Chapter 1412 Just Rich

No one knows what kind of resentment Li Mu has against Apple. From the perspective of the entire Internet industry, Li Mu's comprehensive siege of Apple is actually incomprehensible. Apple itself is a hardware-based company supplemented by software. Muye Technology is an almost A purely software-based company, and the magnitude difference between the two sides is not even a little bit. If you look at Makino’s current important opponents fairly and objectively, Apple can’t even rank in the top five. Makino’s all-out efforts to deal with Google are better than all-out efforts to deal with it. Apple makes more sense.

However, Li Mu just grabbed the apple and didn't let it go.

It's like a boxing champion who doesn't compete with other boxing opponents, but goes to college to pick a basketball player and fight, which is incomprehensible.

Jobs is also puzzled. In his eyes, even if iTunes and the online music market are more promising, it is also for Apple, and Makino Technology can make more money than this by doing anything, just "Plants vs. Zombies". The revenue-generating ability of "Online" has far surpassed iTunes or even iTunes+iPod. Why does Li Mu have to fight to the end with himself?

Jobs didn't understand, and Li Mu couldn't tell him.

As an ordinary user, Li Mu respects the changes Apple has brought to the world; but as a rebirth, Apple must die.

There will be iPhones, iPads, and IOS, but these products will no longer belong to Apple in this life, but will belong to Li Mu and Muye Technology, which belong to the Chinese Internet industry and become the super business card of the Chinese Internet industry.

So Jobs didn't know that this young man who was far away in China did not want to destroy the current Apple, but to destroy the future Apple.

In Li Mu's world, a company as powerful as Apple in the future is not allowed to exist.

Li Mu's comprehensive strangulation quickly paid off. The news of Muye Technology and Sennheiser's development of the MX858-Mango spread quickly among music lovers around the world after the news was leaked.

Subsequently, on this Sunday, Makino Technology generously released the pre-sale advertisement of Mango-ME2 to the world through YY. Since then, Mango-ME2 has finally been exposed online.

The new version of Mango-ME2, in terms of industrial design, is ahead of the iPod3 of the same period. The appearance is more modern and perfect than the iPod, and the production process is not inferior to the iPod3.

The Mango-ME2 is divided into 128MB flash memory, 256MB flash memory version, and 5GB, 10GB, 30GB hard disk versions, a total of five versions, the corresponding prices of the five versions are: 468, 568, 2288, 2888, 3888 RMB, whether it is Flash memory version, or hard disk version, the price is much lower than the iPod, and similar products in the market.

Fighting price wars has always been Mango-ME's strength. At the beginning, with the first generation of Mango-ME, Li Mu had exhausted most MP3 manufacturers to the point of exhaustion, and he himself relied on Mango-ME to quickly popularize Taobao shopping, and The Taobao spike activity has paved the way for the subsequent large-scale shopping festival.

In the course of Taobao's development, Mango-ME can be described as hard work.

Now, the new generation of Mango-ME2 has started a new round of devastating blows against all MP3 player manufacturers in the world, including Apple.

Once the design and price of Mango-ME2 were announced, it caused a huge shock in the field of music players. After seeing this design and price, many friends were basically mourning. At the time, even the heart of death has.

After announcing the price of each version of the Mango-ME2, Makino Technology announced that all models of the Mango-ME2 will be available with the MX858-Mango headset, and users only need to pay an additional $20 for this headset...

Headphones that sell for more than $60 on the market,

After co-branding with Mango, it only needs to increase the price by 20 US dollars, which makes consumers feel that Muye Technology is the most conscientious company in the world, and also makes friends feel that Muye Technology is the most terrible devil in the world.

In the MP3 industry, Muye Technology's style of play is almost like nuclear destruction. In the eyes of friends and businessmen, Muye Technology, with its ability and reserves to dig deep and accumulate grain, dropped nuclear weapons on the entire MP3 industry, and then Kill everyone in a nuclear winter and rule the world.

However, no one can do it.

When Li Mu released Mango-ME at a lower price than cost, his friends had already encountered the same thing. At that time, they had no choice, and they still don't.

Even Jobs, who has great powers in the eyes of later generations, has no choice at this moment.

