Chapter 1509 Promote the Development of the Film and Television Industry

The premiere ceremony officially started. As the director, Ning Hao stood nervously on the stage and told all the guests, audience and media about the creation of the movie "Crazy Stone". The script of the movie was in Ning Hao's mind. It has been accumulated in the film for several years, and he said that he never thought that this film would one day become a theatrical film, because before that, he once thought that even if this film could be made, it would only be on the movie channel. , he was also very satisfied.

However, meeting Li Mu was the biggest turning point in his life.

With the support of Li Mu, he made this film, which is about to be released nationwide, fulfilling his desire to make a big theatrical movie.

Talking about the process of getting to know Li Mu, Ning Hao was full of emotion on the stage.

Who would have thought that the college student who chatted with himself on the Internet and asked him to help make a micro-movie would transform into the Li Mu he is today in such a short period of time.

Who would have thought that it was that online chat that made Ning Hao truly become a director, an executive of Makino Imaging, and an associate director of Spielberg's crew.

Ning Hao said, "Life is so wonderful sometimes, when I was sitting in the dormitory, looking for people everywhere, hoping to find a job in the crew, a phone call came, and a young man who was still in college told me that , he wanted to make a micro-movie, so everyone knew what happened later, and it didn't take long for the phenomenon-level micro-movie "Old Boy" to become popular all over the country."

Speaking of which, Ning Hao paused and said, "Before the filming of "Crazy Stone", my idea was to hope that the company would give me a budget of two to three million so that I could complete my first academy. But my boss, Mr. Li Mu, told me that you can’t just think about reducing costs all day long before you do one thing, you have to think about how to do it best, so he added several times the budget, and I have won the joining of Mr. Liu Dehua for this film, and here, I am very grateful to Mr. Liu Dehua for his hard work and dedication for this film."

At this time, everyone present looked at Liu Dehua, and the cameras on both sides of the scene were also aimed at Liu Dehua, and gave him a close-up of a single person. Liu Dehua smiled and folded his hands in a gesture of thanks.

Ning Hao went on to say: "Actually, this film was already ready to meet with you, but the original release date coincided with the SARS epidemic. President Li made the decision at that time to postpone the release of the film until the SARS epidemic was over. , the reason is very clear to everyone. When the epidemic is still spreading, we cannot attract everyone to public places, which will bring unnecessary trouble and risks to the defense of the epidemic. Therefore, the movie has been postponed until today. It's time to officially meet everyone."

There was fierce applause from the audience, and Ning Hao said excitedly, "Before the film is shown, I would like to ask Mr. Li Muli, chairman of Muye Technology, to

I came to the stage to say a few words to everyone. I don't know if Mr. Li is inconvenient? "

The camera at the scene was aimed at Li Mu, and images of Li Mu appeared on both sides of the screen. Li Mu smiled slightly, stood up, and stepped onto the stage.

On the stage, Li Mu and Ning Hao gave a man a hug, then took the microphone from his hand and said with a smile, "To be honest, Ning Hao didn't tell me until I came on stage and wanted me to speak on stage. , I was caught off guard all of a sudden, I'll put on small shoes for him later in this matter."

There was a burst of laughter from the audience.

Li Mu paused for a moment, then added: "Recently, there have been frequent public speeches. In fact, too much exposure is often not a good thing, but for Muye Imaging, today is a memorable day, and I believe that today is also a good thing. It will be a memorable day for the Chinese film industry, so as a layman, I will ramble with you on this special day."

"I personally like movies very much. If it is said that which art form can convey my thoughts and values ​​in the fastest, largest and most effective way, then the answer must be movies, which is why I do Makino Imaging. The world transmits our thoughts and attitudes, and at the same time, we also hope to make it a profitable industrial chain, so we start to shoot movies, acquire cinema chains, and build and lay our animal husbandry ticketing system nationwide. Now, the Muying ticketing system accounts for more than half of the domestic movie box office sales, and I believe that it will not be long before this proportion will exceed 60%, 70% or even 80%.”

"At the same time, we are also committed to improving the overall level of the domestic film industry, not only to contribute more and better films to Huaxia Films, but also to find ways to expand the audience of the film market, and to find ways to improve the industry's efficiency in combating piracy, In order to achieve this goal, it is not enough to rely on the Makino Imaging family alone, it needs the efforts of our entire industry to achieve it, so I decided to implement an industry promotion plan next."

When it comes to the industry promotion plan, all the people below are in the spirit of twelve points. The good news that Li Mu released to the Internet industry has far-reaching influence, which also makes the film and television industry full of expectations for Li Mu. If Li Mu can be in the film and television industry The industry has also released some powerful industry promotion programs, so the pulling effect on the industry will be very huge.

Li Mu said at this time: "I have a Huaxia Rising Star Director Program. The specific content of this program is that I will invest 3 billion yuan in succession in the next five years to support 300 directors to shoot what they want to shoot. For movies, the average investment of each movie is 10 million yuan, all shooting costs are entirely borne by me, and the copyright is also exclusively operated by Makino Imaging, but the director and his team can account for 50% of the film's copyright revenue."

"That is, if the movie makes money, 50% of all the proceeds go to the director and his team; if it loses money, the director and his team don't have to bear any losses."

