Chapter 1411 Killing Intentions

Sennheiser's attitude almost made Li Mu impeccable. Mueller showed all his thoughts without reservation. To sum it up, there is one sentence: as long as you are willing to play with me, I can do whatever you want.

Li Mu likes this kind of partner who understands current affairs the most. He can see what is most beneficial to him at a glance, and then he will successfully get on the bus at all costs. Unlike some business leaders who have a lot of brains, it is obvious that you want to give him a bite to eat. , he will also tell you what taboos he has, and make it clear that he will not give his face, but slap his nose on his face.

However, Li Mu did not immediately decide to cooperate with Sennheiser. After all, when the team went to Germany this time, they not only met with Sennheiser, but also met with Beyerdynamic. According to business etiquette, they had to talk to both parties. , and then make the next decision.

Therefore, Li Mu's answer to Mueller was that after the team met with Bayer Dynamics, he would carefully decide which party to cooperate with.

Mueller naturally knew that Li Mu could not make a decision directly after only talking to himself, so he said: "Mr. Li, I believe Sennheiser will not disappoint you, and we sincerely look forward to cooperating with you! "

...

Sennheiser is headquartered in Hannover, and Beyerdynamic is headquartered in Heilbronn. The two places are more than 400 kilometers apart. After the team concluded the negotiation with Sennheiser, they flew from Hannover to Stuttgart and then in Stuttgart. Drive to Beyerdynamic headquarters.

The senior management of Beyerdynamic also attaches great importance to the cooperation of Makino Technology, but compared with the attitude of Sennheiser executives who want to cooperate with Makino Technology at all costs, Beyerdynamic's attitude is slightly more rational and calm.

In Li Mu's eyes, he felt that Sennheiser was the most suitable. Sennheiser behaved like Tang Niu in "God of Cookery". For a giant company like Muye Technology, what they need is to have this kind of The attitude of the younger brother, as for whether such a younger brother will bite back one day, it does not exist, the size of Muye Technology is so large that no younger brother can shake its foundation, and its strength is enough to turn any backwater. The younger brother destroyed.

After the team talked with Beyerdynamic, they immediately set off to return to Hannover, and then started the second round of negotiations with Sennheiser. This time, the discussion went directly to the confirmation of relevant details in the practical stage.

The headphone prototype that Sennheiser plans to cooperate with Makino Technology is a sub-flagship product of Sennheiser in the field of flat head earplugs, the MX858.

At present, Sennheiser's mid-to-high-end headphone models are mostly over-ear and in-ear models. Originally, Sennheiser also hoped to cooperate with Li Mu with a certain product of over-ear or in-ear type, but Li Mu still insisted on choosing the flat head. earplugs.

The reason for choosing flat earplugs is that this type of earphone is the most comfortable to wear, and it is also the most accepted earphone by the public.

Over-ear headphones are relatively more feverish, but the wearing cost is also very high. After a long time, it is either a headache or earache. It is more uncomfortable to wear in hot weather, and it is inconvenient to carry. It is really not suitable for use as matching headphones with players. Until Li Mu was reborn, he had never heard of any music player or mobile phone. The factory-equipped over-ear headphones couldn't stand the packaging space alone.

As for in-ear headphones, although the sound quality is better and will gradually become the mainstream of lightweight headphones, they are not yet popular enough. The degree of acceptance is far less than that of flat-headed headphones, because in the eyes of users, flat-headed headphones are the type of headphones that do not need to be adapted, and they are what headphones have always been like.

Apple's EarPods have been used in its own product line for so many years and have not changed. It is not without reason. Apple must also know that in-ear headphones have better sound quality, but he knows better that if EarPods are changed to in-ear, it will only be To please a small number of users, most users will inevitably reject it, so instead of this, it is more appropriate to make a headset that is more acceptable to the whole people.

Sennheiser's sub-flagship flat head earplugs are priced at around US$60 in most countries and regions, and will be even higher in China, which is equivalent to nearly US$80. The overall price of this headset is The quality is also very good. At this price, it is considered by consumers to be the most cost-effective product, and it is highly recognized in the mid-end market.

As for the shipping cost of this headset, Makino Technology and Sennheiser have reached a consensus. The purchase price of Makino Technology is $15, and taxes and logistics are borne by Makino Technology. Under normal circumstances, the ex-factory price of Sennheiser MX858 At around $20, although there is a big loss in profit, there is still a certain profit margin. What Sennheiser cares more about is not this profit, but the huge pull on the brand after its cooperation with Muye Technology. Lift.

Although Li Mu doesn't know about the MX858 headset, since it has withstood the test of the market, there is no need to worry about the overall performance. However, Li Mu put forward a few requirements for the shape of the headset.

