Chapter 1409 The World Pattern for Users

Even the all-powerful gang leader Qiao in later generations was in chaos under the surging offensive of YYtunes.

In his eyes, YYtunes leads iTunes not only by an era, but also by a dimension.

Leading in the times refers to those functions of YYtunes that are in the same direction as iTunes;

Dimensional leadership refers to the unique social ecology of YYtunes, which is a gene that iTunes does not have at all;

And the strength of YYtunes has just begun to show!

One hour after the launch, YYtunes obtained the big data of the first hour of launch through user behavior. The major rankings immediately entered the normal display stage, and because users were in the active behavior stage, the rankings changed very quickly.

The rankings of European and American singers such as Michael Jackson, 50-Cent, Linkin-Park, and Beyone have risen rapidly. Due to the strong user base of Huaxia, there are also a small number of Chinese singers and Chinese songs on the list. For example, the popular Jay Chou, a song "Code" broke into the top 10 of the hot song list.

However, because this song was released in July 2002, it was based on July 2002 when it was recorded in the background. Since it has been released for a year, it missed the new song list.

The fast-changing list has attracted the attention of fans, especially those fans whose idols are on the list. In order to help their idols climb the rankings, they began to invite others to like songs and singers on YY and various websites. For these ardent fans, the YYtunes list is like a chart of the general market during a super bull market, which makes people afraid to be distracted for a moment.

Since the online trial is free for the first month of launch, the recharge flow of YYtunes after its launch is not high. Only a few users provide millions of dollars in business flow when downloading singles and albums. However, Li Mu is not worried about this at all. Now the product Just launched, the first thing users have to do is to integrate into the music social world, rather than asking them to pay for music as soon as they come up.

In the promotion rhythm set by Li Mu, the first month of launch is the user development period of YYtunes. The biggest task of this month is to attract as many users as possible to join YYtunes, and let them immerse in it, so as to subjectively abandon all other online trial products.

As long as everything goes well during the development period, the paid monthly subscription will be officially launched in developed markets in the second month of the launch. The monthly subscription fee is equivalent to US$9.9 per month, and an amazing answer will be created.

As for the paid download business, Li Mu is more confident. The monthly income has its bottleneck. For example, 10 million paying users,

The monthly revenue that can be created is 99 million US dollars. If you want to grow on this basis, you must increase the number of paying users. This will become more difficult in the future;

The paid download service has no bottleneck for a single user. A paid user may only download one song in the first month, but after a year, when he is used to the paid service, it is likely to develop to purchase a dozen or twenty songs per month. Songs, that way, the monthly revenue generated may exceed 20 dollars or more, so this is a long-term growth line, Apple's paid music download revenue in 2013 reached more than 3 billion In US dollars, the monthly revenue is more than 300 million US dollars.

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Although it is launched on a global scale, YYtunes has different strategic inclinations in different countries and regions. In countries and regions with mature copyright protection, YYtunes directly launched the monthly subscription service and paid download service, but the copyright protection is not enough. In mature countries and regions, Muye Technology adopts the operation strategy of "temporarily free" for the online trial subscription service, and temporarily frees the fee-based business, instead of directly giving the music free, so as to avoid users' instinctive belief that the music service itself should be free. Free.

In the "temporarily free" areas, YYtunes does not provide free download services. If users want to download music through YYtunes, they still need to pay for it. The same is true in China. Users can listen to songs on YYtunes for free, but they cannot download songs for free. If If you need to download free songs, you can search for pirated resource websites.

In addition to the difference in the payment form of the service, in any country or region in the world, there is no difference in other business functions of YYtunes. All music in the copyright library is open to users around the world, and all users can play in any one Comments are posted under the song, and all comments are displayed to all users, regardless of the language of the country.

If it is Michael Jackson's classic song "Billie-Jean", then the comment below this song may contain any language in the world, but, in order not to let a certain language monopolize the essence comment area, YYtunes specially Design a logic for the display of essence comments, namely: 50% of the essence comments should be selected from the essence comments in the same language as the user's native language, and the remaining 50% should be selected from the top five users who use the most other than the user's native language. languages.

For example, if a user who uses the English version of YYtunes opens the comment area for the song "Billie-Jean", among the 10 essential comments displayed on the top, 5 are selected from all the English comments with the highest number of likes. The remaining five, showing the most liked Chinese comments, Indian comments, Arabic comments, Spanish comments, and Russian comments.

If a user who uses the Chinese version of YYtunes opens the song, there will be five essential comments in Chinese and five essential comments in other languages ​​in the comment area.

