Chapter 1413 Apple's Stock Price Collapsed!

Li Mu's seemingly arrogant truth completely made Jobs lose the confidence and courage to continue to rebuke.

Shopping malls are like battlefields, sometimes fighting strategy, sometimes fighting tactics, sometimes fighting technology, sometimes fighting luck, but sometimes it is bloody consumption.

The only purpose of a war of attrition is to consume until the opponent can't consume it, or directly consume the opponent.

Under the premise of a war of attrition, tactics and strategies are not very useful. Everyone is purely fighting and desperate, just like the Battle of Stalingrad during World War II. After the battle, both sides must invest continuously. The strength of the troops has been hit until the opponent is exhausted, or they are exhausted.

In this war mode, Apple is obviously not the opponent of Muye Technology. Li Mu can lose tens of millions of dollars on Mango-ME2, but Apple does not lose money in the iPod business, even if he earns 10 million dollars less, it is enough for him. It's uncomfortable, this war of attrition, just about to start, Apple has already counseled.

Dejectedly hung up Li Mu's phone, Jobs had no sleep in this early morning.

He can't imagine how Apple's stock price will collapse after dawn. After all, no matter how awesome YYtunes is, it can only impact iTunes' online music store business for the time being. This business is still in the middle of Apple's During the incubation period, the impact is not too great;

However, the iPod business is the mainstay of Apple's current revenue, and almost all departments rely on the profits it creates to survive and operate. Now, Makino Technology has officially announced the price of Mango-ME2, plus the extremely cost-effective MX858- Mango, the iPod suddenly lost all competitiveness in front of consumers.

When this Apple Godhead has not been erected, there is almost no halo buff on the iPod. As soon as Makino Technology shines, the iPod will see blood.

Therefore, today Apple's stock price is bound to suffer an avalanche, which is a foregone conclusion in Jobs' eyes.

How to explain to the board of directors and investors after the stock price collapsed has become the most worrying issue for Jobs right now.

...

At 9:29 ET, the trading window of the U.S. stock market is about to open.

In the past two hours, the pre-market analysis of all financial programs has emphasized the Mango-ME2 released by Muye Technology over the weekend and the incredible pricing, and also reminded investors that today's Apple stock is extremely pessimistic.

The entire market is chanting Apple, and no financial media is optimistic that Apple can survive this crisis safely. Some media even said that even if Apple pinned its hopes on the U.S. government, it would be difficult to get rid of this bad influence. After all, Mango-ME2 has instantly shaken the potential user base of iPod, and it will not be officially launched in a short time, even if Apple sues Muye Technology, it is completely impossible.

If you want to sue for the help of the US government, you must wait until Mango-ME2 is listed in the US, or it is actually ready to be listed before it can be accepted. Otherwise, if you sue a Chinese company in the US for a product released in China, the US government wants to help There is nothing you can do either.

This is the most fucked up place.

If Mango-ME2 will be officially listed in the United States in a month, Apple's stock price does not know how it will fall in this month. Unless it can find breakthroughs in other business lines, it wants to rely solely on Muye Technology. It is a fool's dream to file a lawsuit to restore the stock price.

In the two-hour pre-market time, Apple was repeatedly criticized by major media, which had a great impact on the psychology of retail investors in the market.

At this moment, in the pre-market trading market of Nasdaq, all investors and the media are closely watching the fluctuation of Apple's stock price, because the past weekend, Apple suffered a major blow from Huaxia Muye Technology. This The blow will have a huge impact on Apple's current iPod sales and will greatly affect Apple's future performance.

So, investors are on him.

At 9:30, the selling price of Apple's stock fell directly from $7.36 to $6.33, a staggering 14% drop!

As soon as the stock price came out, the entire market burst into exclamations, plummeting 14% at the opening, and Apple has never encountered such a terrifying one-day decline since its listing in the last century!

However, in the U.S. stock market, this is not a real plunge, because in the U.S. stock market without a limit-down setting, a tragic individual stock can even fall by 90% of its market value in one day, directly falling into a doomed situation.

The sharp drop in the stock price, even Jobs did not expect, he knew that the stock price would be greatly affected, but he did not expect the impact to be so big!

There is only one reason for the unexpected plunge, and that is that the market and investors are even less optimistic about Apple's prospects!

And this is just the beginning.

The stock price of $6.33 is still falling like a slippery train. At 6.3, 6.25, and 6.2, the stock price can't stop the downward trend.

In order to enhance investor confidence and stabilize stock prices, Apple urgently issued an announcement stating that Apple will start the research and development of a new generation of iPod, and will cooperate with the iPod earphone OEM and Japan's Fonda Group to jointly develop Headphones with better sound quality, in order to enhance the performance of the new generation iPod in terms of sound quality, and will reduce the price of iPod3 on the basis of;

At the same time, Apple also announced that it will reduce the price of iPod3 worldwide by 10% compared with the previous price. Users who purchase iPod3 within 15 days can hold the purchase certificate and go to the sales store to receive a 10% refund of the difference.