The new director support plan is what Li Mu has always wanted to do. When the domestic film and television industry was in a cold state, a large number of directors could not find the money to shoot the movies they wanted to make, and only a few famous directors could get what they wanted. Investing in and filming the films you want to make, the number of new films in the entire industry is pitifully small, and what is there to talk about revitalizing the film and television industry.

Therefore, Li Mu hopes to use this five-year plan to support a group of new directors with ideals, enthusiasm and aspirations, so that they have the opportunity to shoot the films they want to make. In 5 years, 300 films with an investment of more than 10 million yuan will be made. It is 60 movies with an investment of 10 million. As long as there is no problem with the subject matter, they will definitely have the ability to go to theaters. At that time, they will be able to add 60 large theater movies to the domestic film market every year, which is equivalent to 5 movies per month. Ministry, at least 1 per week.

Last year, there were less than 200 feature films shot in the Huaxia Film Market throughout the year, and even less than 100 of them were able to go to theaters. The sudden increase of 60 is definitely a huge boost.

Many new directors in the audience were excited about this plan, but many seniors in the film and television industry seemed a little worried.

The new directors are excited because they will have the opportunity to get enough funds to shoot the big movie they want to make. The old people are worried because they are afraid that these new directors and new films will hit the market in large numbers and take away their market share.

The example of more monks and less porridge is well known to everyone, and no one wants a lot of competitors to come up every year to grab food from them.

Li Mu continued at this time: "At any time, if you want to revitalize any industry, you must simultaneously increase two orders of magnitude, one is to increase the volume of products, and the other is to increase the total number of consumer groups. Take the film and television industry as an example, the premise of wanting to revitalize the industry. , is to increase the number of movies produced every year, and at the same time increase the number of audiences who go to the cinema to watch movies every year, otherwise it will not be possible without any one of them.”

"Only increasing the number of films will lead to a serious division of the total box office and lower the profitability of a single film in the entire industry. At that time, more films may not be able to recover the cost; however, only increasing the number of users will not have enough product lines. , which will lead to soil erosion of the user's soil. Therefore, I solemnly promise that every film planned by Huaxia Nova will receive the unconditional publicity and distribution support of Muye Technology before its release, and expand as much as possible for everyone. potential audience."

The rookie director under the stage is even more excited. Li Mu is equivalent to a one-stop service of production and sales, which completely solves the worries of the rookie director.

However, the old man still feels a huge threat. With so many new films added, and only promoting these films, other people's films will still receive a huge impact.

At this time, Li Mu said: "The difference between the film and television industry and other industries is that in our industry, the terminal cannot be solved by the user. The audience must enter the movie theater to see the movie and contribute to the box office, so this We need the rapid development of our theater chain's carrying capacity, so in addition to the Huaxia Nova Director Plan, we will also launch another plan at the same time: the screen fission plan."

"The screen fission plan, as the name implies, is to make our existing big screen fission, one thousand yuan becomes two thousand yuan, two thousand yuan becomes four thousand yuan, one million seats become two million, two hundred yuan In this way, we can improve our user carrying capacity. In the next five years, Makino Imaging will invest no less than 3 billion yuan, and Tonglai will establish a joint venture with enterprises and individuals from all over the country to establish a cinema chain across the country. The specific implementation of this plan is:

As long as the cinema chain is in all prefecture-level cities in mainland China, it can apply for cooperation with Makino Imaging. The principle of cooperation is that Makino Imaging actually undertakes 10-20% of the total investment, but the corresponding shareholding ratio is limited. 50% off, that is to say, if a theater chain has a total investment of 10 million yuan, Makino Technology can invest up to 2 million, but only 10% of the shares. "

The screen fission plan, to put it bluntly, is a support plan for the construction of the theater chain. It is impossible for Li Mu to invest tens of billions in Muye Imaging and let it go to the country to build his own theater chain. Such a huge capital occupation will make Muye Imaging. The theater chain has become a bloated and heavy asset. Therefore, it is necessary to spend billions in the form of less shareholding to attract forces from all walks of life and induce them to cooperate with Makino Imaging to build the theater chain. In this way, The billions invested can form a leverage effect in the terminal market. Although the investment is 5 billion, the leverage may be the scale of the theater chain of 50 billion.

As for whether the 50% discount will bring losses, Li Mu doesn't care at all, because first of all, in the long run, investing at twice the valuation of net assets is a very cost-effective transaction. In the future, the film and television industry will advance by leaps and bounds. Movie theaters are unstoppable in making money. A 50% discount will not make a loss, but it will only make a little less money.

Although he made a little less money, Li Mu can still make up for himself in other links, such as the Muying ticketing system. Each additional theater chain increases the income of the Muying ticketing system. Not high, but at least 5% of the total box office.

Moreover, with more theaters, Makino Imaging invests in 60 movies every year, and there are enough theater resources, which can also help Makino Imaging increase its box office and profitability.

In this way, six billion funds will form a perfect chain in the film and television industry:

300 films in 5 years will increase the total amount of the film market, keep up with publicity, increase the consumer group, and keep up with the cinema chain to increase the industry's consumption carrying capacity. In the end, each link can benefit and achieve a win-win situation.

Another point is that Li Mu's calculation is very shrewd. Wanying's film and television base is about to open. Such a large investment must be driven by supporting industries. If nothing else, the 300 movies planned by Huaxia New Star in the future will at least have Half of the filming will take place at Wanying Film and Television Base. In this way, it also gives a huge impetus to the film and television base project and accelerates the development of the film and television base. ) Book lovers, please pay attention!