The vast majority of users do not know more than two languages, which means that among the ten essential comments displayed in six languages, almost four are incomprehensible to users. During the development, the team of Muye Technology Someone internally suggested that the user should be given the essence of the comment matching the user's native language according to the language used by the user, but Li Mu directly rejected it.

If a Huaxia user opens the music comment area of ​​"Billie-Jean" and finds that the comments are all in Chinese, he will definitely feel kind, but this kind of intimacy will make him lose the "world pattern" that Li Mu hopes he has.

On the contrary, Li Mu does not want his YYtunes to bring intimacy to users from all over the world. He hopes that this software can bring a sense of vastness to users like Facebook or even the Hubble Telescope. Li Mu wants to make comments that users cannot understand. Also show it, let them know, this is not just a music software, this is a music software used by people all over the world!

In order to stimulate the motivation of users to post comments, YYtunes specially launched the user level, and it is matched with reward points. Every time a comment is published, you will get a certain number of points. If a comment is selected as the essence, you can not only get more points, but also like it. The higher the number, the more points you will get, and you can accumulate points to upgrade and redeem.

In YYtunes, points can be used to exchange for singles, albums, and even monthly services, but the system has its own screening mechanism. If a user pours water indiscriminately in order to get points, the system will deduct the points obtained by the other party through abnormal channels, and even additional deductions will be made. and punitive measures such as bans.

In the cooperation agreement between YYtunes and major record companies, everyone agrees that products redeemed by user points are not included in revenue, so that YYtunes does not need to subsidize users and record companies for this, reducing operating costs.

With the continuous improvement of user levels, users not only have more prominent levels, but more importantly, they can become "music experts". Once they become music experts, they will be eligible to be recommended by the system, which will increase them more attention and fans.

As Li Mu expected, the function of music commenting was immediately loved and sought after by users all over the world after it was launched!

In the past, there were countless different products and websites for people to listen to songs online. Take the US market as an example. Although they also listened to Beyonce online, they were scattered on dozens or hundreds of websites and software. All they did was Listening to songs, to put it bluntly, this kind of behavior is a one-way data request: users request the data of a song of Beyonce from different platforms, and these platforms transmit the data to their computers according to the user's needs, and then the computer to play.

This audition method, to put it bluntly, is no different from TV. Every TV audience only has a one-way data request with the TV station. The audience does not watch the program on the same TV station, and it is even less likely to have the opportunity to create audiences and audiences through TV. space interaction.

However, on YYtunes, users can break this one-way data transmission mode for the first time. They can not only listen to songs through Donload data, but also upload their own comments to the song through Upload.

Since everyone is commenting on one platform, on the basis of the two-way interaction between users and songs, countless users can be linked through a song or a certain person through comments, and the point-to-point change can be instantly changed. It has become a point-to-point, and this change in experience makes users extremely happy.

For the user, suddenly, he can see the comments made by users from all over the world who have the same music preferences as him, about the music he likes, half of these comments are in his native language, and the other half, Some can understand it by themselves, and some don't even know the language. This moment makes them feel the globalization charm of the Internet. The person I have met who likes the same music as myself, he (she) left his (her) comment on the song in his own language, this feeling is really amazing!

This is the "world pattern" that Li Mu wants to convey to users all over the world through YYtunes and music. Music is not a unique product of a certain country, a certain nation or even a certain language. Language", every language is local, only music is global!

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With the growth of the online time, the data of YYtunes is going to be broken!

YYtunes, which has put a lot of effort into it, has already surpassed 100 million activated users worldwide 48 hours after its launch.

There is only one statistical standard for the number of activated users: YY users who have completed the login on YYtunes.

Since YYtunes is completely dependent on the YY ecosystem, it only accepts YY account logins.

The number of users exceeded 100 million in 48 hours. This data shocked all industry peers. For many companies and products, it is a very successful thing to reach over 100 million users after 48 months, but for Muye Technology, they only It takes 48 hours...

This amazing data has made all Internet people realize the super-powerful role of the huge ecology. In YY's ecological establishment, YYtunes can build tall buildings in the blink of an eye. In the future, I don't know how many YYtunes like YY can hatch. Such a monster product.

When a company has such a strong ecosystem, it simply has a super strong BUFF. This BUFF is so exaggerated that even if it can increase its own strength by 500%, while weakening the opponent's strength by 90%, no one will dare to question it.

This also makes the capital market around the world begin to reconsider the actual influence of Makino Technology and the current corporate valuation.

However, the capital soon realized a problem: a company with a strong cash flow business like Muye Technology, which is always growing explosively, the valuation of capital has been difficult to accurately judge its actual value. With the huge growth of YYtunes Success, should Li Mu launch the IPO of Muye Technology?