Chapter 1508 Consumption Upgrade

After Li Mu boasted about the one-billion-dollar box office, the media reporters present were all shocked. For a while, the questions in Li Mu's ears were basically all around the "one-billion box office" question, such as:

Why do you think "Crazy Stone" can make a billion at the box office?

Will you be disappointed if Crazy Stone doesn't live up to your expectations?

From the director to the actors of "Crazy Stone", most of them are newcomers. Do you think such a team can support one billion box office?

After listening to these questions, Li Mu just smiled lightly and replied: "I have full confidence in "Crazy Stone" because I have full confidence in the film itself, and the success of the film does not depend on big-name stars or big-name directors. It's an excellent story and excellent acting and production standards. Therefore, whether this film can support a billion-dollar box office must be tested by the national audience. As for whether it can't reach it, will I be disappointed? The answer is no, I am right. This film is very recognized, and I think its story core, actors' acting skills and production standards are very high, and I am very satisfied with it."

A reporter asked: "Hello, Mr. Li, I really didn't expect you to be so busy and take time to personally attend the premiere of this film. From this point of view, you can also see that you attach great importance to this film. So, do you have anything to say to our audience in front of the TV?"

When Li Mu heard this question, he nodded with relief. The group of people asked so many unnutritious questions before, and this is finally a little bit on the road. What he needs now is to talk to the audience through the media, but this This kind of dialogue cannot always be initiated by oneself, otherwise it will appear to be particularly strong in sales. Sometimes, reporters need to thread the needle and cross the warehouse.

So Li Mu said with a smile: "I believe that many of the audience in front of the TV have not been to the cinema for a long time, and many excellent movies need better audiovisual effects to taste the charm of them. , even a good comedy movie, bring your lover, relatives, or make an appointment with three or two friends, and go to the cinema to watch a very happy movie immersively. Believe me, this experience will not disappoint everyone. ."

After answering this question, Li Mu pushed Ning Hao in front of him and smiled, "I won't answer any other questions. Today's protagonist is Director Ning. If you have any questions, feel free to ask him."

Pushing Ning Hao in front of the media reporters, Li Mu began to seriously calculate the box office that "Crazy Stone" could earn.

Taking the movie ticket price of about 30 yuan as an example, one billion box office needs to reach 33.33 million moviegoers. If every ten audiences will complete the second brush, then that means 30 million moviegoers are needed.

Thirty million people,

What does it count in front of China's 1.3 billion population?

Not to mention 30 million, even 60 million is nothing in front of the data ratio.

At present, the total domestic box office for the whole year is about 1.5 billion, which translates to 50 to 60 million movie viewings. In a country with a population of 1.3 billion, this ratio is too low.

As for why it is low, it is not because the poor cannot afford to consume. In the final analysis, the consumption concept has not yet reached this level, so consumption upgrades are urgently needed.

Li Mu has experienced countless consumption upgrades in the Internet and cultural and entertainment industries, and he deeply understands the importance of consumption upgrades to an industry.

The consumption upgrade does not rely on the upgrading and changes of the industry itself, but relies on powerful products to stimulate the upgrading needs of consumers.

Just like the consumption upgrade of Apple's mobile phone to the mobile phone market, if you want to achieve consumption upgrade, you must come up with products with this kind of power.

Now, China's film market can be regarded as dead silent. To make the film market prosperous, the reason why "The Girl We Chased Together in Those Years" was able to win hundreds of millions of box office and set a record depends on several leading actors and themes at that time. The popularity of the song, as well as the special selling point of youth nostalgia, this film's pulling effect on the Chinese film market is only short-lived, and it is not enough for people to develop the habit of going to the cinema after watching it.

Looking at the development of Huaxia Films over the years, there are only two films that have truly achieved consumption upgrades in Li Mu's view.

The first "Avatar", this film's stimulation to the Chinese film industry is epoch-making, it makes Chinese audiences truly realize that good films need to be watched in cinemas;

The second "Thai", this film generated 63% of the box office with 38% of the film, becoming the first domestic film to exceed 1 billion at the box office, setting a box office record for a domestic film, and taking the same year's "1942" "The impact of the impact is that it opened a new era of entertainment films and completely opened up the domestic film market;

Since "Thai", the box office of domestic films has continued to rise, reaching one billion, two billion, three billion or even higher...

Among these two films, "Avatar" is a world-class masterpiece, swept the global box office of 18.7 billion, becoming the highest box office record in the history of the film, its significance and influence naturally needless to say, but "Thai" turned out to be the one. At the time, it was only a moderately-produced popcorn movie, and director Xu Zheng was not really popular as an actor, and being a director was the first time a big girl got on the sedan chair; there were also Wang Baoqiang and Huang Bo among the actors, but at that time this Neither of them are in the first line, and their appearance also belongs to the sequence of the tail of the crane in the film and television circle.

