Chapter 1538 Twitter Doesn't Need to Make Money
[Book Title: Rebirth in Perfect Times Chapter 1538 Twitter Doesn't Need to Make Money Author: Gongzi Bu Ge]
Welcome to the latest chapter of Rebirth in Perfect Times 2k Novel Network! The domain name of this site: the complete pinyin of "2k novel", it is easy to remember! Good-looking novels are highly recommended: live up to the wife's fate, the king of the eternal night, the great ruler of the holy ruins, the lord of Xue Ying, the legend of the eternal dragon king , In the eyes of any businessman, or someone who knows a little about business, they will realize that this is a huge gold mine, and it is also true in William's eyes, but Li Mu said that the future interest space of his twitter is no longer for him. It was important, which made William somewhat incomprehensible.
Normally, who would pass up the opportunity to make money? As if the oil tycoons would not be willing to give up any of their oil wells.
However, Li Mu really did not plan to turn Twitter into an oil well.
He could have guessed the popularity of twitter. In his previous life, whether it was Western twitter or China's Weibo, a new wave of the Internet was immediately set off after its debut, and the enthusiasm of netizens was not much less than it is now.
That wave of netizens back then, when Weibo was the most popular, handed over all the Internet time that could be squeezed out to Weibo every day, even the fragmented time such as going to the toilet, taking the bus, resting, and being lazy between work. It is squeezed out, which shows how attractive this product model is to users in the first few years of its birth.
In the last life, these two products were already popular. In this life, if Li Mu is the one who makes this product, the popularity will naturally increase further. Therefore, Li Mu knew that this thing would become a global hit from the moment he was preparing to do twitter.
But unfortunately, after 2013 and 2014 when the Internet developed in the last life, both twitter and Weibo began to decline. User loss became more and more serious, platform activity became lower and lower, and the platform's profit model was delayed. situation.
On the one hand, it is impacted by more product models of the mobile Internet. For example, twitter is clamped by facebook, ins and whatsapp; for example, Weibo is attacked by WeChat public account and Toutiao.
However, on the other hand, it is mainly because these two products have narrowed their own way.
After these two products started, they were faced with the problem of how to monetize, especially Weibo. After one or two years of development, the advertising business was fully opened, and the advertising business was almost omnipotent in order to make money. Such madness Although monetization increases revenue, it also reduces user experience a lot.
When Weibo is at its purest, all the waterfall content that users see is what they like and pay attention to. However, when Weibo is at its craziest, among the waterfall content that users see, there are 7. 80% are all kinds of advertisements, including hard advertisements for products, websites, games and other apps, as well as various soft advertisements, as well as spam messages that are forwarded with prizes.
The more spam, the more time and energy users are wasted, and over time, the user's loyalty will be lower and lower.
In Li Mu's view, the later microblogs were almost entirely supported by celebrity gossip. Whenever a major scandal broke out on a first-line star, it was the moment when the traffic of Weibo rose, and when the attention of the incident declined, the traffic of Weibo would increase again. Large-scale decline, users can not see good content on Weibo, so products such as today's headlines start from the content and steal the chicken of Weibo.
Li Mu doesn't want Twitter and Weibo to become slaves of money in his own hands. The omnipotent ways of monetizing such as advertising, paying for hot searches, and paying for fans will never be used in his own Twitter. Appear.
For Li Mu, twitter itself is not for making money, this is what the whole world can do except Li Mu running twitter,
No other team can operate Twitter, and it is completely different from the founding team of Twitter and the Weibo team.
The reason is very simple, the founding team of twitter operates it as a capital project, in order to achieve financial freedom on this project;
The Weibo team initially took on the heavy burden of trying their best to use Weibo to revive Sina, which had fallen to my grandmother's house;
So, both teams have a heavy real-world burden.
However, Li Mu does not have this burden. He has already started his own industrial upgrading before other entrepreneurs and many steps ahead of his peers.
The so-called industrial upgrading means that Li Mu no longer needs all of his businesses to bring profits to himself, and no longer needs to invest every penny to bring himself income, which is very different from the entrepreneurs at this stage.
Other entrepreneurs are like farmers who are still on the poverty line. Of course, Li Mu does not mean to discriminate against poor farmers, but just uses this level as an example.
Entrepreneurs who are still on the poverty line must consider profit margins for every penny they spend and every time they expand a business. This alone has put a heavy shackle on them.
For example, buying a chicken is to generate profits for the chickens to lay eggs; to buy a lamb, it is to raise the lamb and sell it to generate profits; to buy a sow, it is to generate profits for breeding piglets, and to have money to buy bricks and cement, It will only be used to expand pigsties, sheep pens and chicken coops, and will never build a bathroom for myself. Finally, I have the opportunity to buy a car, and it must be a profitable Wuling Hongguang.
However, Li Mu is now in the high class, and he doesn't have to put too much emphasis on money like a junior entrepreneur.
