Chapter 1435 Comprehensive Compromise

The current Jobs is a special "chicken rib" to Li Mu. This special "chicken rib" is not "tasteless to eat and a pity to abandon", but "tasteless to eat and terrible to abandon".

The greatest value of Jobs lies in his definition of the original iPhone, iPad, and APP-Store. In the development of smartphones and the mobile Internet, Jobs was a great inventor who created an era by himself, but he was not a good businessman. Apple really The stage of crazy money-making really started after Tim Cook took over.

Now, Li Mu already has the latest definitions of iPhone, iPad, and App-Store in his mind. These definitions come from several years after Jobs died. From a purely definitional point of view, Li Mu has completely surpassed Jobs. Therefore, at this time, Jobs has For him, it has no use value.

Moreover, Jobs is a relatively paranoid person. He always believes that he is right. With such firm self-confidence and belief, Li Mu is very clear in his heart that it is difficult for him to surrender to Jobs.

Besides, why surrender Jobs? Let him come out with the concept of the first generation of iPhone and the first generation of iOS? He obviously already has advanced concepts such as internal combustion engines, gas turbines and even nuclear reactors. Why do you need a Watt to design a steam engine? You only need to take out the steam engine step by step, then take out the internal combustion engine, and take out the new technology a little bit like squeezing toothpaste.

Li Mu's understanding of smartphones and the mobile Internet has led the current Steve Jobs by at least ten years in the long history. If there is no threat like Steve Jobs, Li Mu can take this ten-year lead by a ratio of 1:1 Enjoy it slowly, and you can even reduce the speed at an appropriate time, but if there is Jobs, and if Jobs may pose a threat to him, then in order to deal with the threat of Jobs, he may have to speed up the consumption of his lead. Ultimately, the ten-year advantage period was compressed to eight years, five years, or even less.

Li Mu is not willing to take such a risk, so after the acquisition of Apple, Jobs must be absolutely controllable. If he is not controllable, he must be de-threat so that he will not threaten the future development of Muye Technology.

As for Tim Cook, Li Mu wants to lock him not because he is afraid that he will affect the future of Muye Technology, but he hopes to recruit him under his command, and hopes to gradually digest him into a core member of Muye Technology, even in the future Let him take on greater responsibilities than Lin Qingya, Kong Lingyu, or even Liu Qidong and Lei Jun.

The reason why I have such high expectations for Tim Cook is because in Li Mu's view, Tim Cook is actually the high-end talent he needs at any time. The reason is impossible, because Tim Cook Know more about making money.

Jobs once asserted that no one needs a big screen phone, the size of the iPhone 4 is the most perfect phone in the world, a big screen phone is stupid and incomprehensible, it can't have a market, and Apple can't do it,

As a result, other brands have launched large-screen mobile phones. After Tim Cook took over, he started with the iPhone 5 and continued to increase the size of Apple's mobile phones. The size of the iPhone 4 is 3.5 inches, the size of the iPhone 5 is 4 inches, the size of the iPhone 6 is 4.7 inches, and the size of the Plus model is 5.5 inches. This is completely contrary to the rhetoric that Steve Jobs made when he was alive, but in exchange for Apple's continuous increase in sales, and always standing in the forest of invincibility;

Jobs refused to introduce a mini version of the iPad, thinking that no one would want that kind of thing, but after Tim Cook launched the iPad-mini, the sales of the mini surpassed the sales of the regular model;

The biggest difference between the two is that Jobs regards himself as the father of the consumer, and the father's attitude towards his son is: what I think is good for you, what is really good, you are not qualified to bargain with me, what I give you, you use what is right;

Tim Cook regards himself as the grandson of a consumer. The grandson's attitude towards his grandfather is: I will give you what I think you like. I am willing to give up all principles for you, as long as you pay.

Therefore, it is no problem for a talent like Tim Cook to be responsible for everything. He will definitely find the most profitable solution in the field he is responsible for, as long as Tim Cook is willing to become a member of Li Mu's command. As a general, Li Mu was even willing to give him the position of CEO. Li Mu believed that he was more qualified for such a role than himself.

With the continuous development of Muye Technology and the continuous growth of Taobao and Alipay, Li Mu knew that his energy would be more and more scattered, not to mention that there are many other layouts outside, such as Elon Musk and Mark Zucker. Berg, his future energy is more and more difficult to focus on the specific development of a certain business, so he must find a suitable and competent person in charge for each business.

...

Lin Qingya chatted with Tim Cook for a long time, but in the end, Lin Qingya did not represent Muye Technology and gave Tim Cook a concrete offer.

She told Tim Cook that Li Mu gave her a clear explanation this time. If Apple can accept the series of conditions he put forward, everyone will have the possibility to continue in-depth communication, otherwise there is absolutely no need to continue talking.

What I can assure Tim Cook now is that as long as Apple accepts the requirements of Makino Technology, Makino Technology will fully acquire Apple, including Apple's iPod business, which is about to face huge losses, and when Apple is delisted from Nasdaq, Additional premium compensation to shareholders is required.

