season, Manchester City is estimated to be able to hammer Manchester United to the ground.

Manchester City's CEO Arist heard Li Mu's order and hurriedly agreed, saying, "I'll do it tomorrow morning."

Li Mu smiled with satisfaction, looked at Cristiano Ronaldo, and said: "Cristiano, in the future, you will be the most important person on the Manchester City club's front line. I hope that after the transfer, you can quickly integrate into this team. ."

Cristiano Ronaldo nodded hurriedly and said, "Don't worry, Mr. Li, I will do my best."

Li Mu smiled slightly and said to Jorge Mendes: "Mr. Mendes, I heard that your agency has many excellent players and young potential players?"

Jorge Mendes hurriedly said: "There are indeed many good players and young potential players, and I am actively signing more good players."

Li Mu asked, "Only do player brokerage business?"

"Yes." Jorge Mendes said a little embarrassedly: "My current business is relatively simple and less technical, that is, to find some players, sign economic contracts with them first, and then help them find suitable The club recommended in the past, in fact, is a player agency, the scale is not large, and the income is not very high, the only advantage is that to be this kind of broker, I hardly need to pay the actual cost, it is nothing more than manpower and some contacts."

Li Mu nodded and said with a smile: "I have an idea, maybe it can give you a round of upgrades to your existing industrial model. I don't know if you are interested."

Jorge Mendes was immediately excited and hurriedly said: "Of course I am interested, Mr. Li, please speak."

Li Mu smiled and said: "You are now in the player economy, then you might as well cooperate with me, let me take your player economy line, and export player publicity resources, which is equivalent to the cooperation between the two of us. You are responsible for the product, and I am responsible for the publicity. You know, Muye Technology has a huge amount of information delivery capability, and the traffic is also very large. We also have our own portal, sports section, and even a special page for each sports event and each event;

Every club has a need for promotion, and so does every player. If we cooperate, I will put the resources for player promotion here to ensure that every player you sign in and push out can get extra Publicity resources, the premium of the players themselves will naturally increase, the club will be willing to pay more money, pay more brokerage fees, sign players from your hands, and I can also cooperate with you on my side, Realize the publicity resources of football, and everyone can truly realize the cooperation of 1+1 greater than 2, which is beneficial to everyone. "

Li Mu is very clear that although Muye Technology is a giant enterprise, although it needs to realize the realization of resources, it must not directly open the channels for the realization of resources to everyone or low-end enterprises, otherwise the company will be pulled into the bottom of the valley, such as Baidu. , they can use any keywords to sell for money, and directly bid, whether the other party is the so-called hospital of the Putian Department or an individual who sells sexual supplies, as long as they can afford the price, they can buy resources from Baidu .

It is impossible for Li Mu to sell all the promotion resources of Muye Technology in football to clubs, or even to a certain player, like Baidu. However, the resources themselves are there, just like the special page of the Premier League. It can attract the traffic of football fans. Then, on this page, which players and clubs are placed in the best position, these players and clubs can get more traffic resources. It is too much to sell publicly, and it would be a loss if not sold. , then the best way is to find an external carrier, and then indirectly realize it in an obscure way.

If these resources are bundled with Jorge Mendes, the premium of the players in his hands can be greatly increased first. After all, these players have their own publicity halo. When the club buys people, it can directly convert part of the publicity budget together. Second, in the premium part, both Li Mu and Jorge Mendes can benefit a lot from it; finally, what Li Mu values ​​is not to use resources to indirectly monetize through Jorge Mendes, but to use resources to do business. into a chain, tying him and his agency to himself.

Jorge Mendes really is very interested in Li Mu's proposal. Although he is a duck to water in European football, to put it bluntly, the business model is too simple and the business foundation is not stable. Today, he has the ability to mediate between players and clubs. , the two parties are looking for cooperation with themselves. If a player with more resources than their own emerges tomorrow, the players and the club will definitely defect to him. At that time, their jobs will easily fall.

If you can cooperate with Li Mu, get Li Mu's publicity resources in the football field, and make these resources into your own unique and huge advantages, then not only can you increase the business scale and income, but more importantly, you can strengthen your business foundation. Stronger.

Moreover, cooperating with Li Mu, the future is not just a bit of resources and interests. As long as he cooperates deeply, Li Mu will definitely plan a broader development space for himself in the future.

So, Jorge Mendes blurted out to Li Mu: "Mr. Li, I'm very interested in the advice you gave me. I don't know how you want to cooperate?"

Li Mu smiled indifferently and said without any cover: "It doesn't cost much to do your business, so I invest in resources, I directly come forward with Muye Technology and hold 20% of the shares of your brokerage company, I will not interfere with your daily life. It does not interfere with the distribution of your interests. I only need you to give me a promise. Excellent players should be recommended to my club first. For any player I want, you should try your best to ensure that my club can sign a contract. For example, , If we cooperate, and there is another talented player like Cristiano, you have to recommend it to me first, I don’t, and then you recommend it to other teams.”