Chapter 1410 Sennheiser's Sincerity

Regarding IPOs, Li Mu has his own rhythm.

At this stage, the number of users, product influence and revenue capacity of Muye Technology are growing steadily. No matter what the company evaluates from any aspect, it has nothing to do with the word lack of money, and at this stage, it does not require a large amount of capital to enter. To support Makino Technology's full-scale rush in the market, in other words, in the industry that Makino Technology is involved in, there is no real opponent in the world.

The so-called real ability to fight is not to casually command a small army to fight two guerrilla battles, but that the two sides are truly on the same level, and the various armies will line up, and then fight a life-and-death battle, or the winner is king.

Therefore, Li Mu needs to push the IPO rhythm back a little further, at least until YYtunes takes all the non-Apple users of iTunes, and pushes Mango-ME to completely replace the iPod, intercepting Apple's cash flow, and then letting them fully The company fell into a quagmire of losses and losses.

If the iPod fails, if iTunes also sinks into the sea, all of Apple's product lines will fall into a state of anemia. No matter how much potential their products have in the future, they must die if they can't live in the present.

In fact, when Apple launched YYtunes and was well received in front of users, it immediately felt the direct threat from Muye Technology.

The first thing to be affected is the stock price. In the last two trading days of this week, Apple's stock price fell from $8.68 to $7.36, a drop of 15% in two trading days. For shareholders, this is a huge blow.

The valuation of $7.36 is close to Apple's share price a month ago. In the recent month, it was precisely because of the gratifying growth of the iTunes-Store business that Apple's share price increased significantly, from $7.3 to $8.68. The increase reached 20%, but after a month of hard work, it has fallen back to its original shape in two days.

What's even more frightening is that no one knows what kind of news Makino Technology and YYtunes will bring this weekend. If news unfavorable to iTunes continues to break out, Apple's stock price will fall sharply on the next Monday trading day.

And just this weekend, the team specially dispatched by Makino Technology to Germany has started interviews with Sennheiser and Beyerdynamic.

In fact, the overall size of the global headphone market is not large. It is only a multi-billion-dollar market, and a considerable part of it does not belong to professional headphone manufacturers. This is because many users have not been trained at all. The consumption habit of buying headphones separately, and the music player products they buy all have original accessories from major manufacturers. For example, the Sony alkman sells a lot, but most alkman users use it when they buy the alkman. with Sony headphones,

In this case, there are very few users who will buy another headset.

After the paired earphones have occupied most of the market, the remaining small part of the free market has extremely fierce competition, which is entirely due to a state of wolves with more meat and less meat, so whether it is Sennheiser or Beyerdynamic, although in the headset It is well-known in the circle of enthusiasts, but the actual size of the company can only be regarded as a medium-sized enterprise or even a small and medium-sized enterprise in the international market. Therefore, when facing a giant enterprise such as Makino Technology, it is possible to expand Looking forward to cooperation.

At Sennheiser's headquarters in Hannover, Germany, after the team of Makino Technology met with the senior management of Sennheiser, they first explained the cooperation intention and detailed requirements of Makino Technology to the high-level team of Sennheiser, and then told the senior team of Sennheiser. If they can accept the cooperation conditions of Muye Technology, then Li Mu, chairman of Muye Technology, will communicate directly with them through video conference.

As soon as they heard that Li Mu was directly involved in this matter, the senior management of Sennheiser paid more attention to this negotiation. Although Muye Technology has not put forward the conditions, in their hearts, they have already done it. Makino technology thigh decision.

The team leader of Muye Technology raised five points of cooperation intention of Muye Technology to the senior management of Sennheiser:

First, the two parties will develop a joint headset, and the market price range corresponding to the overall quality of the headset should be around $60-70;

Second, Muye Technology does not have the strength and technical accumulation of acoustic hardware research, so the research and development of the joint headphones developed this time will be completed by Sennheiser independently, and Muye Technology will only give certain opinions;

Third, the appearance design is completed by Sennheiser and Muye Technology;

Fourth, although it is a joint model developed by cooperation, the product is not a cooperative release, but is sold in a bundle by Makino Technology and Mango-ME2. Therefore, the cooperation model between Makino Technology and Sennheiser adopts the method of pricing procurement. Seoul can minimize the shipping price, and on the basis of ensuring the quality, the shipping price can best be controlled at about 15-20 US dollars;

Fifth, Muye Technology attaches great importance to Mango-ME2. At that time, not only YY and YY.com will spare no effort to promote it, but YYtunes will also cooperate with it deeply. Therefore, the sales and exposure of Mango-ME2 are absolutely guaranteed. Heisel promised the first four, and Makino Technology will definitely give Sennheiser a huge return in terms of overall shipments and brand awareness.