First, it cannot be black, but a high-grade white + light gray color scheme;

Second, the wire controller should be reduced and reduced as much as possible. It should not be made into a huge cylinder, but should be designed as a flat body as small as possible;

Third, there must be a simple, refreshing and space-saving packaging box. The packaging box must abandon the blister style used by most of Sennheiser’s products. Li Mu’s request is to design a flat cube plastic box with a transparent front cover and left and right earphones. And the wire controller is to be presented in a transparent plastic cover, and the headphone cable is hidden around the box.

To put it bluntly, it is to completely follow the style route of later Apple EarPods.

As for the logo, Li Mu asked to increase the Mango logo while reducing the Sennheiser logo. The main display area of ​​the logo is on the back of the headset and around the plug.

In addition to the logo, Li Mu also requested that the model of this headset be named MX858-Mango. On the one hand, it ensures that consumers know that this headset is the same as the MX858 in addition to its appearance, and on the other hand, consumers can see it at a glance. , which is a collaboration between Mango and Sennheiser.

When talking about specific cooperation matters, Mueller made a request to Li Mu through a video conference, saying: "Mr. Li, I hope you can allow Sennheiser to sell this joint headset independently, if you agree, we will Raising its price relative to the regular MX858 in the end market will also make consumers more aware of the true value of this headset."

Li Mu thought for a while, then nodded in agreement.

There are many ways to let consumers know the actual value of this headset. For example, it is customized in cooperation with Sennheiser and derived from the MX858. However, most users may not know about the MX858, nor can they be sure of this customization. How different is the earphone from the MX858 in terms of technology? It is better to let Sennheiser also sell it at the same time. If the normal price of the MX858 is about 60 US dollars, then the customized version of the MX858-Mango will be sold for 70 US dollars, so As a result, the actual value of MX858-Mango has a real embodiment.

In this way, the MX858-Mango headphone, when sold with the Mango-ME2, can add a lot of packaging selling points to the Mango-ME2 in the headphone field, such as Sennheiser's popularity in the headphone field, such as the MX858 -Mango adopts the acoustic design scheme of MX858, and at the same time carries out a new appearance design, and in Mango-ME2, this headset is very cost-effective, and then the cost-effectiveness of the entire Mango-ME2 is rapidly improved.

...

When Makino Technology and Sennheiser officially reached a cooperation on the MX858-Mango, the news of Makino Technology customizing headphones for the new version of Mango-ME began to spread in the earphone industry.

If the news spreads from the Internet circle first, it is more likely that the employees of Muye Technology will leak to the outside world. If the news spreads from the headphone industry first, there is no doubt that the source of the news must come from Sennheiser Er, or Beyerdynamic.

However, Li Mu has no intention to investigate which of these two companies the news leaked from, because for him, he was not prepared to hide the news at all. It would not be harmful to Muye Technology if it spreads out. If it is wider, it will make consumers look forward to Mango-ME2 even more. Even better, after such news spreads, it can have a certain impact on potential users of iPod, influence their judgment, and make some of them Convert into a future Mango-ME2 user.

It's like Samsung has released a new mobile phone that supports MP3 playback, and Sony Ericsson has announced that it will launch a music mobile phone. This mobile phone not only has stereo speakers, but also is equipped with Sony's audio decoding technology. A huge improvement, once the potential users of Samsung receive such news, the purchase of Samsung mobile phones will definitely be affected.

If he asks himself in his mind: Should I buy Samsung now, or wait and buy Sony Ericsson with better music? This is Sony Ericsson's success.

If you can make users who have bought Samsung mobile phones sigh in their hearts: Why don't I wait to buy Sony Ericsson? I really regret it! This is Sony Ericsson's greater success.

The same is true for Li Mu's sustenance for Mango-ME2. Li Mu hopes that after combining so many advantages, it can temporarily dispel the idea of ​​purchasing iPods, and then decide to wait for Mango-ME2 to be launched before making a decision; It can make users who have bought an iPod regret it.

The cooperation between Muye Technology and Sennheiser first spread in the field of headphones, and then spread to the Internet industry. For the headset industry, the cooperation between Muye Technology and Sennheiser is bad news for them, but For the Internet industry, this is more like a fresh teaching course. They did not expect that an Internet company like Muye Technology would be able to actively cooperate with hardware companies in the non-IT industry. Although this cooperation has just been reached, But from the perspective of Internet people, Muye Technology's move is absolutely exquisite and highly targeted.

What Makino Technology is targeting, anyone with a little brain on the Internet knows that it must be the Apple iPod.

Combined with the launch of YYtunes and the overwhelming recognition from users after the launch, everyone knows that Li Mu's combination of punches must have killed Apple!