Chapter 1504 Super Weapons of Both Sides

Twitter itself is a pure Web product. The core is to publish information and display information flow through the Web. The overall development difficulty is not high.

If you are developing a website, you generally need to build a front desk and two to three backends. The front desk is the display page of the station itself, an author backend for authors to upload their works, a backend for editors to manage works and major recommendation positions on the website, and a backend. The background is used to monitor website data.

Since Twitter is within Muye Technology's own big data architecture, in addition to the front desk, it only needs to develop an additional management backend.

Muye Technology has long had several large-scale web products such as YY Network, YY Space and Blog, so it not only has strong advantages and accumulation in product development and technology construction, but also saves a lot of effort in the underlying architecture, and it has There is a powerful data processing center, so it is very easy to support the launch of such a product.

Overall, Chen Tong told Li Mu that Twitter only needs to wait more than a week, or ten days at most, to start the internal test.

In a previous life, Sina decided to develop Weibo in July 2009, and the beta version was launched in August of the same year. From this, it can be seen that for a large company, the development of a Web product is not a big project at all.

After getting this time point, Li Mu had a bad idea in his heart, he said to Chen Tong: "Microsoft is conspiring to re-take the social route, I guess they want to bring MSN and its series of companion products out again to What do you know about Microsoft, where do you think they will cut in?"

Chen Tong asked in surprise: "Does Microsoft really want to do MSN again?"

"I'm not 100% sure, but at least 80% sure," Li Mu said.

Chen Tong nodded lightly, pondered for a moment, and said to Li Mu, "Although Microsoft is powerful, it does not have a strong distribution channel for Internet products. If it directly pushes MSN, in front of YY, it will be like Sun Wukong at the foot of the Five Elements Mountain. , the pressure is too great, so I feel that Microsoft may find an entry point from other aspects.”

Li Mu said: "Other aspects, what I can think of now are social games, portals, online music and blog platforms. Social games need social software as the soil, so it is impossible to develop this first, and the traffic of portals is very full. , In the era of information explosion, the homogeneity of content is also very serious. It is difficult for MSN's portal to develop in a short period of time. As for online music, I think it is even more useless. YYtunes is supported by Mango-ME player, and Microsoft is completely shaken. No, so I think it's possible for Microsoft to cut in from blogging, or from other areas that we don't know yet."

"Blog..." Chen Tong said: "Actually, after this period of operation, we have

As well as the data comparison of your last short blog, it can be concluded that it is difficult to fully popularize blogs. Microsoft is doing blogs at this time, and the direction selection is a bit biased. "

Speaking of which, Chen Tong asked Li Mu, "Do you think it is possible for Microsoft to choose the same direction as us and make blogs lighter?"

Li Mu said with a smile: "Every company has its own exploration stage. Only we know the pits we stepped on when we cross the river. They still have to go through it again to find out. With Microsoft's usual way of doing things, I don't believe they can do it. Skip the current stage of blogging and go directly to Weibo.”

Chen Tong nodded lightly, breathed a sigh of relief, and said: "I have been busy with the finalization and development of Twitter during this time, and I feel more and more that this is a new social product direction, and it is relatively fast-paced and full of The comments and opinions of all users in the world are gathered on Twitter, just like everyone has made a dish for users to choose, and each user is eating a completely customized buffet. Such a product model , has a huge sense of freshness and appeal to users, so it is extremely important to seize the opportunity, if we lose the first opportunity, even if we have YY as the support, it will be difficult to rise against the trend."

Li Mu agreed with Chen Tong's statement that Tengxun QQ's strength is 10,000 streets ahead of Sina's, but on Weibo, even life and death can't shake Sina Weibo's position. This is the importance of getting ahead.

In addition, another very important reason why Sina Weibo can stand in an invincible position in the era of Weibo's popularity is their star resources.

As early as the blogging era, Sina had a lot of celebrity bloggers. These celebrity bloggers are basically big celebrities with their own traffic in the entertainment industry. When this kind of self-media started, the opinion leaders with their own traffic could have a very strong volume effect, one by one like a sponge with a strong water absorption effect, which could quickly and massively absorb users.

By the time Tengxun wants to catch up, the stars are basically all rooted in Sina Weibo, so they are extremely passive when they first come up. In addition, the product experience is not good enough, and the follow-up operations cannot be reached, so let's not talk about catching up. Sina Weibo, even close to the sky is as difficult as going to the sky, and in the end, it can only be left to nothing.

However, Li Mu now has a very good foundation. Stars from the mainland, Hong Kong, Macao and Taiwan, as well as Malaysia, Singapore, Japan and South Korea and other neighboring countries have a very close relationship with Muye Technology. They have long started to operate their own posts, and later also Run your own blog and have a large number of fans in the product system of Makino Technology. If Makino Technology's Weibo or Twitter goes online, these stars can be converted into Weibo's big V users in the first time.