Pinning hopes on the US government's anti-dumping policy? The possibility is basically slim. Makino is only dealing in iPods, not iPhones. The size and magnitude are far from the magnitude of the targeted sanctions by the US government, and even if the US government gives Mango-ME2 It is useless to increase anti-dumping duties. In the face of such a price gap, smuggled goods will spread across the streets of the United States.

It may not be easy to smuggle cars and arms into the United States, but it is too easy to smuggle small pollution-free electronic products. The price difference between a Mango-ME2 without tax and after adding anti-dumping duties must exceed one hundred dollars, smuggling one The profit of Mango-ME2 will be higher than the profit of smuggling a bag of marijuana. By that time, every American who goes abroad will probably bring one or even several Mango-ME2 back to China, and they will travel by land from Mexico and Canada. Groups smuggling goods to the United States will certainly not let go of such lucrative goods as Mango-ME2.

At that time, although the price of Mango-ME2 that Makino Technology normally exports to the US market has increased due to anti-dumping duties, it does not matter, as long as Makino Technology makes a commitment in the US market, the Mango-ME2 purchased in any country and region can be purchased in any country or region. The United States undertakes joint protection, and the smuggled Mango-ME2 will be more unscrupulous.

In short, the price of Mango-ME2, Apple wants to rely on the help of the US government, can play little role.

If Jobs was only angry and puzzled when he heard that Muye Technology and Sennheiser cooperated, now he has the heart to kill.

Jobs's affection for Apple is so intense and strong that it is far beyond the reach of ordinary corporate CEOs. In his eyes, Apple is more important than everything he has. Now, Li Mu has shown his life's hard work. !

The hated Steve Jobs called directly to the public relations office of Muye Technology, and demanded to call Li Mu. After Li Ziwei received the news, she instinctively felt that Li Mu would not pay attention to him, but her professionalism still drove her to come to Li Mu's office. , and reported the matter to Li Mu.

To Li Ziwei's surprise, Li Mu not only did not refuse, but smiled excitedly: "OK, answer his call."

Li Ziwei asked with a surprised expression, "Do you really want to talk to him?"

Li Mu nodded and smiled: "Yes, why not?"

Li Ziwei said: "I'm afraid he will attack you personally on the phone..."

"I'm not afraid, I'm not afraid." Li Mu smiled, "I don't care if it's a personal attack, come in, I'll listen to what he wants to scold me."

Seeing Li Mu's serious expression, Li Ziwei had no choice but to nod: "I just asked the public relations department to inform him that he will reply later, since you are sure to call him, then I will ask the public relations department to call him back, and then take the call to your office. ."

Li Mu waved his hand: "No, you asked the public relations department to call him first, just say I agree to call him, and then let him call, understand?"

Li Ziwei said helplessly: "Okay, I'll arrange it."

At this time in the United States, it was after one o'clock in the morning. Jobs was sitting in his home and was angry. He didn't know if Li Mu would be willing to talk to him, but he was holding a strong resentment in his heart, eager to find someone catharsis.

After receiving a call from Huaxia, Jobs was shocked, picked up the phone and asked, "Who are you?!"

The other party said, "Hello Mr. Jobs, I'm the head of the public relations department of Muye Technology. I'm calling to reply to you. Our President Li has already agreed to speak with you."

Jobs said immediately: "Okay, then quickly put the call to him!"

"I'm sorry, Mr. Jobs." The other party said, "We, Mr. Li, agreed to your call request. You can call back later. I will help you pick up Mr. Li's office at that time."

Jobs asked angrily: "Wouldn't it be alright to transfer the phone line directly to his office now?"

The person in charge of public relations said: "Isn't that our President Li calling you? Mr. Jobs, I need to make this matter clear to you. Our President Li did not want to call you."

Jobs was furious and just wanted to drop the phone.

But after a while, he regained his senses, he hung up the phone, then cursed Son-of-bitch, then picked up the phone and went back to the air again.

"Hello, Muye Technology Public Relations Department, what do you need?"

When Jobs heard the voice of the public relations officer, he suppressed his anger and said, "I'm Jobs, from Apple in the United States, and I want to speak to your company's chairman, Li Mu."

"Okay Mr. Jobs, please don't hang up, I'll transfer it for you."

After a few beeps on the phone, Li Mu's voice came: "Hello, Mr.jobs"

Jobs had seen several videos of Li Mu's speeches and recognized Li Mu's voice, when even angrily accused: "Li, what you have done is against professional ethics and unscrupulous! Legitimate competition to take down a great company like Apple! This is ridiculous!"