But it was these three people who came up with a comedy movie that made the audience hold a lot of praise with practical actions, and crushed the famous directors, famous actors, and big productions released in the same period.

This movie is insignificant in the history of movies, and it is not considered a high-quality movie in the history of Chinese movies. However, it has subverted the entire Chinese movie market with a stance of destroying the dead, and directly triggered the consumption upgrade of the film and television industry. Since then, Huaxia has The movie box office exploded.

The quality of "Thai" is at least one grade worse than that of "Crazy Stone". Since "Thai" can drive consumption upgrades, there is no reason why "Crazy Stone" cannot.

Therefore, Li Mu felt that the outlet of China's film and television industry was coming.

...

When Li Mu, Du Wei and Ning Hao finished the interview with reporters and walked into the venue together, nearly a thousand guests and the audience stood up and applauded. When the three walked through the carpet in the center of the venue, applause and attention were always with them. , Everyone heartily sent applause and attention to Li Mu, who was walking in the middle of the three.

Almost all the guests present were from the film industry. They included stars, producers, directors, and executives in the film and television industry. So many people stood up and applauded for Li Mu. The reason was very simple: since the birth of Huaxia Films to the present , Li Mu is the most powerful among the capitalists who pay attention to the film and television industry, and is too strong to exceed the film circle.

In other words, since the birth of Huaxia Film, it has never received the attention and support of a super-rich like Li Mu. Everyone expects Li Mu to bring huge improvement and promotion to the film and television industry. In this way, their life will be better. much more.

Moreover, Li Mu's current strength has indeed reached a height that can be called a legend. Not only the film and television industry, but any industry, hopes to get the help of such a legend.

Whether Forbes or Hurun, they have been calculating Li Mu's worth recently, and they have come to the conclusion that his personal wealth exceeds 100 billion US dollars, and will soon exceed 200 billion US dollars.

If we look at the numbers, Li Mu is already the richest person in the world and should be at the top of all the world's richest rankings. The company has not yet gone public.

No listing means that assets are "valuation" rather than "market value", and the valuation is extremely imprecise, because if the valuation is based on net assets, Li Mu's companies can't actually add up to more than 10 billion US dollars. But most of his worth comes from the super high premium the market gives him.

It's like a famous writer who founded a company, the company has only him, and his own creative copyright. However, the copyright is a virtual asset, and it is difficult to actually value it without selling it. In this way, his company's net Assets are nothing but office space and office supplies.

Moreover, all valuations from the capital market are only an estimated value unilaterally given by one or several investment institutions, and this does not have reference value. What really has reference value is that after the company goes public, securities trading The market's recognition of the company's share price and the company's market value after it goes public.

Because of this, it often happens that the stock price of a giant company has skyrocketed recently, and the founder’s worth has increased by tens of billions of dollars overnight, or the stock price has plummeted, and the founder’s worth has dropped by tens of billions of dollars overnight.

Therefore, the rich list is out of strict consideration, and any responsible rich list cannot include Li Mu's estimated worth in the rich list.

However, once Muye Technology goes public and Google, PayPal, and Baidu, which Muye Technology holds shares in, go public, Li Mu's net worth will immediately usher in an explosive growth. This is not counting the major products of Li Mu's e-commerce empire: Taobao.com, Taobao Logistics, Alipay... If these three are also listed, Li Mu's worth of $200 billion may not be able to stop him.

Now, a super tycoon whose worth may exceed hundreds of billions of dollars has come to the film and television industry with only one billion box office revenue a year, and decided to personally promote the industry to advance by leaps and bounds. For the entire industry, it is definitely a once-in-a-lifetime giant opportunity.

Li Mu, Du Wei, and Ning Hao walked all the way to the first row in front of the stage. The VIP area was reserved for Li Mu long ago. Li Mu saw many familiar faces here.

Not only the entire founding team of "Crazy Stone", but also many of the most famous stars and directors in the entertainment industry. These people were seated on either side of or behind Li Mu, so they all said hello to Li Mu, and Li Mu also agreed. A smile in response.

At this moment, Li Mu suddenly had a little vanity in his heart. He finally understood why some bigwigs who had nothing to do with the entertainment industry in his previous life were very keen to have close contact with the entertainment industry. These people are usually super fans with countless fans. The big name, but in front of him, each one of them is polite and cautious as if the company's employees saw the boss. Originally, these are all stars, and the feeling of being surrounded by stars can indeed improve a person's vanity to a great extent.

However, Li Mu also kept reminding himself at this time that no matter how respectful the entertainment industry is to him, he must not be as unprofessional as those bigwigs.

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