As for Europe and the United States, Makino Technology has YYtunes, an online music overlord product, so there is no problem in ordering singers, and movie stars themselves are not worried at all. After all, there is Spielberg, most of Hollywood stars have to Give some face, in this way, the stars from all over Asia, Europe and America will join Twitter at the first time to establish an unbeaten position. At that time, even if Microsoft wants to turn around and catch up, it will be useless.

...

At this time, Microsoft is still trying its best to explore the true meaning of "Twitter Division".

The reason why I have been obsessed with the Twitter division of Makino Technology is because the situation that Microsoft is most worried about and least wants to see at the moment is the identity of Twitter when it debuts. It is a social product, and Microsoft is worse than Makino Technology in social terms. There are too many. In the current situation, it is very difficult to steal a wave. If Muye Technology still has new products in this field, then Microsoft’s preparations may fall short.

Although Microsoft is a giant in the field of software and operating systems, its foundation in the Internet industry is really ordinary. Compared with Makino Technology, it is almost every day.

If the entire computer industry is projected to the physical industry, hardware manufacturers are like real estate developers, and every netizen’s residence is closely related to them. Whether renting or buying a house, they are inseparable from the buildings built by these developers;

A company like Microsoft, which focuses on developing operating systems and underlying software, is like a leader in the home furnishing industry. Netizens need to use the floors, lighting, kitchen appliances and toilets provided by them in their homes;

However, pure Internet companies like Muye Technology do not participate in the competition in the above-mentioned links. What Muye Technology provides users with is the TV, telephone and mobile phone at home. In the final analysis, it is naturally the house that is more important to users. But it is undeniable that mobile phones, telephones and TVs are the closest to users, because these include entertainment, socialization and information needs in people's daily life.

Muye Technology, as the godfather of the entire Internet industry, no company is closer to users than them, and no company has a better relationship with users than them, so Microsoft executives attach great importance to Twitter and have thought of various ways, but all Failed to explore the true nature of the Twitter project.

However, they never dreamed that their social conspiracy had been penetrated by Li Mu, all thanks to their vice president, if it wasn't for him showing too much attention to the Twitter project in front of Li Mu, Li Mu would not Microsoft's intentions are now suspicious.

At Microsoft's internal discussion meeting, the new head of the MSN division reported to Bill Gates: "We have deeply studied the blog business of Muye Technology at this stage, and we can basically draw the conclusion: At present, Muye Technology has no global presence at all. The main market for their blog is in China, most of which is the Chinese-speaking user market, and they have not actively promoted to the non-Chinese-speaking market. Now the overseas users are basically natural, because there are not enough non-Chinese well-known bloggers. Lord, their foundation in overseas markets is still very weak, and this is a good opportunity for our blog products to cut in."

Bill Gates carefully looked at the current development of Makino Technology Blog, and also very much agreed with the opinion of the head of the MSN business unit. At present, Makino Technology's product line is too broad, just like a country's battle line in wartime is too wide. Long, there are bound to be weak links. It seems that the weak link of Muye Technology at this stage is on the Blog.

Microsoft's preparation for Blog this time can be said to be very sufficient. They not only developed MSN-Blog, but also developed a supporting blog editor. This editor is really very easy to use for blogs. It is undeniable that Microsoft's tool software research and development capabilities are definitely the world's top class.

The most amazing thing is that the Microsoft team also made this editor a plug-in that supports Offie. Users can directly import the original offie file into the editor, and the editor can directly convert it into a blog and publish it. And all the formats, pictures, tables, hyperlinks and other information can be completely restored on the Web, whether it is Word, Excel or PPT, the effect is very perfect.

Microsoft is very satisfied with this editor and the supporting offie plug-in, and thinks this thing is a genius, but if Li Mu sees this thing, Li Mu will definitely give it all his contempt.

This is indeed the way a group of engineering men do things. They like to use a complete set of engineering solutions to solve all their needs. The simplest, liberal arts students who are in the pet market will think of designing cute pet clothing, leash, pet toys and other Pet supplies, and the research direction of engineering men is completely biased towards the skill tree. They will develop automatic water dispensers, automatic feeders, automatic cat litter boxes and automatic dog walking robots, and go further and further on the road of automation...

Microsoft has not figured out one point that people are not enthusiastic enough about blogs. It is not because blogs are too troublesome to operate. The two things that hinder the development of blogs the most are that authors are too troublesome to conceive, and readers are too troublesome to read. Neither of these two points can be solved by tools alone, and the automated editor is just scratching the surface and can't find the point.

Muye Technology's Twitter and Microsoft's Blog with editor have become super weapons that are secretly developing in the hands of both parties, and at this time, the time when the super weapons of both parties are put into the battlefield is infinitely close...

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