Li Mu laughed and said, "Mr. Jobs, I don't know why you said that?"

"YYtunes and Mango-ME2 are all aimed at Apple's industrial chain, aren't you just suppressing Apple?"

Li Mu said with a smile: "Mr. Jobs, Muye Technology has its own strategic plan. When we implement this strategic plan, it is very likely that it will overlap with certain lines of certain companies. There is no way to do this. There is no industry that is unique in the world. You can make music software, online music stores and music players. Why can't Makino Technology? Your iTunes is not the first music software, nor is it the first in the true sense. An online music store, your iPod is not the first music player, I would like to ask you, the owner of the first music player company, has he ever called and sued you? Bill Gates was called because of your development. Did the phone accuse you of targeting Microsoft Windows?"

Jobs suddenly did not know how to answer.

What Li Mu said is also true. Most of the companies' main business is not original business. In this case, as long as it does not actually constitute infringement, no one has the right to accuse the other party. To be precise, Li Mu's actions He hated himself to the core, but Li Mu did not infringe on Apple anywhere, so Jobs' accusation could only be emotional, and could not constitute any actual reasonable reason.

Jobs could only say angrily: "Your Mango-ME2 pricing is so vicious, it goes against normal business ethics! It goes against the Anti-dumping Act!"

Li Mu said with a smile: "Calm down, whether Mango-ME2 violates the Anti-dumping Act is not up to you. When it goes on sale and declares its export to the United States, the U.S. Department of Commerce will naturally make a judgment on it. I believe the U.S. government will Make a fair and just decision."

Li Mucai is not afraid of anti-dumping. If the United States really imposes anti-dumping duties on this product, it will directly sell it to Mexico and Canada at a lower price. There are many ways to fight a price war with Apple. The US government does not count at all. what trouble.

What's more, Li Mu thinks that it is unlikely that the Mango-ME2 will be subject to anti-dumping duties. On the one hand, the player market is not large, and it is only a drop in the bucket in terms of trade. On the other hand, Muye Technology's YY and YY. One of the products with the most users is the most influential online media in the world. The US government will never be idle to fight against Muye Technology. The new election is about to start. At this time, it is too late for all forces to win Muye Technology. Who will fight Makino Technology for Apple?

What's more, the current Apple is not an Apple with a market value of **100 billion US dollars. Its market value is not even ** one billion US dollars. It has fallen sharply for two consecutive days on Thursday and Friday. Now Muye Technology has released Mango-ME2 Selling price, Apple's stock price will continue to fall during the daytime US time, which is Monday morning.

Jobs also knew Li Mu's trump card, knowing that anti-dumping meant little to him.

Anti-dumping duties have a very good effect on low-priced and low-end products, large-scale products, and large-volume products. Low-priced and low-end products such as clothing, shoes and hats, and small handicrafts have very low profits, and the possibility of smuggling is almost impossible. Existence, increase anti-dumping duties, the price will inevitably rise;

For large commodities such as automobiles, due to the difficulty of smuggling, the coverage effect of anti-dumping duties is also very good. Huaxia has always imposed certain anti-dumping rates on imported vehicles;

It is also very effective to increase anti-dumping duties on high-volume products. After all, the market demand is huge, and smuggling cannot solve the market demand at all. For example, Apple mobile phones, whether purchased from Hong Kong or Europe and the United States, seem to be cheaper than those in the mainland. The volume is indeed very large, but no matter how large it is, it will not reach the scale of tens of millions or hundreds of millions of units, so most products must still enter the market through normal channels.

However, music players, especially high-end music players such as the iPod, even in the United States, are far less sold than mobile phones. Although it is the lifeblood of Apple at the moment, looking at the entire electronic product hardware market, the proportion of this thing is Not big.

The angry Jobs could only hate Li Mu and said: "Li, your targeted actions not only violate the basic business ethics and human ethics, but also bring huge harm to a great company! I hope you can find your way back and don't go further and further down the wrong path!"

Li Mu was not angry at all, smiled slightly, and said, "Mr. Jobs, I'm not targeting anyone..."

Speaking of which, Li Mu smiled lightly and said, "I'm-just-rich!"

I just have money!