Chapter 1465 Reporting Work

Larry Page finally failed to meet Li Mu.

He felt that he had been hurt 10,000 points by Li Mu, and this feeling of being completely ignored by Li Mu really hurt his self-esteem.

However, if Larry Page knew that Li Mu's time to return to China was completely influenced by him, he might be a little relieved.

When Li Mu left the United States, the privatization of Apple had come to an end. Cook had brought his management team to report to the Silicon Valley branch of Muye Technology in advance, and completed the personnel integration of the Apple team within Muye Technology together with Lin Qingya.

Li Mu's chartered flight flew directly to Jinling. He sent Su Yingxue back to Haizhou for the summer vacation, and he also took a short rest at home for two days.

Two days later, Li Mu flew back to Yanjing in a hurry. Right now, Li Mu still has three cultural and entertainment-related projects waiting for him in Yanjing. The first is that the first phase of the Gubei Water Town project has been drafted, and Li Mu is needed. Check it out in person; the aerial survey of the intended location of the film and television base has also been completed. According to Li Mu's intention, Wei Lan led the team to initially land a plan. Communicate; in addition to these two, "Longing for Life" has already been launched on Miyun, because Li Mu promised to be a guest in the first episode, so the program team has been waiting for Li Mu's time.

The Yanjing municipal government has been waiting to communicate with Wanying Real Estate about the follow-up work of the Gubei Water Town project. For the municipal government, 10,000 of them are willing to start and land the project as soon as possible, and they also very much hope to be able to More participation in this area under the jurisdiction of Yanjing City, the largest cultural tourism project in history.

Since Li Mu proposed the Gubei Water Town project, the Yanjing municipal government and the Miyun local government have attached great importance to this project. Although Yanjing is a famous city for cultural tourism, cultural tourism is basically centered on the scenic spots and historical sites. For tourism development, 5A-level scenic spots are the Forbidden City, Great Wall, royal gardens, mausoleums and palaces. Pure commercial tourism development is still in a very early stage of careful exploration.

The experience of overseas developed countries has long clarified an important premise of the tourism economy: if you want to develop a large-scale and healthy tourism economy, you cannot rely solely on scenic spots and historical sites, otherwise, the limitations will be too great.

The surrounding Hong Kong and Japan and South Korea are good role models. Hong Kong does not have many unique tourism resources, but it can still manage Hong Kong into one of the largest tourist cities in Asia. The natural tourism resources of Japan and South Korea are not comparable. China, but it can always create a more prosperous tourism market. When foreigners come to China to travel, they go to places of interest and historical sites in waves, lamenting China's vast territory and long history. Chinese people travel abroad, but always plunge into it. The streets of overseas cities, restaurants, shops, hotel stores, Disney amusement parks, wildlife parks, and various theme parks, man-made cultural and amusement centers.

This is the development trend of the tourism market in developed countries.

Lack of natural tourism resources? It doesn't matter, billions of dollars are invested in a theme park, and then coupled with efficient and high-quality operation methods, it can drive a city's tourism industry, and even planting cherry trees everywhere in Japan can attract tourists from all over the world. The months flock here, and that's the beauty of cultural tourism.

As the capital, political and cultural center, and one of the largest tourist cities in the mainland, Yanjing is eager to become a leader in the domestic cultural tourism industry. The project of Gubei Water Town happens to be a fantastic start.

So, shortly after Li Mu returned to Yanjing, he came to the municipal government with two plans, one to report on the Gubei Water Town project, and the other to ask for directions on the film and television base project.

As outstanding private entrepreneurs in Yanjing City and the whole of China, the leaders of various departments of the Yanjing Municipal Party Committee attached great importance to this meeting, so they simply organized a symposium. In addition to the participation of the leaders of the Yanjing Municipal Party Committee, they also All the heads of the departments of culture, tourism, publicity, and urban construction convened. In addition to listening to Li Mu's report on the draft of the Gubei Water Town project, he also hoped to carry out discussions on the development of cultural tourism projects through this project.

Li Mu came to the Municipal Party Committee with the prepared PPT, and showed the overall planning of the Gubei Water Town project at the meeting.

The overhead renderings of the Gubei Water Town project were projected on a huge screen through a projector, and Li Mu explained to the leaders of various departments present: "The overall planning of Gubei Water Town is to create a city in the north of my country that is surrounded by mountains and rivers. The overall architectural style and historical setting refer to the Ming and Qing dynasties. Our current plan is to build a fully functional ancient town in the Gubei Water Town project, just like our current city. Modern cities have dwellings, shops, government offices and public facilities, and the same is true of ancient cities;

Therefore, leaders can refer to our bird's-eye view and floor plan. Here, we have planned and designed various residential buildings, county offices, prison cells, academies, squares, theaters, Yizhuang and other government agencies and public facilities for the ancient town. , bank, pharmacy, restaurant, inn, dyeing workshop, wine shop, iron shop and other commercial facilities, in addition to these facilities for exhibition and visit, we will also build a number of shops, restaurants and Hotels, but most of them will be built in the style of antique buildings, and in the future, they will also be able to allow tourists to feel the ancient style in this characteristic tourism;