Sennheiser CEO Mueller said on the spot without any hesitation after listening to it: "Gentlemen, Sennheiser is very willing to cooperate deeply with Muye Technology, and fully accepts your cooperation requirements, and I believe that With the strength of Sennheiser, it is definitely the best partner candidate for Muye Technology."

In Mueller's mind, this cooperation intention of Muye Technology is simply a big pie that fell from the sky for Sennheiser. If nothing else, the brand awareness of Muye Technology will give Sennheiser a lot of money. Mango-ME2 will bring a huge boost to Sennheiser's brand value, not to mention how much sales the Mango-ME2 will bring to Sennheiser.

Although this cooperation, Sennheiser's direct profit space may be squeezed out, but overall, it is absolutely beneficial and harmless.

At this time, the team leader of Muye Technology said with a smile: "Mr. Muller, we naturally trust Sennheiser's strength very much, but some details still need to be further communicated."

Mueller nodded and said, "Any problem, please feel free to say it, and we will do our best to solve it to promote cooperation between us."

"Next, let's talk directly to you through video conference, our chairman and CEO Mr. Li Mu."

Mueller hurriedly said, "It's such an honor to have a video conference with Mr. Li Mu!"

After the laptop was connected to the projector and audio in the conference room, the team leader of Muye Technology connected with Li Mu's work YY. After the video was connected, he said to Li Mu who was sitting in the office of Muye Technology: "Mr. Li, Senhai Searle's CEO, Mr. Mueller, has initially accepted our cooperation intention. For the specific details, do you want to communicate with Mr. Mueller in person?"

Li Mu nodded: "I'll talk to him about the follow-up."

The leader of Muye Technology turned the computer in a different direction, facing Mueller and other leaders of Sennheiser, so that Li Mu could see them through the camera that came with the laptop.

Seeing Li Mu on the screen, Mueller immediately greeted him warmly in English: "Hello, Mr. Li Mu, I have admired you for a long time, and it is an honor to have a video call with you!"

Li Mu smiled slightly and said in English, "Hello Mr. Mueller, it's a pleasure to meet you."

Mueller said nervously: "Mr. Li Mu, we have heard from your staff about the cooperation intention of Muye Technology. What I want to say is that Sennheiser is very much looking forward to cooperating with you and Muye Technology. We will implement this cooperation as soon as possible, and I hope Sennheiser can provide assistance within its capacity for the global launch of Mango-ME2!"

Li Mu smiled and said, "I have some more detailed questions about this cooperation that I would like to clarify with Mr. Mueller."

Mueller hurriedly said, "Please speak."

Li Mudao: "Yes, our products are expected to be launched in the next one to two months, so if we cooperate, our time is still very tight. First of all, we need to start the design as soon as possible and complete the plan. Then enter the production stage, and at the same time, we need Sennheiser to deliver at least one million custom earphones to Makino Technology within the next month, and continue to deliver three million to Makino Technology in the following month. strip."

Muller thought for a while and said: "This is mainly a matter of design and production. In terms of design, we can start the exterior design as soon as possible. We have very rich experience in this regard, and there are many design plans in reserve. You and Muye Technology can review and select them all. If it goes well, I believe it can be implemented within a week;

In addition to the appearance design, there is also the industrial design of the earphone itself. I think we can directly take out our current best-selling and most market-recognized earphones at the price of $60-70, and still use this earphone. In this way, the sound quality is the most guaranteed, and we can also cooperate with Makino Technology to tell consumers directly that this joint headset is the best-selling headset currently priced at $60. The exact same hardware is used, which saves design time on the one hand, guarantees the sound quality of the earphones on the one hand, and enhances consumer recognition on the other hand. "

When Li Mu heard this, he immediately nodded and said, "Mr. Mueller, this solution is very good. If we decide to cooperate, Muye Technology will also issue a similar announcement to the outside world. We both issue an announcement to confirm that the credibility will be higher. "

Mueller said excitedly: "If Mr. Li Mu, you agree with this plan, that would be great."

Li Mu asked him again: "This scheme can be used in design, but what about production?"

Mueller hurriedly said: "There is no problem with production. We Sennheiser are currently like many other companies. Headphone products are independently developed and then handed over to Japan's Fonda for OEM, but we only hand over low-end products to Fonda. OEM, mid-to-high-end products and flagship products are produced locally in Germany. The $60-70 earphones you mentioned are already in the mid-to-high-end category, so they will be produced directly in Germany;

The production capacity of the German production line has a certain redundancy. As you just said, the production speed of 1 million in the first month and 3 million in the next month can be guaranteed. If we confirm cooperation, we will start the design work at the same time. While improving the production speed of our original mid-to-high-end products, we first squeezed the production capacity to the extreme during the empty window period of the co-branded earphone design phase, so that when the production of the co-branded earphones starts, we can have enough production capacity to support! If you need to temporarily increase the production capacity, Sennheiser can suspend the production of its own products, put all the production capacity into it, and give priority to ensuring the needs of Muye Technology! "