In fact, as long as these two guarantees are in place, the hearts of Apple's executives have already been relieved, because they do not need to fill these two big holes, because if these two big holes are really filled, they may make their own The assets have shrunk dramatically. If Li Mu can help them fill the hole, and give them a purchase price of 80% of the market value of their own shares, it will be a life-saving grace for them.

So, when Tim Cook brought the words back to Apple, there were only two things on the minds of the entire core of Apple:

First, how to ensure that 90% of the core management and 80% of the employees accept the conditions of Muye Technology;

Second, how to ensure that Jobs accepts the conditions of Muye Technology;

The first point is not difficult. After all, most people are not willing to push themselves into the embarrassing situation of unemployment, not to mention that Muye Technology is a top company in the industry. A better platform and more resources also indicate greater opportunities. , and, the key is that Muye Technology promises a salary increase. Even if some people cannot accept this offer due to special circumstances, it is no problem to ensure that most people accept it;

However, the most important thing is Jobs. No one is sure to convince him to accept the conditions of Muye Technology, because this condition seems to be that Jobs must sacrifice the ego for the sake of the big ego.

But everyone knows that although Jobs is a genius, he is also a paranoid, and no one is sure to be able to convince him.

In the end, a core layer who knew Steve Jobs in particular said, "I'll communicate with him on Steve's side. I know him better than you, so I should be able to convince him."

...

A day later, Tim Cook, with an excited and excited heart, officially informed Lin Qingya that Apple fully accepted the conditions of Makino Technology and hoped to conduct further negotiations.

Even Tim Cook did not expect that someone could really find a way to get Jobs to agree to sign a six-year non-compete agreement with Muye Technology.

However, Apple's shareholders have also made a lot of efforts to get Jobs to sign this competition agreement. They promised that no matter how much percentage Muye Technology finally gave the shareholders, they would ensure that the shares in Jobs' hands could get 150% of the market price. Offer, that is to say, if the price given by Muye Technology is lower than 150%, the price difference needs to be shared by Apple's shareholders in proportion and subsidized to Jobs together.

Fortunately, Jobs does not own many shares. He holds almost 5 million Apple shares in total. If he buys it at 150% of the market price, the total will be more than 30 million US dollars. Among them, it is estimated that the shareholders need to share evenly. Thousands and thousands.

Everyone was curious about how the core team member persuaded Jobs to accept the six-year non-compete agreement. When the core team member told the truth, everyone suddenly realized.

In fact, the reason he persuaded Jobs is very simple, it is two words: fame.

He told Jobs that now Li Mu is interested in taking over Apple, which is the best way to exit the iPod, because Li Mu promises to deal with all the losses caused by the iPod business, and he will give refunds to users, dealers, and representatives The labor side settled the arrears of Apple to ensure that the iPod was withdrawn from the stage of history. Jobs was the father of the iPod. If the iPod was withdrawn in a decent manner, his reputation could also be preserved. Businessmen and OEMs attacked it, and Jobs' reputation was completely ruined. No one would think that he had invented a great product called the iPod. Everyone would only remember that his iPod pitted a lot of people. It became a huge scandal in the field of electronics.

In addition to these, this person also vaguely reminded Jobs that Li Mu is an expert in playing media and user public opinion guidance, and the resources in his hands are unprecedented. If he is slightly dissatisfied with Jobs, he can use the iPod incident. Powerful publicity channels brought Jobs to disrepute.

Moreover, Jobs still has a smooth development of Pixar animation outside, but Li Mu's influence in Hollywood is also increasing. A zombie movie in the 1980s just made him take away 300 million box office in the United States. It is not only a great demonstration of Muye's information promotion ability, but also a strong proof of the influence of Muying's ticketing system on the box office of movies. If Jobs really annoyed Li Mu, Pixar's development in Hollywood will probably be extremely difficult in the future.

Jobs eventually gave in.

After leaving Apple, he still has Pixar; the iPod was defeated by Mango, and the world will still remember when he amazed the world with the original iPod, but if the iPod eventually becomes a major stain on his life, and his Pixar is again If Li Mu attacked all round, then he would really have nothing.

Therefore, Jobs made his own decision: to accept Li Mu's conditions, although he would not return to Apple, he was willing to sign a six-year competition agreement. In the next time, he decided to leave the Internet and software and hardware research and development. All his energy is focused on animated movies, because the more setbacks and crises Apple encounters, the more he feels the simplicity and beauty of animated movies. He feels that he should give up the intrigue and life-and-death competition in the Internet and hardware fields, and do something simple and beautiful with peace of mind. Things are a better choice, after all, I have earned enough money to spend all my life.

At this point, a generation of giants, under the intervention and influence of Li Mu, gave up the opportunity to become a giant, and now he just wants to stay in a corner, and the spring flowers are blooming.

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