That's all Jobs can do right now.

The price of iPod3 has been reduced by 10%, and the profit margin has basically been cut by nearly half, but even so, the iPod3 after the price reduction is still not competitive in price in front of Mango-ME2, but at least the gap has been narrowed.

Originally, Jobs did not want to refund the price difference to users who had already purchased iPod3. With his consistent attitude towards users, he disdainfully catered to users' preferences, but pursued the guidance of users' needs. On the whole, he was not thinking about users. , but is trying to subdue the user. At this time, asking him to do things like return the difference is a departure from principle in his opinion.

However, the board of directors insisted on refunding the price difference because they were skeptical about whether a 10% price cut for the iPod 3 could reverse the decline, and they knew very well that if Apple announced a price cut without subsidizing old users, it would be appropriate to The old users were also hurt. At that time, the new users were not recovered, the old users were lost again, and the future of the iPod3 was in jeopardy.

After the announcement, the downward trend of the stock price was finally stabilized, and at this time, Apple’s stock price had fallen below the 6.2 yuan mark, and the latest price stayed at the $6.19 level.

$6.19, down almost 16% from last weekend's close of $7.36...

For Apple, because of Makino Technology, their stock price fell from $8.68 to $6.19 in three trading days, almost 30%, which was a life-threatening blow!

However, the urgent announcement did not have a long-term effect on the stop loss of the stock price.

At 3 o'clock in the afternoon, when there was still an hour before the close, Apple's stock price finally rose back to the $6.2 mark and remained at $6.22, but then, a US survey company released the latest survey data. , they released a questionnaire on the Internet and have received feedback from 20,000 American netizens.

In this result, users who have purchased iPod products accounted for 3%; users who originally planned to buy iPod accounted for 4%, and users who gave up purchasing iPod accounted for 97% because of the appearance of Mango-ME2, that is to say , among the 20,000 people, 800 people originally planned to buy iPod, but because of the release of Mango-ME2, 776 people among these 800 people gave up buying iPod. From this survey result, it can be seen that Mango-ME2 has a great influence on iPod. The impact, not huge, but devastating.

And that's not the end.

When Apple made the announcement, they released a new survey, which ended with a total of 12,000 responses.

Among them, the users who originally planned to buy the iPod accounted for 3.7%, which is close to the previous 4%, but after Apple announced a 10% price reduction of the iPod3, the users who still gave up buying the iPod accounted for 90%.

This also proves that the 10% price cut space announced by Apple has little impact on consumers, and most people still choose to give up.

In addition, this professional investigation company also dispatched reporters and investigators to randomly interview passers-by on the streets of New York City, and the interviews were all young people aged 18-35. In this on-site investigation, 90% The above users who were originally interested in buying iPods still chose to give up their purchases even after Apple announced a 10% price cut.

The reporter interviewed these passers-by who gave up their purchases and asked them the specific reasons for giving up. The results are as follows:

The answer with the highest degree of overlap is: even if the iPod is reduced by 10%, it is not cost-effective compared to the Mango-ME2, because even so, its price is still much higher than that of the Mango-ME2 of the same capacity, even more expensive than the Mango-ME2 with the same capacity. The Mango-ME2 of the MX858-Mango headphones is still a lot higher. You must know that the MX858-Mango is very cost-effective. Buying this version can save about $40 more in terms of actual expenses.

In addition, there are many answers with high coincidence, such as:

Many people think that the design of Mango-ME2 is better than iPod, more fashionable than iPod, and cooler than iPod;

There are still many people who think that YYtuunes is much easier to use, especially that YYtunes integrates music social functions, allowing users all over the world to extend a music community based on music of common preferences, so everyone is looking forward to YYtunes and Mango-ME2. A combined experience, not the stale experience of iTunes + iPod...

As soon as the news came out, Apple's stock price fell again, and the little confidence that investors had just recovered was wiped out by the news.

The stock price fell again, and in the blink of an eye, it missed the $6.2 mark, and then broke through the $6.1 mark. The entire market was trembling. I wonder if Apple can hold the $6 mark before the close. If this mark falls, then I'm afraid it will be another performance that sucks...

Apple's shareholders and brokerages are also trying their best to restore the stock price. They are all holders of a large number of Apple stocks, and no one wants to lose a mess. Trying to save the stock price may be able to attract those retail investors with ultra-low expectations to take over, and then get greater inflow of funds.

However, no one thought that at a critical time when Apple's stock price fluctuated between US$6.02-6.03, Microsoft, whose stock price rose sharply because of Apple's stock price plummeted, suddenly issued an earth-shattering announcement!