The whole town is crossed by two waterways and divided into three major sections, namely the tourist area, shopping and consumption area, and dining and accommodation area. The three major sections are connected by small bridges and flowing water stone roads, whether walking or boat Or the shuttle bus in the scenic spot will be very convenient;

For each of our buildings, we will invite the most professional ancient architecture scholars to act as consultants for us, striving to restore the style and style of ancient buildings in the Ming and Qing Dynasties to the greatest extent; each of our performances will also fully follow the historical and cultural heritage, While letting tourists see fresh, it also conveys the history and culture of China to them, and truly realizes the core goal of cultural tourism. "

After saying this, most of the leaders have understood the purpose and core goals of the Gubei Water Town project. One of the leaders of the cultural department asked Li Mu curiously: "Mr. Li, I am personally very interested in the performance you just mentioned. I don't know what form the performance you're talking about is presented to tourists?"

Li Mu said with a smile: "Hello leader, let me first introduce our motivation for planning the performance project. This motivation is to fully realize the goal and determination of our project in cultural heritage, so we hope to show tourists through the way of performance. Promote our historical and cultural heritage."

After that, Li Mu added: "As for the form of performance, we will support a number of cultural performances in the scenic area, depending on the hardware. For example, in our stage, we will invite professional opera performers to regularly provide performances. Tourists perform various local Chinese operas, including Peking Opera, Henan Opera, Huangmei Opera, etc.;

We will also invite professional teams to create situational stories based on scenes such as county offices, security bureaus, restaurants, and inns, to popularize the way these institutions operated in ancient times and the culture and wisdom contained in them. Such performances will also be regularly performed in scenic spots. There are performances for tourists. "

The leader asked with great interest: "Can you give us a specific introduction to the sitcom you are planning?"

Li Mu nodded and said: "This kind of performance will be performed live as a sitcom as a whole, and we will also design different scripts according to the different scenes. For example, we built a Tongfu Inn, this inn. It will completely refer to the structure and planning of the ancient inn, and invite professional actors to restore the real scenes in the ancient inn. It can be witty, humorous, show the audience the way of life in ancient times, or show the audience through some ingenious little stories. Send some positive energy to the audience;

For another example, we have planned an academy in the ancient town, so our planning team is planning to create a series of melodrama in the academy in the ancient town in the future, to restore the scenes of ancient students reading to tourists, and to convey the ancient Chinese culture to tourists. And wisdom, for example, the main scene of the performance is an ancient gentleman, teaching the Four Books and Five Classics to his disciples, and we will not just go through the show, but will promote our history and culture in the performance.

To this end, we have reached cooperation with some of the best ancient Chinese professors in China. In the next few years, they will select the content with the most life wisdom and educational wisdom from the Four Books and Five Classics, and use modern methods to carry out brand-new research. Interpret and integrate it into our script, so that every visitor can have a deeper understanding and perception of Chinese culture after the visit, and enhance everyone's sense of responsibility for cultural heritage. It's not like many scenic spots, just put up an empty shelf, let the audience take a look at the flowers and take pictures. "

Li Mu has been to many ancient cities and towns in his last life, but these ancient towns and towns in the name of cultural tourism basically have no sense of responsibility for inheriting culture. They sell the same products, and promote the same selling points. Some ancient towns even use Yanyu as the biggest Slogan to promote them all over the country for commercial interests. All ancient towns are essentially a gathering place for the catering, bar and accommodation industries. And a large retail point of Yiwu small commodities.

Therefore, when planning the Gubei Water Town project, Li Mu hoped to set an example for cultural tourism projects nationwide. Cultural tourism is not to make money in the name of culture, but to explore excellent business models. , do not forget to inherit the culture as its own responsibility, and convey the real Chinese history and culture to tourists.

The planning of the academy melodrama has excited the leaders of the education department and the cultural department. The person in charge of the education department said excitedly: "If this is the case, then we can carry out in-depth cooperation with the scenic spot in the future, and regularly organize primary and secondary school students. Going to the scenic spot to receive historical and cultural education, such an entertaining way, I believe children will also be very interested.”

Li Mu nodded and said: "We also set a small goal internally, to do at least 6 large-scale historical and cultural exhibition projects in the scenic area every year, such as the theme exhibition of cultural relics and culture, calligraphy, painting exhibition, these are very suitable Provide historical and cultural education to primary and secondary school students.”

Speaking of this, Li Mu added: "In the future, we can unconditionally provide 300,000 free visiting places to the education department every year, which will facilitate the education department to carry out cultural education for primary and middle school students in this city. At the same time, we can also provide free venues twice a year. , to make an exhibition of cultural works of primary and secondary school students for the education department, and contribute to the strengthening of quality education in this city."