He can raise a high-cost pet dog purely for his hobby, or he can buy a Rolls-Royce worth several million in order to show his status and pick up girls, even if this Rolls-Royce needs to invest hundreds of thousands of dollars every year Maintenance and maintenance, and not a penny back.
For Li Mu, twitter is such a luxury car.
Li Mu has a way to make money. There is no need to drive a Rolls-Royce to run DiDi, and he will not put his Rolls-Royce in a wedding company to make money. That way he will feel down.
This is the biggest difference between Li Mu and other Internet entrepreneurs at this stage.
At this stage, the overall ecology of yy can be very profitable, and there will be more profit space in the future. In this case, Li Mu must make a rational choice, which money should be earned, and which money should not be earned or not. Should not make money, sacrifice some interests to obtain other pursuits, twitter is the most suitable product for other pursuits.
Twitter doesn't need to make money. Li Mu wants to use the purest and best Twitter experience to add to the entire yy ecosystem and make the whole yy ecosystem more stable and stronger. Even if it doesn't make a penny, it's already worth it.
Moreover, if Twitter and Weibo do not become slaves of money, things like today's headlines or WeChat public accounts will be basically impossible to develop.
William couldn't understand Li Mu's thinking logic, but he always felt that Li Mu's temperament was a little bit detached.
Thinking of Li Mu's current worth, William probably understood in his heart.
When he thought that he just showed his respect to Li Mu yesterday, he was named by Li Mu on twitter, and then got the attention of millions of fans, William felt that it was too necessary for him to maintain a good relationship with Li Mu. The public influence in the world has surpassed that of any rich man in Europe, even a member of the royal family.
...
Wendy Goldberg went to the banquet hall and invited Anne Hathaway, who was dining with her assistant, in order to prevent Li Mu from feeling bad about herself and the Goldberg family.
Anne Hathaway originally felt aggrieved, but when she heard that Li Mu invited her to dine with Prince William, her mood was greatly relieved immediately.
She can be ignored, despised or even deliberately excluded by the Goldberg family, as long as Li Mu doesn't regard herself as a dispensable person, now it seems that Li Mu can at least think of herself, which is very gratifying to her.
He followed Wendy to the restaurant where Li Mu was, and when he saw Anne Hathaway coming in, Li Mu stood up as a gentleman, greeted her with a smile, and helped her pull out the chair beside her, smiling: " Annie, come and sit down."
Li Mu's act of getting up and pulling the dining chair for her attracted the attention of everyone in the restaurant. Even Prince William was a little surprised. When he came in just now, Li Mu didn't even get up to say hello to him, while Anne Hathaway came Now, Li Mu actually took the initiative to pull the dining chair for her. Although this is what a gentleman should do, it can be seen that in Li Mu's eyes, Anne Hathaway has a certain status.
Anne Hathaway was a little nervous herself, and hurriedly nodded to thank Li Mu.
Li Mu introduced her: "Anne, this is Prince William, William, this is my good friend, a Hollywood first-line actor, Anne Hathaway."
William stood up immediately, kissed the back of Anne Hathaway's hand very gentlemanly, and praised: "Miss Anne is so beautiful, it's a pleasure to meet you."
Anne Hathaway hurriedly bit her head and said politely, and then sat down beside Li Mu. After sitting down, her originally nervous mood eased a lot.
Only at this time did Li Mu say to Wendy, who came with him, "Miss Wendy, are you sure you don't want to sit down and eat together?"
Wendy Goldberg knew she couldn't agree, so she hurriedly waved her hand and said with a smile, "Mr. Li, Prince William and Miss Anne, you three have a good breakfast, I won't bother you any more, there are still some things to do. Wait for me to do it."
Li Mu nodded and said with a smile, "Since you have something to do, you can do it first, and we will sit together when there is a chance."
After Wendy said goodbye to the three, she immediately went back to her room. Although she didn't have breakfast with Li Mu, the group photo in the camera was not a small gain, because this photo was taken by Li Mu with the camera. Yes, and they were sitting beside him, their expressions were natural and relaxed, and they were more or less intimate.
After returning to her room, Wendy turned on the computer and found that her Twitter had added more than 20,000 followers and more than 3,000 comments. She was immediately excited and clicked to view the comments, and found that most of the netizens were expressing their admiration for her. The reason why I envy the love is because I have the opportunity to take a photo with Li Mu.
Wendy then imported the photo from the camera into the computer, and uploaded the photo to twitter, with the caption: "Mr. Li Mu just taught me a new way to take pictures, I have never tried it from an obliquely upward angle. I took a selfie, but it looks like this angle is really special, I really like this photo!"
After checking it again, there were no spelling mistakes, and then Wendy clicked the publish button, expecting that Li Mu would fulfill his promise and retweet this twitter... 2k Novel Reading Network